Sports Technology Market by Technology (Devices, Smart Stadiums, Sports Analytics, Esports), by Sport (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket), End User (Sports Associations, Clubs, Leagues) and Region - Global Forecast to 2027
Updated on : Oct 25, 2024
The growth of the sports technology industry can be attributed to increasing focus on delighting and engaging fans at stadiums, growing pressure to improve player and team performance, and surging adoption of esports technology.
Sports Technology Market Size & Growth
The global sports technology market size is projected to reach USD 41.8 billion by 2027, growing at a CAGR of 13.8% during the forecast period. The new research study consists of an industry trend analysis of the market.
Sports Tech Market Forecast to 2027
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Sports Technology Market Dynamics
Driver: Increasing focus on delighting and engaging fans at stadiums
Sports event organizers are investing in digital technologies to create unforgettable game-viewing experience in stadiums and on digital devices.
Stadium owners are mounting and instrumenting various technologies, such as high-density Wi-Fi, location-based services, digital kiosks, 360-degree ultra-high definition (UHD) cameras, and digital signage, to enhance the spectator experience in stadiums. In August 2022, Cisco, launched The Connected Scarf, in support of the brand's partnership with Manchester City FC and City Football Group. Cisco's brand-new scarf is a piece of wearable technology that helps monitor a fan’s emotional journey throughout a football match to provide insight into the interconnection between the club and its supporters.
Restraint: High initial investments and budget constraints
Sports technologies are expensive. Stadium operators need huge investments to transform a stadium into a smart one. Millions of dollars are required for the renovation and implementation of advanced technologies in a traditional stadium.
However, low frequency of events and inconsistent footfalls are discouraging stadium operators from making big investments. The low frequency of events can be attributed to a stadium’s location, such as economically deprived areas, enterprise zones, or industrial areas, and event hosting compatibilities. Before making such investments, stadium operators also need to consider the teams that would play in the hosted event, expected attendance, and their returns.
Opportunity: Increasing adoption of AR and VR in sports
AR and VR are being implemented in various stadiums to enhance experience for fans and players, improve sports broadcasting, enrich interactive advertising, etc.
For instance, In May 2022, Star Sports and Quidich Innovation Labs teamed up to create this incredible AR showcase using the Unreal Engine, a powerful real-time 3D game engine, coupled with Quidich’s proprietary real-time drone tracking system, Spatio. VR live streaming was used in Tokyo Olympics to provide a 360-degree experience to audiences who could not attend the games. Manchester City Football Club is building the world's first football stadium inside the metaverse by getting assistance from virtual reality (VR) experts at Sony.
Challenge: Complexities in upgrading and replacing legacy systems
Sports technologies integrate multiple hardware, software, and network elements that can be complex to configure sometimes. The integration of different hardware such as proximity sensors, smart meters, smart thermostats, relays, network switches, gateways, and actuators with automation software over conventional infrastructure may become complex.
Furthermore, these systems are unable to integrate with new-generation smart devices due to protocol issues. Hence, traditional and outdated systems are incapable of communicating efficiently with technologically advanced systems. Integration complexities are expected to hinder the market’s growth in the coming years.
Sports Technology Market Segment Overview
The market for sports analytics to grow at the highest CAGR from 2022 to 2027.
Sports analytics has applications in player analysis, team performance analysis, video analysis, health assessment, data interpretation and analysis, fan engagement, and others such as hospitality management and marketing and sales management.
In June 2022, Wimbledon and IBM launched a digital platform for player insights. Similarly, in November 2021, the Golden State Warriors and Oracle announced the launch of the Warriors Player Dashboard, powered by Oracle, a unique system that will provide Warriors players and coaches with real-time statistics and integrated player performance data. In June 2022, Stats Perform, the sports tech leader in data and AI, announced a new series of advanced football metrics with the introduction of live Opta Vision data feeds for the 2022–23 football season.
The sports tech market for soccer to hold the largest share during the forecast period.
The sports technologies market for soccer is expected to hold the largest share during the forecast period. FIFA is making efforts to establish global wearable standards for all soccer teams. The idea is to have all professional teams use the same data-tracking technologies to train their players.
Furthermore, football is adopting smart stadium technologies such as AR/VR, digital signage, crowd management, and Wi-Fi 6, among others, for fan engagement, network management, crowd management, etc. In May 2022, European football clubs partnered with skills.lab, which combines complex algorithms with Teledyne FLIR cameras to provide the coaching staff with a detailed view of players’ capabilities, including detailed information on player performance to create targeted individual training programs and monitor player development.
The sports technology market for athletes to grow at the highest CAGR during the forecast period.
Athlete performance technologies, such as wearable devices and sensors, are being used to optimize training, game-day decision-making, and recovery.
Companies such as NormaTec, Rapid Reboot, and Air Relax are offering pneumatic recovery units to help athletes enhance blood flow and circulation, improving recovery after a hard workout or big game. Team USA Cycling has worked with IBM’s Watson AI to pull and analyze training data to provide real-time recommendations to its riders during training, enabling them to make live adjustments in their riding style and gauge the impact of every change.
SAP partnered with Olympic Triathlon Gold Medalist and Ironman World Champion Jan Frodeno. The partnership makes SAP the official data and analytics provider for Frodeno.
Sports Technology Market by Region
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Sports Tech Market Regional Analysis
Sports technology market in Asia Pacific to grow at highest CAGR during the forecast period.
Asia Pacific is a high-potential market for sports technology, with vast opportunities for the development and implementation of new technologies. China, Japan, India, Australia, and Singapore are constructing new stadiums and redeveloping the existing ones.
China is the biggest market in Asia Pacific. The emergence of new sports leagues in the region is driving the demand for smart stadium infrastructure to compete with international leagues and create new revenue streams. Sports organizations, such as the Melbourne Cricket Association, Sahara Force India, Indian Premier League (IPL), New Zealand Cricket, and the Board of Control for Cricket in India (BCCI), use smart technologies for hosting major international and domestic tournaments. Asia Pacific countries are emerging players in professional sports, with the popularity of professional leagues and tournaments in the region growing rapidly
Top Sports Technology Companies - Key Market Players
Sports technology companies are include
- IBM (US),
- Ericsson (Sweden),
- Cisco (US),
- Fujitsu (Japan),
- Huawei (China),
- Intel (US),
- SAS Institute (US),
- SAP (Germany),
- Oracle (US),
- NEC Corp.(Japan),
- Sharp Corp. (Japan),
- Samsung Electronics (South Korea),
- Fitbit (US),
- Apple Inc. (US),
- Garmin Ltd. (US),
- Xiaomi Corp. (China)
- Sony Group Corp. (Japan), Panasonic Corp. (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent Holdings Ltd. (China), Catapult (Australia), and Zebra Technologies (US).
Sports Technology Market Report Scope
|
Report Metric |
Details |
| Estimated Market Size | USD 21.9 billion in 2022 |
| Projected Market Size | USD 41,8 billion by 2027 |
| Sports Technology Market Growth Rate | 13.8% |
|
Years Considered |
2018–2027 |
|
Base Year Considered |
2021 |
|
Forecast Period |
2022–2027 |
|
Forecast Units |
Value (USD Thousand/Million/Billion), Volume (Thousand Units) |
|
Segments Covered |
|
|
Regions Covered |
|
|
Companies Covered |
|
| Key Market Driver | Increasing focus on delighting and engaging fans at stadiums |
| Key Market Opportunity | Increasing adoption of AR and VR in sports |
| Largest Growing Region | Asia Pacific |
| Largest Market Share Segment | Soccer |
| Highest CAGR Segment | Sports Analytics |
Sports Technology Market Highlights
This report categorizes the market based on technology, sport, end user, and region
|
Aspect |
Details |
|
Sports Technology Market, by Technology |
|
|
Market, by Sport |
|
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Market, by End User |
|
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Market, by Region |
|
Recent Developments in Sports Technology Industry
- In September 2022, Apple launched Apple Watch Series 8 with best-in-class health features, including an innovative temperature sensor that enables advanced features for women’s health, Crash Detection for severe car crashes, and all-day 18-hour battery life.
- In August 2022, Fitbit launched Versa 4 and Sense 2 smartwatches, which include sleep, stress, and fitness management features.
- In June 2022, Garmin launched the world’s first dedicated GPS-running smartwatch with solar charging, the Forerunner 955 Solar, with up to 49 hours of battery life in GPS mode.
Frequently Asked Questions (FAQs):
Why is there an increasing need of sports technologies?
The growth of the sports technology market can be attributed to increasing focus on delighting and engaging fans at stadiums, growing pressure to improve player and team performance, surging adoption of esports technology, and rising implementation of IoT technologies for efficient management of stadium infrastructure.
What are the recent trends in the sports technology market?
The recent trends in sports technology market include IoT, 5G, artificial intelligence (AI), and AR and VR.
Which regions are expected to pose significant demand for sports technology market from 2022 to 2027?
North America and Europe are expected to pose significant demand from 2022 to 2027.
Which are the major sports in sports technology market?
Soccer, baseball, basketball, Esports, and American Rugby are the marjor sports adopting sports technologies.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 28)
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 INCLUSIONS AND EXCLUSIONS
1.4 STUDY SCOPE
1.4.1 MARKETS COVERED
FIGURE 1 SPORTS TECHNOLOGY MARKET SCOPE
1.4.2 REGIONAL SCOPE
1.5 YEARS CONSIDERED
1.6 CURRENCY CONSIDERED
1.7 UNITS CONSIDERED
1.8 LIMITATIONS
1.9 STAKEHOLDERS
1.1 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 34)
2.1 RESEARCH DATA
FIGURE 2 SPORTS TECHNOLOGY MARKET SIZE ESTIMATION AND PROCESS FLOW
FIGURE 3 MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 Key data from primary sources
2.1.2.3 Key industry insights
2.1.2.4 Breakdown of primaries
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED FROM SALES OF SMART STADIUM-RELATED SOFTWARE AND SERVICES IN 2021
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): ESTIMATION OF SPORTS TECHNOLOGY MARKET SIZE, BY TECHNOLOGY
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach for arriving at market size using bottom-up approach (demand side)
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach for arriving at market size using top-down analysis
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.2.3 MARKET SHARE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY
2.4.1 GROWTH RATE ASSUMPTIONS/FORECASTS
2.5 RESEARCH LIMITATIONS
2.6 RISK ASSESSMENT
3 EXECUTIVE SUMMARY (Page No. - 46)
FIGURE 9 SPORTS ANALYTICS SEGMENT OF SPORTS TECHNOLOGY MARKET TO GROW AT HIGHEST CAGR FROM 2022 TO 2027
FIGURE 10 SOCCER SEGMENT TO ACCOUNT FOR LARGEST SIZE OF MARKET FROM 2022 TO 2027
FIGURE 11 MARKET IN ASIA PACIFIC EXPECTED TO GROW AT HIGHEST CAGR DURING FROM 2022 TO 2027
4 PREMIUM INSIGHTS (Page No. - 49)
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARKET
FIGURE 12 INCREASING DEMAND FOR DATA-DRIVEN DECISIONS TO DRIVE MARKET GROWTH FROM 2022 TO 2027
4.2 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY
FIGURE 13 SMART STADIUMS SEGMENT TO HOLD LARGEST SIZE OF MARKET BY 2027
4.3 MARKET IN ASIA PACIFIC, BY TECHNOLOGY AND COUNTRY
FIGURE 14 SMART STADIUMS SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARES OF MARKET IN ASIA PACIFIC IN 2022
4.4 MARKET, BY END USER
FIGURE 15 SPORTS ASSOCIATIONS TO HOLD LARGEST SHARE OF MARKET FROM 2022 TO 2027
4.5 MARKET, BY REGION
FIGURE 16 MARKET IN CHINA TO GROW AT HIGHEST CAGR FROM 2022 TO 2027
5 MARKET OVERVIEW (Page No. - 52)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 17 SPORTS TECHNOLOGY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing focus on delighting and engaging fans at stadiums
5.2.1.2 Pressing need for data-driven decisions
5.2.1.3 Growing pressure to improve player/team performance
5.2.1.4 Surging adoption of esports technology
5.2.1.5 Rising implementation of IoT technologies for efficient management of stadium infrastructure
FIGURE 18 IMPACT OF DRIVERS ON MARKET
5.2.2 RESTRAINTS
5.2.2.1 High initial investments and budget constraints
FIGURE 19 IMPACT OF RESTRAINTS ON MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Advent of AI and ML technologies
5.2.3.2 Emergence of sports leagues and events with large prize pools
5.2.3.3 Increasing adoption of AR and VR in sports
FIGURE 20 IMPACT OF OPPORTUNITIES ON MARKET
5.2.4 CHALLENGES
5.2.4.1 Lack of professionals with analytical skills
5.2.4.2 Complexities in upgrading and replacing legacy systems
FIGURE 21 IMPACT OF CHALLENGES ON MARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 22 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED BY MANUFACTURERS
5.4 SPORTS TECHNOLOGY MARKET ECOSYSTEM ANALYSIS
TABLE 2 MARKET: ECOSYSTEM
5.5 TECHNOLOGY ANALYSIS
5.5.1 INTERNET OF THINGS
5.5.2 5G
5.5.3 ARTIFICIAL INTELLIGENCE
5.5.4 AUGMENTED AND VIRTUAL REALITY
5.6 PATENT ANALYSIS
FIGURE 23 NUMBER OF PATENTS GRANTED PER YEAR FROM 2012 TO 2021
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS IN LAST 10 YEARS
TABLE 3 LIST OF TOP PATENT OWNERS IN LAST 10 YEARS
5.6.1 LIST OF MAJOR PATENTS
TABLE 4 LIST OF MAJOR PATENTS
5.7 CASE STUDY ANALYSIS
5.7.1 CISCO INTERSIGHT HELPS RIOT’S ESPORTS BUSINESS DELIVER GAME-CHANGING EXPERIENCE
5.7.2 SYDNEY SIXERS USED PRESSBOX GRAPHICS TO DELIGHT FANS DURING BIG BASH LEAGUE
5.7.3 FOX SPORTS USES IBM IX TO DELIVER PERSONALIZED VIDEO EXPERIENCES TO VIEWERS
5.7.4 BAYLOR UNIVERSITY DEPLOYED WEARABLE DEVICES TO ANALYZE PLAYER PERFORMANCE
5.7.5 DATAART OFFERED SOLUTIONS TO ANALYZE SPORTS PERFORMANCE
5.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 25 VIRTUAL FAN ENGAGEMENT TO PRESENT NEW GROWTH OPPORTUNITIES FOR SPORTS TECHNOLOGY COMPANIES
5.9 TRADE ANALYSIS
FIGURE 26 IMPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2017–2021 (USD THOUSAND)
FIGURE 27 EXPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2017–2021 (USD THOUSAND)
5.10 PORTER’S FIVE FORCE ANALYSIS
TABLE 5 IMPACT OF PORTER’S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2022
5.11 TARIFF ANALYSIS
TABLE 6 TARIFF DATA FOR WRISTWATCHES EXPORTED BY CHINA
TABLE 7 TARIFF DATA FOR WRISTWATCHES EXPORTED BY US
TABLE 8 TARIFF DATA FOR WRISTWATCHES EXPORTED BY GERMANY
5.12 STANDARDS AND REGULATORY LANDSCAPE
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
5.12.3 SYSTEM AND ORGANIZATION CONTROLS TYPE II COMPLIANCE
5.12.4 ISO/IEC 27001
5.12.5 IMPORT–EXPORT LAWS
5.12.6 RESTRICTION OF HAZARDOUS SUBSTANCES (ROHS) AND WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT (WEEE)
5.12.7 REGISTRATION, EVALUATION, AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH)
5.12.8 GENERAL DATA PROTECTION REGULATION (GDPR)
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY TOP THREE END USERS
TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY TOP THREE END USERS (%)
5.13.2 BUYING CRITERIA
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE END USERS
TABLE 14 KEY BUYING CRITERIA FOR TOP 3 END USERS
5.14 PRICING ANALYSIS
5.14.1 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
FIGURE 30 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
TABLE 15 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS
5.14.2 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
FIGURE 31 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
TABLE 16 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS
5.14.3 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
FIGURE 32 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS
TABLE 17 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS
TABLE 18 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY TOP COMPANIES, 2021
TABLE 19 AVERAGE SELLING PRICE OF FITNESS TRACKERS OFFERED BY TOP COMPANIES, 2021
TABLE 20 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY TOP COMPANIES, 2021
TABLE 21 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY TOP COMPANIES, 2021
5.15 KEY CONFERENCES AND EVENTS, 2022–2023
TABLE 22 MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
6 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY (Page No. - 89)
6.1 INTRODUCTION
FIGURE 33 MARKET FOR DEVICES EXPECTED TO DOMINATE DURING FORECAST PERIOD
TABLE 23 MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 24 MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)
6.2 DEVICES
TABLE 25 DEVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 26 DEVICES: MARKET, BY TYPE, 2022–2027 (USD MILLION)
TABLE 27 DEVICES: MARKET, BY TYPE, 2018–2021 (THOUSAND UNITS)
TABLE 28 DEVICES: MARKET, BY TYPE, 2022–2027 (THOUSAND UNITS)
TABLE 29 DEVICES: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 30 DEVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.2.1 WEARABLES
TABLE 31 WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 32 WEARABLES: MARKET, BY TYPE, 2022–2027 (USD MILLION)
TABLE 33 WEARABLES: MARKET, BY TYPE, 2018–2021 (THOUSAND UNITS)
TABLE 34 WEARABLES: MARKET, BY TYPE, 2022–2027 (THOUSAND UNITS)
TABLE 35 WEARABLES: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 36 WEARABLES: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.2.1.1 Wristwear
6.2.1.1.1 Technological advancements and ease of use drive market growth
6.2.1.2 Augmented and virtual reality (AR/VR)
6.2.1.2.1 AR and VR provide ultimate fan experience from anywhere
6.2.1.3 Smart clothing
6.2.1.3.1 Smart clothing with embedded sensors are future of performance tracking
6.2.1.4 Smart shoes
6.2.1.4.1 Monitor parameters such as calories burned and steps traveled in a day
6.2.2 DIGITAL SIGNAGE
6.2.2.1 Engage fans and communicate relevant targeted messages to wide variety of audiences
TABLE 37 DIGITAL SIGNAGE: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 38 DIGITAL SIGNAGE: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.2.3 SPORTS CAMERAS
6.2.3.1 Increasing demand for high-resolution broadcasting drives market
TABLE 39 SPORTS CAMERAS: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 40 SPORTS CAMERAS: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3 SMART STADIUMS
TABLE 41 ENHANCING FAN ENGAGEMENT IN SMART STADIUMS
TABLE 42 SMART STADIUM ECOSYSTEM MEMBERS
TABLE 43 SMART STADIUM VENDORS
TABLE 44 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 45 SMART STADIUMS: MARKET, BY OFFERING, 2022–2027 (USD MILLION)
TABLE 46 SMART STADIUMS: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 47 SMART STADIUMS: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3.1 SOFTWARE
TABLE 48 SMART STADIUMS: MARKET, BY SOFTWARE, 2018–2021 (USD MILLION)
TABLE 49 SMART STADIUMS: MARKET, BY SOFTWARE, 2022–2027 (USD MILLION)
6.3.1.1 Digital content management
TABLE 50 DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 51 DIGITAL CONTENT MANAGEMENT: MARKET, BY TYPE, 2022–2027 (USD MILLION)
6.3.1.1.1 Audio and video management
6.3.1.1.1.1 Audio and video management solutions help organize and distribute content securely and reliably
6.3.1.1.2 Digital signage
6.3.1.1.2.1 Digital signage prominently used in stadiums to provide information and advertising
6.3.1.1.3 Mobile and content management
6.3.1.1.3.1 Mobile and web content management software store and deliver content and services to mobile devices
6.3.1.2 Stadium and public security
TABLE 52 STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 53 STADIUM AND PUBLIC SECURITY: MARKET, BY TYPE, 2022–2027 (USD MILLION)
6.3.1.2.1 Access control
6.3.1.2.1.1 Access control enables restricting unauthorized personnel from accessing specific areas of stadiums
6.3.1.2.2 Video surveillance
6.3.1.2.2.1 Video surveillance systems help monitor activities in stadiums and surroundings
6.3.1.2.3 Physical security information management (PSIM)
6.3.1.2.3.1 PSIM software improves physical security management and reporting operations
6.3.1.2.4 Security scanning, imaging, and metal detection
6.3.1.2.4.1 Security scanning, imaging, and metal detection systems scan and analyze visitor belongings at stadium entry and exit
6.3.1.2.5 Emergency and disaster management
6.3.1.2.5.1 Emergency and disaster management software help rescue people during emergencies
6.3.1.2.6 Cybersecurity
6.3.1.2.6.1 Sensitive data protection driving cybersecurity market
6.3.1.2.7 Others
6.3.1.3 Building automation
TABLE 54 BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 55 BUILDING AUTOMATION: MARKET, BY TYPE, 2022–2027 (USD MILLION)
6.3.1.3.1 Parking management systems
6.3.1.3.1.1 Useful for ensuring security through vehicles and logistic surveillance
6.3.1.3.2 Energy management systems
6.3.1.3.2.1 Stadiums use advanced systems for monitoring, controlling, and optimizing energy consumption
6.3.1.3.3 Facility management systems
6.3.1.3.3.1 Facility management systems provide software-based technology to manage facilities through visual display tools
6.3.1.4 Event management
TABLE 56 EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 57 EVENT MANAGEMENT: MARKET, BY TYPE, 2022–2027 (USD MILLION)
6.3.1.4.1 Event Marketing and Registration
6.3.1.4.1.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence
6.3.1.4.2 Ticketing Management
6.3.1.4.2.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence
6.3.1.4.3 Workforce management
6.3.1.4.3.1 Workforce management systems help HR department develop and improve recruiting methods
6.3.1.5 Network management
6.3.1.5.1 Rapid growth of global sporting events drives demand for advanced network
6.3.1.6 Crowd management
6.3.1.6.1 Safety and security of crowd and players drive crowd management application
6.3.2 SERVICES
TABLE 58 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 59 SMART STADIUMS: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
6.3.2.1 Consulting
6.3.2.1.1 Infrastructure analysis drives consulting market
6.3.2.2 Deployment and integration
6.3.2.2.1 Deployment and integration include project management designing and procurement
6.3.2.3 Support and Maintenance
6.3.2.3.1 Support and maintenance offer technical support for software
6.3.3 ESPORTS
TABLE 60 ESPORTS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 61 ESPORTS: MARKET, BY TYPE, 2022–2027 (USD MILLION)
TABLE 62 ESPORTS: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 63 ESPORTS: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3.3.1 Media rights
6.3.3.1.1 Expanding esports fan base key driver for increasing revenue through media rights
6.3.3.2 Tickets and merchandise
6.3.3.2.1 Increasing esports stadium drives ticket and merchandise market
6.3.3.3 Sponsorships and advertisements
6.3.3.3.1 Sponsorship and direct advertising largely contribute to esports market revenue
6.3.3.4 Publisher fees
6.3.3.4.1 Game publishers monetize their products through esports
6.3.4 SPORTS ANALYTICS
TABLE 64 SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 65 SPORTS ANALYTICS: MARKET, BY TYPE, 2022–2027 (USD MILLION)
TABLE 66 SPORTS ANALYTICS: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 67 SPORTS ANALYTICS: MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3.4.1 Player analysis
6.3.4.1.1 Increasing need for data-driven performance analysis drives market
6.3.4.2 Team performance analysis
6.3.4.2.1 Team performance analysis helps recruiters and scouts build fit teams for matches
6.3.4.3 Video analysis
6.3.4.3.1 Video analysis systems help management monitor player reactions and gestures
6.3.4.4 Health assessment
6.3.4.4.1 Health assessment helps physiotherapists critically examine players’ condition
6.3.4.5 Data analysis and interpretation
6.3.4.5.1 Teams can analyze historic data with data analysis and interpretation
6.3.4.6 Fan engagement
6.3.4.6.1 Engagement analytics and sports analytics software to drive fan engagement
6.3.4.7 Broadcast management
6.3.4.7.1 Use of big data and predictive analytics to drive segment
6.3.4.8 OTHERS
7 SPORTS TECHNOLOGY MARKET, BY SPORT (Page No. - 130)
7.1 INTRODUCTION
FIGURE 34 SOCCER TO DOMINATE MARKET FROM 2022 TO 2027
TABLE 68 MARKET, BY SPORT, 2018–2021 (USD MILLION)
TABLE 69 MARKET, BY SPORT, 2022–2027 (USD MILLION)
7.2 SOCCER
7.2.1 EMERGENCE OF SOCCER AS EARLY ADOPTER OF SPORTS TECHNOLOGIES
7.3 BASEBALL
7.3.1 MLB EXPECTED TO OFFER SEVERAL FAN ENGAGEMENT SOLUTIONS FOR UPCOMING MATCHES
7.4 BASKETBALL
7.4.1 PLAYERS USE WEARABLE DEVICES TO TRACK WORKLOADS AND MOVEMENTS
7.5 ICE HOCKEY
7.5.1 USE OF DIFFERENT MOBILE SENSOR SYSTEMS FOR TRAINING OF PLAYERS
7.6 AMERICAN FOOTBALL/RUGBY
7.6.1 IOT DEVICES AND AR TECHNOLOGY TO DRIVE SPORTS TECHNOLOGY MARKET
TABLE 70 AMERICAN FOOTBALL/RUGBY: MARKET, BY TYPE, 2018–2021 (USD MILLION)
TABLE 71 AMERICAN FOOTBALL/RUGBY: MARKET, BY TYPE, 2022–2027 (USD MILLION)
7.7 TENNIS
7.7.1 SPORTS TECHNOLOGIES HELP TENNIS PLAYERS TRACK AND ANALYZE PERFORMANCE EFFECTIVELY
7.8 CRICKET
7.8.1 WEARABLES HELP ANALYZE FITNESS OF PLAYERS
7.9 GOLF
7.9.1 PERFORMANCE ANALYTICS EXPECTED TO BE KEY APPLICATION OF SPORTS TECHNOLOGY
7.10 ESPORTS
7.10.1 ONLINE TOURNAMENTS AND AUGMENTED REALITY/EXTENDED REALITY (AR/XR) EXPERIENCE TO DRIVE DEMAND
7.11 OTHERS
TABLE 72 OTHERS: MARKET, BY SPORTS, 2018–2021 (USD MILLION)
TABLE 73 OTHERS: MARKET, BY SPORTS, 2022–2027 (USD MILLION)
8 SPORTS TECHNOLOGY MARKET, BY END USER (Page No. - 141)
8.1 INTRODUCTION
FIGURE 35 MARKET FOR SPORTS ASSOCIATIONS EXPECTED TO HOLD LARGEST SHARE DURING FORECAST PERIOD
TABLE 74 MARKET, BY END USER, 2018–2021 (USD MILLION)
TABLE 75 MARKET, BY END USER, 2022–2027 (USD MILLION)
8.2 SPORTS ASSOCIATIONS
8.2.1 CRICKET AND FOOTBALL ASSOCIATIONS FOCUS ON DATA ANALYTICS
TABLE 76 SPORTS ASSOCIATIONS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 77 SPORTS ASSOCIATIONS: MARKET, BY REGION, 2022–2027 (USD MILLION)
8.3 CLUBS
8.3.1 CLUBS FOCUS ON ENHANCING EXPERIENCE AND SECURITY OF FANS
TABLE 78 CLUBS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 79 CLUBS: MARKET, BY REGION, 2022–2027 (USD MILLION)
8.4 LEAGUES
8.4.1 EMBRACING TECHNOLOGY TO SPEED UP GAME AND CREATE UNIQUE EXPERIENCES FOR FANS
TABLE 80 LEAGUES: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 81 LEAGUES: MARKET, BY REGION, 2022–2027 (USD MILLION)
8.5 ATHLETES
8.5.1 ATHLETES USE WEARABLES TO IMPROVE PERFORMANCE
TABLE 82 ATHLETES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 83 ATHLETES: MARKET, BY REGION, 2022–2027 (USD MILLION)
8.6 COACHES
8.6.1 SPORTS ANALYTICS AND MIXED REALITY TECHNOLOGY TO HELP COACHES DEVISE TEAM STRATEGY
TABLE 84 COACHES: MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 85 COACHES: MARKET, BY REGION, 2022–2027 (USD MILLION)
9 SPORTS TECHNOLOGY MARKET, BY REGION (Page No. - 149)
9.1 INTRODUCTION
FIGURE 36 GEOGRAPHIC ANALYSIS: SPORTS TECHNOLOGY, 2022–2027
TABLE 86 MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 87 MARKET, BY REGION, 2022–2027 (USD MILLION)
9.2 NORTH AMERICA
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
TABLE 88 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 89 NORTH AMERICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 90 NORTH AMERICA: MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 91 NORTH AMERICA: MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)
9.2.1 US
9.2.1.1 Presence of major leagues to drive market
9.2.2 CANADA
9.2.2.1 Wearable technology and fan experience enhancement driving market
9.2.3 MEXICO
9.2.3.1 Increasing investments in American football and soccer driving market
9.3 EUROPE
FIGURE 38 EUROPE: SPORTS TECHNOLOGY MARKET SNAPSHOT
TABLE 92 EUROPE: MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 93 EUROPE: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 94 EUROPE: MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 95 EUROPE: MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)
9.3.1 UK
9.3.1.1 Adoption of sports analytics solutions and esports gaining traction
9.3.2 GERMANY
9.3.2.1 Football teams leveraging big data and analytics and wearables to strategize team game plans
9.3.3 FRANCE
9.3.3.1 Tennis, soccer, and esports drive demand for sports technology
9.3.4 SPAIN
9.3.4.1 Renovation of Real Madrid and Barcelona football clubs to create opportunities for market growth
9.3.5 REST OF EUROPE
9.4 ASIA PACIFIC
FIGURE 39 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET SNAPSHOT
TABLE 96 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 97 ASIA PACIFIC: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 98 ASIA PACIFIC: MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 99 ASIA PACIFIC: MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)
9.4.1 CHINA
9.4.1.1 Key market due to presence of favorable sports policies
9.4.2 JAPAN
9.4.2.1 Increasing adoption of sports analytics solutions and smart stadiums
9.4.3 INDIA
9.4.3.1 Increasing number of sports leagues and presence of IT companies providing sports technology
9.4.4 AUSTRALIA
9.4.4.1 Investments in sports technology and presence of established sports innovation landscape
9.4.5 REST OF ASIA PACIFIC
9.5 REST OF THE WORLD
TABLE 100 ROW: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 101 ROW: MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 102 ROW: MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 103 ROW: MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)
9.5.1 MIDDLE EAST & AFRICA
9.5.1.1 Increasing awareness of sports technology
9.5.2 SOUTH AMERICA
9.5.2.1 Adoption of sport analytics solutions and modernization of stadiums
10 COMPETITIVE LANDSCAPE (Page No. - 169)
10.1 OVERVIEW
10.2 STRATEGIES OF KEY PLAYERS/RIGHT TO WIN
TABLE 104 OVERVIEW OF STRATEGIES ADOPTED BY KEY COMPANIES IN SPORTS TECHNOLOGY MARKET
10.3 TOP 3 COMPANY REVENUE ANALYSIS
FIGURE 40 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN DEVICES FOR MARKET
FIGURE 41 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN MARKET OFFERING SMART STADIUMS TECHNOLOGY
FIGURE 42 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SPORTS ANALYTICS FOR MARKET
FIGURE 43 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN ESPORTS SEGMENT OF MARKET
10.4 MARKET SHARE ANALYSIS, 2021
TABLE 105 MARKET FOR DEVICES: DEGREE OF COMPETITION
TABLE 106 MARKET FOR SMART STADIUMS: DEGREE OF COMPETITION
TABLE 107 MARKET FOR SPORTS ANALYTICS: DEGREE OF COMPETITION
TABLE 108 MARKET FOR ESPORTS: DEGREE OF COMPETITION
10.5 COMPANY EVALUATION QUADRANT, 2021
10.5.1 STARS
10.5.2 EMERGING LEADERS
10.5.3 PERVASIVE PLAYERS
10.5.4 PARTICIPANTS
FIGURE 44 SPORTS TECHNOLOGY MARKET (GLOBAL): KEY COMPANY EVALUATION QUADRANT, 2021
10.6 START-UP/SME EVALUATION QUADRANT, 2021
10.6.1 PROGRESSIVE COMPANIES
10.6.2 RESPONSIVE COMPANIES
10.6.3 DYNAMIC COMPANIES
10.6.4 STARTING BLOCKS
FIGURE 45 MARKET: START-UP/SME EVALUATION QUADRANT, 2021
10.7 SPORTS TECHNOLOGY MARKET: COMPANY PRODUCT FOOTPRINT
TABLE 109 PRODUCT FOOTPRINT OF COMPANIES
10.7.1 MARKET: END USER FOOTPRINT
TABLE 110 COMPANY END USER FOOTPRINT
10.7.2 MARKET: REGIONAL FOOTPRINT
TABLE 111 COMPANY REGIONAL FOOTPRINT
10.8 MARKET: COMPETITIVE BENCHMARKING
TABLE 112 SPORTS TECHNOLOGY: DETAILED LIST OF KEY START-UPS/SMES
TABLE 113 MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY TECHNOLOGY
TABLE 114 MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY END USER
TABLE 115 MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY REGION
10.9 COMPETITIVE SCENARIOS AND TRENDS
TABLE 116 MARKET: TOP PRODUCT LAUNCHES, JANUARY 2020–OCTOBER 2022
TABLE 117 MARKET: TOP DEALS, JANUARY 2020–OCTOBER 2022
11 COMPANY PROFILES (Page No. - 186)
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
11.1 KEY PLAYERS
11.1.1 SAP SE
TABLE 118 SAP SE: COMPANY OVERVIEW
FIGURE 46 SAP SE: COMPANY SNAPSHOT
11.1.2 SAMSUNG ELECTRONICS CO., LTD.
TABLE 119 SAMSUNG ELECTRONICS: COMPANY OVERVIEW
FIGURE 47 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
11.1.3 SAS INSTITUTE INC.
TABLE 120 SAS INSTITUTE INC.: COMPANY OVERVIEW
11.1.4 CATAPULT
TABLE 121 CATAPULT: COMPANY OVERVIEW
FIGURE 48 CATAPULT: COMPANY SNAPSHOT
11.1.5 GARMIN LTD.
TABLE 122 GARMIN LTD.: COMPANY OVERVIEW
FIGURE 49 GARMIN LTD.: COMPANY SNAPSHOT
11.1.6 APPLE INC.
TABLE 123 APPLE INC.: COMPANY OVERVIEW
FIGURE 50 APPLE INC.: COMPANY SNAPSHOT
11.1.7 HUDL
TABLE 124 HUDL: COMPANY OVERVIEW
11.1.8 MODERN TIMES GROUP
TABLE 125 MODERN TIMES GROUP: COMPANY OVERVIEW
FIGURE 51 MODERN TIMES GROUP: COMPANY SNAPSHOT
11.1.9 FITBIT
TABLE 126 FITBIT: COMPANY OVERVIEW
11.1.10 EXLSERVICE HOLDINGS, INC.
TABLE 127 EXLSERVICE HOLDINGS, INC.: COMPANY OVERVIEW
FIGURE 52 EXLSERVICE HOLDINGS, INC.: COMPANY SNAPSHOT
11.2 OTHER PLAYERS
11.2.1 SONY GROUP CORP.
11.2.2 IBM
11.2.3 PANASONIC CORP.
11.2.4 FUJITSU
11.2.5 ERICSSON
11.2.6 CISCO
11.2.7 SHARP CORP.
11.2.8 ACTIVISION BLIZZARD
11.2.9 VALVE CORP.
11.2.10 NACSPORT
11.2.11 COACH LOGIC
11.2.12 DARTFISH
11.2.13 STATS PERFORM
11.2.14 LONGOMATCH
11.2.15 SPIIDEO
11.2.16 ARRI
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
12 APPENDIX (Page No. - 230)
12.1 DISCUSSION GUIDE
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
12.3 CUSTOMIZATION OPTIONS
12.4 RELATED REPORTS
12.5 AUTHOR DETAILS
The study involved 4 major activities to estimate the size of the sports tech market. Exhaustive secondary research has been conducted to collect information on the sports technology market. Validation of these findings, assumptions, and sizing with industry experts across value chain through primary research has been the next step. Both, top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation have been used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers, machine condition monitoring related journals, and certified publications; articles from recognized authors; gold and silver standard websites; directories; and databases. International Sports Technology Association, World Esports Association, Professional Esports Association, Stadium Managers Association, and World Stadiums are a few examples of secondary sources.
Primary Research
In the primary research, various primary sources from both the supply and demand sides have been interviewed with to obtain the qualitative and quantitative information for this report. Primary sources from the supply side include industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related key executives from major companies and organizations operating in the sports tech market. Following is the breakdown of primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both, top-down and bottom-up approaches have been used to estimate and validate the size of the overall sports technology market and the market based on subsegments. The research methodology used to estimate the market size has been given below:
- Identifying end users that are using or expected to implement sports technology
- Analyzing each product, along with major related companies
- Estimating the sports technology market based on various sports/games
- Understanding the demand generated by companies catering to different sports/games
- Conducting multiple discussions with key opinion leaders to understand the products designed and developed by sports technology providers and analyze the breakdown of the scope of the work carried out by each major company in the sports technology market
- Arriving at market estimates by analyzing companies according to their country and then combining these estimates to arrive at the regional market numbers
- Verifying and cross-checking the estimates at every level through discussions with key opinion leaders—CXOs, directors, operation managers, etc.—and finally with the domain expert at MarketsandMarkets
- Studying various paid and unpaid sources such as annual reports, press releases, white papers, and databases
Data Triangulation
After arriving at the overall size of the sports technology market from the estimation process explained above, the total market was split into several segments and subsegments. Market breakdown and data triangulation procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from demand and supply sides. Along with this, the market size was validated using the top-down and bottom-up approaches.
Report Objectives
- To define and forecast the sports technology market based on technology, sport, end user, and region, in terms of value
- To describe and forecast the sports technology market for wearable technology, in terms of volume
- To forecast the market size for various segments with respect to four main regions: North America, Europe, Asia Pacific, and Rest of the World (RoW)
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the sports technology market
- To provide an ecosystem analysis, case study analysis, patent analysis, technology analysis, pricing analysis, Porter’s five forces analysis, and regulations pertaining to the market
- To provide a detailed overview of the value chain of the sports technology ecosystem
- To strategically analyze micromarkets1 with regard to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities for stakeholders by identifying high-growth segments of the market
- To strategically profile the key players, comprehensively analyze their market positions in terms of ranking and core competencies2, and provide information about the competitive landscape of the market
- To analyze strategic approaches such as product launches, acquisitions, agreements, and partnerships in the sports technology market
Available Customizations
Along with the market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Outlook and Growth of Sports technology and Smart Stadium Market
The sports technology and smart stadium market are expected to experience significant growth and innovation in the coming years. This market includes a range of technologies and solutions designed to enhance the fan experience, improve stadium operations, and increase revenue for sports teams and venue owners.
One of the key drivers of growth in this market is the increasing demand for immersive and personalized experiences for fans. Smart stadiums are equipped with advanced technologies such as digital signage, high-definition video displays, and mobile apps that allow fans to access real-time information, interact with other fans, and participate in various activities. These features enable fans to have a more engaging and memorable experience, which can increase loyalty and revenue for sports teams and venue owners.
Another factor driving growth in this market is the increasing focus on sustainability and energy efficiency. Smart stadiums are designed to reduce energy consumption and greenhouse gas emissions using renewable energy sources, energy-efficient lighting, and smart building management systems. This not only helps to reduce operating costs for stadium owners but also aligns with the increasing consumer demand for sustainable and environmentally responsible products and services.
Additionally, the COVID-19 pandemic has accelerated the adoption of technology in the sports industry. With social distancing and capacity restrictions in place, sports teams and venue owners have had to find new ways to engage with fans and generate revenue. This has led to the development of new technologies such as virtual and augmented reality experiences, remote fan engagement tools, and contactless payment solutions.
How Smart Stadium and Sports Analytics is going to impact the Sports technology market?
Smart stadiums and sports analytics are expected to have a significant impact on the sports technology market. Smart stadiums are equipped with advanced technologies such as wireless connectivity, high-definition video displays, and mobile apps, which allow fans to access real-time information, interact with other fans, and participate in various activities. These features enable fans to have a more engaging and memorable experience, which can increase loyalty and revenue for sports teams and venue owners.
Sports analytics, on the other hand, involves the use of data to gain insights into player performance, team strategy, and other aspects of the game. This includes the use of sensors, cameras, and other technologies to collect data on player movements, ball trajectory, and other game-related metrics. This data can be analysed to gain insights into player performance, identify areas for improvement, and develop new strategies.
When combined, smart stadiums and sports analytics can provide a powerful tool for sports teams and venue owners. Smart stadiums can collect data on fan behaviour, such as which areas of the stadium are most popular, which products are selling the best, and which marketing campaigns are most effective. This data can be analysed to gain insights into fan preferences and behaviour, which can be used to develop targeted marketing campaigns and improve the overall fan experience.
Sports analytics can also be used to gain insights into player performance, identify areas for improvement, and develop new strategies. This can help sports teams to optimize player performance, reduce injuries, and gain a competitive advantage over their rivals. By integrating sports analytics into smart stadiums, teams and venue owners can also improve the overall fan experience by providing real-time data and insights on player performance and strategy.
Some futuristic growth use-cases of Sports Analytics market?
The sports analytics market is evolving rapidly, and there are many futuristic growth use-cases that are expected to emerge in the coming years. Here are a few potential examples:
Virtual Reality for Spectator Experience: Virtual reality (VR) technology can be used to enhance the spectator experience by providing fans with a 360-degree view of the game. This can include real-time data, replays, and other game-related information that can help fans better understand and appreciate the game.
Wearable Technology for Athlete Performance: Wearable technology can provide athletes with real-time data on their performance, including metrics such as heart rate, acceleration, and distance covered. This data can be used to optimize training regimes and develop personalized strategies for individual athletes.
Automated Sports Refereeing: Artificial intelligence and machine learning can be used to automate the process of sports refereeing. By analysing video footage of the game, these technologies can detect fouls, offside calls, and other infringements more accurately and consistently than human referees.
Predictive Analytics for Injury Prevention: Sports teams can use predictive analytics to identify players who are at risk of injury and take steps to prevent those injuries from occurring. This can include monitoring player workload, identifying patterns of fatigue, and adjusting training regimes to minimize the risk of injury.
Real-time Data Analysis for In-Game Decision Making: Coaches and players can use real-time data analysis to make better decisions during games. This can include analysing opponent play patterns, identifying weaknesses, and developing strategies to exploit those weaknesses.
Growth Opportunities and Key Challenges for Smart Stadium in the Future
Growth Opportunities:
Increased Revenue Streams: Smart stadiums offer a range of opportunities for sports teams and venue owners to generate new revenue streams, such as through ticket sales, merchandise, food and beverage sales, and advertising.
Enhanced Fan Experience: Smart stadiums provide fans with an immersive and personalized experience that can increase their loyalty and engagement with their favourite teams. This can include real-time data, interactive displays, mobile apps, and more.
Sustainable and Energy-Efficient Operations: Smart stadiums can reduce their environmental impact and operating costs by using energy-efficient lighting, renewable energy sources, and smart building management systems.
Advanced Security Systems: Smart stadiums can enhance security by using advanced surveillance systems, facial recognition technology, and other security measures to protect fans, players, and staff.
Key Challenges:
Cost: The implementation of smart stadium technologies can be expensive, which may pose a barrier to adoption for smaller or less financially secure sports teams and venue owners.
Privacy Concerns: Smart stadium technologies may collect and store sensitive information about fans, such as their location and personal preferences, which raises concerns about privacy and data security.
Infrastructure Limitations: Smart stadium technologies require a robust and reliable IT infrastructure to function effectively, which may be challenging in older stadiums or those in remote locations.
Limited Accessibility: Smart stadium technologies may not be accessible to all fans, particularly those who do not have access to smartphones or other digital devices.
Technical Complexity: Smart stadium technologies require specialized expertise to implement and maintain, which may be challenging for sports teams and venue owners who lack the necessary technical skills.
Growth Opportunities and Key Challenges for Smart Stadium in the Future
The sports analytics market has a broad scope and includes a wide range of applications and services, including player performance analysis, game analysis, fan engagement, and team management. The market is driven by the growing demand for data-driven insights in the sports industry, as teams and organizations seek to gain a competitive edge and enhance the fan experience. Sports analytics can help teams and organizations to make better decisions, optimize player performance, and engage fans in new and innovative ways.
The market is expected to continue to grow in the coming years, driven by advancements in technology, the availability of big data and cloud computing, and the increasing demand for real-time data and insights. The market includes a variety of solution providers, from established companies such as IBM and SAP to emerging startups that are developing innovative sports analytics tools and services.
The sports analytics market is also being impacted by the COVID-19 pandemic, as teams and organizations have been forced to adapt to new operating environments and find ways to engage fans remotely. This has led to increased investment in digital technologies and analytics solutions that can help teams to connect with fans and optimize their operations in the face of new challenges.
Generating Response ...
Growth opportunities and latent adjacency in Sports Technology Market
How big is the basketball tech market? Only interested in US & EU.
Hi, I am interested in Customer segments within the sports technology market.