GTM STRATEGY TO EXECUTION
MarketsandMarkets Pathways to Success
Create a robust GTM strategy for new markets
- Are your existing teams insufficiently enabled to play in your new markets?
- Do you feel your expertise in 'Business as Usual' cannot be leveraged to identify your 'Right to Win' in new growth markets?
GO-TO-MARKET FRAMEWORK
| Provocation | Discovery | Diagnostic | Design | Recommendation | |
|---|---|---|---|---|---|
| Key Questions | What are we trying to accomplish? | What are the potential markets? | Where should we compete and what must we deliver? | What go-to-market approach is optimal? | What is winning worth? |
| Focus | Clarify desired outcome / objectives | Identify market attractiveness factors and 'as-is' situation | Understanding the opportunity to create deferential advantage | Identify and assess market channel options | The best channel approach |
| Inputs / Tasks |
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| Outcomes | Goal alignment / validation | Verify the nature of the market opportunity | Determine how you will 'win' | Determine how you will 'play' (GTM Model) | Identify how you will measure results (metric) |
Why should you engage with MarketsandMarkets?
- Readily available insights around 30,000+ niche and emerging market segments along with interconnected ecosystem view
- Unique man + machine growth program model, allowing you to track real-time insights impacting you, your clients, your clients' clients, partners, and all interconnected markets impacting your key applications, use cases, and sub-verticals
- Establish seamless coordination among your teams with parallel support and execution for all concerned stakeholders
- End-to-end handholding until operationalized
Check out our Revenue Impact Story to uncover the strategies driving Measurable Impact.
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MarketsandMarkets™ helped us draft and execute a winning GTM strategy for our analytical products in adjacent industries with $1+ billion incremental revenue growth
A $40+ billion analytical instrumentation company
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