Visual Cloud Market Size, Share, Growth Analysis, by Offering (Solutions (Enterprise Video, AR/VR Solutions, Video Processing), Services), Deployment Mode, Service Models (IaaS, PaaS, SaaS), Vertical and Region - Global Industry Forecast to 2029
[310 Pages Report] The global visual cloud market will grow from USD 126.0 billion in 2024 to USD 237.2 billion by 2029 at a compounded annual growth rate (CAGR) of 13.5% during the forecast period.
Visual cloud solutions leverage advanced technologies to deliver high-performance, scalable, and intelligent services. Cloud computing forms the backbone by providing scalable storage and processing power, enabling real-time data handling and resource-intensive tasks without local hardware constraints. AI and ML enhance these solutions by automating analysis and deriving insights from vast datasets, improving accuracy in object recognition, anomaly detection, and predictive analytics. Moreover, video analysis uses AI to process and analyze live or recorded video feeds, offering capabilities such as facial recognition, motion detection, and scene understanding, which are critical for security, surveillance, and content management.
Predictive maintenance, powered by AI and ML, is crucial for minimizing downtime and extending equipment life by anticipating failures and scheduling timely interventions. Low latency streaming ensures that video content is delivered smoothly and in real-time, essential for applications such as live broadcasts, online gaming, and interactive video experiences. Further, edge-based processing reduces latency and bandwidth by processing data close to its source, which is particularly beneficial for IoT devices and applications requiring immediate responses. Lastly, Data analytics, integrated with these technologies, provides comprehensive insights and supports decision-making by analyzing patterns, trends, and correlations within the collected data. These technologies create robust, efficient, and intelligent visual cloud solutions tailored to various industries and applications.
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Visual Cloud Market Dynamics
Driver: Increase in demand for video content across industries
The increasing demand for video content across various industries is a primary driver for the growth of the visual cloud market. Several factors fuel this surge, including the proliferation of high-speed internet, the widespread adoption of smartphones, and the rising popularity of streaming services. Entertainment, education, healthcare, and marketing businesses leverage video to enhance engagement, deliver educational content, provide remote consultations, and promote products. High-quality video content requires substantial computational power and storage, which cloud-based solutions efficiently provide. The visual cloud offers scalable resources, ensuring that companies can deliver seamless video experiences without the need for significant on-premises infrastructure. Moreover, advancements in technologies such as AI and ML amplify video content's value. AI-driven analytics can process vast amounts of video data to extract actionable insights, enhance personalization, and improve content delivery.
Restraint: Lack of compatibility across devices
The proliferation of different types of devices, including smartphones, tablets, laptops, and smart TVs, each with distinct operating systems and hardware configurations, creates substantial challenges. Ensuring that video content is compatible and performs optimally across all these platforms requires extensive testing and adaptation. Inconsistent user experiences, such as varied video quality and playback issues, can occur when content is not uniformly compatible, leading to customer dissatisfaction and hindering the widespread adoption of visual cloud solutions.
Furthermore, the rapid pace of technological advancement means new devices with unique specifications are continually entering the market. Keeping up with these changes necessitates ongoing updates and modifications to cloud-based video delivery systems, which can be resource-intensive and costly. Additionally, different devices may support varying video formats and codecs, further complicating the compatibility landscape. This fragmentation not only affects the end-user experience but also increases the complexity for businesses looking to implement uniform video solutions across multiple platforms. Consequently, the need for device compatibility remains a formidable barrier, impacting the efficiency and reach of the visual cloud market.
Opportunity: Growing adoption of edge computing infrastructure for real-time data processing
The growing adoption of edge computing infrastructure presents significant opportunities for the visual cloud market, particularly in real-time data processing. Edge computing allows data to be processed closer to the source, reducing latency and enhancing the speed and efficiency of video content delivery. This is crucial for applications requiring immediate data analysis and response, such as live streaming, interactive gaming, and AR experiences. By leveraging edge computing, businesses can ensure smoother and more responsive video interactions, improving user experience and enabling innovative services that rely on real-time data.
Additionally, edge computing supports the handling of massive volumes of video data generated by IoT devices, such as surveillance cameras and smart sensors. Processing this data locally at the edge reduces the burden on central cloud servers and minimizes bandwidth usage, leading to cost savings and improved scalability. This capability is particularly beneficial for security, retail, and healthcare industries, where timely video data analysis is critical. The integration of edge computing with the visual cloud can also enhance data privacy and security by limiting the transfer of sensitive information over long distances. As edge computing infrastructure expands, it opens up new possibilities for the visual cloud market, driving innovation and efficiency in real-time video processing applications.
Challenge: Lack of relevant technical skillset and expertise
The visual cloud market faces significant challenges due to a need for more relevant technical skills and expertise. Developing, managing, and optimizing cloud-based video solutions requires specialized knowledge in cloud infrastructure, video compression, data analytics, and cybersecurity. However, there is a notable skills gap in the workforce, with many organizations needing help finding professionals with the necessary technical expertise. This shortage can lead to inefficiencies, security vulnerabilities, and suboptimal performance of visual cloud services.
Visual Cloud Market Ecosystem
Based on the vertical, the media & entertainment vertical is expected to dominate the market during the forecast period.
Based on the vertical, the visual cloud market is segmented into BFSI, retail & consumer goods, IT & telecom, education, healthcare & life sciences, manufacturing, media & entertainment, government & public sector, and other verticals. Media & entertainment are expected to hold the largest market share during the forecast period. Visual cloud solutions revolutionize the media and entertainment industry by enabling seamless content creation, distribution, and consumption. These solutions leverage cloud computing resources to deliver high-performance rendering, transcoding, and streaming capabilities, empowering content creators to produce stunning visual experiences with greater efficiency and scalability. From rendering lifesuch as special effects in movies to delivering immersive virtual reality experiences and streaming high-quality video content across various devices, visual cloud solutions optimize workflows, reduce production costs, and enhance the audience's viewing experience. Moreover, they facilitate real-time collaboration among geographically dispersed teams, fostering innovation and accelerating time-to-market for new content. As the demand for high-quality visual content continues to soar, visual cloud solutions emerge as indispensable tools for driving growth and innovation in the media and entertainment landscape.
Based on the organization's size, the SME segment is expected to have the highest CAGR growth rate during the forecast period.
The visual cloud market by organization size is segmented into large enterprises and SMEs. As per the organization size, the SME segment is expected to hold the highest CAGR during the forecast period. Visual cloud services offer significant advantages to small and medium-sized enterprises (SMEs) by providing cost-effective, scalable, and flexible solutions for handling visual content. For instance, a small e-commerce business can use visual cloud services to create high-quality product videos and images. These services enable the company to access advanced rendering and video editing tools without expensive on-site hardware. Additionally, the visual cloud can streamline content delivery, ensuring product videos load quickly and smoothly for customers worldwide. By leveraging visual cloud analytics, the business can gain insights into customer engagement with their visual content, allowing for more effective marketing strategies. This approach enables SMEs to produce professional-grade visual content, enhance their online presence, and compete with larger enterprises, all while keeping costs manageable.
Based on the service model, SaaS will dominate the market during the forecast period.
The visual cloud market by service model is segmented into IaaS, PaaS, and SaaS. SaaS is expected to hold the largest market share during the forecast period. In the visual cloud market, SaaS encompasses applications hosted and managed by a third-party service provider and delivered to clients over the Internet. Regarding the visual cloud market concept, SaaS solutions concern a diverse array of applications that can be designed to meet the requirements for processing, storing, and transmitting visual data. Some applications categorized under video and content management tools include video editing and production software, content management systems, media asset management, and video analytics. In the context of the visual cloud market, SaaS solutions provide the capabilities that help organizations improve the flow of work, facilitate communication, and optimize content delivery without owning and maintaining on-premises infrastructure or having deep technical knowledge. Organizations can adopt the latest visual cloud technologies through SaaS, thereby eliminating substantial capital investments in IT infrastructure and also getting the advantage of continual updates from the service provider.
The US market contributes the largest share of North America's visual cloud market.
North America is expected to lead the visual cloud market in 2024. The US is estimated to account for the largest market share in North America in 2024, and the visual cloud market trend is expected to continue until 2029. Visual cloud solutions and services in the US are pivotal in revolutionizing operations across diverse organizations by enabling sophisticated visual data processing and analytics. In healthcare, hospitals and clinics use these solutions for telemedicine, allowing doctors to perform remote consultations and diagnostics with high-resolution video and real-time data analysis. This improves patient care and extends medical services to remote areas. Retailers leverage visual cloud services to enhance customer experiences through personalized recommendations and efficient store management using video analytics and AR technologies. This helps in optimizing inventory and understanding consumer behavior.
Key Market Players
The visual cloud market is dominated by a few globally established players such as Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), Zoom (US), Alibaba Cloud (China), Avaya (US), Cisco (US), and Poly (US) among others, are the key vendors that secured visual cloud contracts in last few years. Local participants only have local experience, while these vendors can add global processes and execution expertise. Customers are likelier to try new things in the visual cloud market because of their higher discretionary budgets, ease of access to information, and quick adoption of technical items.
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Report Metrics |
Details |
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Market size available for years |
2019–2029 |
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Base year considered |
2023 |
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Forecast period |
2024–2029 |
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Forecast units |
Value (USD Million/Billion) |
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Segments Covered |
Offering, Organization Size, Service Model, Deployment Mode, and Vertical |
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Geographies Covered |
North America, Europe, Asia Pacific, Middle East Africa, and Latin America |
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Companies Covered |
Some of the significant visual cloud market vendors are Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), Zoom (US), Alibaba Cloud (China), Avaya (US), Cisco (US), and Poly (US) |
This research report categorizes the visual cloud market based on offering, organization size, business function, deployment mode, vertical, and region.
Based on the Offering:
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Solution
- Video Processing
- Enterprise Video
- Cloud Gaming
- Video Analytics
- AR/VR
- Other Solutions
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Services
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Professional Services
- Deployment & Integration
- Training & Consulting
- Support & Maintenance
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Managed Services
- Cloud Storage & Backup Services
- Artificial Intelligence & Machine Learning Services
- Project Management
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Professional Services
Based on the Service Model:
- IaaS
- PaaS
- SaaS
Based on the Deployment Mode:
- Public Cloud
- Private Cloud
- Hybrid Cloud
Based on the Organization Size:
- Large Enterprises
- SMEs
Based on the Vertical:
- BFSI
- Retail & Consumer Goods
- IT & Telecom
- Education
- Healthcare & Life Sciences
- Manufacturing
- Media & Entertainment
- Government & Public Sector
- Other Verticals
Based on the Region:
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North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
-
Asia Pacific
- China
- Japan
- Australia & New Zealand
- Rest of Asia Pacific
-
Middle East & Africa
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Gulf Cooperation Councils (GCC)
- Kingdom of Saudi Arabia
- United Arab Emirates
- Rest of GCC Countries
- South Africa
- Rest of the Middle East Africa
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Gulf Cooperation Councils (GCC)
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Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments:
- In May 2024, RingCentral, a leading provider of AI-driven cloud business communications, contact center, video, and hybrid event solutions, and Avaya, a global leader in customer experience and communications solutions, announced an expansion of offerings for Avaya customers, including a new hybrid solution of RingCentral’s AI-powered cloud business communications solution with Avaya Aura telephony, providing enhanced collaboration capabilities.
- In April 2024, AWS announced AWS Elemental MediaTailor, which supports HLS Interstitials for video-on-demand (VOD) streams, offering an optional feature that automatically adjusts manifests to separate ad break pods from the main content stream. This separation enhances ad payload delivery efficiency, resulting in quicker video start-up times than traditional Server-Side Ad Insertion. Additionally, it reduces buffering and errors during ad breaks, providing a smoother experience than Client-Side Ad Insertion.
- In December 2023, Google introduced a video mode update, improving video content ranking on the search engine results page (SERP). This update emphasizes factors such as video quality, relevance, and user engagement metrics to determine rankings. Content creators should focus on producing high-quality videos with clear relevance to their target audience and optimized metadata, including titles, descriptions, and tags.
- In October 2023, Cisco partnered with NVIDIA to unveil the introduction of Room Kit EQX and broadened its Cinematic Meetings capabilities, leveraging NVIDIA’s AI engine. The goal is to enrich collaboration experiences through audio and video intelligence and foster more equitable hybrid meetings.
- In January 2023, IBM Watson Media launched its brand-new IBM live-streaming video mobile to enable simultaneous live streaming of multiple videos. Specifically designed for businesses, the product includes AI-powered closed captioning. In addition, administrators have the flexibility to edit these captions for better context and comprehension.
Frequently Asked Questions (FAQ):
What is visual cloud?
Visual cloud refers to cloud-based services and solutions that process, analyze, and deliver visual data, such as images and videos. It leverages advanced technologies such as cloud computing, AI, and video analytics to provide scalable, real-time processing and streaming capabilities for applications in various industries.
Which country was the early adopter of the visual cloud?
The US was at the initial stage of adopting a visual cloud.
Which are the key vendors exploring visual cloud?
Some of the significant vendors offering visual cloud worldwide include Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), Zoom (US), Alibaba Cloud (China), Avaya (US), Cisco (US), and Poly (US).
What is the total CAGR recorded for the visual cloud market from 2024 to 2029?
The visual cloud market will record a CAGR of 13.5% from 2024 to 2029.
Who are vital clients adopting the visual cloud market?
Key clients adopting the visual cloud market include: -
- Training and consulting service providers
- Information Technology (IT) infrastructure providersVisual cloud solutions providers
- Visual cloud service providers
- Government organizations and standardization bodies
- Regional associations
- Value-added resellers and distributors
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The study comprised four main activities to estimate the visual cloud market size. We conducted significant secondary research to gather data on the market, the competing market, and the parent market. The following stage involved conducting primary research to confirm these conclusions and hypotheses and sizing with industry experts throughout the value chain. The overall market size was evaluated using a blend of top-down and bottom-up approach methodologies. After that, we estimated the market sizes of the various visual cloud market segments using the market breakup and data triangulation techniques.
Secondary Research
The size of companies offering visual cloud markets and services was determined based on secondary data from paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.
In the secondary research process, various sources were referred to identify and collect information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendors' websites. Additionally, the spending of various countries on the visual cloud market was extracted from the respective sources. Secondary research was mainly used to obtain the critical information related to the industry's value chain and supply chain to identify the key players based on solutions, services, market classification, and segmentation according to components of the major players, industry trends related to components, users, and regions, and the key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from the supply and demand sides of the visual cloud market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from vendors providing visual cloud offerings, associated service providers; and is operating in the targeted countries. all possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data.
After the complete market engineering process (including calculations for market statistics, market breakup, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The primary research also helped identify and validate the segmentation, industry trends, key players, competitive landscape, and market dynamics, such as drivers, restraints, opportunities, challenges, and key strategies. In the complete market engineering process, the bottom-up approach and several data triangulation methods were extensively used to perform market estimation and market forecasting for the overall market segments and subsegments listed in this report. An extensive qualitative and quantitative analysis of the complete market engineering process was performed to list the key information/insights throughout the report.
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Market Size Estimation
The visual cloud market and related submarkets were estimated and forecasted using top-down and bottom-up methodologies. The bottom-up method was used to determine the market's overall size, using the revenues and product offerings of the major market players. This research ascertained and validated the precise value of the total parent market size through data triangulation techniques and primary interview validation. Next, using percentage splits of the market segments, the overall market size was utilized in the top-down approach to estimate the size of other individual markets.
Top Down and Bottom Up Approach of Visual Cloud Market.
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The research methodology used to estimate the market size included the following:
- Primary and secondary research was utilized to determine the revenue contributions of the major market participants in each country after secondary research helped identify them.
- Throughout the process, critical insights were obtained by conducting in-depth interviews with industry professionals, including directors, CEOs, VPs, and marketing executives, and by reading the annual and financial reports of the top firms in the market.
- Primary sources were used to verify all percentage splits and breakups, which were calculated using secondary sources.
Data Triangulation
The market was divided into several segments and subsegments using the previously described market size estimation procedures once the overall market size was determined. When required, market breakdown and data triangulation procedures were employed to complete the market engineering process and specify the exact figures for every market segment and subsegment. The data was triangulated by examining several variables and patterns from government entities' supply and demand sides.
Market Definition
MarketsandMarkets defines visual cloud as a cloud computing sector focused on delivering and processing visual content such as images, videos, and graphics-intensive applications. These services leverage robust cloud infrastructure to handle tasks such as rendering, video encoding, and real-time streaming, enabling high-quality visual experiences over the Internet. Visual cloud solutions are essential for industries such as media and entertainment, gaming, virtual and augmented reality, and remote work, providing scalable and efficient resources without significant local hardware investments. They support applications ranging from video conferencing and virtual desktops to advanced data visualization and cloud gaming.
Key Stakeholders
- Training and consulting service providers
- Information Technology (IT) infrastructure providers
- Visual cloud solutions providers
- Visual cloud service providers
- Government organizations and standardization bodies
- Regional associations
- Value-added resellers and distributors
Report Objectives
- To define, describe, and forecast the visual cloud market based on offering, service model, organization size, deployment mode, vertical, and region.
- To provide detailed information about the significant factors, such as drivers, opportunities, restraints, and challenges, influencing the growth of the market
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
- To forecast the market size concerning five main regions — North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
- To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
- To profile the market's key players and analyze their size and core competencies comprehensively.
- To track and analyze the competitive developments, such as product enhancements, product launches, acquisitions, partnerships, and collaborations, in the visual cloud market globally
Available customizations
MarketsandMarkets provides customizations based on the company's unique requirements using market data. The following customization options are available for the report:
Product analysis
- The product matrix provides a detailed comparison of each company's product portfolio.
Geographic analysis
- Further breakup of the visual cloud market
Company information
- Detailed analysis and profiling of five additional market players
Growth opportunities and latent adjacency in Visual Cloud Market