Pet Dietary Supplements Market

Report Code UC-F-6568
Published in Dec, 2024, By MarketsandMarkets™
Download PDF

Choose License Type

Buy Report Now Inquire Before Buying

Pet Dietary Supplements Market - Global Forecast to 2029

Overview

The pet dietary supplements market is estimated at USD XX billion in 2024 and is projected to reach USD XX billion by 2029, at a CAGR of XX% from 2024 to 2029.

Complementary pet food products, which provide additional nutrients or functional ingredients, are available in a wide range of snacks and treats. It's crucial to understand the specific function and benefits of each product before recommending them to pet owners. The most common types of pet supplements include those offering extra nutrients like vitamins, minerals, and trace elements, often in powdered form.

These supplements are typically used alongside incomplete diets, such as home-made meals, and should be formulated with the guidance of an experienced animal or veterinary nutritionist to ensure balance and avoid nutritional imbalances or excesses. Additionally, there are products containing functional ingredients that offer various health benefits, available in dry, moist, or semi-moist formats. Snacks and treats are also popular, often used for training or simply as a way to bond with pets.

Pet Dietary Supplements Market

Attractive Opportunities in the Pet Dietary Supplements Market

APAC

The market growth in APAC Region can be attributed to the rising population, rising income, increasing urbanization, and rising awareness for sustainability in the region.

Expansions, joint ventures, and product launches would offer lucrative opportunities for market players over the next few years.

The growing urban population and and growing trend of pet humanization in the APAC region are driving the demand for pet dietary supplements.

The rise in increasing awareness of pet health has driven the demand pet dietary supplements.

The market growth in APAC can be attributed to the rising humanization of pet in region.

Global Pet Dietary Supplements Market Dynamics

Drivers: Increasing Awareness of Pet Health

The global increase in pet ownership reflects a cultural shift toward viewing pets as integral family members rather than just animals. This changing perspective has prompted pet owners to seek the best products and services to ensure their pets’ health and happiness, thereby boosting demand for high-quality pet supplements.

Today’s pet owners are more knowledgeable about their pets’ health needs, thanks to greater access to information through various media and professional guidance from veterinarians. This awareness has led to a proactive approach to pet health, focusing on preventive care to avoid costly treatments for illnesses, which in turn drives the market for supplements that support overall wellness and address specific health concerns.

Restraints: High cost of premium products

The high cost of premium pet dietary supplements represents a significant market restraint, as it aligns with broader consumer behaviors seen in other pet-related expenditures, particularly pet food. According to the July 2023 consumer price index, pet food prices rose nearly 11% year-over-year, prompting many pet owners to seek out more affordable options by trading down from gourmet brands or purchasing smaller quantities. This shift in consumer spending, driven by rising inflation and economic pressures, affects pet dietary supplements as well.

Premium supplements, which often feature organic ingredients or highly specialized formulations, tend to be priced significantly higher than standard options. While these high-end products cater to the health-conscious pet owner who is willing to invest in their pet’s wellness, the steep price can become a deterrent, especially during periods of financial uncertainty. As pet owners face tighter budgets, many may choose to prioritize essential products like basic pet food over costly supplements, leading to a decline in demand for premium dietary solutions.

 

Opportunities: Growing on-the-go snacking trend and portable nature of metal cans

The global rise in the dog population has significantly driven advancements in commercial pet food, focusing on both quality and diversity to cater to different breeds, sizes, and life stages. This increase in demand for high-quality, specialized pet foods presents a substantial opportunity for the pet dietary supplements market. As pet owners become more aware of their pets' nutritional needs, there is a growing trend toward providing tailored, nutrient-dense diets, which can be further enhanced with supplements. This shift is driven by rising disposable incomes, especially in emerging markets like India, where changing social norms and evolving family dynamics have led to increased pet ownership.

Additionally, the emphasis on healthier, more nutritious, and organic food options mirrors consumer preferences for their pets. With ongoing research into pet nutrition and premium raw materials, the pet dietary supplement market can capitalize on this momentum by offering products that complement these high-quality diets, further boosting nutrient absorption and overall pet wellness. The expanding pet food market, along with trends like urbanization and improved purchasing power, makes this a key opportunity for dietary supplement manufacturers to innovate and expand.

Challenges: Presence of various pet food regulations in the industry

The evolving consumer trends in the pet food industry have led to significant changes, especially in processing and equipment manufacturing. These shifts have been anticipated by manufacturers for years, but regulatory updates, particularly from the FDA, are driving many of these changes. Key regulations include the Food Safety and Modernization Act (FSMA), which requires pet food processors to implement comprehensive food safety plans. FSMA rules focus on preventive controls to mitigate risks and reduce accidents in processing facilities. The FDA also mandates that ingredients such as vitamins, minerals, flavorings, preservatives, and processing aids meet safety standards (GRAS) for their intended use or must be approved as food additives. Furthermore, color additives must comply with strict regulations as outlined in 21 CFR 70 and other relevant parts of the code.

Over the past two decades, several food safety certifications, including Food Safety Certification 22000, SQF’s FSC32, and FSC34, have been developed and continuously updated for pet food manufacturing. These certifications are crucial and are regularly monitored by regulatory bodies. While these regulations are essential for maintaining safety and quality, they pose challenges for manufacturers, especially due to the costs associated with compliance and continuous updates, potentially hindering market expansion.

Global Pet Dietary Supplements Market Ecosystem Analysis

Top Companies in Pet Dietary Supplements Market
 

Based on the pet type, the dog segment is estimated to account for the largest market share of the pet dietary supplements market.

In recent years, the global dog population has notably increased, driving significant advancements in both the quantity and quality of commercial pet foods. This growth has led to the creation of pet diets tailored to various body sizes, life stages, and specific breeds, resulting in a thriving pet food market recognized as one of the fastest-growing segments within the food industry.

It is estimated that between 10% and 33% of dogs in the United States are given dietary supplements or nutraceuticals. Despite economic challenges, pet owners in 2024 continue to prioritize their dogs, with health care and quality time being top concerns. A survey from the American Pet Products Association (APPA) highlighted a marked increase in the demand for products targeting obesity and anxiety. Notably, the use of calming products for dogs has surged by 168% since 2018.

Based on supplement form, soft chews are anticipated to have a growth rate in the pet dietary supplement market.

Many pet owners find that dogs are more eager to consume soft chews since they resemble treats, combining the appeal of a snack with the benefits of supplementation. This treat-like quality not only encourages regular consumption but also makes it easier for pet owners to incorporate supplements into their dogs' daily routines. Additionally, soft chews are particularly advantageous for small and senior dogs, who may have difficulty with harder tablets. The softer texture allows for easier chewing and digestion, promoting better nutrient absorption. With a variety of enticing flavors like chicken, smoked flavor, peanut butter, and bacon, soft chews cater to diverse canine tastes, enhancing the likelihood of compliance. This increasing popularity has spurred significant growth in the soft chew segment, as pet owners increasingly appreciate their efficacy, convenience, and palatability, making them a preferred choice in the pet dietary supplement market.

The APAC market is projected to grow the fastest in the pet dietary supplement market.

The rising demand for high-quality pet foods has led to intensified research in dog nutrition, focusing on creating balanced diets with premium raw materials that enhance nutrient absorption. Innovations and ongoing product developments have been key drivers of market expansion, propelled by dynamic economic conditions and increasing disposable incomes, especially in emerging markets like India. Shifting family dynamics, declining birth rates, and evolving social norms have further contributed to the growing adoption of pets globally, fostering sustained growth in the pet food market.

India's emergence as a hub for remarkable growth in the pet food and pet care product industries highlights a significant shift in consumer preferences and market dynamics. With the pet food market exceeding 50,000 tons and achieving an impressive annual growth rate of 10 to 15 percent, India is attracting considerable attention from stakeholders worldwide. This growth trajectory is particularly noteworthy, given the diverse socio-economic landscape and cultural nuances within the country, signaling a promising escalation in the APAC region for pet dietary supplements.

LARGEST CAGR (2024-2029)
CHINA FASTEST-GROWING MARKET IN THE REGION
Pet Dietary Supplements Market

Key Market Players

List of AIoT Market Companies

  • Nestle Purina petcare (US)
  • Mars Petcare (US)
  • Zoetis Inc. (US)
  • Virbac (France)
  • Bayer Animal Health (Germany)
  • Nutramax Laboratories (US)
  • Vetoquinol (France)

 

Key Questions Addressed by the Report

Which region is projected to account for the largest share of the pet dietary supplements market?
The Noeth America region accounted for the largest share in terms of value at USD XX billion in 2024 and is expected to grow at a CAGR of XX% during the forecast period.
What is the current size of the global pet dietary supplements market?
The pet dietary supplements market is estimated at USD XX billion in 2024 and is projected to reach USD XX billion by 2029, at a CAGR of XX% from 2024 to 2029.
Which are the major key players in the pet dietary supplements market?
Key players operating in the food and beverage metal cans equipment market include Nestle Purina petcare (US), Mars Petcare (US), Zoetis Inc. (US), Virbac (France), Bayer Animal Health (Germany), Nutramax Laboratories (US), Vetoquinol (France).
What are the factors driving the pet dietary supplements market?
Increasing awareness of pet health
Increasing Pet Ownership and Humanization of Pets
advances in veterinary care and nutrition
Which segment by pet type accounted for the largest pet dietary supplements market share?
By pet type, the dog segment dominated the market for pet dietary supplements and was valued the largest at USD XX billion in 2024.

 

Personalize This Research

  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
Request A Free Customisation

Let Us Help You

  • What are the Known and Unknown Adjacencies Impacting the Pet Dietary Supplements Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
Customized Workshop Request

Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
TABLE OF CONTENTS
 
1 INTRODUCTION 
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 INCLUSIONS & EXCLUSIONS
           1.3.3 REGIONS COVERED
           1.3.4 YEARS CONSIDERED
    1.4 UNIT CONSIDERED 
           1.4.1 CURRENCY/ VALUE UNIT
           1.4.2 VOLUME UNIT CONSIDERED
    1.5 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY 
    2.1 RESEARCH DATA 
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key Primary Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
    2.3 DATA TRIANGULATION 
    2.4 RESEARCH ASSUMPTIONS 
           2.4.1 ASSUMPTIONS OF THE STUDY
    2.5 LIMITATIONS AND RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY 
 
4 PREMIUM INSIGHTS 
 
5 MARKET OVERVIEW 
    5.1 INTRODUCTION 
    5.2 MACROECONOMIC INDICATORS 
    5.3 MARKET DYNAMICS 
           5.3.1  DRIVERS
           5.3.2  RESTRAINTS
           5.3.3  OPPORTUNITIES
           5.3.4  CHALLENGES
    5.4 IMPACT OF GEN AI / AI 
 
6 INDUSTRY TRENDS 
    6.1 INTRODUCTION 
    6.2 SUPPLY CHAIN ANALYSIS 
    6.3 VALUE CHAIN ANALYSIS 
    6.4 TRADE ANALYSIS 
    6.5 TECHNOLOGY ANALYSIS 
    6.6 PRICING ANALYSIS 
           6.6.1  AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE
           6.6.2  AVERAGE SELLING PRICE TREND, BY TYPE
           6.6.3  AVERAGE SELLING PRICE TREND, BY REGION
    6.7 ECOSYSTEM/ MARKET MAP 
           6.7.1 DEMAND SIDE
           6.7.2 SUPPLY SIDE
    6.8 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS 
    6.9 PATENT ANALYSIS 
    6.1 KEY CONFERENCES & EVENTS IN 2024-2025 
    6.11 REGULATORY LANDSCAPE 
           6.11.1 REGULATORY LANDSCAPE
                    6.11.2  REGULATORY BODIES, GOVERNMENT AGENCIES, & OTHER ORGANIZATIONS
    6.12 PORTER’S FIVE FORCES ANALYSIS 
           6.12.1 INTENSITY OF COMPETITIVE RIVALRY
           6.12.2 THREAT OF NEW ENTRANTS
           6.12.3 THREAT OF SUBSTITUTES
           6.12.4 BARGAINING POWER OF SUPPLIERS
           6.12.5 BARGAINING POWER OF BUYERS
    6.13 KEY STAKEHOLDERS & BUYING CRITERIA 
                    6.13.1  KEY STAKEHOLDERS IN THE BUYING PROCESS
           6.13.2  STAKEHOLDER ANALYSIS AND ECOSYSTEM MAPPING
                    6.13.3  BUYING CRITERIA
    6.14 CASE STUDY ANALYSIS 
    6.15 INVESTMENT AND FUNDING SCENARIO 
 
7 METAL CANS MARKET, BY PET TYPE 
    7.1 INTRODUCTION 
    7.2 DOGS   
    7.3 CATS 
    7.4 OTHER COMPANION PETS (BIRDS, RABBITS, GUINEA PIGS) 
 
8 METAL CANS MARKET, BY PRODUCT TYPE 
    8.1 INTRODUCTION  
    8.3 VITAMINS AND MINERALS 
           8.3.1 MULTIVITAMINS
           8.3.2 SPECIFIC MINERAL SUPPLEMENTS (E.G, CALCIUM, PHOSPHORUS)
    8.4 OMEGA FATTY ACIDS 
           8.4.1 OMEGA-3
           8.4.2 OMEGA-6
    8.5 PROBIOTICS AND PREBIOTICS 
           8.5.1 DIGESTIVE HEALTH PROBIOTICS
           8.5.2 PREBIOTIC FIBER SUPPLEMENTS
    8.6 JOINT HEALTH SUPPLEMENTS 
           8.6.1 GLUCOSAMINE & CHONDRO ITIN
           8.6.2 MSM (METHYLSUFONYLMETHANE)
    8.7 KIN AND COAT HEALTH SUPPLEMENTS 
           8.7.1  BIOTIN
           8.7.2 OMEGA RICH SUPPLEMENTS (FLAXSEED, FISH, OIL)
    8.8 ANTI-INFLAMMATORY & IMMUNE BOOSTING SUPPLEMENTS  
           8.8.1 ANTIOXIDANTS (E.G. VITAMIN C, VITAMIN E)
           8.8.2 HERBAL SUPPLEMENTS E.G. TURMERIC, ECHINACEA)
    8.9 OTHER 
           8.9.1 STRESS AND ANXIETY RELIEF
           8.9.2 COGNITIVE SUPPORT
 
9 METAL CANS MARKET, BY SUPPLEMENT FORM 
    9.1 TABLETS AND CAPSULES 
    9.2 POWDERS 
    9.3 SOFT CHEWS 
    9.4 LIQUID AND GEL CAPSULES 
 
10 METAL CANS MARKET, BY APPLICATION 
     10.1 INTRODUCTION  
     10.2 BONE AND JOINT HEALTH 
     10.3 DIGESTIVE HEALTH 
     10.4 SKIN AND COAT HEALTH 
     10.4 IMMUNE SYSTEM SUPPORT 
     10.5 HEART HEALTH  
     10.6 STRESS & ANXIETY RELIEF 
     10.7 WEIGHT MANAGEMENT 
 
11 METAL CANS MARKET, BY DISTRIBUTION CHANNEL 
     11.1 INTRODUCTION  
     11.2 OFFLINE 
             11.2.1 VETERINARY CLINICS
             11.2.2 SPECIALTY PET STORES
             11.2.3 SUPERMARKETS AND HYPERMARKETS
             11.2.3 PHARMACIES AND DRUG STORES
     11.5 ONLINE RETAILERS 
             11.5.1 THIRDPARTY CHANNEL
             11.5.2 DIRECT TO CONSUMER CHANNEL
 
13 METAL CANS MARKET, BY REGION 
     13.1 NORTH AMERICA 
             13.1.1 US
             13.1.2 CANADA
             13.1.3 MEXICO
     13.2 EUROPE 
             13.2.1 GERMANY
             13.2.2 UK
             13.2.3 FRANCE
             13.2.4 SPAIN  
             13.2.5 ITALY  
             13.2.6 REST OF EUROPE
     13.3 ASIA PACIFIC 
             13.3.1 CHINA
             13.3.2 INDIA
             13.3.3 JAPAN 
             13.3.4 THAILAND
             13.3.5 INDONESIA  
             13.3.6 AUSTRALIA & NEW ZEALAND
             13.3.7 REST OF ASIA PACIFIC
     13.4  SOUTH AMERICA 
             13.4.1 BRAZIL
             13.4.2 ARGENTINA
             13.4.3 REST OF SOUTH AMERICA 
     13.5  REST OF THE WORLD 
             13.5.1 MIDDLE EAST 
             13.5.2 AFRICA
 
14 COMPETITIVE LANDSCAPE 
     14.1 OVERVIEW 
     14.2 MARKET SHARE ANALYSIS, 2023 
     14.3 KEY PLAYERS STRATEGIES/RIGHT TO WIN 
     14.4 BRAND/ PRODUCT COMPARISON 
     14.5 REVENUE ANALYSIS  
     14.6 KEY PLAYER ANNUAL REVENUE VS GROWTH 
     14.7 KEY PLAYER EBIT/EBITDA  
     14.8 COMPANY VALUATION 
     14.9 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 
     14.1 COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 
               14.10.1 STARS
               14.10.2 EMERGING LEADERS
               14.10.3 PERVASIVE PLAYERS
               14.10.4 PARTICIPANTS
               14.10.5 COMPANY FOOTPRINT
     14.11 START-UP/SME EVALUATION MATRIX, 2023 
               14.11.1 PROGRESSIVE COMPANIES
               14.11.2 RESPONSIVE COMPANIES
               14.11.3 DYNAMIC COMPANIES
               14.11.4 STARTING BLOCKS
                       14.11.5  COMPETITIVE BENCHMARKING
                                   14.11.5.1  DETAILED LIST OF KEY STARTUPS/SME
            14.11.5.2 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SME
     14.12 COMPETITIVE SCENARIO AND TRENDS 
               14.12.1 NEW PRODUCT LAUNCHES
               14.12.2 DEALS
               14.12.3 OTHERS
 
15 COMPANY PROFILES  
     15.1 KEY PLAYERS 
             15.1.1 NESTLÉ PURINA PETCARE
             15.1.2 MARS PETCARE
             15.1.3 ZOETIS INC.
             15.1.4 VIRBAC
             15.1.5 BAYER ANIMAL HEALTH
             15.1.6 NUTRAMAX LABORATORIES
             15.1.7 VETOQUINOL
             15.1.8 FOODSCIENCE CORPORATION
             15.1.9 ARK NATURALS
               15.1.10 VETIQ (PETIQ)
               15.1.11 ZESTY PAWS
               15.1.12 NORDIC NATURALS
               15.1.13 GARMON CORPORATION (NATURVET)
               15.1.14 NOW FOODS (NOW PETS)
               15.1.15 BEAPHAR
     15.2 OTHER PLAYERS 
             15.2.1 NUPRO SUPPLEMENTS
             15.2.2 PFIZER ANIMAL HEALTH
             15.2.3 MERIAL (BOEHRINGER INGELHEIM)
             15.2.4 HIMALAYA HERBAL HEALTHCARE
             15.2.5 OVERBY FARM (UNDER PHELPS PET PRODUCTS)
 
16  ADJACENT & RELATED MARKETS   
 
17 APPENDIX 

Request for detailed methodology, assumptions & how numbers were triangulated.

Please share your problem/objectives in greater details so that our analyst can verify if they can solve your problem(s).

Previous Versions of this Report

Custom Market Research Services

We Will Customise The Research For You, In Case The Report Listed Above Does Not Meet With Your Requirements

Get 10% Free Customisation

Growth opportunities and latent adjacency in Pet Dietary Supplements Market

DMCA.com Protection Status