The study involved four major activities in estimating the current market size of the video processing platform market. Extensive secondary research was done to collect information on the market, the competitive market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the various segments in the video processing platform market.
Secondary Research
This research study used extensive secondary sources, directories, and databases, such as D&B Hoovers, DiscoverOrg, Factiva, vendor data sheets, product demos, Cloud Computing Association (CCA), Vendor Surveys, Asia Cloud Computing Association, and The Software Alliance. All these sources were referred to for identifying and collecting information useful for this technical, market-oriented, and commercial study of the video processing platform market.
Primary Research
Primary sources were several industry experts from the core and related industries, preferred software providers, hardware manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents, including key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.
Primary interviews were conducted to gather insights, such as market statistics, the latest trends disrupting the market, new use cases implemented, data on revenue collected from products and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, segmentation types, industry trends, and regions. Demand-side stakeholders, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs); the installation teams of governments/end users using video processing platform; and digital initiatives project teams, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current use of services, which would affect the overall video processing platform market.
Note: Tier 1 – recorded overall annual revenues of more than USD 10 billion; Tier 2 company – USD 1–10 billion; and Tier 3 company – USD 500 million – 1 billion of the overall revenues
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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and forecast the video processing platform market and other dependent submarkets. The bottom-up procedure was deployed to arrive at the overall market size using the revenues and offerings of key companies in the market. With data triangulation methods and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.
The top-down and bottom-up approaches were used to estimate and validate the size of the video processing platform market and various other dependent subsegments.
The research methodology used to estimate the market size included the following details:
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The key players in the market were identified through secondary research, and their revenue contributions in the respective countries were determined through primary and secondary research.
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This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders, such as Chief Executive Officers (CEOs), VPs, directors, and marketing executives.
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All percentage splits and breakups were determined using secondary sources and verified through primary sources.
All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
Video Processing Platform Market: Top-down and bottom-up approaches
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both the demand and supply sides in the video processing platform market.
Market Definition
Video processing platform is a software or hardware system that is specifically designed to handle and process video data. It provides tools, algorithms, and resources for various video-related tasks, such as video encoding, decoding, transcoding, editing, streaming, and analysis. Video content such as TV shows, movies, and live streams are processed for delivery on-demand or via live broadcast. Video processing platforms are typically used in industries like broadcasting, media, surveillance, entertainment, education, and more. The major applications of video processing consist of video upload and ingestion, dynamic ad insertion, video transcoding and processing, video hosting, and content rendering.
Stakeholders
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Video processing platform providers
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Independent software vendors (ISVs)
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Investors and venture capitalists (VCs)
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Managed service providers
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Support and maintenance service providers
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Consulting firms
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System integrators (SIs)/Migration service providers
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Value-added resellers (VARs) and distributors
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Enterprise users
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Technology partners
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Technology providers
Report Objectives
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To define, describe, and forecast the global video processing platform market based on component, application, content type, vertical, and region
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To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
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To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
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To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
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To strategically analyze the macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
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To analyze the industry trends, patents and innovations, and pricing data related to the video processing platform market.
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To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players.
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To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies across segments and subsegments.
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To track and analyze the competitive developments, such as mergers and acquisitions, product developments, and partnerships and collaborations in the market.
Available customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
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Product matrix provides a detailed comparison of the product portfolio of each company.
Geographic analysis
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Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
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Further breakup of the North American market into countries contributing 75% to the regional market size
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Further breakup of the Latin American market into countries contributing 75% to the regional market size
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Further breakup of the Middle Eastern & African market into countries contributing 75% to the regional market size
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Further breakup of the European market into countries contributing 75% to the regional market size
Growth opportunities and latent adjacency in Video Processing Platform Market