Wireless Audio Device Market Size, Share and Trends

Updated on : October 09, 2024

Wireless Audio Device Market Size, Share & Growth

[249 Pages Report] The Wireless Audio Device Market is projected to reach from USD 56.5 billion in 2024 to USD 70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029. The rapid advancement of wireless technologies, especially Bluetooth and Wi-Fi, has considerably improved sound quality and accessibility in wireless devices. The incorporation of wireless audio devices with smart devices and ecosystems (such as smartphones, tablets, and smart home systems) improves their functionality. Voice control, smart assistants, and multi-device connectivity are all quite useful features. In addition, technological breakthroughs, consumer demands for efficiency and flexibility, audio quality enhancements, sustainability factors, and the combination of these electronics with new technologies such as AR and VR.

Impact of AI/Gen AI on wireless audio device market

The development of AI and Generative AI to the wireless audio device market is considerably driving technology and enhancing consumer satisfaction in a variety of ways. Artificial intelligence enables dynamic listening experience, excellent noise cancellation, and individualized audio settings. Voice assistants and contextual consciousness enhance accessibility and smart functioning, while predictive technologies boost content suggestions and customer engagement. AI improves power management, speech recognition precision, and real-time language translation. Generative AI helps to create tailored audio content and facilitates product development. Furthermore, AI improves security and data protection with features like biometric authentication. These developments are expected to fuel more growth and innovation in the wireless audio device sector.

Attractive Opportunities in Wireless Audio Device Market

Wireless Audio Device Market Forecast to 2029

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Wireless Audio Device Market Trends

Driver: Rising need for Bluetooth and portable speakers

As wireless technologies like Bluetooth and Wi-Fi continue to evolve, consumers are progressively transitioning toward wireless audio devices industry. This gradual shift in preference has led to an increased demand for wireless and portable speakers. The rising popularity of music and podcast streaming services such as Spotify and Apple Music have increased the demand for portable speakers. Unlike traditional speakers, these portable devices are designed for easy transportation, allowing you to enjoy your music anywhere, whether it's on a hike, at a picnic, or during a pool party or beach trip. The wireless convenience of Bluetooth technology eliminates the need for cables, avoiding the hassle of tangled or snagged wires. This feature is especially beneficial for active users and those who frequently move around.

Restraint: Hearing impairment from prolonged use of headphones and earbuds

The prolonged use of headphones to listen to music or talk over the phone affects the hearing power of users. According to a study undertaken by the New York City Health Department, continuous exposure to loud noise (through loudspeakers, headphones) can damage the delicate inner ear cells of users and can result in hearing impairment or complete hearing loss.

Opportunity: Gaining popularity among health and fitness sector

Wireless audio devices designed for health and fitness often feature enhancements that significantly improve the workout experience. High-quality sound and immersive audio play a crucial role in keeping users motivated during their exercises. Additionally, many devices offer customizable sound profiles and equalizer settings, allowing users to personalize their audio experience according to their preferences. The wireless design of these devices provides unmatched convenience during workouts. Users can enjoy their music, podcasts, or guided sessions without the hassle of tangled cords. Many of these devices are equipped with sensors that track various fitness metrics, such as steps taken, distance covered, calories burned, and even VO2 max levels. Furthermore, real-time heart rate monitoring is a common feature, providing valuable data that can be synced with fitness apps for a comprehensive overview of the user's performance.

Challenge: Compromising audio quality due to bandwidth constraints, coding delays, and errors

Engineers designing wireless audio devices must ensure that these devices deliver high-quality audio in real-time using wireless technology. Bandwidth constraints, coding delays, and bit errors affect the quality of the audio delivered by wireless audio devices. Though innovations in wireless technologies such as Bluetooth and Wi-Fi offer advantages in terms of reception of digital audio wherever and whenever required, the convergence of audio with video in consumer devices poses a challenge to manufacturers of these devices.

Wireless Audio Device Market Ecosystem

The prominent players in the wireless audio device market are Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan). These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

True Wireless Hearables/Airpods to account for the largest share of the wireless audio device market in 2023.

True wireless hearables are available in a variety of shapes and colors, allowing customers to select goods that complement their individual style. This aesthetic appeal, along with the functionality of the devices, makes them more appealing to a wider audience. True wireless hearables have grown increasingly popular due to their ability to interact with smartphones as well as additional smart devices. Most recent smartphones include Bluetooth capabilities, allowing users to engage and operate such devices without difficulty. The true wireless hearable is likely to increase further, with predictions predicting a strong CAGR in the future. This rise indicates increasing consumer acceptance and continuous innovation in this product area

Bluetooth technology to dominate wireless audio device market during the forecast period.

The growing use of smartphones and tablets equipped with Bluetooth has resulted in a natural synergy between these devices and wireless audio items. This compatibility simplifies the connecting procedure, allowing customers to effortlessly connect their audio equipment to their mobile gadgets, thus increasing the appeal of Bluetooth-enabled audio solutions.

Consumer application to register the largest share wireless audio device market during the forecast period.

Personalized audio experiences, such as individualized sound profiles and adaptive noise cancellation, are becoming increasingly popular among consumers. Wireless audio systems frequently provide options which enable users to modify their listening experience, appealing to a varied range of interests and increasing customer happiness. Consumers increasingly want mobility and convenience. Wireless audio devices let users to listen to music, podcasts, and make phone conversations without being attached to a device, making them excellent for those who live an active lifestyle.

Smart devices to grow at highest CAGR during the forecast period.

Smart audio devices usually come with cutting-edge features such as dynamic sound profiles, noise cancellation, and personalised audio preferences. These changes address individual preferences while enhancing the overall listening experience, making it more desirable to customers. Smart audio devices are rapidly being linked into health and fitness applications, providing immediate feedback during workouts. The design and personalization choices for smart audio devices captivate consumers looking for items that reflect their unique taste.

The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.

The rapid development of e-commerce in the Asia-Pacific area provides consumers with quick access to a diverse choice of wireless audio equipment. Positive internet evaluations and ratings can have a substantial impact on buying choices, driving up demand. Consumers in several Asia-Pacific countries are investing more on technological products such as wireless audio devices, due to growing disposable incomes.The pattern is especially visible in nations like China and India, where consumption on technology is increasing.

Wireless Audio Device Market by Region

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Top Companies Wireless Audio Device Market - Key Market Players

The major players in the wireless audio device companies include

• Apple Inc (US),
• SAMSUNG (South Korea),
• Bose Corporation (US),
• Sonos, Inc. (US),
• Sony Corporation (Japan),
• Masimo (US),
• Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group AB (Sweden). These companies have used organic and inorganic growth strategies, such as product launches, acquisitions, and partnerships to strengthen their position in the market.

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Scope of the Report

Wireless Audio Device Market Highlights

This research report categorizes the wireless audio device market based on product, functionality, technology, application and region.

Recent Developments

• In June 2024, HARMAN International introduced the JBL Professional Pro SoundBar PSB-2, an enhancement to its PSB soundbar series, now featuring HDMI and Bluetooth digital source inputs. The PSB-2 is designed to provide focused audio output while reducing sound leakage to adjacent rooms, making it ideal for use in hotel rooms, cruise ship cabins, meeting rooms, classrooms, and other similar environments.
• In May 2024, Sonos, Inc. unveiled its first-ever headphones, the Sonos Ace, signaling the company's much-anticipated move into the personal audio market. Known for its innovation in sound, Sonos is applying its expertise in audio and design to revolutionize headphone listening. These high-end over-the-ear Bluetooth headphones offer stunning lossless and spatial audio, top-tier Active Noise Cancellation (ANC) and Aware Mode and deliver an unparalleled home theater experience with Sonos' new TrueCinema technology.
• In May 2024, Sony Group Corporation introduced the ULT POWER SOUND series, featuring a lineup of wireless speakers and noise-canceling headphones. The series includes the wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and the wireless noise-canceling headphones ULT WEAR. Each model is equipped with the ULT button, enhancing music with one or two unique sound modes to deliver Sony's signature sound quality.
• In February 2024, Bose Corporation launched a revolutionary audio wearable that allows users to enjoy music while staying aware of their surroundings. The new Bose Ultra Open Earbuds boast a unique cuff-shaped design that combines style and functionality. These earbuds offer exceptional comfort for all-day use, ensuring they don't have to compromise between high-quality audio and environmental awareness. Enjoy uninterrupted music while remaining attentive to everything around.
• In September 2023, Apple Inc. unveiled the AirPods Pro (2nd generation) with MagSafe Charging (USB-C), enhancing their already popular headphones. These new AirPods Pro deliver outstanding sound quality, up to twice the Active Noise Cancellation of the previous model, an advanced Transparency mode, a more immersive Spatial Audio experience, and a wider range of ear tip sizes for a better fit.

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