Probiotic and Prebiotic Pet Foods Market

Report Code UC-F-6569
Published in Dec, 2024, By MarketsandMarkets™
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Probiotic and Prebiotic Pet Foods Market - Global Forecast to 2029

Overview

The Probiotic and Prebiotic Market is estimated at USD XX billion in 2024 and is projected to reach USD XX billion by 2029, at a CAGR of XX% from 2024 to 2029.

Probiotics are live microorganisms found in certain foods and supplements, designed to help maintain or enhance the body’s natural "good" bacteria, known as the normal microflora. Prebiotics, on the other hand, are fiber-rich foods that serve as nourishment for these beneficial microorganisms, promoting their growth and balance in the body.

Probiotic-rich foods include yogurt and sauerkraut, while prebiotic foods are found in whole grains, bananas, leafy greens, onions, garlic, soybeans, and artichokes. Both probiotics and prebiotics are increasingly being added to various foods and are also available in supplement form for targeted health benefits.

Prebiotics offer health benefits by specifically modifying the composition or activity of the body’s existing microbiota. Although most prebiotics are classified as dietary fibers, not all dietary fibers qualify as prebiotics. Probiotics, on the other hand, are known to reduce the incidence and recovery time of diarrhea, decrease the need for antibiotics in animals suffering from diarrhea, and help maintain the health of animals with inflammatory bowel disease. Prebiotics improve digestive function and stool quality, support the body's natural defenses to lower infection risk, and help regulate energy balance and glucose metabolism in pets.

Probiotic and Prebiotic Pet Foods Market

Attractive Opportunities in the Probiotic and Prebiotic Pet Foods Market

APAC

The market growth in APAC Region can be attributed to the rising population, rising income, increasing urbanization, and rising awareness for sustainability in the region.

Expansions, joint ventures, and product launches would offer lucrative opportunities for market players over the next few years.

The growing urban population and and growing trend of pet humanization in the APAC region are driving the demand for probiotic and prebiotic pet foods.

The rise in increasing awareness of pet health has driven the demand for probiotic and prebiotic pet foods.

The market growth in APAC can be attributed to the rising humanization of pet in region.

Global Probiotic and Prebiotic Pet Foods Market Dynamics

Drivers: Increasing Awareness of Pet Health

The global rise in pet ownership marks a significant cultural shift, as pets are increasingly seen as integral family members rather than just animals. This evolving perspective has encouraged pet owners to seek high-quality products and services to ensure the health and happiness of their pets, fueling demand for premium pet supplements.

Today’s pet owners are more informed about their pets’ health needs, largely due to better access to information through media and guidance from veterinarians. This heightened awareness has fostered a proactive approach to pet health, with an emphasis on preventive care to avoid costly medical treatments. Consequently, supplements aimed at promoting overall wellness and addressing specific health concerns have seen increasing demand.

Restraints: High cost of premium products

The elevated cost of premium probiotic and prebiotic pet foods remains a key barrier to market growth, mirroring broader consumer trends in pet-related expenses, particularly pet food. As per the July 2023 Consumer Price Index, pet food prices surged by nearly 11% year-over-year, leading many pet owners to switch to more affordable options by either purchasing smaller quantities or opting for less expensive brands. This trend, driven by inflation and economic challenges, also extends to dietary supplements.

Premium supplements, often containing organic or highly specialized formulations, are significantly more expensive than standard alternatives. Although health-conscious pet owners are willing to invest in their pets’ well-being, the high cost of these products can deter some consumers, particularly during times of financial strain. As budgets tighten, pet owners may prioritize basic necessities like food over premium supplements, resulting in reduced demand for high-end dietary solutions..

 

Opportunities: Growing on-the-go snacking trend and portable nature of metal cans

The global rise in the dog population has significantly driven advancements in commercial pet food, focusing on both quality and diversity to cater to different breeds, sizes, and life stages. This increase in demand for high-quality, specialized pet foods presents a substantial opportunity for the probiotic and prebiotic pet foods market. As pet owners become more aware of their pets' nutritional needs, there is a growing trend toward providing tailored, nutrient-dense diets, which can be further enhanced with supplements. This shift is driven by rising disposable incomes, especially in emerging markets like India, where changing social norms and evolving family dynamics have led to increased pet ownership.

Additionally, the emphasis on healthier, more nutritious, and organic food options mirrors consumer preferences for their pets. With ongoing research into pet nutrition and premium raw materials, the probiotic and prebiotic pet foods market can capitalize on this momentum by offering products that complement these high-quality diets, further boosting nutrient absorption and overall pet wellness. The expanding pet food market, along with trends like urbanization and improved purchasing power, makes this a key opportunity for dietary supplement manufacturers to innovate and expand.

Challenges: Presence of various pet food regulations in the industry

The evolving consumer trends in the pet food industry have led to significant changes, especially in processing and equipment manufacturing. These shifts have been anticipated by manufacturers for years, but regulatory updates, particularly from the FDA, are driving many of these changes. Key regulations include the Food Safety and Modernization Act (FSMA), which requires pet food processors to implement comprehensive food safety plans. FSMA rules focus on preventive controls to mitigate risks and reduce accidents in processing facilities. The FDA also mandates that ingredients such as vitamins, minerals, flavorings, preservatives, and processing aids meet safety standards (GRAS) for their intended use or must be approved as food additives. Furthermore, color additives must comply with strict regulations as outlined in 21 CFR 70 and other relevant parts of the code.

Over the past two decades, several food safety certifications, including Food Safety Certification 22000, SQF’s FSC32, and FSC34, have been developed and continuously updated for pet food manufacturing. These certifications are crucial and are regularly monitored by regulatory bodies. While these regulations are essential for maintaining safety and quality, they pose challenges for manufacturers, especially due to the costs associated with compliance and continuous updates, potentially hindering market expansion.

Global Probiotic and Prebiotic Pet Foods Market Ecosystem Analysis

Top Companies in Probiotic and Prebiotic Pet Foods Market
 

Based on the pet type, the dog segment is estimated to account for the largest market share of the probiotic and prebiotic pet foods market.

In recent years, the global dog population has notably increased, driving significant advancements in both the quantity and quality of commercial pet foods. This growth has led to the creation of pet diets tailored to various body sizes, life stages, and specific breeds, resulting in a thriving pet food market recognized as one of the fastest-growing segments within the food industry.

It is estimated that between 10% and 33% of dogs in the United States are given dietary supplements or nutraceuticals. Despite economic challenges, pet owners in 2024 continue to prioritize their dogs, with health care and quality time being top concerns. A survey from the American Pet Products Association (APPA) highlighted a marked increase in the demand for products targeting obesity and anxiety. Notably, the use of calming products for dogs has surged by 168% since 2018.

Based on product type, dry pet food are anticipated to have a growth rate in the probiotic and prebiotic pet foods market.

Dry pet food, typically composed of fresh meats and meat meals, stands out as one of the most popular complete pet food options due to its convenience and extended shelf life. The production process involves a combination of thermal and mechanical treatments, which enhance both the palatability and longevity of the kibble. However, these processes can potentially reduce the bioavailability and digestibility of certain nutrients. To better understand the nutritional value, an in vitro digestibility and nutrient content analysis was conducted on three types of chicken-based dry pet food formulations: those made from fresh meats, meat meals, or a combination of both. The study aimed to determine which formulation delivers the most nourishing diet for pets based on their protein and lipid content.

The APAC market is projected to grow the fastest in the probiotic and prebiotic pet foods market.

The rising demand for high-quality pet foods has led to intensified research in dog nutrition, focusing on creating balanced diets with premium raw materials that enhance nutrient absorption. Innovations and ongoing product developments have been key drivers of market expansion, propelled by dynamic economic conditions and increasing disposable incomes, especially in emerging markets like India. Shifting family dynamics, declining birth rates, and evolving social norms have further contributed to the growing adoption of pets globally, fostering sustained growth in the pet food market.

India's emergence as a hub for remarkable growth in the pet food and pet care product industries highlights a significant shift in consumer preferences and market dynamics. With the pet food market exceeding 50,000 tons and achieving an impressive annual growth rate of 10 to 15 percent, India is attracting considerable attention from stakeholders worldwide. This growth trajectory is particularly noteworthy, given the diverse socio-economic landscape and cultural nuances within the country, signaling a promising escalation in the APAC region for probiotic and prebiotic pet foods.

LARGEST CAGR (2024-2029)
CHINA FASTEST-GROWING MARKET IN THE REGION
Probiotic and Prebiotic Pet Foods Market

Key Market Players

List of Probiotic and Prebiotic Pet Foods Market Companies

  • Probi (Sweden)
  • Royal Canin (France)
  • Nestlé Purina PetCare(US)
  • >
  • Mars Inc. CHR. Hansen (Denmark)
  • Kinglike DSM N.V (Netherlands)
  • Dow DuPont (US)
  • Evonik Industries (Germany)

 

Key Questions Addressed by the Report

Which region is projected to account for the largest share of the probiotic and prebiotic pet foods market?
The Noeth America region accounted for the largest share in terms of value at USD XX billion in 2024 and is expected to grow at a CAGR of XX% during the forecast period.
What is the current size of the global pet dietary supplements market?
The probiotic and prebiotic pet foods market is estimated at USD XX billion in 2024 and is projected to reach USD XX billion by 2029, at a CAGR of XX% from 2024 to 2029.
Which are the major key players in the probiotic and prebiotic pet foods market?
Key players operating in the food and beverage metal cans equipment market include Probi (Sweden), Royal Canin (France), Nestlé Purina PetCare(US), Mars Inc. CHR. Hansen (Denmark), Kinglike DSM N.V (Netherlands), Dow DuPont (US), Evonik Industries (Germany).
What are the factors driving the probiotic and prebiotic pet foods market?
Increasing awareness of pet health
Increasing Pet Ownership and Humanization of Pets
advances in veterinary care and nutrition
Which segment by pet type accounted for the largest probiotic and prebiotic pet foods market share?
By pet type, the dog segment dominated the market for probiotic and prebiotic pet foods and was valued the largest at USD XX billion in 2024.

 

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Table of Contents

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TITLE
PAGE NO
TABLE OF CONTENTS
 
1 INTRODUCTION 
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 INCLUSIONS & EXCLUSIONS
           1.3.3 REGIONS COVERED
           1.3.4 YEARS CONSIDERED
    1.4 UNIT CONSIDERED 
           1.4.1 CURRENCY/ VALUE UNIT
           1.4.2 VOLUME UNIT CONSIDERED
    1.5 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY 
    2.1 RESEARCH DATA 
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key Primary Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
    2.3 DATA TRIANGULATION 
    2.4 RESEARCH ASSUMPTIONS 
           2.4.1 ASSUMPTIONS OF THE STUDY
    2.5 LIMITATIONS AND RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY 
 
4 PREMIUM INSIGHTS 
 
5 MARKET OVERVIEW 
    5.1 INTRODUCTION 
    5.2 MACROECONOMIC INDICATORS 
    5.3 MARKET DYNAMICS 
           5.3.1  DRIVERS
           5.3.2  RESTRAINTS
           5.3.3  OPPORTUNITIES
           5.3.4  CHALLENGES
    5.4 IMPACT OF GEN AI / AI 
 
6 INDUSTRY TRENDS 
    6.1 INTRODUCTION 
    6.2 SUPPLY CHAIN ANALYSIS 
    6.3 VALUE CHAIN ANALYSIS 
    6.4 TRADE ANALYSIS 
    6.5 TECHNOLOGY ANALYSIS 
    6.6 PRICING ANALYSIS 
           6.6.1  AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE
           6.6.2  AVERAGE SELLING PRICE TREND, BY TYPE
           6.6.3  AVERAGE SELLING PRICE TREND, BY REGION
    6.7 ECOSYSTEM/ MARKET MAP 
           6.7.1 DEMAND SIDE
           6.7.2 SUPPLY SIDE
    6.8 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS 
    6.9 PATENT ANALYSIS 
    6.1 KEY CONFERENCES & EVENTS IN 2024-2025 
    6.11 REGULATORY LANDSCAPE 
           6.11.1 REGULATORY LANDSCAPE
                    6.11.2  REGULATORY BODIES, GOVERNMENT AGENCIES, & OTHER ORGANIZATIONS
    6.12 PORTER’S FIVE FORCES ANALYSIS 
           6.12.1 INTENSITY OF COMPETITIVE RIVALRY
           6.12.2 THREAT OF NEW ENTRANTS
           6.12.3 THREAT OF SUBSTITUTES
           6.12.4 BARGAINING POWER OF SUPPLIERS
           6.12.5 BARGAINING POWER OF BUYERS
    6.13 KEY STAKEHOLDERS & BUYING CRITERIA 
                    6.13.1  KEY STAKEHOLDERS IN THE BUYING PROCESS
           6.13.2 STAKEHOLDER ANALYSIS AND ECOSYSTEM MAPPING
                    6.13.3  BUYING CRITERIA
    6.14 CASE STUDY ANALYSIS 
    6.15 INVESTMENT AND FUNDING SCENARIO 
 
7 METAL CANS MARKET, BY PET TYPE 
    7.1 INTRODUCTION 
    7.2 DOGS   
    7.3 CATS 
    7.4 OTHER COMPANION PETS (BIRDS, RABBITS, GUINEA PIGS) 
 
8 METAL CANS MARKET, BY PRODUCT TYPE 
    8.1 INTRODUCTION  
    8.2 DRY PET FOOD 
    8.3 WET PET FOOD 
    8.4 TREATS AND SUPPLEMENTS 
 
9 METAL CANS MARKET, BY SOURCE 
    9.1 PROBIOTIC 
           9.1.1 LACTOBACILLUS ACIDOPHILUS
           9.1.2 BIFIDOBACTERIUM ANIMALIS
           9.1.3 ENTEROCOCCUS FAECIUM
           9.1.4 BACILLUS COAGULANS
           9.1.5 LACTOBACILLUS CASEI
           9.1.6  SACCHAROMYCES BOULARDII (YEAST PROBIOTIC)
    9.2 PREBIOTIC 
           9.2.1 INSULIN
           9.2.2 FRUCTO-OLIGOSACCHARIDES(FOS)
 
10 METAL CANS MARKET, BY APPLICATION 
     10.1 INTRODUCTION  
     10.2 DIGESTIVE HEALTH 
     10.3 IMMUNE SUPPORT 
     10.4 OVERALL HEALTH AND WELL BEING 
 
11 METAL CANS MARKET, BY DISTRIBUTION CHANNEL 
     11.1 INTRODUCTION  
     11.2 MODERS TRADE 
     11.3 DEPARTMENTAL STORES 
     11.4  PET SPECIALTY STORES 
     11.5 ONLINE RETAILERS 
             11.5.1 DIRESCT TO CONSUMERS
             11.5.2 THIRD PARTY TO CONSUMERS
     11.6 OTHER CHANNELS 
 
13 METAL CANS MARKET, BY REGION 
     13.1 NORTH AMERICA 
             13.1.1 US
             13.1.2 CANADA
             13.1.3 MEXICO
     13.2 EUROPE 
             13.2.1 GERMANY
             13.2.2 UK
             13.2.3 FRANCE
             13.2.4 SPAIN  
             13.2.5 ITALY  
             13.2.6 REST OF EUROPE
     13.3 ASIA PACIFIC 
             13.3.1 CHINA
             13.3.2 INDIA
             13.3.3 JAPAN 
             13.3.4 THAILAND
             13.3.5 INDONESIA  
             13.3.6 AUSTRALIA & NEW ZEALAND
             13.3.7 REST OF ASIA PACIFIC
     13.4  SOUTH AMERICA 
             13.4.1 BRAZIL
             13.4.2 ARGENTINA
             13.4.3 REST OF SOUTH AMERICA 
     13.5  REST OF THE WORLD 
             13.5.1 MIDDLE EAST 
             13.5.2 AFRICA
 
14 COMPETITIVE LANDSCAPE 
     14.1 OVERVIEW 
     14.2 MARKET SHARE ANALYSIS, 2023 
     14.3 KEY PLAYERS STRATEGIES/RIGHT TO WIN 
     14.4 BRAND/ PRODUCT COMPARISON 
     14.5 REVENUE ANALYSIS  
     14.6 KEY PLAYER ANNUAL REVENUE VS GROWTH 
     14.7 KEY PLAYER EBIT/EBITDA  
     14.8 COMPANY VALUATION 
     14.9 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 
     14.1 COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 
               14.10.1 STARS
               14.10.2 EMERGING LEADERS
               14.10.3 PERVASIVE PLAYERS
               14.10.4 PARTICIPANTS
               14.10.5 COMPANY FOOTPRINT
     14.11 START-UP/SME EVALUATION MATRIX, 2023 
               14.11.1 PROGRESSIVE COMPANIES
               14.11.2 RESPONSIVE COMPANIES
               14.11.3 DYNAMIC COMPANIES
               14.11.4 STARTING BLOCKS
                       14.11.5  COMPETITIVE BENCHMARKING
                                   14.11.5.1  DETAILED LIST OF KEY STARTUPS/SME
            14.11.5.2 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SME
     14.12 COMPETITIVE SCENARIO AND TRENDS 
               14.12.1 NEW PRODUCT LAUNCHES
               14.12.2 DEALS
               14.12.3 OTHERS
 
15 COMPANY PROFILES  
     15.1 KEY PLAYERS 
     15.1 PROBI 
     15.2 ROYAL CANIN 
     15.3 NESTLE PURINA PETCARE COMPANY 
     15.4 MARS INC. CHR. HANSEN (DENMARK) 
     15.5 KINGLIKE DSM N.V. 
     15.6 DOW DUPONT 
     15.7 EVONIK INDUSTRIES 
     15.8 LAND O'LAKES 
     15.9 LALLEMAND 
     15.1 BLUESTAR ADISSEO CO. 
     15.11 LESAFFRE 
     15.12 ALLTECH 
     15.13 NOVOZYMES 
     15.14 CALPIS CO. LTD. 
     15.15 SCHOUW & CO. 
     15.2 OTHER PLAYERS 
             15.2.1 DSM NUTRITIONAL PRODUCTS AG
             15.2.2 HILL’S PET NUTRITION
             15.2.3 BLUE BUFFALO
             15.2.4 BENEO
             15.2.5 OTHERS 
 
16  ADJACENT & RELATED MARKETS   
 
17 APPENDIX 

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