Bakery Premixes Market

The Bakery Premix Market is estimated at USD 406.8 million in 2023 and is projected to reach USD 544.4 million by 2028, at a CAGR of 6.0% from 2023 to 2028.

Bakery premixes offer several benefits to manufacturers, such as reducing the likelihood of incorrectly weighing raw materials used in the production of bakery products and improving product consistency. Additionally, bakery premixes lower inventory and labor costs associated with producing bakery items. Some of the top companies that provide bakery premixes include ADM (US), Puratos (Belgium), Lesaffre (France), and Nisshin Seifun Group Inc. (Japan). The demand for bakery premixes is high globally due to a large number of retail food chains and changing consumer lifestyles. Moreover, the increasing demand for processed and convenient food products, as well as the growing preference for on-the-go products, is expected to drive the market growth of bakery premixes. The numerous benefits of using bakery premixes in food products are a significant factor contributing to the market's growth. The bakery premixes market is projected to continue growing due to the increasing production of innovative product offerings. The rising middle-class population across regions is likely to offer profitable growth opportunities for manufacturers in the bakery premixes market. The main types of bakery premixes include complete mix, dough-base mix, and dough concentrate. Key players in the bakery premix market are involved in research and development to introduce a variety of bakery premixes in a wide range of flavors and textures and to maintain their market share.

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Drivers: Increase in demand for customized bakery product

In Europe and North America, bread is a staple food in people's diets, and the consumption of other bakery products is also high. This has led to increased demand for bakery premixes. The busy lifestyles and growing preference for convenience foods are driving the demand for bakery products. According to The American Bakers Association Economic Impact Study, retail bakery sales are projected to increase by an average of 5.5% per year through 2021, which is expected to fuel the global market growth of bakery premixes. Puratos (Belgium) offers bread premixes for brown and white bread, as well as pizza and vetkoek dough. These premixes enhance taste and stability and extend the shelf life of the end products. To cater to the increasing demand, companies are expanding by establishing new bakery centers. In December 2022, Lesaffre (France) set up new baking centers in Jordan, aiming to serve bakery customers worldwide. Moreover, companies are also meeting the demand for healthy food products by offering multiseed bread mixes, incorporating various grains. Oy Karl Fazer Ab (Finland) offers multiseed mixes used as premixes for multigrain bread.

Restraints: Increase in number of health-conscious consumers, particularly in developed countries

The increasing number of health-conscious consumers is expected to have a negative impact on the demand for traditional bakery products. This, in turn, will hinder the market growth of bakery premixes, especially in developed countries. Bakery products contain high levels of carbohydrates and sugar, which can contribute to various health problems, with diabetes being a major concern. The number of diabetic patients is on the rise, particularly in developed countries. According to the APEDA Agri Exchange Report 2019, developed countries will focus on producing low-sugar, gluten-free bread and bakery products with minimal levels of harmful carbohydrates. As a result, consumers in developed countries such as the US and Europe are opting for food products that are low in carbohydrates, sugar, and gluten due to increasing health consciousness. This shift in consumer preferences is projected to drive the market growth of health food products in countries like the US and Europe, adversely affecting the demand for cakes, pastries, and other bakery products. Pastries, cakes, and muffins are generally considered unhealthy as they often contain preservatives and artificial colors. In response, bakery product manufacturers are developing products that exclude these ingredients to meet the needs of health-conscious consumers. This, in turn, is expected to drive the demand for bakery premixes.

Opportunities: eCommerce and Direct-to-Consumer Sales create opportunities for manufacturers to reach a wider audience

E-commerce and direct-to-consumer (DTC) sales have become powerful channels that offer significant opportunities for manufacturers in various industries, including the bakery premixes market. These platforms provide a unique way to reach a larger audience and take advantage of changing consumer behaviors. Traditional retail distribution models often have limitations in terms of regional reach. However, by establishing an online presence, bakery premix manufacturers can easily showcase their products to consumers around the world. This global accessibility not only expands market reach but also allows companies to tap into diverse consumer preferences and culinary traditions of specific regions. Additionally, the increasing popularity of home baking, especially during times of increased at-home activities, has been a driving force behind the success of e-commerce for bakery products. With a few clicks, consumers can access a wide range of premix options, catering to different tastes and dietary preferences. This accessibility empowers consumers to explore and experiment with various baking creations, contributing to a dynamic and engaged customer base.

Challenges: Production of bakery premixes at economical prices

With the rise of the middle-class population, evolving consumer preferences, and higher per capita income, there is a strong demand for high-quality bakery products. Additionally, consumers are seeking food items that are low in carbohydrates, trans-fat, and gluten-free. Furthermore, consumers are inclined to invest in affordable high-quality bakery products. This presents a challenge for bakery premix manufacturers to create cost-effective, high-quality premixes.

Market Ecosystem

Based on the type, the complete mix is estimated to account for the largest market share of the bakery premix market.

Complete mixes are a type of bakery premix used in the production of bread and other bakery products. They use a blend of rye flour and wheat and come in the form of dry powder blends that only require water to be added by the end-user. Complete mixes are used in a wide range of bakery products, such as pastries, cakes, brownies, cookies, and muffins, to improve their taste and texture. They are a cost-effective solution for producing bakery products, making them popular among consumers and food service companies. The main advantage of using complete mixes is that they are convenient and require only water to be added. Food service operators primarily use complete mixes as they are a more affordable alternative and require less skilled labor to produce the end products. Premix manufacturers conduct quality assurance tests to ensure that the ingredient proportions are appropriate and that the quality of the end product is maintained. For example, Puratos offers Tegral Soft’r mix, a complete mix that requires only water and yeast. This versatile solution simplifies production while delivering exceptional taste and quality across a wide range of products, from buns and sweet breads to brioche, panettone, and even donuts. Key players offering complete mixes include Puratos (Belgium), Bakels Worldwide (Switzerland), and ADM (US). Regional players also cater to local preferences and requirements.

Based on the applications, bakery products is anticipated to have the highest growth rate in the bakery premix market.

Bakery premixes are commonly used in various bakery products, such as cakes, pastries, muffins, donuts, and pancakes. The demand for bakery premixes has been increasing in recent years due to the growing demand for bakery products, particularly cakes, pastries, and muffins. This demand is driven by the availability of these products in retail outlets and the increasing urban population. One of the major factors driving the growth of the bakery premixes market is the convenience they offer. Both home bakers and professionals appreciate the time-saving aspect of using premixes without compromising on the quality of their baked goods. This convenience factor has also attracted individuals who were previously hesitant to engage in baking due to the perceived complexity.

The European market is projected to contribute the largest share of the global bakery premix market.

European consumers are becoming more environmentally conscious, which is increasing the demand for organic, fair-trade, and locally sourced ingredients in premixes. Manufacturers are responding by offering innovative solutions such as gluten-free, plant-based, and low-sugar options. To succeed in the European market, bakery premix manufacturers should prioritize sustainability, meet changing consumer preferences, and provide innovative and convenient solutions for various end-use applications. Established companies like Puratos, Bakels Worldwide, and Lesaffre hold considerable market share, and regional producers also have a strong presence. The market varies across Europe, with Germany and the UK leading, followed by Italy and France. Furthermore, technological advancements like automated mixing and ingredient dispensing systems will further fuel market growth.

Key Market Players

The key players in this market include Puratos (Belgium), ADM (US), Cargill, Incorporated (US), Nestlé (Switzerland), Oy Karl Fazer Ab (Finland), Bakels Worldwide (Switzerland), Corbion (Netherlands), Lesaffre (France), DSM (Netherlands), and Nisshin Seifun Group Inc. (Japan). These players in this market are focusing on increasing their presence through expansion and collaboration. These companies have a strong presence in North America, Asia Pacific, and Europe.

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Scope of the Report

Key Stakeholders

• Raw material suppliers
• Traders, distributors, and manufacturers & suppliers of bakery premixes
• Bakery product manufacturers
• Government and research organizations
• Trade associations and industry bodies
  • Associations and industry bodies:
  • American Bakers Association (ABA)
  • Food and Drug Administration (FDA)
  • Food and Agriculture Organization (FAO)
  • Food Standards Australia New Zealand (FSANZ)
  • Food Safety and Standards Authority of India (FSSAI)
  • Specialty Food Association (SFA)
  • Baking Association of Canada (BAC)
  • International Dairy Deli Bakery Association (IDDBA)
  • Brazilian Manufacturers Association of Biscuits, Pasta, and Industrialized Breads & Cakes (ABIMAPI)
  • Craft Bakers Association (CBA)
  • European Commission
  • European Food Safety Authority (EFSA)
  • Biscuit and Confectionery Manufacturers' Association (BCMA) – India
  • Association of Chocolate, Biscuit and Confectionery Industries of Europe (CAOBISCO)

Bakery Premix Market:

By Type

• Complete Mix
• Dough Concentrates
• Dough-base Mix

By Application

• Bakery Products
  • Pastries
  • Cakes
  • Donuts
  • Pancakes
  • Muffins
  • Other Bakery Products
• Bread Products

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Rest of the World (RoW)

Recent Developments

• In July 2023, Puratos expanded its presence in the Kosovo market through a strategic joint venture with Korabi Corporation, a bakery and patisserie ingredients supplier. The joint venture is positioned to continue the distribution of Puratos’ extensive range of products, ensuring that customers in Kosovo have access to the highest quality ingredients for their baking needs.
• In March 2023, South Bakels, a market leader in bakery ingredient solutions in South Africa, acquired Orley Foods, a company supplying sweet ingredients to various markets, including confectionery, ice cream, beverage, cereal, dairy, and bakery. It would help the company bring new dimensions to South Bakels’ offerings and foster continued growth in existing and untapped customer segments.
• On June 2022, Puratos acquired the French startup, Rapidle. The acquisition of Rapidle is poised to accelerate Puratos’ commitment to providing disruptive services and enhancing its digital product offerings.

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