Self-Adhesive Labels Market

The self-adhesive labels market is projected to grow from USD 53.2 billion in 2023 to USD 69.2 billion by 2028, at a CAGR of 5.4% from 2023 to 2028. Self-adhesive labels are known as pressure-sensitive labels due to the technique that is used to line the back of the label. After the commercialization of this technique, self-adhesive labels soon became an industry mandate for labeling most products. The self-adhesive labels market is expected to witness a CAGR of 5.4% in terms of value during the forecast period due to the increasing popularity of their benefits and usage in the packaging industry. Rising demand from the industrial and retail sectors is also supporting the growth. Self-adhesive labels are used widely in developed countries; the market is growing at a higher rate in emerging economies.

Attractive Opportunities in the Self-Adhesive Labels Market

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Self-Adhesive Labels Market Dynamics

Driver: Growing urban population.

The growing urban population is poised to drive the self-adhesive labels market as urbanization accelerates demand for packaged goods. In urban environments, there is a heightened need for efficient and visually appealing labeling on a wide range of products, spanning from food and beverages to pharmaceuticals and consumer goods. Self-adhesive labels offer versatility, enabling manufacturers to meet the dynamic demands of urban consumers for clear product identification, branding, and regulatory information. As urbanization continues, the self-adhesive labels market is expected to grow in tandem with the increasing consumption of packaged products in densely populated urban areas worldwide.

Restraint: Printing directly on packaging surfaces

Printing directly on packaging surfaces serves as a restraint for the self-adhesive labels market. While self-adhesive labels offer versatility and ease of application, some industries prefer direct printing on packaging materials to eliminate the need for additional label application steps. This inclination toward direct printing can limit the market potential for self-adhesive labels, particularly in sectors where integrated and cost-effective solutions are prioritized, and where printing directly on packaging aligns with specific production requirements or regulatory standards.

Opportunities: Expansion into emerging markets

The self-adhesive labels market sees significant opportunities in emerging economies where industrialization, urbanization, and increased consumer spending are driving the demand for efficient packaging solutions. As these economies experience a surge in manufacturing activities and a growing consumer base, there is an escalating need for clear product identification, branding, and compliance with labeling regulations. Self-adhesive labels, with their versatility and ease of application, provide a cost-effective and customizable solution that aligns with the evolving packaging requirements of industries such as food and beverages, pharmaceuticals, and retail. The expanding markets in these regions present a ripe opportunity for the growth and diversification of the self-adhesive labels market.

Challenges: Varying environmental mandates across regions

The self-adhesive labels market faces a significant challenge in navigating varying environmental mandates across regions. As different countries and regions implement distinct regulations and sustainability standards, label manufacturers encounter the complexity of ensuring compliance with diverse environmental requirements. Meeting these mandates necessitates continuous adaptation of label materials and production processes, creating a challenge for industry players aiming for global market penetration. The need for harmonization and standardization in addressing environmental concerns poses a considerable hurdle for the self-adhesive labels market in achieving seamless and consistent operations across diverse regulatory landscapes.

By Type, Release Liner Labels accounted for the highest CAGR during the forecast period.

The versatility of release liner labels in accommodating different label materials and adhesives contributes to their growth. Manufacturers can choose from a variety of substrates and adhesives to meet specific application requirements, ensuring that release liner labels are suitable for a wide range of surfaces and environmental conditions. This adaptability makes release liner labels a preferred choice in industries with diverse labeling needs.

By Nature, Permanent labels accounted for the highest CAGR during the forecast period.

Advancements in label materials and adhesives have improved the performance and longevity of permanent labels. Manufacturers are developing innovative solutions that offer resistance to various environmental factors, including water, UV exposure, and temperature fluctuations. This has further expanded the application areas for permanent labels, making them suitable for a wide range of industries and challenging conditions.

By Printing Technology, Flexography accounted for the highest CAGR during the forecast period.

The durability and resilience of flexographic labels are noteworthy. Flexo inks adhere well to various substrates, providing labels with excellent resistance to environmental factors such as moisture, heat, and abrasion. This durability is particularly crucial for labels used in industries with challenging conditions, such as chemical, automotive, and outdoor applications. As industries continue to demand efficient and reliable labeling solutions, flexography is expected to maintain its position as the leading printing technology in the self-adhesive labels market.

By Application, Food & Beverages accounted for the highest CAGR during the forecast period.

The emphasis on brand differentiation and consumer engagement has driven the use of self-adhesive labels in the food and beverage sector. Manufacturers utilize these labels to create a distinct brand identity, convey product information effectively, and engage consumers through promotions and marketing messages. The flexibility of self-adhesive labels in accommodating various shapes, sizes, and design elements contributes to their popularity in helping brands stand out on crowded store shelves.

Asia Pacific is projected to account for the highest CAGR during the forecast period.

The emphasis on sustainability and environmental concerns has driven the demand for eco-friendly labeling solutions in the Asia Pacific region. Self-adhesive labels, with their ability to adhere to various surfaces without the need for additional adhesives, reduce waste and are considered more environmentally friendly than traditional labeling methods. As sustainability becomes a focal point for businesses and consumers alike, the market for self-adhesive labels is expected to continue its robust growth in the Asia Pacific region.

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Key Market Players

The self-adhesive labels market comprises key players such as CCL Industries (Canada), Avery Dennison Corporation (US), Multi-Color Corporation(US), Huhtamaki OYJ (Finland), and Coveris (Austria), and others. Expansions, acquisitions, joint ventures, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the self-adhesive labels market.

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Scope of the Report

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This research report categorizes the global self-adhesive labels market based on composition, nature, type, printing technology, application, and region.

On the basis of Composition:

• Facestock
• Adhesive
• Release Liner

On the basis of Nature:

• Permanent
• Removable
• Repositionable

On the basis of the Type:

• Release Liner
• Linerless

On the basis of the Printing Technology:

• Flexography
• Digital Printing
• Lithography
• Screen Printing
• Gravure
• Letterpress
• Offset

On the basis of Application:

• Food & Beverages
• Consumer Durables
• Pharmaceuticals
• Home & Personal Care
• Retail Labels
• E-Commerce
• Others (Apparel & Textiles, Industrial Lubricants & Paints, And Gifts)

On the basis of Region:

• North America
• Asia Pacific
• Europe
• South America
• Middle East & Africa

The market has been further analyzed for the key countries in each of these regions.

Recent Developments

• In July 2023, CCL Industries acquired Faubel & Co. Nachfolger GmbH (Germany), a specialist in manufacturing of labels for the pharmaceutical industry.
• In April 2023, the company acquired eAgile Inc.,  a privately held start-up technology company, which provides hardware and software solutions for the healthcare industry supplied alongside RFID inlays embedded into labels.
• In January 2023, the company announced the acquisition of Thermopatch (US), a leader in industrial laundry labeling, heat transfers, and emblems on textiles.
• In December 2022, the company acquired LUX Global Label, a globally recognized label solutions company.
• In November 2022, the company announced the acquisition of Flexcoat Autoadesivos S.A., which helps to company to increase its product portfolio.
• In September 2021, Huhtamaki completed the acquisition of Elif, a major supplier of sustainable flexible packaging to global brand owners. Huhtamaki reinforces its position as a leading flexible packaging company in emerging markets and strengthens its existing flexible packaging business in attractive consumer product categories

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