Wi-Fi Market

[302 Pages Report] The Wi-Fi market size is expected to grow from USD 14.5 billion in 2023 to USD 39.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 22.2% during the forecast period. The growing number of smart homes, IoT devices, and digital initiatives in various sectors like healthcare and education have created a need for robust and scalable Wi-Fi solutions.

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Wi-Fi: Market Dynamics

Driver:  Rising adoption of digital solutions for quality wireless network connectivity.

The relentless surge in the adoption of digital solutions has catalyzed a paradigm shift in the way we perceive and utilize wireless network connectivity, propelling the Wi-Fi market into unprecedented growth. As the world becomes increasingly interconnected, the demand for seamless and high-quality internet connectivity has never been higher. The rise of smart homes, IoT devices, and the proliferation of mobile devices has necessitated robust Wi-Fi networks. Consequently, companies and individuals alike are investing significantly in advanced Wi-Fi technologies, including Wi-Fi 6 and Wi-Fi 6E, to enhance their connectivity experiences. Digital solutions have not only improved the efficiency and reliability of wireless networks but also opened new avenues for innovation, driving the Wi-Fi market forward. Businesses are integrating Wi-Fi solutions into their operations, realizing the potential for enhanced productivity and customer satisfaction.

Restraint: Difficulty in securing Wi-Fi Networks

Wi-Fi networks are indeed vulnerable to a wide range of security threats due to their wireless nature and the omnipresence of Wi-Fi-enabled devices. Despite significant advancements in security protocols, such as WPA3 (Wi-Fi Protected Access 3), the evolving landscape of cyber threats poses ongoing challenges for ensuring the safety and integrity of Wi-Fi networks and the data transmitted over them. Wi-Fi networks can be targeted for data breaches, especially in corporate environments where confidential information is transmitted. Attackers can exploit vulnerabilities in Wi-Fi security protocols, unauthorized access points, or unpatched devices to gain access to corporate networks.

Opportunity: Increasing role of Wi-Fi in smart city revolution

Smart city initiatives aimed at enhancing urban living through innovative technologies and interconnected solutions, are providing significant opportunities in the Wi-Fi market. As cities globally invest in smart infrastructure, Wi-Fi networks are at the forefront of these developments. Wi-Fi is the backbone for various smart city applications, including public Wi-Fi hotspots, intelligent transportation systems, smart street lighting, and environmental monitoring. The demand for high-speed, reliable, and pervasive Wi-Fi connectivity in smart cities is growing exponentially. With increasing urbanization, seamless internet connectivity becomes vital for citizens, businesses, and municipal services. Additionally, Wi-Fi enables real-time data collection and analysis, facilitating smart governance, efficient public services, and enhanced citizen engagement. Companies specializing in Wi-Fi solutions, from hardware manufacturers to service providers, find lucrative opportunities in deploying and managing large-scale, high-performance networks for smart city projects. These initiatives foster digital inclusion and fuel innovation and economic growth, making the Wi-Fi market integral to building smarter, more connected urban environments.

Challenge: Lack of data security and privacy in deploying Wi-Fi solutions

The lack of data security and privacy in deploying Wi-Fi solutions poses a significant challenge in the Wi-Fi market. As the adoption of Wi-Fi technology continues to soar, the vulnerability of networks to cyber threats and data breaches has become a growing concern. Wi-Fi networks, especially in public spaces such as airports, cafes, and hotels, are often targeted by malicious actors seeking to exploit weak security measures and gain unauthorized access to sensitive information. Moreover, inadequate privacy measures in Wi-Fi deployments can result in the unauthorized collection of user data. Businesses, especially those offering free Wi-Fi services, may collect user information without adequate consent, leading to privacy violations. Such practices erode user trust and can have legal implications, especially in regions with stringent data protection regulations like the GDPR in the European Union. Additionally, IoT devices connected to Wi-Fi networks often have lax security measures, making them vulnerable to cyber-attacks. Compromised IoT devices can be used to launch large-scale attacks, such as Distributed Denial of Service (DDoS) attacks, affecting the overall stability and security of Wi-Fi networks.

Market Ecosystem

WLAN Controllers segment is expected to grow at higher CAGR during the forecast period.

WLAN controllers help networks improve the management of work and conduct operations smoothly. They also control the network operational costs. Companies such as Cisco, Aerohive Networks, and Extreme Networks that offer WLAN controllers are making efforts to develop highly scalable and reliable solutions to cater to the requirements of their customers. The WLAN controllers’ segment of the Wi-Fi market is projected to grow at a significant rate, owing to an increase in the number of Wi-Fi deployments, especially in the retail and travel and hospitality verticals.

High density Wi-Fi segment is expected to grow at higher CAGR during the forecast period.

High-density wireless environments are locations that require the support of hundreds or even thousands of wireless clients in a given area. High-density wireless environments include convention centers, auditoriums, hotel meeting rooms, lecture halls, sports stadiums, and concert halls. The need to provide stable and high-speed internet access to a large number of concurrent users, enabling smooth internet, will drive the market.

North America to account for the largest market share during the forecast period

North America is expected to account for a major share of the Wi-Fi market, and the trend is expected to continue during the forecast period. The startup culture in North America is growing at a fast pace as compared to the other regions. Additionally, the advent of SMEs and increasing R&D activities by large enterprises have aided the growth of the North American market. The growth in North America is mainly driven by the increasing adoption of integrated enterprise and business solutions for more flexible and agile business processes and operations. The demand for the adoption of wireless hotspots and Wi-Fi solutions and services is expected to increase due to the major regional companies' rise in wireless technology investments.

Key Market Players

The Wi-Fi market vendors have implemented various organic and inorganic growth strategies, such as new product launches, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Wi-Fi Cisco (US), Ericsson (Sweden), Extreme Networks (US), Huawei (China), Juniper Networks (US), Panasonic (Japan), Fortinet ( US), Aruba (US), Alcatel-Lucent Enterprise (France), NETGEAR (US), Broadcom (US), Airtel (India), Orange Business Services (France), Comcast Business (US), Vodafone (UK), Telstra (Australia), Fujitsu  (Japan), AT&T (US), Ubiquiti Networks (US), Lever Technology Group (UK), Redway Networks ( England), Superloop  (Australia), Cambium Networks (US), Casa Systems (US), Fon (Spain), D-Link (Taiwan), Actiontec Electronics (US), ADB Global (Switzerland). SDMC Technology (China), Edgewater Wireless Systems (Canada).

The study includes an in-depth competitive analysis of these key players in the Wi-Fi market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

This research report categorizes the Wi-Fi market to forecast revenues and analyze trends in each of the following subsegments:

By Offering:

• Hardware
  • Access Points
  • WLAN Controllers
  • Wireless Hotspot Gateways
  • Others*
• Solutions
• Services
  • Professional Services
    • Network Planning, Design, and Implementation
    • Training, Support, and Maintenance
    • Survey, Analysis, and Consulting
  • Managed Services

By Location Type

• Indoor
• Outdoor

By Density

• Enterprise-class Wi-Fi
• High-density Wi-Fi

By Application

• Smart Home Devices
• Public Wi-Fi & Dense Environment
• IoT & Industry 4.0
• HD Video Streaming & Video Conferencing
• Online Gaming
• Other Applications

By Vertical

• Education
• Retail and eCommerce
• Government
• Healthcare and Life Sciences
• Transportation and Logistics
• Manufacturing
• Hospitality
• Others*

By Region:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe*
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia Pacific
• Middle East & Africa
  • Middle East
  • Africa
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America

Recent Developments:

• In September 2023, Huawei introduced the Huawei Router 3B Pro with WiFi-7 capabilities, which can transfer a single file through both 2.4gHz and 5gHz channels to boost speed.
• In August 2023, US cellular and Ericsson collaborated to provide private wireless network solutions for various industry segments. This includes an initial focus on Industry 4.0 manufacturing, logistics, distribution and warehouse use cases, expanding into hospitals, Industrial Internet of Things (IIoT), ports, utilities, and airports.
• In May 2023, Extreme Networks introduced a variety of new solutions. It launched the AP3000 Wi-Fi 6E access point (AP) to meet enterprise-grade performance. Extreme also extended its Universal Switch series by introducing the 7520 and 7720 switches, custom-built for enterprise core and aggregation use cases, and 8820 switches, high-density, deep buffer switch routers designed for large enterprise networks.
• In February 2023, Federated Wireless and Cisco collaborated to gain ultra-high speed, capacity, and scalability of Wi-Fi 6E to enterprises in markets globally. Cisco will integrate the Federated Wireless Automated Frequency Coordination (AFC) solution into Cisco Wireless 6 GHz capable access points.
• In February 2022, Juniper Networks acquired WiteSand, an innovator of cloud-native zero-trust Network Access Control (NAC) solutions. This agreement would bring a skilled engineering team and technology to Juniper, quickening the company’s attempts to deliver a next-generation NAC solution.

Frequently Asked Questions (FAQ):

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