Search
Your Guide to
the Next Industrial Era
THE NEXT NEW
Navigating the Fifth Industrial Revolution


The Next New is a required-and compelling-read for anyone looking to understand how the intersection of technological, societal, and economic forces is ushering in a new era of opportunity, not just for prosperity but for the well-being of our communities and planet.
BØRGE BRENDE,
PRESIDENT, WORLD ECONOMIC FORUM
The Next New shows clearly that the rules of the game are changing around how value is created. And, hence, how businesses innovate, produce, operate and engage with their customers. However, as Pranjal Sharma explains, the fifth industrial revolution opens up opportunities for organizations to do business in new and better ways. Sustainable transformation is the challenge of our generation to ensure growth and opportunity for all. Pranjal's book is a testament to this.
AIMAN EZZAT,
CEO, CAPGEMINI
In our technology-led and fast-changing world, we need more than ever to take a step back and analyse the developments taking place in society. By placing social and environmental issues at the core of the fifth industrial revolution that he describes, Pranjal Sharma not only proposes a new, ambitious approach but invites us to follow the only path that can respond to the emergencies of our time.
SABRINA SOUSSAN,
CHAIRMAN AND CEO, SUEZ
This is a book that was needed to be written. Pranjal nails it in his understanding of how sustainability and social impact are the cornerstones of all future technology breakthroughs.
BRACKEN P. DARRELL,
PRESIDENT AND CEO, LOGITECH INTERNATIONAL
The world is on the cusp of a transformational shift that will reshape the way we live and do business. The Fifth Industrial Revolution, fueled by cutting-edge technologies such as artificial intelligence, blockchain, 3D printing, and quantum computing, is set to disrupt industries across the globe. From healthcare and manufacturing to transportation and finance, no sector will be spared from the transformative power of this revolution. Are you ready to navigate the next wave of technological advancements and global disruptions?
Presenting you,The Next New - Navigating the Fifth Industrial Revolution,your guidebook to unleashing opportunities being presented by the Fifth Industrial Revolution.
As per MarketsandMarkets research, the B2B economy is witnessing the emergence of new revenue streams worth $25 trillion that are substituting existing ones in this decade alone. As the megatrends meet industry operations, disruptions are paving the path for immense new opportunities and newer business models, presenting a multi-trillion-dollar opportunity for investors and entrepreneurs. Those harnessing the gale winds of change can successfully navigate the Fifth Industrial Revolution.
The Next New is the first book to chronicle the impact of the Fifth Industrial Revolution while quantifying the magnitude of global revenue shifts. The book relies on extensive research of MarketsandMarkets to identify the creative destruction of business models and its prediction of new multi-trillion dollar growth options.
Grab your copy of the book now!

About the Author
Pranjal Sharma is an economic analyst, advisor, and author focusing on technology, globalization, and media and serves on boards of enterprises and non-profit entities, leveraging emerging technologies for sustainable, equitable growth. He leads public discourse across world-renowned platforms, including St. Gallen Symposium, Horasis Global Meeting, and the AIMA. He has also served as a member of the Global Agenda Council at the World Economic Forum (WEF) and is a regular speaker at Davos. His previous books include India Automated: How the Fourth Industrial Revolution Transforming India and Kranti Nation: India and The Fourth Industrial Revolution. Kranti Nation, published in 2017, was the first to chronicle the impact of emerging technologies in India. Pranjal was also the co-author of The Z Factor.
Inside the pages of The Next New, you will discover
Disruptive Technologies
Learn how technologies such as AI, IoT, blockchain, augmented reality, etc., are transforming industries, creating new business models, and unlocking unprecedented opportunities for growth.
Global Impact
Understand how the Fifth Industrial Revolution is reshaping the global landscape and creating a multi-trillion-dollar revenue opportunity. Gain insights into regional trends, market dynamics, and other factors that are influencing the future of industries.
Industry Insights
Dive deep into specific industries and explore the disruptive trends, challenges, and opportunities shaping each industry's future, from healthcare and transportation to energy and food.
Strategic Imperatives
Gain practical strategies and actionable insights to navigate the Fifth Industrial Revolution and thrive in the new era of the industry by identifying opportunities, mitigating risks, and developing innovative business models to stay ahead of the competition.
Case Studies
Get inspired by real-world examples of companies and organizations and learn from their experiences, challenges, and best practices to accelerate your own transformation journey.
Roundtables Photo Gallery

Are you ready to embrace the future and unlock the potential of the Fifth Industrial Revolution? Join us on this exciting journey as we navigate the disruptive megatrends that are shaping the global economy and driving a multi-trillion-dollar revenue opportunity.
Pre-order your copy of Navigating the Fifth Industrial Revolution today and gain a competitive edge in the era of unprecedented technological change.
Grab your copy of the book now!
In Media
MarketsandMarkets™, recently rated as one of America's Best Management Consulting Firms by Forbes, has become a key source of research for "The Next New: Navigating the Fifth Industrial Revolution," authored by Pranjal Sharma, who also has been the host for Disruption Dialogues, a podcast series by MarketsandMarkets™.
Follow Our Media News in the different Channel.
PR Newswire Yahoo Finance Outlook Business The Hindu BusinessLine Observer Research Foundation The Sunday Guardian | Anjali Singh The Sunday Guardian | Daniele Schiliro
Navigating the 5th Industrial Revolution
Demystifying the $25 Trillion Global Business TransitionDive into the complexities of this massive global shift with MarketsandMarkets' latest whitepaper. Download today to arm your business with the insights and strategies needed for this transformative era.
+1-888600-6441
Corporate Office Hours
+1-888600-6441
US/Can Toll Free
+44-800-368-9399
UK Office Hours
©2025 Marketsandmarkets Research Private Ltd. All Rights Reserved.
