Pet Dietary Supplements Market Analysis, Global Forecast to 2029

Overview

The pet dietary supplements market is estimated at USD 2.71 billion in 2025 and is projected to reach USD 4.11 billion by 2030, at a CAGR of 8.7%. The pet dietary supplements market is undergoing a transformative phase, marked by a steady rise in demand and innovation. This growth is primarily driven by an increased awareness among pet owners regarding preventive healthcare and wellness, aligning closely with human health trends. As the bond between humans and their pets deepens, pets are increasingly regarded as part of the family, and this emotional connection directly influences spending patterns. Consumers are now more willing to invest in premium, science-backed products that enhance the quality of life for their furry companions.

Technological advancements are also revolutionizing the market. Innovations like AI-driven pet health trackers, smart collars, and apps that monitor pet nutrition are giving pet owners access to real-time health insights, enabling them to make more informed decisions regarding dietary supplementation. The emergence of personalized nutrition platforms, where supplements are customized based on a pet’s breed, age, weight, and health conditions, is gaining popularity, particularly in North America and Europe.

Attractive Opportunities in the Pet Dietary Supplements Market

ASIA PACIFIC

The rapid growth of vet-backed formulations and the demand for preventive care are fueling the growth of holistic immunity boosters that blend both herbal and Western ingredients.

Supplements that show visible results like a shinier coat, reduced itching, or improved energy create a stronger emotional response and brand loyalty. Pet owners are more likely to repurchase when they see the benefits with their own eyes.

Increasingly, pets are being treated as family members, which drives demand for high-quality supplements for health, wellness, and longevity.

As pet parents become more invested in their pets' long-term wellness, there's a growing desire for nutrition solutions similar to how human wellness brands offer customized vitamins or diet plans. This trend is gaining momentum, especially among urban, digitally-savvy pet owners.

Pet owners across Asia Pacific are increasingly viewing supplements not just as optional add-ons but as daily essentials to proactively support their pets’ well-being. There is a growing demand for targeted, condition-specific formulations that address common pet health concerns.

Global Pet Dietary Supplements Market Dynamics

Driver: Rising pet ownership and humanization of pets

As living standards improve and disposable incomes rise, more households are choosing to adopt pets not just for companionship, but also as emotional support and lifestyle companions. This growing pet population directly drives demand for pet care products, particularly those that promote health and wellness. The emotional bond between the pets and their owners strongly influences purchasing behavior, with pet parents increasingly seeking natural, organic, grain-free, vet-approved, and clinically tested products. Consumers are more attentive to quality and transparency, often treating their pets’ health with the same care as their own. This trend is especially evident in categories like joint support for aging dogs, skin and coat health for specific breeds, and calming supplements for pets experiencing stress or separation anxiety. These concerns are increasingly common in today’s fast-paced, urban environments where pets may spend more time indoors or alone. As a result, the pet supplements market is witnessing a shift toward a specialized, function-based product designed to meet the nuanced needs of modern pets, further fueled by informed and emotionally invested pet owners.

Restraint: High cost of premium products

One of the primary barriers to the widespread adoption of pet dietary supplements is the high cost of premium and specialized products. These supplements, often crafted with clinically tested ingredients and proprietary formulations, are priced at a level that can be prohibitive for many pet owners, particularly in price-sensitive and developing regions. This cost factor creates a gap between consumer interest and actual purchasing behavior, limiting access to only higher-income groups.

In emerging markets, where awareness of pet health and wellness is still evolving, affordability plays a crucial role in decision-making. Many consumers prioritize basic needs over what are often perceived as non-essential items like dietary supplements. Moreover, the health benefits of such products are not always immediately visible, which can lead to skepticism and lower repeat purchases.

During economic downturns in household priorities, spending on discretionary items like supplements is often the first to be reduced or eliminated altogether. As a result, despite growing interest in pet well-being, the market remains underexplored among pet owners who recognize the value of supplements but are constrained by tight budgets and competing expenses.

Opportunity: Rise of e-commerce and direct-to-consumer channels

The rise of e-commerce and direct-to-consumer (DTC) channels presents a significant opportunity in pet dietary supplements market. One of the greatest advantages of online platforms is the ability to educate consumers. Through engaging content such as blogs, product videos, customer reviews, and live Q&A sessions with veterinary professionals, brands can effectively bridge knowledge gaps and address consumer skepticism. This is especially important in the supplement category, where understanding the long-term health benefits is key to adoption.

Subscription-based models have also emerged as a powerful growth driver within the DTC space. These models offer automated monthly deliveries tailored to a pet’s unique health goals or dietary requirements, helping ensure consistency in supplement usage. They not only provide convenience but also enhance customer retention and brand loyalty over time. Many services include personalized features like refill reminders, dosage adjustments, and loyalty rewards, making the experience seamless and user-friendly for pet owners.

Overall, the digital shift allows brands to build trust, provide education, and offer tailored solutions elements that are essential for growing adoption and sustaining long-term engagement in this evolving market.

Challenge: Regulatory and labeling complexities

Unlike pharmaceuticals or pet food, which are often subject to stringent regulatory oversight, dietary supplements for pets often fall into a regulatory area, especially when considered under varying jurisdictional definitions and enforcement practices. In many countries, pet supplements are not classified under a specific regulatory category, which leads to inconsistencies in how they are monitored, tested, and approved. In the US, the Food and Drug Administration (FDA) does not approve dietary supplements for pets in the same way it does for human or veterinary drugs. Oversight is often left to bodies like the Association of American Feed Control Officials (AAFCO), but even then, guidelines are not always legally binding, leading to a patchwork of enforcement.

This regulatory ambiguity poses several risks for manufacturers. As it can delay product development and launch cycles, companies may struggle to interpret what ingredients, claims, or marketing language are legally permissible. Inconsistent definitions around what constitutes a “supplement,” “treat,” or “functional food” can lead to confusion and even legal disputes. Secondly, the absence of universal labeling standards opens the door to misleading claims, which in turn can erode consumer trust in the category as a whole.

Global Pet Dietary Supplements Market Ecosystem Analysis

The pet dietary supplements market is supported by a dynamic and evolving ecosystem that spans from raw material sourcing to the end consumer. At the upstream level, the ecosystem begins with ingredient suppliers who provide essential components such as probiotics, vitamins, omega fatty acids, and botanical extracts. These suppliers are followed by formulators and contract manufacturers, who develop finished products in various delivery forms like soft chews, powders, and capsules. Veterinary professionals and animal nutritionists play a crucial advisory role during product development, ensuring that formulations are backed by clinical evidence and tailored to pet-specific health needs.

Increased pet ownership, particularly among younger generations, has led to a larger customer base seeking products that enhance pet well-being. The humanization of pets, with owners treating them as family, has fueled demand for premium, health-focused supplements. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of wellness products, providing them with more choices and information. As pets increasingly face chronic health issues, there is greater demand for targeted, condition-specific supplements. Furthermore, advancements in personalized nutrition and health-tracking technologies are creating opportunities for more tailored solutions.

Top Companies in Pet Dietary Supplements Market

Note: The above diagram only shows the representation of the Pet Dietary Supplements Market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis

By supplement type, prebiotics & probiotics contribute a substantial share of the pet dietary supplements market

While the pet dietary supplements market holds immense potential, a significant barrier to widespread adoption, particularly in price-sensitive regions, is the high cost of premium and specialized products. These supplements are typically formulated with high-quality, clinically tested ingredients, natural extracts, and proprietary blends, resulting in price points that are not accessible to all pet owners. This creates a gap between consumer interest in pet wellness and their actual purchasing power.

In emerging and developing markets, where pet nutrition and wellness awareness is still evolving, affordability plays a crucial role in decision-making. Many consumers in these regions tend to prioritize basic needs such as food, vaccinations, and hygiene products over supplements, which are often viewed as non-essential items. The benefits of dietary supplements are not always immediate or visibly measurable, making it harder to justify their cost, especially in households with tight budgets. Additionally, during economic downturns or shifts in financial priorities, supplements are the first items to be eliminated from pet care routines. Bridging this gap requires greater awareness, education, and innovation in pricing and packaging to ensure broader accessibility.

Soft chews to be the fastest-growing supplement form in the pet dietary supplements market

The convenience of soft chews is another major contributing factor. Administering pills can sometimes be a challenge, especially for pets who may resist swallowing tablets or capsules. Powders, while effective, often require mixing with food, which some pets may find unappealing. Soft chews, on the other hand, are pre-dosed and easy to administer, requiring no additional effort from the pet owner. They are designed to be given directly as a treat, eliminating the need for complex dosing routines. This ease of use encourages greater compliance from both pets and owners, ensuring that pets receive their daily dosage consistently.

The improved compliance that soft chews offer is especially important when it comes to long-term supplementation. Many supplements, such as those for joint health, digestive support, or skin and coat improvement, require continuous use to deliver benefits. The treat-like format of soft chews helps ensure that pets are more likely to take their daily supplements without resistance, reducing the likelihood of missed doses. This convenience and ease of administration have made soft chews a preferred option for many pet owners who seek a consistent and stress-free way to support their pets’ health.

The Asia Pacific region is anticipated to experience the fastest growth between 2025 and 2030

Awareness about pet health is also increasing across the Asia Pacific region. As pet owners become more knowledgeable about the link between nutrition and overall pet health, they seek supplements to address specific health concerns such as digestive issues, joint health, and immune support. The rise of e-commerce in the region has further contributed to this growing awareness, as online platforms provide a wealth of information, reviews, and product choices previously unavailable in traditional retail channels. With a more health-conscious younger demographic, pet owners in the region are increasingly interested in holistic pet care, fueling the demand for natural and science-backed supplements.

In countries such as China, the market is further supported by the increased availability of high-quality pet care products through both online platforms and pet stores. China’s large urban centers have seen significant improvements in pet care infrastructure, with local and international brands expanding their presence to cater to the growing middle class. In India, the market for pet supplements is still emerging. However, it is increasing rapidly as a growing urban middle class adopts pets and becomes more aware of the importance of nutrition and health maintenance for pets.

HIGHEST CAGR MARKET FOR 2025–2030

INDIA: FASTEST-GROWING MARKET IN THE REGION

Pet Dietary Supplements Market by region

Recent Developments of Pet Dietary Supplements Market

In February 2025, Elanco launched Pet Protect on February 20, 2025. This new line marks Elanco’s official entry into the pet dietary supplements category, leveraging its strong veterinary heritage and the trusted Advantage brand, which has been a staple in pet health for over 25 years. Pet Protect consists of a comprehensive range of veterinarian-formulated, science-backed supplements for dogs and cats. The portfolio addresses various wellness needs, including joint health, digestion, skincare, multivitamins, calming, and immune support.

In January 2025, Pooch & Mutt, one of the UK’s fastest-growing pet food brands, made a significant move in the pet wellness space by acquiring BIOME9, a pioneering company known for its science-backed, personalized gut health testing and supplement plans for dogs. This strategic acquisition reinforces Pooch & Mutt’s commitment to holistic, health-focused pet care.

In May 2024, Nestlé’s Purina Pro Plan Veterinary Diets announced the launch of its full range of therapeutic diets on Amazon, greatly expanding access to its science-backed pet nutrition. This includes over 30 specialized formulas, from hydrolyzed protein blends to gastrointestinal and urinary health diets available by veterinary prescription. The move allows pet owners across the US to purchase veterinary diets, treats, and supplements more conveniently than ever.

In November 2023, General Mills acquired Fera Pets, Inc., a vet-founded pet supplement company, which was officially welcomed into the company’s portfolio. This acquisition marks General Mills’ strategic entry into the pet supplement market and serves as the first acquisition by its newly launched growth equity fund.

Key Market Players

List of Top Pet Dietary Supplements Market Companies

The Pet Dietary Supplements Market is dominated by a few major players that have a wide regional presence. The major players in the Pet Dietary Supplements Market are

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Scope of the Report

Report Attribute	Details
Market size available for years	2025–2030
Base year considered	2024
Forecast period	2025–2030
Forecast units	Value (USD)
Segments Covered	By Pet Type, Supplement Type, Supplement Form, Function, Distribution Channel, and Region
Regions covered	North America, Europe, Asia Pacific, South America, and RoW

Key Questions Addressed by the Report

What is the current size of the pet dietary supplements market?

The pet dietary supplements market is valued at USD 2.50 billion in 2024 and is projected to reach USD 4.11 billion by 2030, at a CAGR of 8.7% from 2025 to 2030.

Which are the key players in the food & beverage industry pump market, and how intense is the competition?

Key players include Nestlé (Nestlé Purina Petcare Company) (Switzerland), Elanco (US), H&H Group (Hong Kong), SwedenCare (Sweden), and Mars, Incorporated (US). The market competition is intense, with continuous R&D investments, mergers, acquisitions, and innovations in encapsulation technologies.

What are the growth prospects for the pet dietary supplements market in the next five years?

The pet dietary supplements market is poised for significant growth in the next five years, driven by increasing pet ownership, rising awareness of pet health, and a growing focus on preventive healthcare for animals. As consumers become more conscious of the importance of nutrition for pets, demand for supplements such as vitamins, joint health formulas, and digestive aids is expected to rise. Innovations in natural and organic products, along with advancements in e-commerce and online distribution, will further boost market expansion. With a strong emphasis on improving pets’ quality of life, the market is likely to see increased investment and product diversification.

What kind of information is provided in the company profiles section?

The company profiles offer valuable information, such as a comprehensive business overview, including details on the company’s various business segments, financial performance, geographical reach, revenue composition, and the breakdown of their business revenue. Additionally, these profiles offer insights into the company’s product offerings, significant milestones, and expert analyst perspectives to further explain the company’s potential.

How is the Asia Pacific region contributing to market growth?

Rapid urbanization and rising disposable incomes have led to increased pet ownership, particularly among millennials and Gen Z consumers who view pets as family members. This shift has spurred demand for premium and specialized pet care products, including dietary supplements. Countries like India and Thailand are experiencing notable growth due to heightened awareness of pet health and a preference for preventive care. Additionally, the expansion of e-commerce platforms has made pet supplements more accessible, further driving market growth in the region.

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TITLE

PAGE NO

INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION AND SCOPE

INCLUSIONS & EXCLUSIONS
1.3 STUDY SCOPE

MARKET COVERED

GEOGRAPHIC SEGMENTATION

YEARS CONSIDERED FOR THE STUDY
1.4 UNIT CONSIDERED

CURRENCY/ VALUE UNIT

VOLUME UNIT CONSIDERED
1.5 STAKEHOLDERS

RESEARCH METHODOLOGY

2.1 RESEARCH DATA

SECONDARY DATA

- Key data from secondary sources

PRIMARY DATA

- Key data from primary sources

- Key Industry Insights

- Breakdown of Primaries
2.2 MARKET SIZE ESTIMATION

BOTTOM-UP APPROACH

- Approach For Capturing Market Share By Bottom-Up Analysis

TOP-DOWN APPROACH

- Approach For Capturing Market Share By Top-Up Analysis
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.5 RISK ASSESSMENT
2.6 LIMITATIONS

EXECUTIVE SUMMARY

PREMIUM INSIGHTS

MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MACROECONOMIC OUTLOOK
5.3 MARKET DYNAMICS

DRIVERS

RESTRAINTS

OPPORTUNITIES

CHALLENGES
5.4 IMPACT OF GEN AI ON PET DIETARY SUPPLEMENTS

INTRODUCTION

USE OF GEN AI IN PET DIETARY SUPPLEMENTS

CASE STUDY ANALYSIS

IMPACT ON PET DIETARY SUPPLEMENTS MARKET

ADJACENT ECOSYSTEM WORKING ON GEN AI
5.5 TARIFF IMPACT ON PET DIETARY SUPPLEMENTS

KEY TARIFF RATES

PRICE IMPACT ANALYSIS

KEY IMPACTS ON VARIOUS REGIONS

INDUSTRY TRENDS

EXPORT SCENARIO

IMPORT SCENARIO

6.1 TECHNOLOGY ANALYSIS

KEY TECHNOLOGIES

- PRECISION NUTRITION PLATFORMS

- MICROENCAPSULATION

- BIOTECHNOLOGY & FUNCTIONAL INGREDIENT DEVELOPMENT

COMPLEMENTARY TECHNOLOGIES

- AUGMENTED REALITY (AR) FOR MARKETING

- SMART & SUSTAINABLE PACKAGING

ADJACENT TECHNOLOGIES

- VETERINARY TELEMEDICINE & DIAGNOSTICS

- SUSTAINABLE & ALTERNATIVE INGREDIENT SOURCING
6.2 PRICING ANALYSIS

AVERAGE SELLING PRICE TREND OF PET TYPE, BY KEY PLAYERS (2021-2024)

AVERAGE SELLING PRICE TREND, BY REGION (2021-2024)
6.3 ECOSYSTEM ANALYSIS

DEMAND SIDE

SUPPLY SIDE
6.4 PATENT ANALYSIS

LIST OF MAJOR PATENTS PERTAINING TO THE MARKET
6.5 KEY CONFERENCES & EVENTS IN 2025-2026
6.6 REGULATORY LANDSCAPE

REGULATORY BODIES, GOVERNMENT AGENCIES, & OTHER ORGANIZATIONS

REGULATORY FRAMEWORK
6.7 PORTER’S FIVE FORCES ANALYSIS

INTENSITY OF COMPETITIVE RIVALRY

THREAT OF NEW ENTRANTS

THREAT OF SUBSTITUTES

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS
6.8 KEY STAKEHOLDERS AND BUYING CRITERIA

KEY STAKEHOLDERS IN THE BUYING PROCESS

BUYING CRITERIA
6.9 CASE STUDY ANALYSIS
6.10 INVESTMENT AND FUNDING SCENARIO

PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE

7.1 INTRODUCTION
7.2 DOGS
7.3 CATS
7.4 OTHER PET TYPES (BIRDS, FISH, RABBITS, HORSES)

PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE

8.1 INTRODUCTION
8.2 VITAMINS
8.3 MULTIVITAMINS
8.4 PROBIOTICS & PREBIOTICS
8.5 PROTEIN & PEPTIDES
8.6 OMEGA-3 FATTY ACIDS
8.7 OTHER SUPPLEMENT TYPES (OMEGA-6 FATTY ACIDS, OMEGA-9 FATTY ACIDS, MINERALS, POSTBIOTICS)

PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM

9.1 INTRODUCTION
9.2 TABLETS AND CAPSULES
9.3 POWDER
9.4 SOFT CHEWS
9.5 OTHER SUPPLEMENT FORM (LIQUID AND GEL CAPSULES)

PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION

PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION

10.1 INTRODUCTION
10.2 BONE AND JOINT HEALTH
10.3 DIGESTIVE HEALTH
10.4 SKIN AND COAT HEALTH
10.5 IMMUNE SYSTEM SUPPORT
10.6 HEART HEALTH
10.7 STRESS & ANXIETY RELIEF
10.8 WEIGHT MANAGEMENT
10.9 OTHER FUNCTIONS (URINARY HEALTH, DENTAL HEALTH, BEHAVIORAL HEALTH, MUSCLE REPAIR AND TISSUE RECOVERY, BRAIN HEALTH, COGNITION, AND OTHER NERVE-BASED FUNCTIONS)

PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL

11.1 INTRODUCTION
11.2 OFFLINE

VETERINARY CLINICS

PET SPECIALTY PET STORES

SUPERMARKETS AND HYPERMARKETS

PHARMACIES AND DRUGSTORES
11.3 ONLINE RETAILERS

THIRDPARTY CHANNLES

DIRECT TO CONSUMER CHANNEL

PET DIETARY SUPPLEMENTS MARKET, BY REGION

12.1 NORTH AMERICA

US

CANADA

MEXICO
12.2 EUROPE

GERMANY

UK

FRANCE

SPAIN

ITALY

REST OF EUROPE
12.3 ASIA PACIFIC

CHINA

INDIA

JAPAN

THAILAND

INDONESIA

AUSTRALIA & NEW ZEALAND

REST OF ASIA PACIFIC
12.4 SOUTH AMERICA

BRAZIL

ARGENTINA

REST OF SOUTH AMERICA
12.5 REST OF THE WORLD

MIDDLE EAST

AFRICA

COMPETITIVE LANDSCAPE

13.1 OVERVIEW
13.2 KEY PLAYERS STRATEGIES/RIGHT TO WIN, 2022 - 2024
13.3 REVENUE ANALYSIS, 2022 – 2024
13.4 MARKET SHARE ANALYSIS, 2024
13.5 BRAND/PRODUCT COMPARISON
13.6 COMPANY VALUATION AND FINANCIAL METRICS
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024

STARS

EMERGING LEADERS

PERVASIVE PLAYERS

PARTICIPANTS

COMPANY FOOTPRINT: KEY PLAYERS, 2024

- Company Footprint

- Region Footprint

- Supplement Type Footprint

- Pet Type Footprint

- Function Footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024

PROGRESSIVE COMPANIES

RESPONSIVE COMPANIES

DYNAMIC COMPANIES

STARTING BLOCKS

COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024

- Detailed list of key start-up/SMEs

- Competitive benchmarking of key start-ups/SMEs
13.9 COMPETITIVE SCENARIO

NEW PRODUCT LAUNCHES

DEALS

EXPANSIONS

OTHERS

COMPANY PROFILES

NESTLE (NESTLE PURINA PETCARE COMPANY)

ZOETIS SERVICES LLC

ELANCO

MARS, INCORPORATED

GENERAL MILLS INC.

VIRBAC

VETOQUINOL

SWEDENCARE

H&H GROUP

WELLNESS PET, LLC

AFFINITY PETCARE S.A.

NOW FOODS

FOODSCIENCE

THORNE VET

NUTRI-PET RESEARCH, INC.

NUTRAMAX LABORATORIES

VAFO GROUP

NORDIC NATURALS

ARK NATURALS

ANIAMOR

GROWELAGROVET

PET HONESTY

MCEPHARMA A.S.

NUTRI+VET

ADVACARE PHARMA

ADJACENT & RELATED MARKETS

APPENDIX

16.1 DISCUSSION GUIDE
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.3 AVAILABLE CUSTOMIZATIONS
16.4 RELATED REPORTS
16.5 AUTHOR DETAILS

The study involved two major approaches in estimating the current size of the pet dietary supplements market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, data triangulation was used to estimate the market size of segments and subsegments.

Secondary Research

This research study involved extensive secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial market study.

In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were referred to identify and collect information.

Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after obtaining information regarding the pet dietary supplements market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as chief officers (CXOs), vice presidents (VPs), directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped understand the various trends related to core material, core material form, shell material type, technology, end-user industry, functionality, and region. Stakeholders from the demand side, such as pet dietary supplement manufacturers, were interviewed to understand the buyers’ perspective on the suppliers, products, and the outlook of their business, which will affect the overall market.

Pet Dietary Supplements Market Size, and Share

Note: The three tiers of the companies are defined based on their total revenues in 2023 or 2024, as per
the availability of financial data: Tier 1: Revenue > USD 1 billion; Tier 2: USD 100 million = revenue = USD
1 billion; Tier 3: Revenue < USD 100 million

To know about the assumptions considered for the study, download the pdf brochure

COMPANY NAME	DESIGNATION
Nestlé (Nestlé Purina Petcare Company) (Switzerland)	Product Development Manager
Elanco (US)	Senior R&D Scientist
H&H Group (Hong Kong)	Global Marketing Director
SwedenCare AB (Sweden)	Sales Head
Mars, Incorporated (US)	Senior Research Scientist
Nutramax Laboratories (US)	Business Development Manager

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the total size of the pet dietary supplements market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:

The key players in the industry and the overall markets were identified through extensive secondary research.
All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

Pet Dietary Supplements Market : Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation procedure was employed, wherever applicable, to estimate the overall pet dietary supplements market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.

Market Definition

Pet supplements include a range of prescribed and non-prescription, dosage-based dietary supplements such as vitamins, multivitamins, probiotics & prebiotics, protein & peptides, among others, targeting various health issues in pets, such as bone and joint pain, digestive health, skin and coat health, immune system support, heart health, and stress & anxiety relief, among others. These supplements are available in diverse forms, including soft chews, tablets & capsules, powders, and others.

According to the National Animal Supplement Council (NASC), Pet supplements are products that contain ingredients such as vitamins, minerals, and herbs, with targeted health benefits that can help pets maintain the healthy function of their bodies. They can come in many forms, such as tablets, capsules, powders, pastes, liquids, and soft chews.

Stakeholders

Pet dietary supplements manufacturers
Contract manufacturers/OEMs
Ingredients (raw material) suppliers [vitamins & minerals, probiotics/prebiotics, omega fatty acids (e.g., fish oil)]
Packaging suppliers
Pet dietary supplement importers and exporters
Raw material suppliers
Pet dietary supplements processors
Regulatory bodies and associations
Organizations such as the US Food and Drug Administration (FDA)
US Department of Agriculture (USDA)
American Pet Products Association
Global Alliance of Pet Food Associations
The European Pet Organization
European Food Safety Agency (EFSA)
EUROPA
Association of American Feed Control Officials (AAFCO)
Codex Alimentarius
Food Safety Australia and New Zealand (FSANZ)
American Veterinary Medical Association (AVMA)
National Animal Supplement Council (NASC)
Government agencies
Intermediary suppliers, such as traders, distributors, suppliers, and E-commerce platforms of Pet dietary supplements

Report Objectives

To determine and project the size of the pet dietary supplements market with respect to the pet type, supplement type, supplement form, function, distribution channel, and regions in terms of value over five years, ranging from 2025 to 2030
To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market
To identify and profile the key players in the pet dietary supplements market
To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

The following customization options are available for the report:

Product Analysis

Product Matrix, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis as per Feasibility