Graphic Film Market

Updated on : August 22, 2024

Graphic Film Market

The global graphic film market was valued at USD 28.9 billion in 2023 and is projected to reach USD 36.2 billion by 2028, growing at 4.6% cagr from 2023 to 2028. The market growth of graphic film is driven by several factors such as rising urbanization, improving living standards, increasing construction and developmental activities, growing automotive industry, and others.

Global Graphic Film Market Trends

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Graphic Film Market Dynamics

Driver: Improving living standards and rising construction industry

The dynamic surge in construction and developmental initiatives, coupled with the elevation of living standards, stands as a pivotal catalyst propelling the graphic film market forward. Within the realm of construction, graphic films assume a central role in shaping architectural designs, signage, and branding applications. The escalating pace of global urbanization and infrastructure development has generated a heightened need for graphic films that are not only durable but also visually captivating, especially for embellishing building exteriors and interiors. The current emphasis on aesthetics and visual communication in architecture has spurred the widespread adoption of graphic films to elevate the overall aesthetic appeal of structures.

Restraint: Volatility in raw material prices

The graphic film market encounters a significant challenge attributed to the fluctuating costs of raw materials. Variations in the prices of crucial raw materials essential for graphic film production, such as petroleum-based products, exert a notable influence on the overall manufacturing expenses. These material costs are susceptible to unpredictable shifts, influenced by factors such as geopolitical events and global economic conditions. This volatility presents difficulties for manufacturers, creating challenges in accurately estimating production expenses and maintaining stable pricing for graphic film.

Opportunity: Increasing demand for bio-plastics

The graphic film market is experiencing promising opportunities driven by the escalating demand for bioplastic polymers. With a heightened focus on environmental sustainability, there is a notable shift towards eco-friendly materials across various industries. Bioplastic films are made from the biodegradable material—cellulose. Moreover, polymers such as PE, PP, and PVC—which are made from renewable resources such as bioethanol—can also be used as raw materials for graphic film.

Challenges:  Limited Recycling Options

The graphic film market encounters a notable challenge with limited recycling options, adversely affecting the sustainability of these materials. Unlike commonly recycled materials such as paper and cardboard, graphic films, particularly those composed of traditional plastics, often lack well-established recycling systems. The intricate nature of these films, incorporating multiple layers or coatings for specific functionalities, adds complexity to the recycling process.

Graphic Film Market Ecosystem

“Dominance of Promotional and advertisement in the Graphic film end-use industry segment.”

In terms of the end-use industry, the promotional and advertisement industry is estimated to be the largest market during the forecast period, in terms of value. Graphic film offers a visually striking and versatile medium for conveying messages. In the promotional and advertising sector, where capturing attention is crucial, the ability of graphic films to deliver vibrant and creative visuals makes them highly sought after. Graphic film play a pivotal role in brand building and recognition. Advertisers and marketers leverage graphic film to create visually appealing logos, signage, and promotional materials that contribute to establishing a strong brand identity.

“Polyvinyl Chloride is the fastest growing product type segment of the graphic film market.”

In the graphic film market, the polyvinyl chloride segment is expected to hold the highest compound annual growth rate (CAGR) in terms of value during the forecast period. PVC graphic film offers a high level of versatility, making it suitable for a wide range of applications within the graphic arts industry. It can be used for signage, banners, vehicle wraps, and other promotional materials, contributing to their widespread adoption. Apart from this, PVC graphic film also offers several benefits such as durability, excellent printability, cost-effectiveness, availability in various sizes, good chemical resistant properties, and others.

“Transparent Film is the second fastest growing film type segment of the graphic film market.”

Transparent graphic films provide a visually appealing and sophisticated look. This aesthetic quality is particularly valued in applications where the underlying surface or design needs to remain visible, enhancing the overall appearance of the graphics. Transparent graphic films are commonly used in interior design applications, such as glass partitions, decorative panels, and window graphics. They enable designers to enhance spaces without obstructing natural light or views.

Calendered process is the most usable manufacturing process in the graphic film market.”

The calendered process stands out as the most widely utilized method for producing graphic films due to its unique combination of key advantages. These key advantages include controlled thickness, smooth surface finish, dimensional stability, good printability, enhanced strength & durability, optical clarity, strength, cost-effectiveness, and others. Due to such benefits of this process, the film is used in several application areas such as promotional banners, signage applications, POP displays, advertisement stickers, etc.

“Flexography is the fastest-growing market for graphic film market.”

End-use industries such as automotive, promotional & advertisement, industrial, and others show a preference for flexographic printing over alternative techniques. Flexography currently presents compelling advantages for both product marketing and purchasing management. Thanks to recent advancements, it now offers the capability to produce high-quality images and graphics, ensuring consistent and repeatable results from one job to another. Moreover, flexographic printing facilitates swift and cost-effective changeovers, particularly beneficial for supporting small-quantity production runs.

“APAC is the speediest-growing market for graphic film market.”

In terms of value, the Asia Pacific will be the fastest-growing region in the overall graphic film market.

This growth is attributed to rapid urbanization, increasing disposable income, and improving living standards, which drive the renovation, and decoration activities across the residential & non-residential complexes. Apart from this, the growing automotive industry also drives the demand for automotive wraps across the region. This fuelled the market of graphic films in the region during the forecast period.

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Graphic Film Market Players

Key stakeholders steering the trajectory of the graphic film market include 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), Fedrigoni S.P.A. (Italy), ORAFOL Europe GmbH (Germany), HEXIS S.A.S. (France), Arlon Graphics, LLC (US), Achilles USA Inc.(US), Dunmore (US), Drytac (US), LX Hausys (South Korea). To solidify their positions in this competitive market, these industry frontrunners have judiciously employed a range of growth strategies. This encompasses acquisitions, diversifying their product lineup, geographical expansions, and forging productive partnerships, collaborations, and agreements. Through these strategic maneuvers, they aim to cater to the escalating demand for graphic film, particularly from dynamic emerging markets.

Graphic Film Market Report Scope

This research report categorizes the global Graphic film market on the basis of Type, Application, and Region.

Graphic Film Market by Film Type

• Opaque Films
• Transparent Films
• Translucent Films
• Reflective Films

Graphic Film Market by Product Type

• Polyethylene
• Polypropylene
• Polyvinyl chloride
• Others

Graphic Film Market by End-Use Industries

• Automotive
• Promotional & Advertisement
• Industrial
• Others

Graphic Film Market by Manufacturing Process

• Calendered
• Casting
• Others

Graphic Film Market by Printing Technology

• Flexography
• Rotogravure
• Offset
• Digital

Graphic Film Market by Region

• Asia Pacific (APAC)
• North America
• Europe
• South America
• Middle East & Africa

The market has been further analyzed for the key countries in each of these regions.

Recent Developments

• In October 2023, Avery Dennison Corporation (US) partnered with Siser North America, to announce the retail launch of EasyPSV Starling, a pressure-sensitive vinyl film product.
• In October 2023, DuPont de Nemours, Inc. (US) announced its collaboration with United States Steel Corporation, to launch COASTALUME, which combines the strength and self-healing characteristics of U. S. Steel’s GALVALUME material with DuPont Tedlar Polyvinyl Fluoride (PVF) film.
• In October 2023, Drytac launched Polar Blockout UV opaque printable block-out film. It is the ideal solution for two-sided window graphics and other block-out layer requirements.
• In September 2023, Drytac announced the launch of its new ReTac Clear PET film in North America.
• In July 2023, Innovia (a subsidiary of CCL Industries (US)) invested in a new coating line to develop a new range of PVC-free films for the graphics sector at their site in Wigton, Great Britain.
• In March 2023, ORAFOL Europe GmbH (Germany) launched a new Oracle 651 Matte PVC film. It is used for indoor and outdoor applications. It is available in 18 vibrant, luxurious matte colors.
• In March 2023, HEXIS S.A.S (France) announced the acquisition of Stickittome, specializing in the supply of vinyl films for the printing and cutting process
• In March 2023, Avery Dennison Corporation announced the expansion of its product line by adding two products DOL 1060 Max & DOL 1360 Max.
• In November 2022, CCL Industries has launched a new generation of polypropylene, high gloss films, which are printable by both HP Latex and UV Inkjet systems.

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