The research study involved four major activities in estimating the SD-WAN market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step was to validate these findings and assumptions and size them with the help of primary research with industry experts across the value chain. The top-down and bottom-up approaches were used to estimate the market size. After the market breakdown, data triangulation was used to estimate the sizes of segments and sub-segments.
Secondary Research
The market size of the companies offering SD-WAN solutions to various end users was determined based on the secondary data available through paid and unpaid sources, analyzing the product portfolios of major companies in the ecosystem, and rating the companies based on their performance and quality. In the secondary research process, various sources were referred to identify and collect information for the study. These include annual reports, press releases, investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources.
Secondary research was mainly used to obtain critical information about industry insights, the market’s monetary chain, the overall pool of key players, market classification and segmentation based on the industry trends to the bottom-most level, regional markets, and key developments from market- and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report, such as Chief Experience Officers (CXOs), Vice Presidents (VPs), directors from business development, marketing, and product development/innovation teams, and related key executives from SD-WAN solutions vendors, system integrators, professional and managed service providers, industry associations, independent consultants, and key opinion leaders.
Primary interviews were conducted to gather insights, such as market statistics, data on revenue collected from platforms and services, market breakups, market size estimations, market forecasts, and data triangulation. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Strategy Officers (CSOs), and the installation team of end users who use SD-WAN solutions, were interviewed to understand buyers’ perspectives on suppliers, products, service providers, and their use of SD-WAN solutions which is expected to affect the overall SD-WAN market growth.
Note: Tier 1 companies have revenues over USD 1 billion, Tier 2 companies have revenues between
USD 500 million and 1 billion, and Tier 3 companies have revenues less than USD 500 million.
Other designations include sales managers, marketing managers, and product managers.
Source: Industry Experts
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The top-down and bottom-up approaches were used to estimate and validate the total size of the SD-WAN market. These methods were also used extensively to estimate the size of various subsegments in the market.
Software-defined Wide Area Network (SD-WAN) Market : Top-Down and Bottom-Up Approach
Data Triangulation
After determining the overall market size from the above estimation process, the SD-WAN market was split into several segments and sub-segments. Data triangulation and market breakdown procedures were used, wherever applicable, to complete the overall market engineering process and determine the exact statistics for all segments and sub-segments. The data was triangulated by studying various factors and trends from the demand and supply sides. The SD-WAN market size was validated using top-down and bottom-up approaches.
Market Definition
According to Cisco, SD-WAN is a software-defined approach to managing the WAN. It enables reducing costs with transport independence across MPLS, 4G/5G LTE, and other connection types, improving application performance and increasing agility. It also optimizes user experience and efficiency for software-as-a-service (SaaS) and public-cloud applications, and simplifies operations with automation and cloud-based management.
Stakeholders
-
SD-WAN solution providers
-
SD-WAN service providers
-
Wireless service providers
-
Information technology (IT) solution providers
-
Telecom providers
-
Cloud service providers
-
Network solution providers
-
System integrators
-
Independent service providers
Report Objectives
-
To determine, segment, and forecast the global SD-WAN market by offering, organization size, end user, and region in terms of value
-
To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
-
To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the SD-WAN market
-
To study the complete value chain and related industry segments, and perform a value chain analysis of the SD-WAN market landscape
-
To strategically analyze the macro and micromarkets1 concerning individual growth trends, prospects, and contributions to the total SD-WAN market
-
To analyze the industry trends, pricing data, patents, and innovations related to the SD-WAN market
-
To analyze the opportunities for stakeholders by identifying the high-growth segments of the SD-WAN market
-
To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2To track and analyze competitive developments, such as mergers and acquisitions, product launches and developments, partnerships, agreements, collaborations, business expansions, and research and development (R&D) activities
Available Customizations
With the given market data, MarketsandMarkets offers customizations based on the company’s specific needs. The following customization options are available for the report:
Geographic Analysis as per Feasibility
-
Further break-up of the Asia Pacific market into countries contributing 75% to the regional market size
-
Further break-up of the North American market into countries contributing 75% to the regional market size
-
Further break-up of the Latin American market into countries contributing 75% to the regional market size
-
Further break-up of the Middle East & African market into countries contributing 75% to the regional market size
-
Further break-up of the European market into countries contributing 75% to the regional market size
Company Information
-
Detailed analysis and profiling of additional market players (up to five)
LARGEST MARKET SHARE IN 2025
CANADA: FASTEST-GROWING MARKET IN REGION
Growth opportunities and latent adjacency in Software-defined Wide Area Network (SD-WAN) Market