The AI agents market research study involved extensive secondary sources, directories, journals, and paid databases for secondary research. Primary sources were mainly industry experts from the core and related industries, preferred cybersecurity providers offering generative AI-infused solutions, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.
Secondary Research
The market size of companies across the globe offering WCM products was arrived at based on the secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating companies based on their performance and quality.
In the secondary research process, various sources were referred to to identify and collect information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. Additional data was gathered by utilizing other secondary sources, such as blogs, government whitepapers, journals, and vendor websites. Different nations' spending on AI agents was gathered from the corresponding sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to agent systems, product type, agent roles, end users, and region, and key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development and marketing teams; related key executives from AI agent solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.
Primary interviews were conducted to gather qualitative and quantitative insights, which include but are not limited to market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Inputs from primary research were also leveraged to understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using AI agent solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of AI agents solutions and services, which would impact the overall AI agents market.
Note: Tier 1 companies account for annual revenue of >USD 10 billion; tier 2 companies’ revenue ranges between
USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million and USD 1 billion
Source: MarketsandMarkets Analysis
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Market Size Estimation
Multiple approaches were adopted to estimate and forecast the AI agents market. The first approach involved estimating the market size by the summation of companies’ revenue generated through the sale of solutions and services.
Market Size Estimation Methodology: Top-down approach
In the top-down approach, an exhaustive list of all the vendors offering solutions and services in the AI agents market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on the breadth of software and services according to the agent system, product type, agent role, and end user. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.
Market Size Estimation Methodology: Bottom-up approach
In the bottom-up approach, the adoption rate of AI agent solutions and services among different end users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of AI agent solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the regional penetration of AI agents in the market. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major AI agent providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primary interviews, the exact values of the overall AI agents market size and the segments’ size were determined and confirmed using the study.
AI Agents Market : Top-Down and Bottom-Up Approach
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
AI agents are autonomous or semi-autonomous software entities designed to perform specific tasks or roles within a digital environment by leveraging artificial intelligence techniques such as machine learning, natural language processing, and decision-making algorithms. These agents operate independently or in conjunction with other agents and systems to achieve predefined goals, often mimicking human behaviors such as understanding, reasoning, learning, and interacting with users or other systems. AI agents can range from simple rule-based bots to complex, multi-agent systems capable of sophisticated interactions and collaboration. They are widely used across various industries for tasks like customer service automation, data analysis, process optimization, and personalized recommendations, offering scalability, efficiency, and enhanced user experiences.
Stakeholders
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Ready-to-Deploy AI Agent Vendors
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AI Agent Development Platform Vendors
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Business Analysts
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Cloud Service Providers
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Build-Your-Own Agent Service Providers
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Enterprise End Users
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Distributors and Value-added Resellers (VARs)
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Government Agencies
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Independent Software Vendors (ISV)
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Managed Service Providers
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Market Research and Consulting Firms
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Support & Maintenance Service Providers
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System Integrators (SIs)/Migration Service Providers
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Technology Providers
Report Objectives
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To define, describe, and predict the AI agents market by offering, agent system, product type, agent role, end user, and region
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To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing market growth
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To analyze the micro markets with respect to individual growth trends, prospects, and their contribution to the total market
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To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
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To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
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To forecast the market size of segments for the five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
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To profile key players and comprehensively analyze their market rankings and core competencies.
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To analyze competitive developments, such as partnerships, product launches, and mergers & acquisitions, in the market
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To analyze the macroeconomic outlook (including the impact of Trump tariffs) across all regions in the AI agents market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:
Product Analysis
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Product quadrant, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis as per Feasibility
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Further breakup of the North American AI agents market
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Further breakup of the European market
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Further breakup of the Asia Pacific market
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Further breakup of the Middle Eastern & African market
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Further breakup of the Latin America AI agents market
Company Information
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Detailed analysis and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in AI Agents Market