Electrochromic Glass Market

Electrochromic Glass Market by Material (Polymers, Nanocrystals, Viologens), Device (Windows, Mirror, Display), Application (Commercial, Residential, Transportation, Retail, Hospitality), and Geography - Global Forecast to 2020

Report Code: SE 3395 May, 2015, by marketsandmarkets.com

Technically electrochromic glass market is a combination of chromogenic material that responds to light and heat intensity and adjusts its transparency accordingly, when external voltage is applied. In the electronics industry, it is also known as dynamic glass which offers benefits such as on-demand privacy, control, and energy efficiency. When activated, the glass changes from transparent to translucent, blocking some or all wavelengths of light. Electrochromic Glass, from its early introduction in 1986, has evolved enormously and witnessed significant commercialization in the late 2000s. Since then, the technological development is expected to lead growth of electrochromic glass market in various commercial applications in the future, and also provide opportunities for electrochromic glass applications such as Internet of things, hospitals of the future, and so on.  With the growing number of manufacturing plants coming up, the electrochromic glass market is expected to grow at a higher rate during the next five years and onward.

The electrochromic glass materials covered in this report are Transition Metal Oxides (TMOs), Polymers, Reflective Hydride, Nanocrystals and Violegons. The products covered in this report include electrochromic windows, mirrors, and displays among others.

The architecture segment is recognized as a major growth market for this glass. Particularly, the property of dynamic light transmission adjustment of electrochromic smart glass offers users the ease of controlling the sunlight passing through the glass (and thereby heat), using a simple switch. Thus, electrochromic glass is becoming an increasingly popular choice for windows, doors, skylights, and partitions in commercial as well as residential buildings. The transportation sector is another significant electrochromic glass market which holds potential for growth, in terms of demand, for this glass. The adoption of “electrochromic windows” by Boeing in 787 Dreamliner aircraft was one of the pioneering applications of electrochromic glass in the commercial aviation sector.

This report is based on an extensive research study of the electrochromic glass market, and aims at identifying the major application verticals where this glass is expected to bring about revolution in the years to come, particularly in the architecture, transportation, electronics, and other segments. The detailed segmentation on the basis of commercial architectural applications included in the report covers educational buildings, corporates, hospitals & lab facilities, and the retail applications of this glass. The automotive segment takes into account smart glass market products such as windows, doors, windshields, and rear view mirrors.

The report segments the electrochromic glass market on the basis of materials, products, applications, and geography. It provides a thorough analysis of the present market scenario and its projection up to 2020. The report also captures the market roadmap with market size estimates, market size forecasts, value chain, competitive landscape, profiles of leading electrochromic glass market players, and their key developments and strategies. The geographical segmentation section studies the smart glass market in the geographical regions of North America, Europe, APAC, RoW, and Latin America.

The key players in this industry include SAGE Electrochromics, Inc. (U.S.), ChromoGenics AB (Sweden), RavenBrick LLC (U.S.), Asahi Glass Company (Japan), Gentex Corporation (U.S.), EControl-Glas (Germany), Magna Glass & Window, Inc. (U.S.), Guardian Industries (U.S.), PPG Industries (U.S.), and View, Inc. (U.S.).

The global electrochromic glass market is estimated to grow at a CAGR of 12.27% to reach $2.59 Billion by 2020. Electrochromic glass is a kind of glass which changes its light transmission property according to provided stimulus of voltage. The applications, efficiency, and effectiveness the electrochromic glass industry have increased in the recent years. Concepts such as Internet of Things are used in this glass sector to make the ultimate product highly efficient, reliable and advanced.

On the basis of materials, the electrochromic glass market is segmented into transition metal oxides (TMO), polymers, reflective hydrides, nanocrystals, and viologens. Keeping with the new trends in this industry, companies such as Gentex (U.S.) are using materials such as viologens for windows along with rear view mirrors.

Government protocols on energy conservation play a significant role in the growth of the electrochromic glass market. However, the high cost of electrochromic products, lack of awareness among end users such as builders and architects, and slower responsiveness of large glass surfaces as compared to smaller-sized glass are the key factors limiting the growth of this electrochromic glass market.

This report describes the market trends, drivers, restraints, opportunities, and challenges for the electrochromic glass market, and forecasts the electrochromic glass market from 2014 to 2020 on the basis of the material, product, application, and geography. This report covers geographies such as Americas, Europe, APAC, and RoW (Rest of the World).

On the basis of products, the Electrochromic Devices Market is segmented into electrochromic windows, mirrors, displays, and others. In 2014, the North America was the largest region in terms of market revenue for the electrochromic glass market, while the APAC region is projected to grow at the highest CAGR of 14.40% between 2014 and 2020. The key players in this industry include SAGE Electrochromics, Inc.(U.S.), ChromoGenics AB (Sweden), RavenBrick LLC (U.S.), Asahi Glass Company (Japan), Gentex Corporation (U.S.), EControl-Glas (Germany), Magna Glass & Window, Inc. (U.S.) , Guardian Industries (U.S.), PPG Industries (U.S.), and View, Inc. (U.S.).

Electrochromic Glass Market 2014 - 2020

Electrochromic Glass and Devices Market

The overall Electrochromic Devices Market is expected to grow at a CAGR of 12.27% from 2014 to 2020. High demand from developing regions and the advent of new technologies such as internet of things (IoT) are some of the major reasons for the growth of the electrochromic glass market.

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Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Electrochromic Glass Market Definition
    1.3 Electrochromic Glass Market Scope
           1.3.1 Electrochromic Glass Market Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Introduction
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Variables Considered in Demand-Side Analysis
                    2.2.2.1 Growth in the Automotive Industry
                    2.2.2.2 Growing Market for Green Building Construction
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions
           2.5.1 Assumptions

3 Executive Summary (Page No. - 31)

4 Premium Insights (Page No. - 36)
    4.1 the Growing Demand From the Electrochromic E-Paper Displays Will Act as A Major Driver for the Growth of Electrochromic Glass and Devices During the Forecasted Period
    4.2 Electrochromic Glass and Devices Market Growth, By Products
    4.3 Global Electrochromic Glass and Devices Market, By Regions and Applications, 2013
    4.4 Global Electrochromic Glass and Devices Market, By Regions
    4.5 Electrochromic Glass and Devices Products Market, By Application (2013)
    4.6 APAC: Electrochromic Glass and Devices Market, By Application
    4.7 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 43)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Electrochromic Glass Market, By Material
           5.2.2 Electrochromic Glass Market, By Product
           5.2.3 Electrochromic Glass Market, By Application
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased Demand From High End Luxury Cars
                    5.3.1.2 Need of Mandates and Legislations Set By the Government
           5.3.2 Restraints
                    5.3.2.1 Slower Response of Large-Sized Electrochromic Glass
                    5.3.2.2 Lack of Awareness
           5.3.3 Opportunities
                    5.3.3.1 Increasing Need for Energy-Efficient Products
                    5.3.3.2 Tapping the Potential Avenues Using Electrochromic Coatings Film
           5.3.4 Challenge
                    5.3.4.1 Volatile Environment for Investment
           5.3.5 Burning Issue
                    5.3.5.1 Cost Reduction of Electrochromic Glass

6 Industry Trends (Page No. - 51)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Degree of Competition
    6.4 Pricing Analysis

7 Electrochromic Glass and Devices Market, By Materials (Page No. - 60)
    7.1 Introduction
    7.2 Transition Metal Oxide (TMO)
    7.3 Nanocrystal
    7.4 Viologen
    7.5 Polymer
    7.6 Reflective Hydride

8 Electrochromic Glass and Devices Market, By Product (Page No. - 62)
    8.1 Introduction
    8.2 Windows
           8.2.1 Working of Electrochromic Window
    8.3 Mirrors
    8.4 Displays
    8.5 Others

9 Electrochromic Glass and Devices Market, By Application (Page No. - 89)
    9.1 Introduction
    9.2 Commercial
           9.2.1 Educational Buildings
           9.2.2 Corporate
           9.2.3 Healthcare and Lab Facilities
           9.2.4 Other Commercial Application
    9.3 Residential
    9.4 Transportation
           9.4.1 Automotive
           9.4.2 Aerospace
           9.4.3 Marine
           9.4.4 Other Transportation Application
    9.5 Others

10 Electrochromic Glass and Devices Market, By Geography (Page No. - 111)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 APAC
     10.5 RoW

11 Competitive Landscape (Page No. - 121)
     11.1 Overview
     11.2 Competitive Analysis, Electrochromic Glass and Devices Market
     11.3 Competitive Situation and Trends
             11.3.1 New Product Launches
             11.3.2 Agreements, Collaborations, Contracts, and Joint Ventures
             11.3.3 Mergers and Acquisitions
             11.3.4 Expansions and Investments
             11.3.5 Other Developments

12 Company Profile (Page No. - 129)
     12.1 Introduction
     12.2 Asahi Glass Co., Ltd.
     12.3 Chromogenics AB
     12.4 Econtrol-Glas GmbH & Co. KG
     12.5 Guardian Industries Corporation
     12.6 Gentex Corporation
     12.7 Magna Mirrors Holding GmbH
     12.8 PPG Industries
     12.9 Ravenbrick Llc
     12.10 Sage Electrochromics, Inc.
     12.11 View, Inc.

13 Appendix (Page No. - 152)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Primary’s Viewpoint: Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (78 Tables)

Table 1 Global Electrochromic Glass Market Ranking,By Key Player, 2013
Table 2 Rise in Eco-Friendly/ Green Buildings Across the Globe is Propelling the Growth of the Electrochromic Glass Market
Table 3 Slower Response of Large-Sized Electrochromic Glass is Expected to Affect the Growth of the Market
Table 4 Tapping the Potential Avenues Would Generate New OpportunitiesFor the Electrochromic Glass Market
Table 5 Volatile Environment for Investment is the Major Challenge for the Electrochromic Glass Market
Table 6 Quantification of the Porter’s Five Forces Analysis
Table 7 Electrochromic Glass Market, By Product 2013–2020 ($Million)
Table 8 Electrochromic Windows Market Size, By Region ($Million), 2013–2020
Table 9 Electrochromic Windows Market Size, By Application,2013–2020 ($Million)
Table 10 Electrochromic Windows Market Size, By Commercial Application,2013–2020 ($Million)
Table 11 Electrochromic Windows Segment Market Size for Educational Application, By Region, 2013–2020 ($Million)
Table 12 Electrochromic Windows Segment Market Size for Corporate Application, By Region, 2013–2020 ($Million)
Table 13 Electrochromic Windows Segment Market Size for Healthcare& Lab Facility Application, By Region, 2013–2020 ($Million)
Table 14 Electrochromic Windows Segment Market Size for Other Commercial Application, By Region, 2013–2020 ($Million)
Table 15 Electrochromic Windows Segment Market Size for Residential Application, By Region, 2013–2020 ($Million)
Table 16 Electrochromic Windows Segment Market Size for Aerospace Application, By Region, 2013–2020 ($Million)
Table 17 Electrochromic Windows Segment Market Size for Automotive Application, By Region, 2013–2020 ($Million)
Table 18 Electrochromic Windows Segment Market Size for Marine Application, By Region, 2013–2020 ($Million)
Table 19 Electrochromic Windows Segment Market Size for Other Transport Application, By Region, 2013–2020 ($Million)
Table 20 Electrochromic Windows Segment Market Size for Other Application, By Region, 2013–2020 ($Million)
Table 21 Electrochromic Mirror Market Size, By Region, 2013–2020, ($Million)
Table 22 Electrochromic Mirror Segment Market Size for Automotive Application, By Region 2013–2020 ($Million)
Table 23 Electrochromic Mirror Segment Market Size for Other Transportation Application, By Region 2013–2020 ($Million)
Table 24 Electrochromic Display Segment Market Size, By Region,2013–2020, ($Million)
Table 25 Electrochromic Display Segment Market Size, By Application,2013–2020, ($Million)
Table 26 Electrochromic Display Segment Market Size for Educational Application, By Region 2013–2020 ($Million)
Table 27 Electrochromic Display Segment Market Size for Corporate Application, By Region 2013–2020 ($Million)
Table 28 Electrochromic Display Segment Market Size for Healthcare& Lab Facility Application, By Region 2013–2020 ($Million)
Table 29 Electrochromic Display Segment Market Size for Other Commercial Application, By Region 2013–2020 ($Million)
Table 30 Electrochromic Display Segment Market Size for Other Application, By Region 2013–2020 ($Million)
Table 31 Electrochromic Other Products Market Size, By Region,2013–2020, ($Million)
Table 32 Electrochromic Other Product Segment Market Size, By Application, 2013–2020, ($Million)
Table 33 Electrochromic Other Product Segment Market Size for Educational Application, By Region 2013–2020 ($Million)
Table 34 Electrochromic Other Product Segment Market Size for Corporate Application, By Region 2013–2020 ($Million)
Table 35 Electrochromic Other Product Segment Market Size for Healthcare& Lab Facility Application, By Region 2013–2020 ($Million)
Table 36 Electrochromic Other Product Segment Market Size for Other Commercial Application, By Region 2013–2020 ($Million)
Table 37 Electrochromic Other Product Segment Market Size for Residential Application, By Region 2013–2020 ($Million)
Table 38 Electrochromic Other Product Segment Market Size for Aerospace Application, By Region 2013–2020 ($Million)
Table 39 Electrochromic Other Product Segment Market Size for Automotive Application, By Region 2013–2020 ($Million)
Table 40 Electrochromic Other Product Segment Market Size for Marine Application, By Region 2013–2020 ($Million)
Table 41 Electrochromic Other Product Segment Market Size for Other Application, By Region 2013–2020 ($Million)
Table 42 Global Electrochromic Glass and Devices Market, By Application,2013–2020 ($Million)
Table 43 Electrochromic Glass and Devices in Commercial Application, By Region, 2013–2020 ($Million)
Table 44 Electrochromic Glass and Devices Market, By Commercial Application, 2013–2020 ($Million)
Table 45 Electrochromic Glass and Devices Market in Commercial Application, By Product, 2013–2020 ($Million)
Table 46 Electrochromic Glass and Devices in Educational Application, By Region, 2013–2020 ($Million)
Table 47 Electrochromic Glass and Devices Market for Educational Application, By Product,2013–2020 ($Million)
Table 48 Electrochromic Glass and Devices in Corporate Application, By Region, 2013–2020 ($Million)
Table 49 Electrochromic Glass and Devices in Health Care and Lab Facility Application, By Region, 2013–2020 ($Million)
Table 50 Electrochromic Glass Market for Healthcare and Lab Facility Application, By Product, 2013–2020 ($Million)
Table 51 Electrochromic Glass and Devices in Other Commercial Application, By Region, 2013–2020, ($Million)
Table 52 Electrochromic Glass Market, for Other Commercial Application, By Product, 2013–2020 ($Million)
Table 53 Electrochromic Glass and Devices in Residential Application, By Region, 2013–2020 ($Million)
Table 54 Electrochromic Glass and Devices Market for Residential Application, By Product, 2013–2020 ($Million)
Table 55 Electrochromic Glass and Devices in Transportation Application, By Region , 2013–2020 ($Million)
Table 56 Electrochromic Glass Market, By Transpiration Application, 2013–2020 ($Million)
Table 57 Electrochromic Glass Market for Transportation Application, By Product, 2013–2020 ($Million)
Table 58 Electrochromic Glass and Devices in Automotive Application, By Region, 2013–2020 ($Million)
Table 59 Electrochromic Glass Market for Automotive Application, By Product, 2013–2020 ($Million)
Table 60 Electrochromic Glass and Devices in Aerospace Application, By Region, 2013–2020 ($Million)
Table 61 Electrochromic Glass Market for Aerospace Application, By Product, 2013–2020 ($Million)
Table 62 Electrochromic Glass and Devices in Marine Application, By Region, 2013–2020 ($Million)
Table 63 Electrochromic Glass and Devices Market for Marine Application, By Product, 2013–2020 ($Million)
Table 64 Electrochromic Glass and Devices in Other Transportation Application, By Region, 2013–2020 ($Million)
Table 65 Electrochromic Glass Market for Other Transportation Application, By Product, 2013–2020 ($ Million)
Table 66 Electrochromic Glass and Devices in Other Application, By Region, 2013–2020 ($Million)
Table 67 Electrochromic Glass Market for Others Application, By Product, 2013–2020 ($Million)
Table 68 Global Electrochromic Glass Market, By Region,2013–2020 ($Million)
Table 69 North America: Electrochromic Glass Market, By Product, 2013–2020 ($Million)
Table 70 Europe : Electrochromic Glass and Devices Market, By Product,2013–2020 ($ Million)
Table 71 APAC: Electrochromic Glass Market , By Product,2013–2020 ($Million)
Table 72 RoW: Electrochromic Glass Market , By Product,2013–2020 ($Million)
Table 73 Global Electrochromic Glass Market Ranking, By Key Player, 2013
Table 74 New Product Launches, 2013–2014
Table 75 Agreements, Partnership, Collaborations, and Joint Ventures,2011–2015
Table 76 Mergers and Acquisitions, 2012–2013
Table 77 Expansions, 2012–2015
Table 78 Other Developments, 2011–2012
 
 
List of Figures (66 Figures)
 
Figure 1 Markets Covered
Figure 2 Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation,& Region
Figure 4 Increase in Passenger Car Sales is Driving the Growth of the Electrochromic Glass and Mirrors
Figure 5 Construction of Green Buildings is Driving the Demand for Electrochromic Glass
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Market Breakdown and Data Triangulation
Figure 9 Display Segment in the Electrochromic Glass and Devices Market to Grow at A CAGR of 14.28% Between 2014 and 2020
Figure 10 North America Dominated the Electrochromic Glass and Devices Market With 36% Market Share in 2013
Figure 11 New Product Development is One of the Key Strategies
Figure 12 Mirrors Segment is Likely to Contribute Majorly to the Growth of Electrochromic Glass and Devices Market
Figure 13 The Display Segment Will Have Highest Growth Rate
Figure 14 Transportation Application Holds the Major Share in the Electrochromic Glass and Devices Market
Figure 15 APAC is Expected to Have Highest Growth Rate in the Electrochromic Glass and Devices Market During the Forecast Period
Figure 16 Windows Have A Major Share in Commercial Application
Figure 17 Other Applications to Have the Highest Growth Rate in the APAC Region
Figure 18 The Global Electrochromic Glass and Devices Market is in the Growth Phase, With APAC Growing at the Highest Rate
Figure 19 Segmentation, By Material
Figure 20 Segmentation, By Product
Figure 21 Segmentation, By Application
Figure 22 Eco-Friendly/ Green Buildings are Expected to Lead to Growth Opportunities in the Electrochromic Market
Figure 23 Value Chain Analysis: Major Value is Added During Design Validation and Manufacturing of Electrochromic Glass
Figure 24 Porter’s Five Forces Analysis
Figure 25 Porter’s Five Forces Analysis of the Electrochromic Glass Market
Figure 26 Threat of New Entrants
Figure 27 Threat of Substitutes
Figure 28 Bargaining Power of Suppliers
Figure 29 Bargaining Power of Buyers
Figure 30 Degree of Competition
Figure 31 Electrochromic Glass Windows Pricing Analysis, 2013–2020
Figure 32 Types of Materials Used in Electrochromic Glasses and Devices
Figure 33 Electrochromic Glass Market, By Product
Figure 34 Global Electrochromic Glass and Devices Market Dominated By the Mirror Segment ($ Million)
Figure 35 Electrochromic Windows Segment in APAC Will Grow at the Fastest Growth Rate During the Forecast Period
Figure 36 Commercial Application Remains the Dominating Application for the Windows Segment in Electrochromic Glass Market
Figure 37 APAC is Expected to Grow at A Highest CAGR for the Mirror Segment
Figure 38 APAC is Expected to Have the Largest Market Size in 2020 for Display Segment
Figure 39 APAC is Expected to Dominate Skylights, Partitions, Doors, and Sunroofs Segment in Electrochromic Glass and Devices Market
Figure 40 North Americas has the Largest Market Size for Skylights, Partitions, Doors, and Sunroofs Segment for Educational Application in 2013
Figure 41 APAC has High Potential for the Growth for Skylights, Doors, Partitions, Sunroofs in Hospitality and Retail Application
Figure 42 Electrochromic Glass Market, By Application
Figure 43 Transportation is the Largest Application Segment for Electrochromic Glass and Devices Market
Figure 44 APAC is Expected to Grow at A Highest CAGR in Commercial Application for Electrochromic Glass and Devices Market
Figure 45 North America Dominates the Corporate Application for Electrochromic Glass and Devices Market
Figure 46 Europe is the Second most Dominating Region for Residential Applications in Electrochromic Glass and Devices Market
Figure 47 APAC is Expected to Grow Significantly for Transportation Applications in Electrochromic Glass and Devices Market
Figure 48 Automotive Application for Electrochromic Glass and Devices Market Had the Largest Market Size in North America Region in 2013
Figure 49 Consumer Electrnics and Art Work Applications has the Largest Potential for Growth in APAC Region
Figure 50 Europe and APAC are Emerging as New Hot Spots for Electrochromic Glass and Devices Market
Figure 51 Electrochromic Glass: Market By Geography
Figure 52 Geographic Benchmarking of Different Products (2014–2020)
Figure 53 The North American Market Snapshot: Electrochromic Glass and Devices Market Demand Would Be Driven By Transportation Applications
Figure 54 The Asia-Pacific Electrochromic Glass and Devices Market Snapshot – Display Segment is the Most Promising Market
Figure 55 New Product Launch is the Key Strategy for Business Expansion
Figure 56 Battle for Electrochromic Glass Market Share: Companies Adopt New Product Launches as the Key Strategy
Figure 57 Market Evolution Framework — Various New Product Developments Fueled the Growth of the Electrochromic Glass and Devices Market Between 2012 and 2014
Figure 58 Geographic Revenue Mix of Top Five Market Players
Figure 59 Asahi Glass Co., Ltd.: Company Snapshot
Figure 60 Asahi Glass Co., Ltd.: SWOT Analysis
Figure 61 Gentex Corporation: Company Snapshot
Figure 62 Gentex Corporation: SWOT Analysis
Figure 63 PPG Industries: Company Snapshot
Figure 64 PPG Industries: SWOT Analysis
Figure 65 Sage Electrochromics, Inc.: SWOT Analysis
Figure 66 View, Inc.: SWOT Analysis


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