Interactive Display Market Size, Share Analysis

Updated on : Oct 22, 2024

The global interactive display market size is projected to grow from USD 12.5 billion in 2024 to USD 16.9 billion by 2029; growing at a CAGR of 6.3% during the forecast period from 2024 to 2029.

Interactive displays come with features that significantly improve efficiency and productivity in various contexts. In business settings, these displays facilitate collaborative decision-making, streamline presentations, and enable dynamic data visualization. The widespread adoption of interactive displays can be attributed to their accessibility and affordability, which are influenced by technological advancements and economies of scale.

Interactive Display Market Forecast to 2029

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Interactive Display Market Trends

Driver: Widespread use in education sector to promote on-site and remote collaborations

The use of new technologies, such as mobiles, tablets, laptops, projectors, and interactive whiteboards in classrooms, is playing an important role in making the learning process more interactive. Interactive displays are experiencing significant growth, largely fueled by the education sector.

Schools and universities are progressively incorporating these displays into classrooms to encourage interactive learning experiences. These displays play a crucial role in enhancing lessons, promoting collaboration, and encouraging active participation among students. The trend toward remote work has fastened the acceptance of interactive displays for virtual collaboration.

Restraint: Reduced demand from retail sector due to increasing trend of online advertising and shopping

Digital advertising has evolved to provide more sophisticated and personalized options for reaching consumers across multiple devices and channels, reflecting the increased time spent online.

Consequently, the demand for displays in commercial and retail settings has experienced a significant decline as businesses redirect their advertising focus toward online channels. With the use of smartphones, consumers can effortlessly obtain product information, read reviews, and complete purchases directly on their devices. Consequently, retailers discovered that allocating resources to the development of mobile-friendly online platforms proves more impactful in connecting with and captivating customers than sustaining interactive displays within physical stores. However, the expenses associated with the installation and upkeep of interactive displays present a considerable financial burden for retailers.

Opportunity: Wide applications in streamlining healthcare sector

The integration of interactive displays in the medical and healthcare sector demonstrates the potential to improve patient outcomes, streamline processes, and enhance the overall healthcare experience for both patients and healthcare professionals.

Medical professionals, including surgeons, utilize interactive displays for collaborative decision-making and treatment planning. These displays enable the visualization of medical images like MRIs and CT scans, fostering improved comprehension and coordination within healthcare teams. Patients are educated about medical conditions, treatment options, and preventive care through the use of interactive displays. These displays facilitate interactive learning experiences, allowing healthcare providers to communicate complex information in a manner that is more accessible and engaging for patients.

Challenge: High costs associated with display panels, interactive components and other additional software or hardware

Interactive displays frequently integrate advanced touch technologies like capacitive touch, infrared touch, or optical touch, necessitating specialized sensors and components. These elements significantly contribute to the overall cost of the display.

Additionally, to deliver clear and high-resolution visuals, interactive displays commonly utilize premium display panels, including LED or OLED. The cost of these panels, particularly for larger sizes or those with features like 4K resolution, can markedly impact the overall expense. These displays are often built for commercial or educational environments, emphasizing durability. Robust build quality, protective glass, and anti-glare coatings are incorporated, further adding to the cost to ensure the display can endure frequent use and potential environmental factors.

Interactive Display Market Ecosystem

The prominent players in the interactive display industry are SAMSUNG (South Korea), LG DISPLAY CO., LTD. (South Korea), BOE Technology Group Co., Ltd. (China), Panasonic Corporation (Japan) and SHARP CORPORATION (Japan). These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

Interactive Display Market Segmentation

Interactive Kiosks segment to account for the largest share of the interactive display market in 2023

The demand for interactive kiosk is on the rise, as they are being used in retail stores, schools, hotel and trade shows. These kiosk are designed to engage customer and provide an interactive experience.  They serve multiple functions such as wayfinding, queue management, data collection and education.

The kiosk comes in different sizes and features including touch screens, high definition displays and optional touch screen options. The demand is mainly driven by their ability to interact and attract customers, provide required information and overall customer experience. As a result, the interactive kiosk is projected to maintain the largest share throughout the forecast period.

32-65 inches panel size to dominate interactive display market during the forecast period

Interactive displays within the 32-65 inch size range are frequently implemented in retail applications to showcase products, offer interactive catalogs, and engage with customers. These displays serve to deliver product details, promotions, and interactive experiences, thereby elevating the overall shopping experience.

The increasing adoption of 32-65 inch interactive displays is evident across a multitude of industries, fueled by their versatility and user-friendly characteristics. These displays are being widely utilized in advertising, digital signage, education, retail, entertainment, hospitality, and healthcare sectors.

Education vertical to register the highest share for interactive flat panel display market in 2023

The education segment is composed to command the largest market share throughout the forecast period. The surge in demand for interactive displays aligns with the growing prevalence of remote and hybrid learning approaches. These displays enable the creation of virtual classrooms, enabling educators to interact with students irrespective of their geographical location, while students can actively participate in interactive lessons from the comfort of their homes.

Interactive Display Market Regional Analysis

The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.

The Asia Pacific region is projected to take the lead in the interactive flat panel display market, exhibiting the highest CAGR throughout the forecast period.

The higher demand for interactive displays in the Asia-Pacific region can be attributed to a combination of factors, including the growth of the education sector, rapid technology adoption, expanding businesses, government initiatives, cultural attitudes toward technology, urbanization, and the increased affordability of these technologies.

The Asia Pacific market benefits from the presence of well-established interactive display players like Panasonic Corporation, BOE Technology Group Co., Ltd., LEYARD and SHARP CORPORATION, contributing significantly to regional market expansion. These factors collectively drive the growth of the interactive flat panel display market in the Asia Pacific region.

Interactive Display Market by Region

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Top Interactive Display Comanies - Key Market Players

The major players in the interactive display companies include

• SAMSUNG (South Korea),
• LG DISPLAY CO., LTD. (South Korea),
• BOE Technology Group Co., Ltd. (China),
• Panasonic Corporation (Japan),
• LEYARD (China),
• SHARP CORPORATION (Japan),
• Elo Touch Solutions, Inc. (US),
• Crystal Display Systems Ltd (UK),
• ViewSonic Corporation (US),
• AUO Corporation (Taiwan).

These companies have used organic and inorganic growth strategies, such as product launches, acquisitions, and partnerships to strengthen their position in the market.

Interactive Display Market Report Scope

Interactive Flat Panel Display Market Highlights

This research report categorizes the Interactive Flat Panel Display Market based on product, panel size, panel type, technology, vertical, and region.

Recent Developments in Interactive Display Industry

• In March 2023, SAMSUNG showcases its latest Interactive Display, featuring innovative software solutions designed to improve usability and connectivity in the classroom. The 30,000 educators present at the event have the opportunity to delve into the future of education through hands-on exploration of the cutting-edge Samsung Interactive Display and Samsung Whiteboard App.
• In January 2023, LG DISPLAY CO., LTD. announced its wide range of OLED displays, the largest of them all is 97-inch OLED display and the smallest is 0.42-inch OLEDoS, and other OLED display laying in between them are 65-inch, 45-inch, 42-inch, 27-inch OLED TV panels.
• In March 2023, SHARP CORPORATION and E Ink Holdings Inc. collaborated to develop and market ePaper posters using E Ink's technology which can be used as digital signage.
• In January 2022, Elo Touch Solutions, Inc., a global provider of interactive solutions and commercial-grade Android devices, showed its extensive range of products and services at the RetailNOW Conference in Florida. Elo presented solutions across four key categories: Point-of-Sale, Kiosks, Retail Touchscreen Signage, and Mobile.
• In June 2021, LEYARD introduces the next generation of large screens with its new TXP Series Huddle Walls, designed for applications in presentations, meetings, conferences, and education. These all-in-one displays are offered in screen sizes ranging from 108 to 162 inches and are available in various resolution formats.

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