The study involved four major activities for estimating the current global size of the pet food packaging market. The exhaustive secondary research was carried out to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions and sizes with the industry experts across the value chain of pet food packaging through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the pet food packaging market. After that, market breakdown and data triangulation procedures were used to estimate the size of different segments and sub-segments of the market.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Factiva, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, to identify and collect information for this study on the pet food packaging market. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.
Primary Research
Various primary sources from both the supply and demand sides of the pet food packaging market were interviewed to obtain qualitative and quantitative information. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the pet food packaging industry. The primary sources from the demand side included key executives from banks, government organizations, and educational institutions. The breakdown of the profiles of primary respondents is as follows:
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Market Size Estimation
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The top-down and bottom-up approaches were used to estimate and validate the size of the pet food packaging market.
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The key players in the industry and market were identified through extensive secondary research.
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The industry’s supply chain value and the market size in terms of value and volume were determined through primary and secondary research.
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All percentage shares, splits, and breakdowns were assessed using secondary sources and verified through primary sources.
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All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
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The research involved analyzing reports, reviews, and newsletters from key market players, as well as conducting extensive interviews with leaders such as directors and marketing executives.
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The following figure illustrates the overall market size estimation process employed for this study.
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Market Defination
As per FEDIAF, pet food is defined as “products produced by a pet food manufacturer, whether processed, partially processed or unprocessed, intended to be ingested by pet animals after placing on the market”. Pet food packaging is a dynamic system, which includes the primary product i.e. pet food with packaging, which has visual and structural characteristics and is used to protect the food and aid in its transportation and distribution to consumers in a safe and sound condition. The most commonly used products for commercial packaging of pet food are paper, paperboard, and plastics. Glass and metal are also used for liquid and semi-solid food products.
Data Triangulation
The total market was split into several segments and subsegments after arriving at the overall size of the market using the process explained above. Market breakdown and data triangulation procedures were used, wherever applicable, to complete the overall market engineering process and derive the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market was validated using the top-down and bottom-up approaches.
Research Objectives
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To define, analyze, and project the size of the pet food packaging market in terms of value and volume based on product type, material type, food type, animal type, and region
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To project the size of the market and its segments in terms of value and volume, with respect to the five main regions, namely, North America, Europe, APAC, the Middle East & Africa, and South America
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To provide detailed information about the key factors, such as drivers, restraints, opportunities, and challenges influencing the growth of the market
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To strategically analyze the micro markets with respect to individual growth trends, future prospects, and their contribution to the total market
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To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape of the market leaders
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To analyze the competitive developments, such as new product launches, expansions, and acquisitions, in the pet food packaging market
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To strategically profile the key players operating in the market and comprehensively analyze their market shares and core competencies
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to client-specific needs.
The following customization options are available for the pet food packaging report:
Product Analysis
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Product matrix, which offers a detailed comparison of the product portfolio of companies
Regional Analysis
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Further analysis of the pet food packaging market for additional countries
Company Information
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Detailed analysis and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Pet Food Packaging Market