Thought Leadership-led Demand Generation
MarketsandMarkets Pathways to Success
Create a More Effective Demand Engine Using Thought Leadership Marketing
Are you looking to :
- Increase your campaign engagement and conversations by targeting companies using thought leadership?
- Create #1 Share of Voice (SoV) among competitors in your industry?
THE WORLD'S FIRST DEMAND EFFECTIVENESS PLATFORM - LEVERAGING UNSTRUCTURED MARKET DATA TO EXPONENTIALLY GROW YOUR PIPELINE VALUE AND CONVERSION
Identification and Expansion
- Opportunity Prioritization (Attractiveness Vs right to play)
- Competitive analysis and Right to Win
- Voice of Customer (Unmet Needs) analysis
Differentiation
- 360Quadrants - Customized quadrants
- Sales plays / sales priority and localisation
- Voice of Customers - Perception of client Vs competitors
Campaign Execution
- Thought Leadership Content (Whitepaper, Films)
- Events / Roadshows
Account Based Marketing
- Account IQ - Executive Conversation and Demand Enablement
- Account Nudges (Connect IQ)
- Buying Centre Expansion - Unmet needs and share of wallet
- Value proposition Vs Right to win
- Readily available insights around 30,000+ niche and emerging market segments along with interconnected ecosystem view, along with 100+ industry trends, 12 mega trends, and cataloged companies to kickstart customized whitepapers with 40% readiness
- Build ideal customer profiles for the account-based marketing program by leveraging on the US$ 47+ Bn revenue success stories
- Unique man + machine growth program model, allowing you to track real-time insights impacting you, your clients, your clients' clients, partners, and all interconnected markets impacting your key applications, use cases, and sub-verticals
- Establish seamless coordination among your teams with parallel support and execution for all concerned stakeholders
- End-to-end handholding until operationalized
Check out our Revenue Impact Story to uncover the strategies driving Measurable Impact.
Download Case Study
MarketsandMarkets helped us enhance our perception among industrial customers via thought leadership driven account-based marketing, resulting in 3X pipeline and larger deal size
A subsidiary of a $20+ billion industrial services company