Influencer Marketing Platform Market

Report Code TC 7191
Published in Mar, 2024, By MarketsandMarkets™
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Influencer Marketing Platform Market by Marketing Type (Content Marketing, Event Promotion, Thought Leadership), Application (Campaign Management, Analytics, Influencer Relationship Management, Social Listening, Product Seeding) - Global Forecast to 2028

Overview

The global influencer marketing platform market size reached US$ 14.2 Billion in 2024. Looking forward, expects the market to reach US$ 50.3 Billion by 2028, exhibiting a growth rate (CAGR) of 37.1% during 2024-2028. Influencer marketing has emerged as a powerful tool for brands facing challenges in reaching their target audience amidst the vast landscape of digital media. Leveraging the trust and credibility of influencers, brands can authentically connect with niche communities. By partnering with influencers whose values align with theirs, brands can create engaging content that resonates with consumers on a personal level. This approach cuts through the noise of traditional advertising, leading to higher levels of engagement and conversion. However, maintaining transparency and authenticity is crucial to the success of influencer marketing campaigns. Overall, influencer marketing offers brands a unique opportunity to build trust and connect with consumers in an era of unlimited content choices.

Attractive Opportunities in the Influencer Marketing Platform Market

Asia Pacific

Emerging economies in the Asia Pacific region to provide numerous opportunities across industry verticals.

The growing integration of AI technology acts as a driving force behind the exponential growth of the influencer marketing platform market.

Acquisitions and mergers will offer lucrative opportunities to the market players in the next five years.

The escalating demand for brands and agencies to forge deeper bonds with consumers presents a significant opportunity for the expansion of influencer marketing platforms

North America is expected to hold the largest market share during the forecast period. The region is a leader in technological advancements and is home to various influencer marketing platform vendors.

Global Influencer Marketing Platform Market Dynamics

Driver: Rising adoption of AI driven solutions boost the growth of market

The growing integration of AI technology acts as a driving force behind the exponential growth of influencer marketing platforms. According to the IZEA Insights: Influencing AI report, a substantial 67% of influencers actively incorporate AI tools into their content creation process, indicative of widespread adoption and recognition of its benefits. Additionally, an Econsultancy report reveals that as of July 2023, 58% of marketers leverage generative AI for tasks such as written content creation and copywriting, with 43% utilizing it for SEO keyword research, underscoring AI's integral role in modern marketing strategies.This reliance on AI-driven solutions is reshaping the influencer marketing landscape by streamlining tasks such as campaign planning, influencer selection, and content optimization. By automating these processes, AI not only boosts efficiency but also reduces resource expenditure. Moreover, AI's ability to combat influencer fraud and identify optimal partnerships, especially with micro-influencers, enhances campaign authenticity and effectiveness. Consequently, the symbiotic relationship between AI and influencer marketing is driving measurable ROI and fostering the rapid expansion of influencer marketing platforms, positioning them as indispensable tools for brands and influencers alike in today's digital ecosystem. Technologies plays a pivotal role in reshaping industries toward more technically advanced, sustainable, and environmentally resilient practices

Restraint: Complexity in ROI measurement impedes the growth of market

The complexities surrounding the measurement of return on investment (ROI) in influencer marketing pose a significant restraint on the growth of influencer marketing platforms. As highlighted in the 2021 Linqia report, widespread concerns among marketers, with 65% emphasizing the importance of measuring performance and ROI, underscore this issue. Moreover, the time-intensive nature of managing influencer campaigns, as indicated by 51% of respondents, exacerbates these challenges. The primary hurdle lies in aligning measurement strategies with campaign objectives, particularly in accurately tracking engagement rates and conversion rates. Additionally, monitoring fluctuations in follower counts during campaigns provides insights into brand awareness and influence levels. Brands must establish realistic goals and actively track progress to comprehend campaign outcomes and make necessary adjustments for future success. Collaboration with influencers to develop targeted messaging aligned with campaign goals is paramount. Overall, overcoming these measurement challenges is crucial for influencer marketing platforms to drive growth and demonstrate tangible value to brands in the evolving market landscape.

 

Opportunity: Rising shift towards OTT platforms and social media channels

The burgeoning consumer shift towards Over-the-Top (OTT) platforms and social media channels presents a prime opportunity for influencer marketing platforms to thrive. With more individuals gravitating towards digital streaming services and spending increased time on social media platforms, there is a vast and highly engaged audience ripe for targeted marketing efforts. Influencer marketing platforms serve as a bridge between brands and this digitally-savvy audience, offering a curated network of influencers who command substantial followings and influence within specific niches or demographics. Leveraging these platforms, brands can effectively tap into the diverse and attentive audiences that frequent OTT platforms and social media channels. By collaborating with influencers to create authentic and engaging content, brands can organically integrate their messaging into the online spaces where consumers are actively seeking entertainment and information, thus maximizing brand visibility, engagement, and ultimately driving business growth in the digital landscape.

Challenge: Issues in managing influencer relationships

Managing influencer relationships poses significant challenges to the growth of influencer marketing platforms. As influencer marketing becomes increasingly integral to digital marketing strategies, brands encounter hurdles in identifying suitable influencers and nurturing long-term relationships with them. The process demands personalized communication and meticulous attention to each influencer's preferences and audience dynamics. Managing influencer relationships helps in alleviating these challenges by centralizing essential information and facilitating seamless communication. It empower brands to pinpoint the most relevant influencers, track campaign performance, and offers actionable insights for optimization. Despite the efficiencies offered by such platforms, building and sustaining authentic influencer relationships remains labor-intensive. Brands must invest time and resources to cultivate trust and loyalty among influencers, fostering genuine advocacy for their products or services over time.

Global Influencer Marketing Platform Market Ecosystem Analysis

 

 

By end user, retail & ecommerce holds the highest CAGR during the forecast period

In retail & ecommerce, influencer marketing platforms play a pivotal role in harnessing the expansive reach and influence of social media personalities. These platforms facilitate the strategic identification of influencers whose audiences closely align with target demographics, enabling the creation of authentic content that boosts brand visibility and fosters consumer trust. Leveraging influencer collaborations proves cost-effective and grants access to niche markets, making them indispensable tools for businesses aiming to optimize their marketing endeavors. Additionally, the robust analytics and feedback mechanisms offered by these platforms empower retailers & ecommerce brands to refine their strategies and continually enhance product offerings and campaign efficacy.

Based on the application, influencer relationship management holds the highest CAGR during the forecast period.

The growth of influencer relationship management within influencer platform markets is remarkable. As brands increasingly recognize the value of authentic influencer partnerships, influencer relationship management are becoming indispensable. These applications streamline influencer discovery, communication, and collaboration processes, optimizing campaign execution. With features such as contract management, payment processing, and performance analytics, influencer relationship management platforms empower brands to build and nurture long-term relationships with influencers. This trend underscores the industry's evolution toward more strategic and sustainable influencer marketing practices, where cultivating genuine connections and maximizing mutual value are paramount. Consequently, influencer relationship management is poised to continue its upward trajectory as a cornerstone of influencer marketing strategies.

North America region holds the largest share of the Influencer Marketing Platform Market.

In North America, the influencer marketing platform landscape has experienced exponential growth, fueled by several key factors. The integration of AI technologies has revolutionized the industry, enabling precise audience targeting, content optimization, and campaign performance analysis. Simultaneously, the region's widespread adoption of social media has provided fertile ground for influencer collaboration, with platforms such as Instagram, TikTok, and YouTube becoming indispensable channels for brand promotion. Moreover, North America serves as the home base for numerous influential vendors in the market, fostering innovation and competition. This convergence of technological advancement, social media proliferation, and market leadership underscores North America's pivotal role in driving the evolution of influencer marketing platforms.

 
 

Recent Developments of Influencer Marketing Platform Market industry

  • In August 2023, Saeed Ghodran Group, at the headquarters of the Asharqia Chamber in Dammam, signed an agreement with the Indian company Balaji Impex to export agricultural and industrial sulfur products to the Republic of India and East Asian countries with more than 100 thousand tons annually.
  • In July 2019, H.J. Baker & Bro., LLC acquired Oxbow Sulphur and its international affiliates, which was formerly known as ICEC. H.J. Baker took over the operations facilities in Canada and the UK, and retained Oxbow Sulphur sales offices in the USA, Canada, Kazakhstan, China, Singapore, and the Netherlands. This move aimed to expand H.J. Baker's presence in the global Sulphur market and enhance the value provided to its customers.

Key Market Players

KEY PLAYERS IN THE Influencer Marketing Platform Market INCLUDE

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Scope of the Report

Report Attribute Details
Market Size Available for Years 2019–2028
Base Year Considered 2022
Forecast Period 2023–2028
Forecast Units Value (USD Million/Billion) and Volume (Kilotons)
Segments Covered Sulfur Dust Form, End-use, and Region
Geographies Covered Asia Pacific, Europe, North America, the Middle East & Africa, and South America
Companies Covered The major market players include Grupa Azoty (Poland), Jaishil Sulfur and Chemical Industries (India), Jordan Sulfur (Jordan), SML Limited (India), Saeed Ghodran Group (Saudi Arabia), American Elements (US), Solar Chemferts (India), Maruti Corporation (India), Shandong Hubin Rubber Technology Co., Ltd. (China), Georgia Gulf Sulfur Corporation (Georgia), and others.

 

Key Questions Addressed by the Report

What is an influencer marketing platform?
An influencer marketing platform is a centralized solution that helps businesses discover, connect with, contract, and remunerate influencers for tailored campaigns. It automates processes like influencer identification and payment logistics, enhancing campaign management efficiency. It enables brands to coordinate with multiple influencers, optimizing resource allocation and maximizing campaign effectiveness.
Which countries are considered in the European region?
The report includes the UK, Germany, France, Spain, and Italy in the European region.
Which are the key end users adopting Influencer marketing platforms?
Key end users include retail & e-commerce (fashion & lifestyle, health & wellness, sports & fitness, food & beverages), travel & hospitality, media & entertainment (gaming, advertising & marketing agencies, PR), BFSI, automotive & transportation, education, healthcare & life sciences, and other sectors like government, real estate, and telecommunication.
Which are the key drivers supporting market growth for influencer marketing platforms?
Key drivers include the growing landscape of social media platforms, the rising adoption of AI-driven solutions, and the growth of micro-influencers.
Who are the key vendors in the market for Influencer marketing platforms?
Major vendors include Izea Worldwide, Launchmetrics, Triller, Traackr, Upfluence, Meltwater, Aspire.io, CreatorIQ, Later, Impact.com, Linqia, Onalytica, Social Beat, GRIN, BazaarVoice, Pattern, Lefty, Sprout Social, Intellifluence, Insense, Captiv8, InBeat, Heepsy, LTK, TRIBE Influencer, Skeepers, Influencity, Zefmo, Afluencer, HypeAuditor, MagicLinks, SocialBook, Creator.co, Glewee, and ArabyAds.

 

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
33
RESEARCH METHODOLOGY
39
EXECUTIVE SUMMARY
51
PREMIUM INSIGHTS
57
MARKET OVERVIEW AND INDUSTRY TRENDS
60
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Growing landscape of social media platforms
    - Rising adoption of AI-driven solutions
    - Growth of micro-influencers
    RESTRAINTS
    - Complexity in RoI measurement
    - Issues related to fake followers and engagement
    OPPORTUNITIES
    - Growing imperative to leverage influencer marketing platforms for deeper consumer connections
    - Rising shift toward OTT platforms and social media channels
    CHALLENGES
    - Lack of credibility and authenticity
    - Issues in managing influencer relationships
  • 5.3 INFLUENCER MARKETING PLATFORM MARKET: BRIEF HISTORY
  • 5.4 ECOSYSTEM ANALYSIS
  • 5.5 CASE STUDY ANALYSIS
    MCDONALD’S LEVERAGED LINQIA TO BOOST BRAND AWARENESS
    IMAPACT.COM HELPED BOWLERO COMMUNICATE AN UNFORGETTABLE EXPERIENCE
    INTERSTATE BATTERIES OPTED FOR ASPIRE EXPERTISE TO ADDRESS LOWER BRAND AWARENESS
    WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE
    GRIN HELPED SCHELL GAMES GENERATE EXCITEMENT AND BOOST SALES
  • 5.6 SUPPLY CHAIN ANALYSIS
  • 5.7 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - Artificial intelligence
    - Big data & analytics
    - Blockchain
    COMPLEMENTARY TECHNOLOGIES
    - Cloud computing
    - AR/VR
    - 5G
    ADJACENT TECHNOLOGIES
    - Edge computing
    - Internet of things
  • 5.8 PORTER’S FIVE FORCES ANALYSIS
    THREAT FROM NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITION RIVALRY
  • 5.9 PRICING ANALYSIS
    INDICATIVE PRICING ANALYSIS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
    AVERAGE SELLING PRICE TREND FOR KEY PLAYERS, BY TOP APPLICATION
  • 5.10 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE
    INNOVATION AND PATENT APPLICATIONS
    - Top 10 applicants in influencer marketing platform market
  • 5.11 KEY CONFERENCES & EVENTS, 2024–2025
  • 5.12 REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    NORTH AMERICA
    - US
    - Canada
    EUROPE
    - General data protection regulation (GDPR)
    - Digital services act (DSA)
    - European advertising standards alliance (EASA)
    ASIA PACIFIC
    - South Korea
    - China
    - India
    - Singapore
    MIDDLE EAST & AFRICA
    - UAE
    - Turkey
    LATIN AMERICA
    - Brazil
    - Mexico
  • 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.14 TRENDS & DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
  • 5.15 BUSINESS MODELS OF INFLUENCER MARKETING PLATFORM MARKET
    COMMISSION-BASED MODEL
    SUBSCRIPTION-BASED MODEL
    SAAS (SOFTWARE AS A SERVICE) MODEL
    HYBRID-BASED MODEL
  • 5.16 INVESTMENT AND FUNDING SCENARIO
INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING
97
  • 6.1 INTRODUCTION
    OFFERING: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
  • 6.2 SOFTWARE
    NEED FOR EFFICIENT CAMPAIGN MANAGEMENT AND OPTIMIZATION TO DRIVE MARKET
    SOFTWARE, BY TYPE
    - Web-based
    - Mobile-based
    SOFTWARE MARKET, BY DEPLOYMENT MODE
    - Cloud
    - On-premises
  • 6.3 SERVICES
    INCREASING DEMAND FOR PERSONALIZED MARKETING TO DRIVE MARKET
    PROFESSIONAL SERVICES
    - Consulting
    - Deployment & integration
    - Support & maintenance
    MANAGED SERVICES
INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION
115
  • 7.1 INTRODUCTION
    APPLICATION: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
  • 7.2 SEARCH & DISCOVERY
    GROWING EMPHASIS ON IMPROVING BRAND VISIBILITY TO DRIVE MARKET
  • 7.3 CAMPAIGN MANAGEMENT
    INCREASING COLLABORATION BETWEEN BRANDS AND CONTENT CREATORS TO DRIVE MARKET
  • 7.4 ANALYTICS & REPORTING
    GROWING NEED TO ASSESS CAMPAIGN EFFECTIVENESS AND ROI TO DRIVE MARKET
  • 7.5 CONTENT CREATION
    NEED FOR AUTHENTIC AND COMPELLING CONTENT TO DRIVE MARKET
  • 7.6 INFLUENCER RELATIONSHIP MANAGEMENT
    GROWING NEED TO BOLSTER BRAND AWARENESS TO DRIVE MARKET
  • 7.7 COMPLIANCE MANAGEMENT
    INCREASING NEED TO MAINTAIN TRUST AND TRANSPARENCY TO DRIVE MARKET
  • 7.8 PAYMENT PROCESSING
    GROWING EMPHASIS ON FACILITATING SEAMLESS FINANCIAL TRANSACTIONS TO DRIVE MARKET
  • 7.9 PRODUCT SEEDING
    SIMPLIFYING PRODUCT DISTRIBUTION AND TRACKING INFLUENCER INTERACTIONS TO DRIVE MARKET
  • 7.10 SOCIAL LISTENING
    GROWING NEED FOR DEEPER UNDERSTANDING OF CUSTOMER SENTIMENT TO DRIVE MARKET
  • 7.11 OTHER APPLICATIONS
INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE
128
  • 8.1 INTRODUCTION
    MARKETING TYPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
  • 8.2 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE
    TRUST AND AUTHENTICITY TO DRIVE MARKET
  • 8.3 CONTENT MARKETING AND DISTRIBUTION
    DEMAND FOR AUTHENTIC AND RELATABLE CONTENT TO DRIVE MARKET
  • 8.4 EVENT PROMOTION AND ATTENDANCE
    PROVIDE VAST AUDIENCE REACH AND BRAND ENGAGEMENT TO DRIVE MARKET
  • 8.5 PRODUCT LAUNCHES AND ANNOUNCEMENTS
    SHIFT TOWARD DATA-DRIVEN INFLUENCER MARKETING STRATEGIES TO DRIVE MARKET
  • 8.6 LEAD GENERATION AND SALES ENABLEMENT
    INCREASING INFLUENCER COLLABORATIONS TO DRIVE MARKET
  • 8.7 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT
    GROWING NEED TO FOSTER TRUST AND LOYALTY AMONG CONSUMERS TO DRIVE MARKET
  • 8.8 OTHER MARKETING TYPES
INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY
138
  • 9.1 INTRODUCTION
    END-USE INDUSTRY: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
  • 9.2 RETAIL & ECOMMERCE
    INCREASING POPULARITY OF SOCIAL MEDIA AND ONLINE SHOPPING TO DRIVE MARKET
    FASHION & LIFESTYLE
    HEALTH & WELLNESS
    SPORTS & FITNESS
    FOOD & BEVERAGES
    OTHER RETAIL & ECOMMERCE SUBINDUSTRIES
  • 9.3 TRAVEL & HOSPITALITY
    GREATER RELIANCE ON SOCIAL MEDIA FOR TRAVEL INSPIRATION AND RECOMMENDATIONS TO DRIVE MARKET
  • 9.4 MEDIA & ENTERTAINMENT
    ABILITY TO REACH TARGETED DEMOGRAPHICS THROUGH INFLUENCERS TO DRIVE MARKET
    GAMING
    ADVERTISING & MARKETING AGENCIES AND PR
    OTHER MEDIA & ENTERTAINMENT SUBINDUSTRIES
  • 9.5 BFSI
    INCREASINGLY LEVERAGE INFLUENCER PARTNERSHIPS TO DRIVE MARKET
  • 9.6 AUTOMOTIVE & TRANSPORTATION
    AUTHENTIC AND ENGAGING CONTENT CREATION TO DRIVE MARKET
  • 9.7 EDUCATION
    NURTURING INTERACTIVE RELATIONSHIPS TO DRIVE MARKET
  • 9.8 HEALTHCARE & LIFE SCIENCES
    INCREASING IMPORTANCE OF DIGITAL COMMUNICATION TO DRIVE MARKET
  • 9.9 OTHER END-USE INDUSTRIES
INFLUENCER MARKETING PLATFORM MARKET, BY REGION
159
  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    NORTH AMERICA: RECESSION IMPACT
    US
    - Increasing reliance of consumers on peer reviews to drive market
    CANADA
    - Increasing online engagement rates among adults to drive market
  • 10.3 EUROPE
    EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    EUROPE: RECESSION IMPACT
    UK
    - Substantial investments in social media advertising to drive market
    GERMANY
    - Increasing number of influencers to drive market
    FRANCE
    - Growing focus on fostering fair and transparent digital marketplace to drive market
    SPAIN
    - Rising demand for personalized, relatable content to drive market
    ITALY
    - Higher need to foster robust brand-influencer relationships to drive market
    REST OF EUROPE
  • 10.4 ASIA PACIFIC
    ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    ASIA PACIFIC: IMPACT OF RECESSION
    CHINA
    - Technological advancements and evolving consumer dynamics to drive market
    JAPAN
    - Government support, tax incentives, and educational initiatives to drive market
    INDIA
    - Impactful brand storytelling and audience engagement to drive market
    SOUTH KOREA
    - Direct engagement between brands and their audience to drive market
    ANZ
    - Expanding digital landscape and the rising prominence of influencers to drive market
    REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    MIDDLE EAST & AFRICA: IMPACT OF RECESSION
    UAE
    - Rising adoption of digital channels for product recommendations and lifestyle inspiration to drive market
    SAUDI ARABIA
    - Rising need for social media campaigns to drive market
    EGYPT
    - Preference for nano and micro-influencers and integration of AI to drive market
    QATAR
    - Increasing adoption of digital marketing strategies to drive market
    SOUTH AFRICA
    - Increasing reliance on micro-influencers to target specific niche audiences to drive market
    REST OF MIDDLE EAST & AFRICA
  • 10.6 LATIN AMERICA
    LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    LATIN AMERICA: IMPACT OF RECESSION
    MEXICO
    - Growing focus of brands to connect with their target audiences to drive market
    BRAZIL
    - Growing investment and comprehensive marketing services to drive market
    ARGENTINA
    - Increasing demand for amplify brand reach and engagement to drive market
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
232
  • 11.1 OVERVIEW
  • 11.2 STRATEGIES ADOPTED BY KEY PLAYERS
  • 11.3 REVENUE ANALYSIS
  • 11.4 MARKET SHARE ANALYSIS
    MARKET RANKING ANALYSIS
  • 11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
  • 11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2023
    - Company footprint
    - Region footprint
    - End-use industry footprint
    - Offering footprint
    - Application footprint
  • 11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
  • 11.8 VALUATION AND FINANCIAL METRICS OF KEY INFLUENCER MARKETING PLATFORM VENDORS
  • 11.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES AND ENHANCEMENTS
    DEALS
    OTHERS
COMPANY PROFILES
255
  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYERS
    IZEA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    LAUNCHMETRICS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    TRILLER
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    IMPACT.COM
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    MELTWATER
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    TRAACKR
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ASPIRE.IO
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CREATORIQ
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LATER
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    GRIN
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    SPROUT SOCIAL
    CAPTIV8
    LTK
    BRANDWATCH
    BAZAARVOICE
    PATTERN
    UPFLUENCE
    ONALYTICA
  • 12.3 STARTUPS/SMES
    LEFTY
    INTELLIFLUENCE
    INSENSE
    SOCIAL BEAT
    INBEAT
    HEEPSY
    LINQIA
    TRIBE INFLUENCER
    SKEEPERS
    INFLUENCITY
    ZEFMO
    AFLUENCER
    HYPEAUDITOR
    MAGICLINKS
    SOCIALBOOK
    CREATOR.CO
    GLEWEE
    ARABYADS
ADJACENT AND RELATED MARKETS
308
  • 13.1 INTRODUCTION
  • 13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
    MARKET DEFINITION
    MARKET OVERVIEW
    - Social media management market, by component
    - Social media management market, by deployment mode
    - Social media management market, by organization size
    - Social media management market, by application
    - Social media management market, by vertical
    - Social media management market, by region
  • 13.3 MARKETING AUTOMATION MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
    - Marketing automation market, by component
    - Marketing automation market, by deployment type
    - Marketing automation market, by application
    - Marketing automation market, by organization size
    - Marketing automation market, by vertical
    - Marketing automation market, by region
APPENDIX
320
  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATES, 2020–2023
  • TABLE 2 PRIMARY INTERVIEWS
  • TABLE 3 FACTOR ANALYSIS
  • TABLE 4 RESEARCH ASSUMPTIONS
  • TABLE 5 INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y%)
  • TABLE 6 INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%)
  • TABLE 7 ROLE OF PLAYERS IN MARKET
  • TABLE 8 IMPACT OF EACH FORCE ON MARKET
  • TABLE 9 INDICATIVE PRICING LEVELS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
  • TABLE 10 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
  • TABLE 11 PATENTS FILED, 2013–2023
  • TABLE 12 TOP 20 PATENT OWNERS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023
  • TABLE 13 PATENTS IN INFLUENCER MARKETING PLATFORM MARKET, 2022–2023
  • TABLE 14 CONFERENCES & EVENTS, 2024–2025
  • TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 18 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 19 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
  • TABLE 21 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • TABLE 22 MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 23 MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 24 SOFTWARE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 25 SOFTWARE:MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 26 MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 27 MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 28 WEB-BASED: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 29 WEB-BASED: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 30 MOBILE-BASED: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 31 MOBILE-BASED MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 32 MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 33 MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 34 CLOUD: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 35 CLOUD: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 36 ON-PREMISES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 37 ON-PREMISES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 38 MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 39 MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 40 SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 41 SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 42 MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
  • TABLE 43 MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 44 PROFESSIONAL SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 45 PROFESSIONAL SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 46 CONSULTING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 47 CONSULTING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 48 DEPLOYMENT & INTEGRATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 49 DEPLOYMENT & INTEGRATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 50 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 51 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 52 MANAGED SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 53 MANAGED SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 54 MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 55 MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 56 SEARCH & DISCOVERY: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 57 SEARCH & DISCOVERY: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 58 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 59 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 60 REPORTING & ANALYTICS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 61 REPORTING & ANALYTICS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 62 CONTENT CREATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 63 CONTENT CREATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 64 INFLUENCER RELATIONSHIP MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 65 INFLUENCER RELATIONSHIP MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 66 COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 67 COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 68 PAYMENT PROCESSING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 69 PAYMENT PROCESSING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 70 PRODUCT SEEDING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 71 PRODUCT SEEDING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 72 SOCIAL LISTENING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 73 SOCIAL LISTENING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 74 OTHER APPLICATIONS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 75 OTHER APPLICATIONS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 76 MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 77 MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 78 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 79 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 80 CONTENT MARKETING AND DISTRIBUTION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 81 CONTENT MARKETING AND DISTRIBUTION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 82 EVENT PROMOTION AND ATTENDANCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 83 EVENT PROMOTION AND ATTENDANCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 84 PRODUCT LAUNCHES AND ANNOUNCEMENTS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 85 PRODUCT LAUNCHES AND ANNOUNCEMENTS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 86 LEAD GENERATION AND SALES ENABLEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 87 LEAD GENERATION AND SALES ENABLEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 88 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 89 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 90 OTHER MARKETING TYPES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 91 OTHER MARKETING TYPES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 92 MARKET BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 93 MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 94 MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 95 MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 96 RETAIL & ECOMMERCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 97 RETAIL & ECOMMERCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 98 FASHION & LIFESTYLE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 99 FASHION & LIFESTYLE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 100 HEALTH & WELLNESS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 101 HEALTH & WELLNESS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 102 SPORTS & FITNESS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 103 SPORTS & FITNESS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 104 FOOD & BEVERAGES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 105 FOOD & BEVERAGES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 106 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 107 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 108 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 109 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 110 MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 111 MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 112 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 113 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 114 GAMING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 115 GAMING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 116 ADVERTISING & MARKETING AGENCIES AND PR: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 117 ADVERTISING & MARKETING AGENCIES AND PR: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 118 OTHER MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 119 OTHER MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 120 BFSI: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 121 BFSI: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 122 AUTOMOTIVE & TRANSPORTATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 123 AUTOMOTIVE & TRANSPORTATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 124 EDUCATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 125 EDUCATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 126 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 127 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 128 OTHER END-USER INDUSTRIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 129 OTHER END-USER INDUSTRIES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 130 MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 131 MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 132 NORTH AMERICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 133 NORTH AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 134 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE 2019–2023 (USD MILLION)
  • TABLE 135 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 136 NORTH AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 137 NORTH AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 138 NORTH AMERICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 139 NORTH AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 140 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
  • TABLE 141 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 142 NORTH AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 143 NORTH AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 144 NORTH AMERICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 145 NORTH AMERICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 146 NORTH AMERICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 147 NORTH AMERICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 148 NORTH AMERICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 149 NORTH AMERICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 150 NORTH AMERICA: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 151 NORTH AMERICA: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 152 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 153 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 154 US: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 155 US: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 156 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 157 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 158 US: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 159 US: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 160 US: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 161 US: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 162 CANADA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 163 CANADA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 164 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 165 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 166 CANADA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 167 CANADA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 168 CANADA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 169 CANADA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 170 EUROPE: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 171 EUROPE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 172 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 173 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 174 EUROPE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 175 EUROPE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 176 EUROPE: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 177 EUROPE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 178 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
  • TABLE 179 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 180 EUROPE: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 181 EUROPE: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 182 EUROPE: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 183 EUROPE: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 184 EUROPE: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 185 EUROPE: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 186 EUROPE: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 187 EUROPE: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 188 EUROPE: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 189 EUROPE: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 190 EUROPE: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 191 EUROPE: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 192 UK: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 193 UK: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 194 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 195 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 196 UK: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 197 UK: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 198 UK: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 199 UK: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 200 GERMANY: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 201 GERMANY: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 202 GERMANY: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 203 GERMANY: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 204 GERMANY: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 205 GERMANY: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 206 GERMANY: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 207 GERMANY: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 208 FRANCE: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 209 FRANCE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 210 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 211 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 212 FRANCE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 213 FRANCE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 214 FRANCE: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 215 FRANCE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 216 ASIA PACIFIC: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 217 ASIA PACIFIC: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 218 ASIA PACIFIC: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 219 ASIA PACIFIC: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 220 ASIA PACIFIC: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 221 ASIA PACIFIC: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 222 ASIA PACIFIC: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 223 ASIA PACIFIC: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 224 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
  • TABLE 225 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 226 ASIA PACIFIC: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 227 ASIA PACIFIC: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 228 ASIA PACIFIC: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 229 ASIA PACIFIC: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 230 ASIA PACIFIC: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 231 ASIA PACIFIC: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 232 ASIA PACIFIC: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 233 ASIA PACIFIC: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 234 ASIA PACIFIC: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 235 ASIA PACIFIC: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 236 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 237 ASIA PACIFIC: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 238 CHINA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 239 CHINA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 240 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 241 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 242 CHINA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 243 CHINA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 244 CHINA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 245 CHINA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 246 JAPAN: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 247 JAPAN: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 248 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 249 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 250 JAPAN: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 251 JAPAN: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 252 JAPAN: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 253 JAPAN: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 254 INDIA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 255 INDIA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 256 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 257 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 258 INDIA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 259 INDIA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 260 INDIA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 261 INDIA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 262 MIDDLE EAST & AFRICA: MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 263 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 264 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 265 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 266 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 267 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 268 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 269 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 270 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
  • TABLE 271 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 272 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 273 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 274 MIDDLE EAST & AFRICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 275 MIDDLE EAST & AFRICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 276 MIDDLE EAST & AFRICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 277 MIDDLE EAST & AFRICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 278 MIDDLE EAST & AFRICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY MARKET, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 279 MIDDLE EAST & AFRICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 280 MIDDLE EAST & AFRICA: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 281 MIDDLE EAST & AFRICA: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 282 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 283 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 284 LATIN AMERICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
  • TABLE 285 LATIN AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 286 LATIN AMERICA: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
  • TABLE 287 LATIN AMERICA: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 288 LATIN AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 289 LATIN AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 290 LATIN AMERICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
  • TABLE 291 LATIN AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 292 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
  • TABLE 293 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 294 LATIN AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
  • TABLE 295 LATIN AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 296 LATIN AMERICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
  • TABLE 297 LATIN AMERICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
  • TABLE 298 LATIN AMERICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 299 LATIN AMERICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 300 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 301 LATIN AMERICA: MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 302 LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
  • TABLE 303 LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
  • TABLE 304 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 305 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 306 OVERVIEW OF STRATEGIES ADOPTED BY KEY INFLUENCER MARKETING PLATFORM VENDORS
  • TABLE 307 INFLUENCER MARKETING PLATFORM MARKET: DEGREE OF COMPETITION
  • TABLE 308 REGION FOOTPRINT (18 COMPANIES)
  • TABLE 309 END-USE INDUSTRY FOOTPRINT (18 COMPANIES)
  • TABLE 310 OFFERING FOOTPRINT (18 COMPANIES)
  • TABLE 311 APPLICATION FOOTPRINT (18 COMPANIES)
  • TABLE 312 INFLUENCER MARKETING PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 313 INFLUENCER MARKETING PLATFORM MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES PLAYERS, 2023
  • TABLE 314 MARKET: FIRM VALUATION
  • TABLE 315 INFLUENCER MARKETING PLATFORM MARKET: NUMBER OF ACTIVE USERS
  • TABLE 316 MARKET: EARNING PER EMPLOYEE
  • TABLE 317 INFLUENCER MARKETING PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, FEBRUARY 2024–JANUARY 2021
  • TABLE 318 INFLUENCER MARKETING PLATFORM MARKET: DEALS, FEBRUARY 2024– JANUARY 2021
  • TABLE 319 MARKET: OTHERS, FEBRUARY 2024– JANUARY 2021
  • TABLE 320 IZEA: BUSINESS OVERVIEW
  • TABLE 321 IZEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 322 IZEA: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 323 IZEA: DEALS
  • TABLE 324 IZEA: OTHERS
  • TABLE 325 LAUNCHMETRICS: BUSINESS OVERVIEW
  • TABLE 326 LAUNCHMETRICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 327 LAUNCHMETRICS: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 328 LAUNCHMETRICS: DEALS
  • TABLE 329 TRILLER: BUSINESS OVERVIEW
  • TABLE 330 TRILLER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 331 TRILLER: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 332 TRILLER: DEALS
  • TABLE 333 IMPACT.COM: BUSINESS OVERVIEW
  • TABLE 334 IMPACT.COM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 335 IMPACT.COM: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 336 IMPACT.COM: DEALS
  • TABLE 337 IMPACT.COM: OTHERS
  • TABLE 338 MELTWATER: BUSINESS OVERVIEW
  • TABLE 339 MELTWATER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 340 MELTWATER: DEALS
  • TABLE 341 TRAACKR: BUSINESS OVERVIEW
  • TABLE 342 TRAACKR: PRODUCTS/SOLUTIONS /SERVICES OFFERED
  • TABLE 343 TRAACKR: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 344 TRAACKR: DEALS
  • TABLE 345 ASPIRE.IO: BUSINESS OVERVIEW
  • TABLE 346 ASPIRE.IO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 347 ASPIRE.IO: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 348 ASPIRE.IO: DEALS
  • TABLE 349 CREATORIQ: BUSINESS OVERVIEW
  • TABLE 350 CREATORIQ: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 351 CREATORIQ: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 352 CREATORIQ: DEALS
  • TABLE 353 CREATORIQ: OTHERS
  • TABLE 354 LATER: BUSINESS OVERVIEW
  • TABLE 355 LATER: PRODUCTS/SOLUTIONS/ SERVICES OFFERED
  • TABLE 356 LATER: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 357 LATER: DEALS
  • TABLE 358 LATER: OTHERS
  • TABLE 359 GRIN: BUSINESS OVERVIEW
  • TABLE 360 GRIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 361 GRIN: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 362 GRIN: DEALS
  • TABLE 363 GRIN: OTHERS
  • TABLE 364 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
  • TABLE 365 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
  • TABLE 366 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
  • TABLE 367 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
  • TABLE 368 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
  • TABLE 369 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
  • TABLE 370 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
  • TABLE 371 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
  • TABLE 372 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
  • TABLE 373 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
  • TABLE 374 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
  • TABLE 375 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
  • TABLE 376 MARKETING AUTOMATION MARKET, BY COMPONENT, 2017–2020 (USD MILLION)
  • TABLE 377 MARKETING AUTOMATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION)
  • TABLE 378 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)
  • TABLE 379 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
  • TABLE 380 MARKETING AUTOMATION MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
  • TABLE 381 MARKETING AUTOMATION MARKET, BY APPLICATION, 2021–2027 (USD MILLION)
  • TABLE 382 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)
  • TABLE 383 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
  • TABLE 384 MARKETING AUTOMATION MARKET, BY VERTICAL, 2017–2020 (USD MILLION)
  • TABLE 385 MARKETING AUTOMATION MARKET, BY VERTICAL, 2021–2027 (USD MILLION)
  • TABLE 386 MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)
  • TABLE 387 MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 2 INFLUENCER MARKETING PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3 APPROACH 1 — (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 4 APPROACH 2 —BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOFTWARE/SERVICES IN MARKET
  • FIGURE 5 APPROACH 3—BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM SOFTWARE/SERVICES OF INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 6 APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF INFLUENCER MARKETING PLATFORM MARKET THROUGH OVERALL SPENDING
  • FIGURE 7 DATA TRIANGULATION
  • FIGURE 8 SOFTWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
  • FIGURE 9 WEB-BASED PLATFORM TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
  • FIGURE 10 CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
  • FIGURE 11 PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
  • FIGURE 12 CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET IN 2024
  • FIGURE 13 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
  • FIGURE 14 LEAD GENERATION & SALES ENABLEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
  • FIGURE 15 RETAIL & ECOMMERCE TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
  • FIGURE 16 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
  • FIGURE 17 GROWING FOCUS ON FORGING DEEPER BONDS WITH CONSUMERS TO PROPEL GROWTH OF MARKET
  • FIGURE 18 INFLUENCER MARKETING PLATFORM MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2024
  • FIGURE 19 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2028
  • FIGURE 20 SOFTWARE AND RETAIL & ECOMMERCE SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARE IN 2024
  • FIGURE 21 NORTH AMERICA DOMINATED INFLUENCER MARKETING PLATFORM MARKET IN 2024
  • FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 23 MILESTONES IN INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 24 KEY PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET ECOSYSTEM
  • FIGURE 25 INFLUENCER MARKETING PLATFORM MARKET: SUPPLY CHAIN ANALYSIS
  • FIGURE 26 PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 27 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
  • FIGURE 28 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023
  • FIGURE 29 TOP 10 APPLICANTS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023
  • FIGURE 30 REGIONAL ANALYSIS OF PATENTS GRANTED FOR INFLUENCER MARKETING PLATFORM MARKET, 2013 –2023
  • FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
  • FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • FIGURE 33 TRENDS & DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS
  • FIGURE 34 INVESTMENT AND FUNDING SCENARIO OF KEY PLAYERS INFLUENCER MARKETING PLATFORM MARKET IN LAST FIVE YEARS
  • FIGURE 35 SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 36 WEB-BASED SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 38 PROFESSIONAL SERVICES TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 39 CONSULTING SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 40 SEARCH & DISCOVERY SEGMENT TO REGISTER HIGHEST MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 41 CONTENT MARKETING AND DISTRIBUTION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 42 RETAIL & ECOMMERCE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 43 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 44 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
  • FIGURE 45 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 47 REVENUE ANALYSIS KEY PLAYERS, 2018–2022 (USD MILLION)
  • FIGURE 48 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2023
  • FIGURE 49 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING PLATFORM SOFTWARE
  • FIGURE 50 INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 51 COMPANY FOOTPRINT (18 COMPANIES)
  • FIGURE 52 INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 53 IZEA: COMPANY SNAPSHOT

 

The research study involved the use of extensive secondary sources, directories, and databases, such as D&B Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the global influencer marketing platform market. The primary sources were mainly industry experts from the core and related industries, preferred software providers, distributors, service providers, technology developers, alliances, and organizations related to all the segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information, as well as assess the market’s prospects.

Secondary Research

The market size of companies offering influencer marketing platform software and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

In the secondary research process, various sources were referred to identify and collect information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendor websites. Additionally, influencer marketing platform software and services spending of various countries was extracted from the respective sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to solutions, services, deployment modes, functionality, applications, verticals, and regions, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and influencer marketing platform software experts; related key executives from influencer marketing platform software vendors, system integrators, professional service providers, and industry associations, and key opinion leaders.

The following is the breakup of primary profiles:

Influencer Marketing Platform Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the top-down approach, an exhaustive list of all the vendors offering software and services in the influencer marketing platform market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each offering of various vendors was evaluated based on the breadth of services, deployment modes, marketing types, applications, and end users. The aggregate revenue of all companies was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

In the bottom-up approach, the adoption rate of influencer marketing platform software and services among different end users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of influencer marketing platform software and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the regional penetration of influencer marketing platform software and services. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major influencer marketing platform solutions and services providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall influencer marketing platform market and its segments were determined and confirmed using the study.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on influencer marketing platform software and services based on some of the key use cases. These factors for the Influencer marketing platform tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Market Size Estimation: Top Down And Bottom Up Approach

Influencer Marketing Platform Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

An influencer marketing platform, often referred to as a marketplace, functions as a centralized solution for businesses to discover, connect with, contract, and remunerate influencers for tailored campaigns. By automating key processes such as influencer identification and payment logistics, these platforms enhance efficiency in campaign management. It enable brands to effectively coordinate with multiple influencers, optimizing resource allocation and maximizing campaign effectiveness within a unified framework.

According to Later, an influencer marketing platform is specialized software tailored for enterprise businesses. It facilitates the identification of suitable creators, campaign creation aligned with specific objectives, and comprehensive performance monitoring. This technology streamlines influencer collaboration, ensuring efficient campaign execution and insightful analytics for informed decision-making and optimized results.

Key Stakeholders

  • Influencer marketing platform software providers
  • Influencer marketing platform service providers
  • End-user enterprises
  • System Integrators (SIs)
  • Managed Service Providers (MSPs)
  • Brand/ Marketing Agencies
  • Technology providers
  • Value-added resellers (VARs)
  • Government and regulatory bodies

Report Objectives

  • To define, describe, and predict the influencer marketing platform market by offering (software, and services), application, marketing type, end user, and region
  • To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the influencer marketing platform market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American market for Influencer marketing platform
  • Further breakup of the European market for Influencer marketing platform
  • Further breakup of the Asia Pacific market for Influencer marketing platform
  • Further breakup of the Latin American market for Influencer marketing platform
  • Further breakup of the Middle East & Africa market for Influencer marketing platform

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Previous Versions of this Report

Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025

Report Code TC 7191
Published in Dec, 2020, By MarketsandMarkets™

Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025

Report Code TC 7191
Published in Jun, 2019, By MarketsandMarkets™
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