USD 21 BN MARKET POTENTIAL WITHIN IN DIGITAL AGRICULTURAL MARKET
Download PDFDIGITAL AGRICULTURAL solutions are taking the centre stage in THE AGRICULTURE and LIVESTOCK industry as the next big opportunity. AI AND IoT ARE emerging as the key enabling technologies in this ongoing evolution.
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The digital agriculture market is led by PRECISION FARMING AND PRECISION FORESTRY applications, with yield monitoring and crop scouting being the key functions in the digital agriculture market
IN the DIGITAL AGRICULTURE space, WE ARE WITNESSING an INCREASING ADOPTION OF AUTOMATED SYSTEMS AND OPTIMIZED SOLUTIONS, which CAN DISRUPT THE prevalent value chain
TOP Digital Agriculture Market GROWTH STORIES
MNM Helped Agriculture Sensors Manufacturer to Penetrate USD 100 Million Market and conducted Demand- And Supply-Side Analyses On Indicators Like Internet Penetration Rate, Adoption Rate, Types Of Crops, And Application Rates
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MNM Helped a Precision Aquaculture Guidance and Machine Control Provider to know overall market size for precision aquaculture market
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MNM Helped Australia-based HYDROPONICS SOLUTION PROVIDER to generate a revenue OF USD 20 MILLION IN the last 3 YEARS
Download PDFDIGITAL AGRICULTURE MARKET ESTIMATED TO GROW AT A HEALTHY CAGR OF 10% IN THE COMING 5 YEARS, DRIVEN BY a surging adoption of new technologies and smart agriculture tools across the globe
WE HAVE ASSISTED A HOST OF CLIENTS TO TAP into the HIGH-GROWTH OPPORTUNITIES ACROSS EMERGING sources, COMPETITION, AND END-USE INDUSTRIES
WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
- Market potential and opportunity for emerging countries, such as Central America, Middle Eastern Countries, among others
- Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
- Clients’ unmet needs need to be understood by all market facing employees for new product developments and vendor selection.
- Bleak knowledge about upcoming technologies and growing applications of digital agriculture, including livestock monitoring, aquaculture, and forestry, among others.
SOME UNKNOWNS & ADJACENCIES
- On-cloud platforms and data analytics predicted to be the “next frontier” in the digital agriculture innovation
- Increasing demand for real-time monitoring and early disease detection technologies expected to propel market growth
- Rise in adoption of precision planting and seeding equipment across the world to ensure uniform seed placement and control over the depth of seed placement, to enable accelerated market demand
- Strong funding by the private and public sectors toward plant biotechnology, including development of high-throughput sequencing systems
GROWTH PROBLEMS ENCOUNTERED BY Digital Agriculture Market COMPANIES
Customer prioritization and assessing unmet needs:
- What is our competitor's innovation pipeline in the digital agriculture segment? What type of products our competitors are planning to launch in next 3 to 5 years?
- What type of business model in digital agriculture is the most profitable? How can we optimize the cost while maximizing the value to our end-consumers?
- Who are the most potential customers going forward? Should we prioritize any specific sales and distribution network?
- What are the key unmet needs of customers? How different are consumer requirements, by region? Which new product features and unmet need of consumers we should be focusing on?
Where to Play:
- Which applications and types of digital agriculture systems should we focus on? Should it be hardware, software, or services ?
- Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
- For M&A, what are the right targets for us? Should we target hardware, software, or service providers? Should we enter new markets directly or through partners?
- How can we differentiate from top players? What is their right-to-win vs. ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
- Inability to identify the key requirements of the specific market and consumers
- Inability to identify most efficient sales and distribution models for the digital agriculture business
- Lack of clarity about the right customer acquisition strategy
- Limited clarity about unmet needs; hence, the requirements for product features are unclear
- Unclear picture about regulations
- Inability to keep pace with the fast-evolving industries, such as new technologies and products, emerging in a variety of markets simultaneously
- Many start-ups and emerging companies eating up the market share of established companies
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS OF Digital Agriculture Market COMPANIES
- Which segment of the market will flourish in the developed and developing markets in next 5 to 10 years?
- What impact does regulatory policies have on the industry?
- What are the trending functions of digital agriculture within the precision farming application segment?
- What key crop types/application segments will see major adoption of digital agricultural practices in the next decade?
- How are peer companies employing R&D activities to develop innovative products in the sector?
- What type of channel strategy, small vs. big players, is been adopted in the key markets?
KEY QUESTIONS OF COMPANIES IN ADJACENT MARKETS
- What are the key developments and trends in the global AI and IoT market that will have an impact on the digital agriculture?
- What are the regulatory policies related to blockchain that will affect the digital agriculture industry?
- How are crop protection companies employing R&D activities to develop products that can work in tandem with digital agriculture?
- What regulatory policies can help strategize and achieve volumetric scale-up?
LEADERS ACROSS VARIOUS FUNCTIONS IN DIGITAL AGRICULTURE COMPANIES NEED HELP IN TACKLING THE INTERCONNECTED REVENUE-RELATED PROBLEMS GIVEN BELOW (1/3)
LEADERS ACROSS VARIOUS FUNCTIONS IN DIGITAL AGRICULTURE COMPANIES NEED HELP IN TACKLING the INTERCONNECTED REVENUE-RELATED PROBLEMS given below (2/3)
LEADERS ACROSS VARIOUS FUNCTIONS IN DIGITAL AGRICULTURE COMPANIES NEED HELP IN TACKLING the INTERCONNECTED REVENUE-RELATED PROBLEMS given below (3/3)
What is driving change
in your business
- Product life cycles getting shorter.
- Ecosystems getting converged.
- Newer technologies and new use-cases disrupting.
- New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
REVENUE IMPACT STORY #1: FOR AN AGRICULTURE SENSORS MANUFACTURER IN HORTICULTURAL CROPS - WE HELPED THE CLIENT to PENETRATE USD 100 MILLION MARKET, WITH A PROJECTED REVENUE generation OF USD 30 Million over a year
REVENUE IMPACT STORY #2: mnm helped A precision aquaculture guidance and machine control provider to build a revenue of USD 12 MILLION by entering the asia pacific region over a period of 3 years
REVENUE IMPACT STORY #3: FOR A leading Australia-based HYDROPONICS SOLUTION PROVIDER - WE HELPED THE CLIENT to PENETRATE USD 1,200 MILLION SOUTHEAST ASIAN MARKET, eventually generating a revenue OF USD 20 MILLION IN the last 3 YEARS
THE FOCUS OF MNM RESEARCH IS ON HIGH-GROWTH MARKETS AND EMERGING TECHNOLOGIES, WHICH WILL BECOME ~60%-70% OF THE REVENUES OF AGRICULTURE PLAYERS FROM digital agriculture SOLUTIONS IN THE NEXT 5–10 YEARS
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR Digital Agriculture Market COMPANIES:
- STUDY
- Connected Agriculture Market
- Indoor Farming Technology Market
- Precision Farming Market
- Digital Agriculture Market
- Smart Agriculture Market
- Precision Farming Market
- Hydroponics Market
- Agricultural IoT Market
- Vertical Farming Market
- Agriculture Drones Market
- Precision Aquaculture Market
- Precision Livestock Farming Market
- Precision Planting Market
- Precision Harvesting Market
- Livestock Monitoring Market
- Precision Viticulture Market
THE FOCUS OF MNM RESEARCH IS ON HIGH-GROWTH MARKETS AND EMERGING TECHNOLOGIES, WHICH WILL BECOME ~60%-70% OF THE REVENUES OF AGRICULTURE PLAYERS FROM digital agriculture SOLUTIONS IN THE NEXT 5–10 YEARS
impacting you and
your clients
Digital Agriculture Market COMPANIES
BUSINESS & INNOVATION DIRECTOR,
US-BASED LEADING digital agriculture company,,
DIGITAL AGRICULTURE SOLUTIONS PROVIDER
The team’s efficiency in conducting a well-rounded study is highly admirable. The project helped us identify some high-growth areas in the digital agriculture space. Although compiling information for certain systems/components remains difficult, the MarketsandMarkets team pulled off the task successfully. The quality of research, level of insights, and the responsiveness of the team were commendable.
Strategic DIRECTOR,
EUROPE-BASED DIGITAL AGRICULTURE COMPANY,
DIGITAL AGRICULTURE SOLUTIONS PROVIDER
I have seen this as a collaborative engagement that has addressed very specific questions that I wanted to answer. The MnM team functioned in a certain respect as an extension of the core team, which was laudable
Second Panel
Third Panel
