The study encompassed four primary tasks to determine the present and future scope of the hybrid product portfolio of OEMs market. Initially, extensive secondary research was conducted to gather data on the market, its related sectors, and overarching industries. Subsequently, primary research involving industry experts across the value chain corroborated and validated these findings and assumptions. The complete market size was estimated by using bottom-up methodology. Following this, a market breakdown and data triangulation approach were utilized to determine the size of specific segments and subsegments within the market.
Secondary Research
The secondary sources referred to the company's annual reports/presentations, industry association publications, directories, technical handbooks, World Economic Outlook, technical articles, and databases, which were used to identify and collect information for an extensive study of the hybrid product portfolio of OEMs market. The secondary sources used while estimating the market size include the automotive sales database, corporate filings (such as annual reports, investor presentations, and financial statements), and passenger vehicle associations. Secondary data was collected and analyzed to determine the overall market size, further validated through primary research. The primary sources—experts from related industries, OEMs, and component suppliers—were interviewed to obtain and verify critical information and assess prospects and market estimations. Historical sales data has been collected and analyzed, and the industry trend is considered to arrive at the forecast, which is further validated by primary research.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, such as CXOs, vice presidents, directors from business development, marketing, and product development/innovation teams, and related key executives from various key companies. Various system integrators, industry associations, independent consultants/industry veterans, and key opinion leaders were also interviewed.
Primary interviews have been conducted to gather insights such as sizing estimates on the hybrid market and forecast, future technology trends, and upcoming technologies in the hybrid automotive market. Data triangulation of all these points was done using the information gathered from secondary research and model mapping. Stakeholders from the demand and supply sides have been interviewed to understand their views on the abovementioned points.
Note: Other designations include sales, marketing, and product managers.
Source: Secondary Research, Primary Interviews, and MarketsandMarkets Analysis
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
As mentioned below, a detailed market estimation approach was followed to estimate and validate the value of the market and other dependent submarkets.
The bottom-up approach was used to estimate and validate the market size. The market size, by propulsion and country, was derived by mapping the historical sales of hybrid vehicles at the country level. These data points were largely fetched from country-level associations, vehicle sales databases, and OEM data experts. Each country/region's total volume is then summed up to reveal the total volume of the global market for each propulsion type. The data was validated through primary interviews with industry experts. The penetration of different segments was derived from secondary research and primary interviews.
The gathered market data was consolidated, enhanced with detailed inputs, analyzed, and presented in this report.
Hybrid Product Portfolio of OEMs : Top-Down and Bottom-Up Approach
Market Definition
Hybrid passenger vehicles use batteries to start & stop the operation of the vehicles as well as to generate an initial driving torque. Further, some hybrid vehicles also can drive the vehicle at a slower speed, especially in traffic or congestion areas.
Hybrid vehicles have a battery capacity of 48V Mild + Full/Strong + Plug-in hybrids.
Stakeholders
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Automobile Organizations/Associations
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Automotive Component Manufacturers
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Automotive Component Suppliers
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Automotive OEMs
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Automotive System Manufacturers
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Automotive Electronics Manufacturers
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Country-specific Automotive Associations
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European Automobile Manufacturers Association (ACEA)
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EV Manufacturers
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EV Component Manufacturers
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EV Charging Infrastructure Companies
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Government & Research Organizations
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Raw Material Suppliers for the Automotive Industry
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Software Providers
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Traders, Distributors, and Suppliers of Automotive Components
Report Objectives
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To define, describe, and forecast the hybrid market in terms of volume (units) based on the following segments:
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By Propulsion Type (Internal Combustion Engine [ICE], HEV [Hybrid Electric Vehicle], Plug-in Hybrid Vehicle [PHEV], and BEV [Battery Electric Vehicle])
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By Body Type (Hatchback, Sedan, SUV, and MPV)
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By Region (Europe, North America, China, Asia (excluding China), and the Rest of the World)
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To understand the dynamics (drivers, restraints, opportunities, and challenges) of the hybrid market
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To analyze the share of leading players operating in the hybrid market
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To strategically analyze key player strategies and company revenue analysis
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To study the following with respect to the market
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Trends and Disruptions Impacting Customers' Businesses
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Market Ecosystem
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Investment and Funding Scenario
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Pricing Analysis
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Range Analysis
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OEM Analysis
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OEM Strategies
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To analyze recent developments, including hybrid product launches undertaken by key industry participants in the market
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To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
Growth opportunities and latent adjacency in Hybrid Product Portf