In-Vehicle Infotainment Market Size, Share & Analysis

[311 Pages Report] The in-vehicle infotainment market size is projected to grow from USD 16.4 billion in 2023 to USD 28.3 billion by 2028, at a CAGR of 11.6%. The in-vehicle Infotainment system aggregates all the vehicle's infotainment functions, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road. Asia-Pacific remains the key market for in-vehicle infotainment, though the demand is also substantial in Europe and North America.

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Market Dynamics

DRIVER: Growth of the smartphone industry and use of cloud technologies

By the end of 2030, it is estimated that half of the total car cost will be dedicated to automotive electronics only. The growth drivers would be electronics and sensors, along with infotainment systems. According to study, smartphone sales were 4.4 billion units in 2017 and are expected to reach 6.6 billion units in 2022 and reach ~7.3 billion by 2025.

Further, the usage of Android-based smartphones has remarkably increased by 49.89% from 2017 to 2022. A similar trend is expected in the automotive sector because Android operating systems are one of the popular choices of most OEMs for mid-to-high-end car segments. The increase in sales of low-end cars has resulted in cost optimization of Android-based chipsets embedded in the infotainment system, thereby driving the Android OS market for automotive infotainment systems. Infotainment systems with advanced smartphone integration are trending in the automobile industry. Recently added to the list is the advanced technology available in Skoda Slavia. There is a choice of two advanced infotainment systems for the new Slavia. These allow smartphones to be paired via SmartLink technology and provide access to mobile online services. Both are operated entirely via the central color touchscreen, which measures 7 inches in the Active specification.

Thus, the growing integration of smartphones with in-vehicle infotainment systems in line with increasing smartphone sales would provide a significant way for OEMs to provide cost-efficient choices across all car segments and further spur the growth of in-vehicle infotainment.

Cloud technologies are present in cars in many forms. Using the cloud, cars can communicate with one another to prevent accidents and update traffic information and maps. Cloud technology in vehicles is not new but is evolving quickly due to the cooperation and partnership between the automotive industry and software developers. A remarkable example of how cloud services are applied to a car for essential purposes besides entertainment is what Volvo offers to its clients. Using the Volvo On-Call app and cloud-based services, the user can control the vehicle using a smartphone. The smartphone can then be a digital key to open and start the car. Also, it can generate and send temporary digital keys to the driver’s family and friends when they need to share the car, pre-heat, pre-cool the cabin remotely, send route directions, or check the fuel level from any device. Integration of Ford Motor Company with Microsoft Azure for creating Ford Services Network for providing automated software solutions is another instance where cloud technology is integrating with infotainment systems. Also, Invisible-to-Visible, or I2V, is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with data from the cloud helps drivers “see the invisible” – such as what is farther down the road, behind a building, or around the corner.

Most electric cars can exchange data with data centers to guide the driver and provide real-time information on weather conditions and road traffic. A recent example is the Tesla Model S. Tesla cloud receives all the information required to assist the driver remotely in real-time to fix almost any issue related to the car without requiring driver involvement. Customers can update features and services with a connected infotainment unit.

OEMs have developed software to offer customers a seamless experience between the cloud, vehicle, and smartphone. The automotive industry, specifically the automotive infotainment market, is driving toward user-friendly trends, and cloud technologies are pivotal factors playing crucial roles in developments in in-vehicle infotainment.

RESTRAINT: Additional cost of annual subscriptions in infotainment systems

Infotainment services such as navigation, satellite radio, vehicle diagnostics, Wi-Fi hotspot, roadside assistance, and live traffic data require an annual subscription. Initially, those services start with a free trial, grow accustomed to these conveniences, and are chargeable later. Although the introductory subscription price is low, it can increase over time. Furthermore, upgrades of software and subscription models require additional costs as well. For instance, Audi Connect PLUS, including Wi-Fi hotspots, online radio, and Amazon Music, costs around USD 10 a month, while unlimited data is USD 25 per month. On the other hand, the next version, the Audi Connect PRIME, which includes Amazon Alexa, natural voice recognition, Google Earth, traffic information, traffic light information, myAudi Destinations, and parking information, costs around USD 199 for six months and USD 499 for 18 months.

Thus, the additional cost of annual service subscriptions and upgrading expenses related to software and subscription models is one of the critical restraints observed for the in-vehicle infotainment market.

OPPORTUNITY : Government mandates telematics and e-call services

Technologies such as telematics and in-vehicle infotainment are currently in their primary phase of development and deployment, and these technologies are expected to positively impact the safety and security of commuters in the future. The regulatory bodies are keen on imposing regulations to implement telematics solutions. Many developed, and developing countries such as the US, Brazil, Russia, and the EU have either launched or have planned to introduce telematics-related mandates for services such as emergency calls (e-call) and stolen vehicle tracking (SVT). Developing countries such as China and India also follow the trend of passenger safety and security laws, which will boost the in-car infotainment market for telematics and infotainment solutions.

As mentioned, below table, governments of some countries have initiated mandatory safety measures in passenger vehicles, such as emergency assistance in case of accidents and e-calls, which include the vehicle making an emergency call to the state helpline and directing the precise GPS coordinates of the place where the accident has taken place.

Thus, implementing such government regulations for passenger cars and commercial vehicles to ensure the safety of drivers and passengers through features such as navigation, voice control, driver assistance, and other features is expected to offer growth opportunities in the in-vehicle infotainment market.

CHALLENGE: Cybersecurity

Despite significant developments in in-vehicle infotainment technology, cybersecurity remains a major challenge. In-vehicle infotainment comprises hardware, software, mobile apps, and Bluetooth, each vulnerable to cyberattacks. The automobile Information Sharing and Analysis Centre (Auto-NC), a group founded by the automobile industry to exchange and analyse information concerning new cybersecurity threats, was informed by Amico, a privacy and cybersecurity advocate for vehicles. Amico spent months collaborating with Auto-ISAC to educate its impacted members on how an attacker can gain access to data kept in automobile infotainment systems. Cybersecurity has caused annoyances in a variety of situations. Consider the Chrysler Jeep instance, in which two researchers were able to hack into a Jeep and upgrade the software in 1.4 million vehicles. In a similar vein, the Nissan Leaf and Tesla S serve as examples of the threat that cvberattack5 poses to in-vehicle entertainment systems.  For example, Chrysler’s Jeep case where two researchers could hack into a Jeep, which led to upgrading software in 1.4 million vehicles. Similarly, Tesla S and Nissan Leaf are also examples of the threat of cyberattacks in-vehicle infotainment systems face.

According to a white paper study, data breaches have increased by 67%, with the US being the number one target for cyberattacks. Various stakeholders are working on cybersecurity systems to make them safer by integrating cybersecurity and threat detection systems with data analytics and AI.

Moreover, as per the document published by National Renewable Energy Laboratory, researchers have demonstrated ways to take control of vehicle functionality through infotainment systems and unsecured telematics devices. Additionally, according to the latest research published by Privacy4Cars, car hackers exploit Bluetooth connectivity and target a car’s infotainment system. Using readily available and inexpensive software and hardware, hackers can completely access stored contacts, call logs, text logs, and sometimes even full-text messages without the vehicle’s owner/user being aware.

Thus, threats related to cybersecurity are expected to pose a challenge for in vehicle infotainment as well as carmakers across the world.

In-vehicle Infotainment market Ecosystem.

The ecosystem of the in-vehicle infotainment market starts with component manufacturers/technology providers. Major players offering these products and systems include Harman International, Panasonic Corporation, etc. The automotive OEMs are critical players who enter into agreements and tie-ups with component manufacturers and technology providers to install advanced driver assist and supporting systems into their respective vehicle models

The front-row infotainment system segment will lead the in-vehicle infotainment market by location.

By location, the front-row infotainment system is anticipated to hold the largest share at a global level in 2023. The growth is mainly attributed to the increasing consumer inclination toward safety, comfort, and entertainment services. Consumers are spending more time in their vehicles while going on long road trips, and rising traffic congestion in urban areas; this leads to increased average commute time of passengers on roads around the world, resulting in more time spent in the vehicle. This has driven the necessity of passenger safety and essential entertainment services such as music, video streaming, navigation features, etc. Further, infotainment systems are offered various connectivity options via smartphones or tablets, voice commands, multimedia capabilities, and interactive touch screens.

Additionally, front-row infotainment systems are offered with large touchscreen displays, user-friendly interfaces, voice recognition capabilities, and advanced driver-assistance systems (ADAS). These features significantly improve the overall user experience, making it more convenient and safer for drivers and passengers. Thus, spending more time in the vehicle, boosting connectivity infrastructure, and lowering service costs would prompt automotive OEMs to offer factory-fitted front-row infotainment systems across all vehicle segments.

Navigation service leads the in-vehicle infotainment system market during the forecast period.

Navigation is the most used service in the in-vehicle infotainment systems market from 2023 to 2028. Navigation services help to provide real-time traffic information, route guidance, and point-of-interest recommendations, which help to navigate efficiently. Further, mapping technology advancements have improved navigation systems' accuracy and reliability, providing users with precise and up-to-date information. Integrating navigation services with other infotainment features, such as entertainment and connectivity, enhances the overall user experience and is offered by service providers as a bundled service at an affordable price. Additionally, the growing adoption of connected vehicles and IoT technologies allows for the seamless integration of navigation services with online platforms, offering users access to real-time data and services. These factors collectively drive the growth of the navigation service in the market.

The >10” display screen size is predicted to be the fastest-growing display size.

The market for a>10-inch display screen is expected to grow rapidly during the forecast period. The growth can be attributed to several factors that contribute to an enhanced user experience, such as the ability to integrate advanced functionalities and features, improved visual appeal and design contributions, advancements in technology making larger screens more practical and cost-effective, and the competitive advantage of larger screens. The increasing sales of premium cars and the rising adoption of large central screen displays in mid-priced passenger cars have also significantly driven the demand for >10" display screens. Tier 1 suppliers are actively developing cost-effective touchscreens with larger sizes, enabling original equipment manufacturers (OEMs) to differentiate their products, particularly in the lower mid-priced car segment, where consumers seek more features to influence their purchase decisions. Moreover, larger screen displays enhance safety by providing larger icons, fonts, and touch targets, ensuring better readability and reducing driver distraction. Some examples of mid-priced passenger cars offering >10" display screens include the Volkswagen Golf, Kia Seltos, and LADA Priora. With the growing demand for high-end and mid-variant vehicles to elevate status and aesthetic appeal, the need for larger screen display sizes is expected to rise in the coming years.

Asia Pacific is projected to be the largest regional market.

During the forecast period, Asia Pacific holds the largest share of the in-vehicle infotainment market. It witnessed higher growth in vehicle production than Europe and North America due to the availability of labor at lower wages, reduced production costs, lenient vehicle safety norms, and government initiatives for FDIs in the region. Vehicle production is driven mainly by countries such as China, South Korea, India, and Japan, which contribute ~88-90% of the total production of vehicles, and these countries within the region contributed ~59% of the global vehicle production in 2022. Thus, increasing vehicle production, changing consumer preferences, and growing per capita income of the middle-class population are driving the vehicle demand and encouraging automotive OEMs to increase production capacity and offer infotainment systems in lower-range cars as well.

Key Market Players

The in-vehicle Infotainment market is consolidated. Harman International (US), Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Robert Bosch GmbH (Germany), and Continental AG(Germany) are the key companies operating in the market.

These companies adopted new product launches, partnerships, and joint ventures to gain traction in the in-vehicle infotainment market.

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Scope of the Report

Along with the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs

The study segments the in-vehicle infotainment  market :

By Vehicle Type

• Passenger Car
• Light Commercial Vehicle (LCV)
• Heavy Commercial Vehicle (HCV)

By Component

• Infotainment Unit
• Passenger Display
• Instrument Cluster Display
• Head-Up Display

By Operating System

• Android
• Linux
• QNX
• Microsoft
• Others

By Application

• Navigation
• VPA (Virtual Personal Assistant)
• App Store
• Music
• Rear Seat

By Location

• Front Row
• Rear Row

By Connectivity

• 3G/4G
• 5G

By Form Factor

• Embedded
• Tethered
• Integrated

By Display Size

• <5”
• 5-10”
• >10”

Retrofit, By Vehicle Type

• Passenger Cars
• Commercial Vehicles

Electric Vehicle, By Vehicle Type

• Battery Electric vehicle,
• Plug-in Hybrid Electric Vehicle
• Fuel-Cell Electric Vehicle

By Region

• Asia Pacific
• North Americ
• Europe
• Rest of the World [RoW]

Recent Developments

• In March 2023, Alps Alpine Co. Ltd. allied with FreeBit (Japan) to develop a Web 3.0 business model. This alliance is expected to boost Alps Alpine Co Ltd.’s automotive infotainment system business by supporting new architectures.
• In January 2022, Alps Alpine Co Ltd entered a joint venture with Qualcomm Technologies, which is expected to develop a digital cabin that uses High-Performance Reference Architecture (HPRA), Alps Alpine’s original integrated electronic control unit (ECU) powered by the 3rd Generation Snapdragon Cockpit Platforms. This is aimed at enabling advanced infotainment and cockpit capabilities in the vehicle.
• In January 2023, Garmin recently demonstrated its latest in-cabin solutions for the Automotive OEM at CES 2023. This system features four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and various entertainment options. It is designed to be unified with a single SoC (system on chip).
• In November 2022, Pioneer supplied its display audio units and the premium audio systems to be factory-installed in Toyota’s Yaris ATIV sedan. The Pioneer Display Audio offers a nine-inch screen that is Apple CarPlay and Android Auto compatible and the Pioneer Premium Sound System includes six Pioneer-branded speakers. These options were offered in the vehicle's premium luxury, premium, and smart segments.
• In February 2022, HARMAN International designed the MECWAVE to facilitate the deployment of vehicle-to-everything (V2X) communications through safety-critical applications such as hazard alerts, and increased connectivity experiences such as interactive infotainment and video streaming.

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