Unlock Growth in the New Economy with Thought Leadership-based Demand Generation
In the dynamic B2B industry, leveraging the new economy's positioning is paramount for sustainable business growth. MarketsandMarkets is at the forefront of crafting pathways for businesses to thrive with our unique thought leadership-based demand generation (TLDG) approach.
Know moreKey Insights for Transformational Growth
Why TLDG?
A recent survey conducted by MarketsandMarkets-about 15,000 marketing leaders from VPs to CXOs who participated-suggests a staggering 83% of industry marketing leaders affirm the indispensable role of new economy positioning in augmenting B2B growth.
Our strategy ensures your message distinguishes itself and deeply engages and drives action.
Effective Demand Generation Assets
By leveraging events, webinars, whitepapers, and videos, we turn them into powerful tools for B2B demand generation, securing qualified leads and boosting your visibility and target market interaction.
Overcoming Content Creation Challenges
45% indicate the heightened difficulty of crafting distinctive, impactful content in the AI era, so adopting a meticulously crafted strategy is crucial for standing out.
Revolutionary Strategy for Market Leadership
Innovative Market Evaluation Framework by MarketsandMarkets
Introducing our pioneering framework that integrates Industry IQ with insights into
Industry IQ
200,000+
Connected Markets
88,000+
B2B Companies
6000+
Micro Markets
30,000+
High-growth
Opportunities
Focused on market fit, content precision, outreach, and engagement, our strategy guarantees that your brand reaches and resonates with your audience.
Creating Impactful Narratives
We develop core content that captures your brand story and amplifies it across podcasts, webinars, events, and social media for maximum reach and engagement.
Strategic Insights from Global B2B CMOs
Insights from our conversations with worldwide B2B CMOs of Cisco, NTT Ltd, Datamatics, HCLSoftware, Hitatchi Vantara, GE Healthcare, Infosys, Apex Group, and more via CMO Talk Series, our thought leadership platform, reveal critical success elements, including:
Discontinuity as a strategic marketing
opportunity- Optimizing sales as the most effective
marketing channel
- Digital for quarterbacking, not lead
generation
- Prioritizing customer insight-driven ABM
- Thought leadership-driven demand
- ICP (ideal customer profile)
overqualification
- Marketing as a P&L
These pillars form the foundation of our TLDG approach, positioning you as a frontrunner in the evolving economy.
Engage and Explore with MarketsandMarkets
Disruption Dialogues Podcast Series
Dive into our podcast series for insightful talks with thought leaders on key industry trends, boosting your brand's visibility and engagement.
Disruption Dialogues Podcast delves into emerging disruptions transforming global business. MarketsandMarkets predicts $25 trillion in new revenue by 2030, replacing 50% of current revenues. Businesses need to assess and adapt their operations to prosper through these changes.
Disruption DialoguesTailored Thought Leadership Offerings
The central content serves as a mothership for the content base, providing context to your narrative and brand positioning within an industry or trend. However, in today's multi-channel information consumption ecosystem, promoting the central content in multiple media formats is crucial.
Our tailored services, including SEO and impactful content creation, position you as an industry authority, driving demand and loyalty. 44% of marketing leaders deem content, especially whitepapers, crucial, with 28% considering it extremely critical.
Know moreExclusive Networking Events
MarketsandMarkets organizes exclusive networking events to foster dialogue among key decision-makers, enhancing demand effectiveness and nurturing relationships within clients' target markets. Partake in our exclusive events for engaging discussions with key decision-makers, designed to spark dialogues on disruptive trends and foster long-lasting industry relationships.
Know moreCMO Talk Series
Explore the dimensions and ramifications of this new age of ever-evolving leadership roles with top thought leaders in the marketing world.
The role of a Chief Marketing Officer (CMO) is evolving and has transformed faster than any other. In this age of disruption, the CMO plays an even more crucial role in creating and managing a strategy to achieve sustainable, profitable growth. Understanding the advances in marketing and economic disruptions in the global business landscape is vital for enterprises to chart lucrative revenue growth.
CMO Talk SeriesAround the Corner Series
Demistify the evolution of technology and industries, including the opportunities they'll forge, to stay ahead of the curve with our series.
A Digital Explainer Series - "Around The Corner" that examines the game-changing technologies enabling new business cases and disrupting how we work and live. Each Episode of "Around The Corner" will explore and simplify the technologies that are unlocking massive opportunities for enterprises, driving business transformations, creating unprecedented change in consumer markets, and impacting people's lives, the economy, and the environment.
Know moreTransform Your B2B Strategy with Thought Leadership
Partner with MarketsandMarkets for a strategic, insight-driven approach that amplifies your brand, fosters demand and nurtures meaningful B2B relationships.
Download our whitepaper
Step into the future with MarketsandMarkets, where your brand doesn't just stand out-it leads.
Contact us today!
