The study involved four major activities for estimating the current global size of the digital printing packaging. The exhaustive secondary research was carried out to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions and sizes with the industry experts across the value chain of digital printing packaging through primary research. The supply-side approach was employed to estimate the overall size of the digital printing packaging. Thereafter, market breakdown and data triangulation procedures were used to estimate the size of different segments and sub-segments of the market.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Factiva, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, so as to identify and collect information for this study on the digital printing packaging. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.
Primary Research
Various primary sources from both the supply and demand sides of the digital printing packaging were interviewed to obtain qualitative and quantitative information. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the digital printing packaging industry. Primary sources from the demand side include experts and key personnel in various end-use industries.The breakdown of the profiles of primary respondents is as follows:
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Market Size Estimation
The bottom-up and top-down approaches have been used to estimate the digital printing packaging market by printing inks, printing technology, format, packaging type, end-use industry and region. The research methodology used to calculate the market size includes the following steps:
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The key players of each type in the digital printing packaging market have been identified through secondary research, and their revenues have been determined through primary and secondary research.
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The market size of the digital printing packaging market has been derived from the aggregation of the market shares of the leading players in each product, and the forecast is based on the analysis of market trends, such as pricing and consumption of digital printing packaging in various end-use industries.
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The market size of the digital printing packaging by region has been calculated by using the market sizes of each product in each end-use.
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The market size for digital printing packaging for each end-use, in terms of value, has been calculated by multiplying the average price of the product with their volumes.
All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
Digital Printing Packaging Market: Bottom-Up Approach
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Digital Printing Packaging Market: Top-Down Approach
Data Triangulation
After arriving at the overall market size, the overall market has been split into several segments. In order to complete the market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches. It has been then verified through primary interviews. Hence, for every data segment, there are three sources — the top-down approach, the bottom-up approach, and interviews with experts. The data is assumed correct only when the values arrived at from these three sources match.
Report Objectives
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To define, analyze, and project the size of the digital printing packaging in terms of value and volume based on printing inks, printing technology, format, packaging type, end-use industry and region
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To project the size of the market and its segments in terms of value and volume, with respect to the five main regions, namely, North America, Europe, Asia Pacific, Middle East & Africa, and South America
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To provide detailed information about the key factors, such as drivers, restraints, opportunities, and challenges influencing the growth of the market
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To strategically analyze the micro markets with respect to individual growth trends, future prospects, and their contribution to the total market
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To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape of the market leaders
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To analyze the competitive developments, such as investments & expansions, and merger & acquisitions, in the digital printing packaging
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To strategically profile the key players operating in the market and comprehensively analyze their market shares and core competencies
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to client-specific needs.
The following customization options are available for the digital printing packaging report:
Product Analysis
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Product matrix, which offers a detailed comparison of the product portfolio of companies
Regional Analysis
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Further analysis of the digital printing packaging for additional countries
Company Information
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Detailed analysis and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Digital Printing Packaging Market