Nutraceutical Packaging Market

Updated on : April 15, 2024

Nutraceutical Packaging Market

Nutraceutical Packaging Market was valued at USD 3.4 billion in 2023 and is projected to reach USD 4.2 billion by 2028, growing at 4.7% cagr from 2023 to 2028. The growth of the global market can be attributed to the rising consumer demand for health and wellness products which has driven the need for specialized packaging that ensures product integrity and safety. Additionally, advancements in packaging technologies, such as active and intelligent packaging, have provided extended shelf life and improved product quality. These factors, along with increasing awareness about the benefits of nutraceutical products, have contributed to the expansion of the nutraceutical packaging industry.

Global Nutraceutical Packaging Market Trend

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Nutraceutical Packaging Market Dynamics

Driver: Incorporating digital integration technologies in the packaging of nutraceutical products

Incorporating digital integration technologies in the packaging of nutraceutical products is a major opportunity in the nutraceutical packaging market. The integration of digital technologies such as augmented reality (AR), near-field communication (NFC), QR codes, and smart labels enhances the overall packaging experience and provides valuable information to consumers. Digital integration enables nutraceutical packaging companies to provide detailed product information, dosage instructions, nutritional facts, and even interactive content through digital platforms. This empowers consumers to make informed decisions about their purchases and enhances the transparency and credibility of the brand. It also allows for real-time tracking of product authenticity and ensures consumer safety. Furthermore, digital integration in nutraceutical packaging offers a seamless, interactive, and informative experience for consumers while providing valuable marketing and communication opportunities for companies. It helps build trust, improves consumer satisfaction, and drives brand differentiation in a highly competitive nutraceutical packaging industry.

Restraint: Higher cost consideration as compared to conventional packaging

Cost is a significant factor that impacts on the nutraceutical packaging market. Developing and implementing innovative packaging solutions that meet the specific needs of nutraceutical products may involve higher costs compared to conventional packaging options. The use of sustainable and eco-friendly materials, while desirable, also comes with higher price tags. Additionally, advancements in packaging technologies and customization options require significant investments in equipment, machinery, and skilled labor. The cost sensitivity of nutraceutical companies, combined with the need for competitive pricing, may restrain the adoption of certain packaging solutions. Balancing the cost factor with quality, functionality, and sustainability may be a challenge for nutraceutical packaging manufacturers.

Opportunity: Embracing eco-friendly packaging solutions in the Nutraceutical industry.

Embracing eco-friendly packaging solutions presents a significant opportunity in the nutraceutical packaging market. As consumer awareness and concern for environmental sustainability continue to grow, there is a rising demand for greener alternatives in packaging. By adopting eco-friendly practices, nutraceutical companies are not only reducing their carbon footprint but also aligning themselves with the values and preferences of environmentally conscious consumers. Using sustainable packaging materials such as biodegradable, compostable, or recyclable options may help in minimizing environmental impact and contribute to a circular economy. Additionally, implementing eco-friendly packaging solutions may enhance brand reputation and differentiate products in a competitive market. Consumers are increasingly seeking out products that align with their eco-conscious lifestyle, and opting for sustainable packaging demonstrates a commitment to environmental stewardship. Moreover, eco-friendly packaging solutions may lead to cost savings in the long run. By reducing the use of non-renewable resources and optimizing packaging designs for efficiency, nutraceutical companies may minimize material waste and transportation costs. Overall, embracing eco-friendly packaging solutions not only addresses environmental concerns but also offers a strategic advantage by attracting eco-conscious consumers, enhancing brand image, and potentially reducing costs for nutraceutical companies.

Challenges: Preserving nutraceutical quality by overcoming challenges of shelf life and product stability

Shelf life and product stability present significant restraints in the nutraceutical packaging market. Nutraceutical products often contain sensitive ingredients that are susceptible to degradation or loss of potency over time. The packaging must protect the product from external factors such as moisture, light, and oxidation, which may compromise its quality and efficacy. Designing packaging solutions that ensure product stability throughout its shelf life may be challenging. Nutraceutical packaging companies have to carefully select materials and incorporate barrier properties to minimize exposure to harmful elements. They need to consider factors like moisture resistance, UV protection, and oxygen barriers to maintain the product's integrity. Moreover, nutraceutical products often have specific shelf-life requirements, which may vary depending on the ingredients and formulation. Meeting these requirements necessitates rigorous testing and validation of packaging solutions to ensure they effectively preserve the product's quality over an extended period. Failure to address shelf life and product stability concerns may lead to product degradation, reduced effectiveness, and potential consumer dissatisfaction. Nutraceutical packaging companies must invest in research, development, and quality control processes to provide packaging that meets the unique stability needs of these products, ensuring optimal performance and consumer satisfaction.

Nutraceutical Packaging Market Ecosystem

By Packaging type, jars and canisters is the second fastest growing segment in nutraceutical packaging market, in 2022.

Jars and Canisters have a significant impact in the nutraceutical packaging market. These packaging options offer convenience, easy access, and ample storage capacity. Their versatility makes them ideal for powders, granules, and larger-sized supplements, contributing to their significant presence in the market.

By Product type, functional beverages are the third largest in nutraceutical packaging market, in 2022.

Functional Beverages is the third largest and significant sectors for the application of nutraceutical packaging. There has been a growing consumer preference for beverages that offer health benefits beyond hydration. Functional beverages, such as energy drinks, fortified waters, and probiotic beverages, have gained popularity due to their targeted functionalities. Secondly, the convenience and portability of ready-to-drink functional beverages make them a convenient choice for consumers seeking on-the-go health solutions. This increased demand for functional beverages has driven the need for specialized packaging that ensures product freshness, shelf stability, and brand differentiation, resulting in the prominence of this product type in the nutraceutical packaging market.

By Product form, liquid accounts for third largest share in nutraceutical packaging market, in 2022.

Liquid supplements and formulations offer easy consumption and rapid absorption by the body. Liquids also allow for the incorporation of various nutrients and functional ingredients, making them versatile in meeting consumer demands. Additionally, specialized packaging is required to maintain product freshness, prevent leakage, and ensure accurate dosage, contributing to the significant presence of liquid products in nutraceutical packaging.

By Material, paper & paperboard is the second largest in nutraceutical packaging market, in 2022.

Paper and paperboard have emerged as the second largest material type in the nutraceutical packaging market due to their eco-friendly characteristics and versatility. They offer sustainable packaging solutions, as they are renewable and recyclable. Paper and paperboard packaging also provide a natural and organic image that aligns well with the health-conscious and environmentally conscious consumer preferences in the nutraceutical industry.

By Ingredient, probiotics & prebiotics are the second largest in nutraceutical packaging market, in 2022.

Probiotics and prebiotics have secured their position as the second largest ingredient type in the nutraceutical packaging market. There has been an increased awareness of the importance of gut health and the benefits of consuming these beneficial microorganisms. Probiotics and prebiotics are also extensively used in various functional foods and dietary supplements, driving their demand. Additionally, specialized packaging is required to ensure the viability and potency of these sensitive ingredients, contributing to their significant presence in the nutraceutical packaging industry.

Asia Pacific is projected to be fastest growing amongst other regions in the nutraceutical packaging market, in terms of value.

Based on the region, the nutraceutical packaging market is segmented into Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Currently, Asia Pacific is the fastest growing market for nutraceutical packaging. The region has a large and growing population with increasing disposable income, a rising awareness of health and wellness, and the expanding middle-class population and changing lifestyles have led to a surge in demand for nutraceutical products. Additionally, advancements in packaging technologies and increased investments in the nutraceutical industry have further fueled the growth of the market in Asia Pacific.

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Nutraceutical Packaging Market Players

Some of the key players operating in the nutraceutical packaging market include Glenroy, Inc. (US), Berry Global Inc. (US), MOD-PAC Corporation (US), MJS Packaging (US), JohnsByrne Company (US), Amcor PLC (Australia), Amgraph Packaging, Inc., Birchwood Contract Manufacturing (US), Syntegon Packaging Technology GmbH (Germany), and Comar Packaging Solutions (US).

These companies have adopted various organic as well as inorganic growth strategies between 2018 and 2022 to strengthen their positions in the market. The new product launch is the key growth strategy adopted by these leading players to enhance regional presence and develop product portfolios to meet the growing demand for nutraceutical packaging from emerging economies.

Read More: Nutraceutical Packaging Companies

Nutraceutical Packaging Market Report Scope

This report categorizes the global nutraceutical packaging market based on packaging type, product type, product form, material, ingredient, and region.

On the basis of packaging type, the nutraceutical packaging market has been segmented as follows:

• Blisters & Strips
• Bottles
• Jars & Canisters
• Bags & Pouches
• Stick Packs
• Boxes & Cartons
• Caps & Closures
• Others

On the basis of product type, the nutraceutical packaging market has been segmented as follows:

• Dietary Supplements
• Functional Foods
• Functional Beverages
• Others

On the basis of product form, the nutraceutical packaging market has been segmented as follows:

• Tablets & Capsules
• Powder & Granules
• Liquid
• Solid & Soft Gel

On the basis of material, the nutraceutical packaging market industry has been segmented as follows:

• Metal
• Glass
• Paper & Paperboard
• Plastic
• Others

On the basis of ingredient, the nutraceutical packaging market has been segmented as follows:

• Vitamins
• Minerals
• Probiotics & Prebiotics
• Amino Acids
• Omega 3 Fatty Acids
• Others

On the basis of region, the nutraceutical packaging market industry has been segmented as follows: 

• North America
• Asia Pacific
• Europe
• South America
• Middle East & Africa

The nutraceutical packaging market has been further analyzed based on key countries in each of these regions.

Recent Developments

• In 2022, Berry Global Inc. launched SuperLock pot, which provides long-lasting protection to nutritional products. This pot  from Berry is providing Choco Yoco, a healthy chocolate spread, with an innovative and reusable packaging solution with effective product protection for a long shelf-life.
• In 2020, Berry Global Inc. has launched a new family range of square round PET bottles for a wide variety of juice and other non-alcoholic nutraceutical drinks. The attractive design, together with the high clarity of the PET, of these bottles ensure excellent on-shelf presentation while providing effective protection to maintain the freshness and integrity of the contents. These bottles are also recyclable at end of life.
• In 2022, Berry Global Inc. partnered with printpack to start production of preserve PE PCR recyclable polyethylene (PE) pouches for nutraceutical products. These pouches are How2Recycle pre-qualified and contains 30% FDA– compliant post-consumer recycled resin PCR content.
• In 2022, Glenroy, Inc. and Nature Nate’s Honey Co. have partnered to impact the lives of customers with the innovative, sustainable, and squeezable technology of the premade STANDCAP Pouch. These pouches are used for honey packaging, which provides a gravity-fed, no-drip, sustainable solution for Nate’s 100% pure, raw, and unfiltered honey.
• In 2021, Glenroy, Inc. launched  TruRenu sustainable flexible packaging portfolio features recyclable pouches and film laminations that qualify for the How2Recycle store drop-off label program, post-consumer recycled (PCR) pouches and film laminations made with up to 53% recycled content, and premade STANDCAP Pouch in a PCR format with up to 48% recycled content, and the new recycle-ready premade STANDCAP Pouch, an innovative 100% Polyethylene structure.
• In 2023, Amcor PLC made a joint research project agreement with Nfinite Nanotechnology Inc. to validate the use of Nfinite’s nanocoating technology to enhance both recyclable and compostable packaging for nutraceutical products.  The objective of this agreement is to deliver an oxygen barrier to improve performance for recyclable and compostable packaging.
• In 2022, Amcor PLC had set up a new state-of-the-art manufacturing plant in Huizhou, China. The 590,000-square-foot plant is the largest flexible packaging plant by production capacity in China, further strengthening Amcor’s ability to meet growing customer demands from pharmaceutical, nutraceutical, personal care, and food & beverage industries.

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