The study involved four major activities in estimating the current size of the smart glass market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers; journals and certified publications; and articles from recognized authors, websites, directories, and databases. Secondary research has been conducted to obtain key information about the industry’s supply chain, the market’s value chain, the total pool of key players, market segmentation according to the industry trends (to the bottom-most level), regional markets, and key developments from market- and technology-oriented perspectives. The secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.
List of major secondary sources
Sources
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Web Link
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Society of Glass Technology
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https://sgt.org/
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National Glass Association
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https://www.glass.org/
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International Electrotechnical Commission (IEC)
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https://www.iec.ch/homepage
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The Glass and Glazing Federation (GGF)
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https://www.ggf.org.uk/
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Primary Research
Extensive primary research was conducted after gaining knowledge about the current scenario of the smart glass market through secondary research. Several primary interviews were conducted with experts from both the demand and supply sides across four major regions—North America, Europe, Asia Pacific and RoW. This primary data was collected through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the complete market engineering process, both top-down and bottom-up approaches have been used, along with several data triangulation methods, to perform market estimation and forecasting for the overall market segments and subsegments listed in this report. Key players in the market have been identified through secondary research, and their market shares in the respective regions have been determined through primary and secondary research. This entire procedure includes the study of annual and financial reports of the top market players and extensive interviews for key insights (quantitative and qualitative) with industry experts (CEOs, VPs, directors, and marketing executives).
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All the parameters affecting the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report. The following figure represents this study’s overall market size estimation process.
Bottom-Up Approach
The bottom-up approach was used to arrive at the overall size of the smart glass market from the revenues of the key players and their shares in the market. The overall market size was calculated based on the revenues of the key players identified in the market.
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Identifying entities in the smart glass value chain influencing the entire smart glass industry
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Analyzing each entity along with related major companies identifying technology providers for the implementation of products
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Estimating the market for these smart glass end users
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Tracking ongoing and upcoming implementation of smart glass developments by various companies and forecasting the market based on these developments and other critical parameters
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Arriving at the market size by analyzing smart glass companies based on their countries and then combining it to get the market estimate by region
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Verifying estimates and crosschecking them by a discussion with key opinion leaders, which include CXOs, directors, and operation managers
Top-Down Approach
In the top-down approach, the overall market size has been used to estimate the size of individual markets (mentioned in the market segmentation) through percentage splits from secondary and primary research.
The most appropriate immediate parent market size has been used to implement the top-down approach to calculate the market size of specific segments. The top-down approach has been implemented for the data extracted from the secondary research to validate the market size obtained.
Each company’s market share has been estimated to verify the revenue shares used earlier in the top-down approach. This study has determined and confirmed the overall parent market and individual market sizes by the data triangulation method and data validation through primaries. The data triangulation method in this study is explained in the next section.
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Focusing initially on topline investments by market players in the smart glass ecosystem
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Calculating the market size based on the revenue generated by market players through the sales of smart glass
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Mapping the use of smart glass in different technologies
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Building and developing the information related to the revenue generated by market players through key products
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Estimating the geographic split using secondary sources considering factors, such as the number of players in a specific country and region, the role of major players in the development of innovative products, and adoption and penetration rates in a particular country for various technologies, mechanisms, control systems, and end uses.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. The data triangulation procedure has been employed wherever applicable to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Additionally, the market size has been validated using top-down and bottom-up approaches.
Market Definition
Smart glass, also known as switchable, dimmable, or magic glass, can adjust the light transmission properties dynamically or statically, depending on the stimuli. The stimuli altering the light transmission properties could be light, voltage, or heat. It does not require electricity to maintain its opacity or change color. The installation of smart glass helps reduce the energy spent on heating, ventilation, and air conditioning (HVAC) and lighting systems and improves the indoor environmental quality of buildings. Electrochromic glass, which can be directly controlled by building occupants, is popular for enhancing occupant comfort, maximizing access to daylight and outdoor views, reducing energy costs, and providing architects with more design freedom.
Key Stakeholders
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Smart glass manufacturers
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Building material suppliers
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Switchable (metal-oxide) film manufacturers
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Dimmable/smart glass film manufacturers
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Aerospace and automotive glass industry players
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Architects and building owners
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Smart glass-related technology investors
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Advanced glass and film technology researchers and developers
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End users
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Research institutes and organizations
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Market research and consulting firms
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Smart glass buyers
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Smart glass technology providers
Report Objectives
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To describe and forecast the smart glass market, by technology, mechanism, control system, and end use, in terms of value
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To forecast the smart glass market, technology in terms of volume
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To forecast the market size for various segments with regard to four main regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (RoW), in terms of value
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To provide detailed information regarding the major factors influencing the growth of the smart glass market (drivers, restraints, opportunities, and challenges)
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To analyze the micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
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To study the complete value chain and allied industry segments and perform a value chain analysis of the smart glass landscape
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To strategically analyze the ecosystem, regulatory landscape, patent landscape, Porter’s five forces, import and export scenarios, trade landscape, case studies pertaining to the market under study.
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To analyze the opportunities in the market for various stakeholders by identifying the high-growth segments of the smart glass market
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To profile the key players and comprehensively analyze their market position in terms of ranking and core competencies2, along with detailing the competitive landscape for the market leaders
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To track and analyze competitive developments, such as partnerships, collaborations, agreements, mergers and acquisitions, expansions, product launches, and other developments in the market
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
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Detailed analysis and profiling of additional market players (up to 5)
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Additional country-level analysis of the smart glass market
Product Analysis
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Product matrix, which provides a detailed comparison of the product portfolio of each company in the smart glass market.
Darren
Sep, 2014
Do you have forecasts for the total glass market that would serve as the potential for retrofitting/replacement with Smart Glass?.
vishnu
Dec, 2015
Reasons why photochromic technology has not been incorporated for manufacturing of smart glass? Details such as it's cost, technological short comings, etc. .
kee
Sep, 2014
I want the list of manufacturers of smart glasses in US with their product prices, because I will sale the best one in KSA as representative of best products..
Lisa
Apr, 2017
I came across your report and the segments "Consumer Electronics" and "Power Generation Plant" really caught my eye. What we primarily do is manufacture these glasses for aircraft, vehicles and buildings. If you could explain what goes into consumer electronics and solar power generation, I could have a word with my manager and we could take this ahead. Looking forward to your timely response..
George
Apr, 2016
I am interested in Smart Glasses + Touched, separately. Information for the European and Middle East markets , if there are any import figures / country , and market shares among the producing companies , and any general marketing info's !.
George
Apr, 2016
I am interested in Smart Glasses + Touched, separately. Information for the European and Middle East markets , if there are any import figures / country , and market shares among the producing companies , and any general marketing info's !.
Gerard
Feb, 2017
I'm looking for data on enterprise use of smart glasses, to create a graphic to accompany a Wall Street Journal article..
Aurelio
Dec, 2017
I am only interested in the Automotive sector for smart glass report. So if you could customize it so we could reduce the whole report scope I'd appreciate a new quote, considering the actual price is way over my budget..
Yvonne
Dec, 2014
We have a client who is interested in the smart glass market. He is especially interested in data about installed square meter of facades, installed square meters of glass and installed square meter of smart glass in the following regions: World, Europe, Germany. Further he is interested in the potential of smart glass in the future. We would like to know if the study comprises such data? Furthermore which sources you used to get the data (in general)? Our client likes to purchase a study, but is uncertain about the quality of the data. I would very much appreciate your support. It is possible to get a sample?.
Mike
Oct, 2014
I am interested in penetration and growth rates of the major smart glass players (Sage, View, Gauzy, Scienstry, Pleating) .
CHNG
Jan, 2019
I want to know market trend of using smart glass in 10 years down the road; or any related information about smart glass..
Karen
Jul, 2014
Our company is interested in know more about Smart Glass applications in Aerospace industry, in order to start a pilot trial in our MRO..
Addison
May, 2017
I am interested in knowing the Architecture growth in North America, energy savings, renovation vs new construction. Also, which company has best technology?.
Yasuyuki
Oct, 2019
We are examining the needs of smart glass and the market price. Also, I would like to know why it is expanding in the West and not in Asia..