Digital Health Market: Growth, Size, Share, and Trends

Market Growth Outlook Summary

The global digital health market growth forecasted to transform from USD 180.2 billion in 2023 to USD 549.7 billion by 2028, driven by a CAGR of 25.0%. The increasing penetration of smartphones, tablets, and other mobile platforms, along with supportive initiatives and growing strategic alliances, the rising geriatric population and prevalence of chronic diseases, and the growing focus on patient-centric healthcare solutions are key factors driving the growth of this market. However, the high cost of deploying digital health solutions for small and medium-sized hospitals in emerging countries, along with interoperability issues in the digital health market, are factors expected to restrain the market's growth in the coming years.

Digital Health Market – Global Forecast and Growth Insights to 2028

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Digital Health Market – Global Forecast and Key Opportunities to 2028

Digital Health Market Dynamics to 2028

Driver: Increasing penetration of smartphones, tablets, and other mobile platforms

The adoption of smartphones, tablet PCs, and Personal Digital Assistants (PDAs) has increased significantly in the past few years. These devices are the primary internet connectivity source in developed regions, such as North America and Europe. The adoption of these devices is also on the rise in emerging regions due to the introduction of low-cost devices and the continued expansion of high-speed mobile networks. The high penetration of smartphones, tablets, and other mobile platforms has become a significant driver for the digital health market. With the widespread availability of these devices, individuals now have convenient access to a plethora of health and wellness apps, telemedicine services, and wearable health tech. This technological convergence empowers people to monitor their health, access medical consultations remotely, and gather real-time health data, ultimately fostering a more proactive approach to healthcare.

Restraint: High cost of deployment of digital health solutions

The cost of various digital health solutions is considerably high, making it difficult for especially for small and medium-sized healthcare organizations to implement them. The primary reasons for this situation stem from challenges associated with deploying multiple networks within healthcare facilities, limited wireless connectivity alternatives, and the necessity of implementing additional security measures to prevent data breaches. Furthermore, ongoing support and maintenance services, such as software adjustments and upgrades to accommodate evolving user needs, contribute significantly to the overall cost of ownership. Additionally, post-sales custom interface development for device integration demands further verification and validation to ensure the accuracy and comprehensiveness of solutions, further inflating the total cost of ownership for healthcare providers. These supplementary expenses are often beyond the means of smaller hospitals and healthcare organizations.

Challenge: Privacy and security concerns

Privacy and security concerns are paramount in the digital health market and exert a substantial impact. The crux of the issue lies in the extensive data collection inherent to digital health products, encompassing personal health information (PHI) which includes individually identifiable information related to an individual's health status, created, collected, transmitted, or maintained by HIPAA-covered entities for healthcare provision, payment, or operational purposes. Medical information is highly sought after on the black market. Criminals exploit this valuable commodity to submit fraudulent insurance claims and illicitly acquire medical equipment, resulting in a worrisome increase in compromised healthcare records.

Opportunity: Increasing advancements and adoption in digital health

The advancement of technology in healthcare has catalyzed a transformative shift in the digital health market. These innovations are revolutionizing healthcare by saving time, improving accuracy, and integrating technologies in novel ways. The Internet of Medical Things (IoMT) has emerged as a key development, facilitating telemedicine, smart sensors, and enhanced patient-doctor communication. The COVID-19 pandemic has accelerated the adoption of telehealth services, emphasizing the role of technology in virtual healthcare.

Digital Health Market Map & Ecosystem Overview

Tele-healthcare segment accounted for the largest share of the global digital health market.

Based on technology, the market is segmented into mHealth, Tele-healthcare, Digital Therapeutics and Health Management Solutions. Tele healthcare segment accounted for the largest share of the market in 2022. Some of the key factors responsible for the large share of this segment include increased demand for telehealth during the COVID-19 pandemic, improved consumer and provider attitudes towards virtual care, growing need for remote care, government support and policies, and investment and innovation. Additionally, telehealth also offers a cost-effective, quick, and accurate way to access healthcare services, making it an essential modality for future care needs.

Software segment expected to hold the largest share of digital health market.

Based on offering, the market is segmented into software, hardware and services. The software segment expected to account for the largest market share of the global Digital Health market in 2022. Software is the most dominant segment in digital health due to its flexibility, cost-effectiveness, ease of use, and innovation, allowing for easy updates, lower costs, and improved healthcare delivery.

The patients & consumers segment of the digital health market is expected to grow at the highest CAGR during the forecast period

On the basis of end-user, the market is segmented into healthcare providers, payers, Patients & Consumers. The patients & consumers segment is expected to be the fastest-growing end user segment in this market. The high growth of this segment is attributed to increasing awareness of self-health management, proliferation of smartphones and mHealth devices that has made health tracking and monitoring more accessible and convenient.

North america accounted for the largest share of the global digital health market.

The market is segmented into four key regions—North America, Europe, APAC, and the Rest of the World (RoW). North America, being the early adopter of advanced technologies, has captured the largest share of the Digital Health market in 2022, followed by Europe and APAC. It is also projected to register the highest CAGR. North America is the fastest-growing regional segment for digital health due to its technological development, expansion in the healthcare industry, favorable regulatory environment, and the presence of key players and innovation hubs.

Digital Health Market by Region – Forecast to 2028

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Prominent players in the digital health market include Koninklijke Philips N.V. (Netherlands), Medtronic (Ireland), GE HealthCare (US), Abbott (US), OMRON Corporation (Japan), Fitbit, Inc. (A Google Company) (US), Johnson & Johnson Private Limited (US), Siemens Healthineers AG (Germany), Masimo (US), Apple, Inc. (US), Merative (US), AT &T, Inc. (US), Veradigm LLC (US), Noom, Inc. (US), Teladoc Health, Inc. (US), Omada Health Inc. (US), Dexcom, Inc. (US), Biotricity (US), iHealth Labs Inc (US), my mhealth Limited (UK), athenahealth (US), eClinicalWorks (US), AirStrip Technologies, Inc (US), AdvancedMD, Inc. (US), and Qardio, Inc. (US).

Digital Health Market Report Scope and Insights

Digital Health Market Segmentation and Analysis

By Offering

• Software
  • Subscription Based
  • Annual Licensing
• Services
  • Subscription Based
  • Pay-Per-Service (Value-based)
• Application (Apps)
  • Subscription based
  • One-time Purchase
  • Value-Based
• Hardware

By Technology

• mHealth
• mHealth Devices
  • Vital Signs Monitors
  • Peakflow Meters
  • Fetal Monitors
  • Sleep Apnea Monitors
  • Neurological Monitors
  • Others
• mHealth Apps
  • Fitness Apps
  • Medical Apps
• Telecare
  • Activity Monitoring
  • Remote Medication Management
• Telehealth
  • LTC Monitoring
  • Video Consultation
• Digital Therapeutics
• Preventive Therapeutics
• Treatment Therapeutics
• Healthcare Management Systems
• EHR
• Healthcare Analytics
• E-prescribing

By Application

• Chronic Disease Management
• Behavioural Health
• Health & Fitness
• Other Applications

By End User

• Provider
• Hospitals & Clinics
• Long term care facilities & Assisted Living
• Payers
• Public
• Private
• Patients & Consumers

By Region

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Rest of Asia Pacific
• Latin America
• MEA

Digital Health Market Recent Developments and Insights

• In May 2023 Medtronic (Ireland) acquired EOFlow Co. Ltd. (South Korea) to expand its ability to treat patients with diabetes.
• In March 2023, GE HealthCare (US) partnered with Advantus Health Partners (US) to sign a multi-year contract to expand access to Healthcare Technology Management Services.
• In April 2023, Abbott (US) acquired Cardiovascular Systems, Inc. (CSI) (US) to gain a complementary treatment option for vascular illness. The highly advanced atherectomy technology from CSI prepares vessels for angioplasty or stenting to restore blood flow.

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