Clean Label Ingredients Market

The study involved two major segments in estimating the current size of the clean label ingredients market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the clean label ingredients market.

In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases, were referred to identify and collect information.

Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after obtaining information regarding the clean label ingredients market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors, from business development, marketing, research, and development teams, and related key executives from distributors, and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to clean label ingredients type, form, application, certification type, and region. Stakeholders from the demand side, such as food  & beverage manufacturers who use the clean label ingredients were interviewed to understand the buyer’s perspective on the suppliers, products, and their current usage of clean label ingredients and the outlook of their business which will affect the overall market.

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Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total market size. These approaches were also used to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:

• The key players in the industry and markets were identified through extensive secondary research.
• All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
• All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
• The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

Global Clean Label Ingredients Market: Bottom-Up Approach.

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Global Clean Label Ingredients Market: Top-Down Approach.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. To estimate the overall clean label ingredients market and arrive at the exact statistics for all segments and subsegments, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.

Market Definition

According to the Institute of Food Technologists, a Clean label means making a product using as few ingredients as possible and making sure those ingredients are items that consumers recognize and think of as wholesome—ingredients that consumers might use at home. It seeks out foods with easy-to-recognize ingredients and no artificial ingredients or synthetic chemicals, and it has become associated with “trust” with manufacturers of food.

Based on inferences drawn from multiple sources and taking into consideration the description of ‘clean label’ by stakeholders such as food ingredient manufacturers and consumers; ‘clean label’ ingredients are defined as food additives and ingredients such as colors, flavors, fruit & vegetable ingredients, starches & sweeteners, flours, malt, preservatives, fermentation ingredients, and others that comply with any or all of the primary factors, and at least one of the secondary factors mentioned below.

Primary factors:

• Fewer product ingredients with no chemical name and easy to understand
• No artificial additives or ingredients

Secondary factors:

• Natural
• Organic
• Non-GMO

Further, there is no standard regulatory definition for clean label ingredients. These are largely defined based on their meaning (clean label’s meaning) to end consumers.

Key Stakeholders

• Raw material suppliers
• Traders, distributors, and manufacturers & suppliers of clean label ingredients
• Food processors & food manufacturers
• Government and research organizations
• Trade associations and industry bodies
• Regulatory bodies such as Food & Drug Administration (FDA), European Commission, European Food Safety Authority (EFSA), and Food Standard Australia New Zealand (FSANZ)
• Associations, regulatory bodies, and other industry-related bodies:
  • European Communities
  • World Health Organization (WHO)
  • OECD-FAO Agricultural Outlook
  • Organizations such as the Food and Drug Administration (FDA)
  • United States Department of Agriculture (USDA)
  • European Food Safety Agency (EFSA)
  • Ministry of Food and Drug Safety (MFDS)
  • China Food and Drug Administration (CFDA)
  • Codex Alimentarius Commission
  • Food Safety Australia and New Zealand (FSANZ)
• Intermediary suppliers such as traders, distributors, and suppliers of ingredients and end products
• End users
• Food & beverage manufacturers/suppliers

Report Objectives

• To define, segment, and forecast the global clean label ingredients market based on ingredient type, form, application, certification type, and region over a historical period ranging from 2019 to 2023 and a forecast period ranging from 2024 to 2029.
• To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and challenges).
• Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across the regions.
• Analyzing the demand-side factors based on the following:
  • Impact of macro and microeconomic factors on the market.
  • Shifts in demand patterns across different subsegments and regions.
• To strategically profile the key players and comprehensively analyze their core competencies.
• To analyze competitive developments, such as partnerships, mergers & acquisitions, new product developments, and expansions & investments in the clean label ingredients market.

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

The following customization options are available for the report:

Product Analysis

• Product Matrix, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

• Further breakdown of the Rest of the European clean label ingredients market into key countries
• Further breakdown of the Rest of Asia Pacific clean label ingredients market into key countries
• Further breakdown of the South American clean label ingredients market into key countries

Company Information

• Detailed analyses and profiling of additional market players (up to five)