This study extensively used both primary and secondary sources. The research involved studying various factors affecting the industry to identify segmentation types, industry trends, key players, competitive landscape, key market dynamics, and key player strategies.
Secondary Research
This research study involved the usage of comprehensive secondary sources; directories; databases such as Bloomberg Business, Factiva, and Dun & Bradstreet; white papers; annual reports; company house documents; investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for an extensive, technical, market-oriented, and commercial study of the image-guided navigation market. It was also used to obtain important information about the key players, market classification and segmentation according to industry trends to the bottommost level, and key developments related to market and technology perspectives. A database of the key industry leaders was also prepared using secondary research.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. Primary sources from the supply side include project/sales/marketing/business development managers, presidents, CEOs, vice presidents, chairpersons, chief operating officers, chief strategy officers, directors, chief information officers, and chief medical information officers related to the image-guided navigation markets. Primary sources from the demand side include healthcare professionals from hospitals, ambulatory surgery centers, and diagnostic imaging centers.
A breakdown of the primary respondents is provided below:
Note 1: C-level primaries include CEOs, COOs, CTOs, and VPs.
Note 2: Other designations include sales, marketing, and product managers.
Note 3: Tiers are defined based on a company’s total revenue as of 2024: Tier 1 = >USD 1 billion, Tier 2 = USD 500 million to USD 1 billion, and Tier 3 = < USD 500 million.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The total size of the image-guided navigation market was arrived at after data triangulation from two different approaches: Top-down and Bottom-up. After each approach, the weighted average of the three approaches was taken based on the level of assumptions used in each approach.
Data Triangulation
After arriving at the market size, the total market was divided into several segments and subsegments. Data triangulation and market breakdown procedures were employed wherever applicable to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The following figure shows the market validation, source structure, and data triangulation methodology implemented in the market engineering process.
Market Definition
Image-guided navigation (IGN) is a healthcare technology that improves the accuracy and precision of surgical and interventional procedures by offering real-time visualization of instruments about a patient's anatomy. It combines preoperative imaging, including CT, MRI, or ultrasound, with optical, electromagnetic, or robotic-assisted guidance and intraoperative tracking techniques.
Stakeholders
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Manufacturers of image-guided navigation systems
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Image-guided navigation device distributors
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Healthcare service providers
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Various research associations related to image-guided navigation
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Research institutes
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Venture capitalists and investors
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Various research and consulting companies
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World Health Organization (WHO)
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Organization for Economic Co-operation and Development (OECD)
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National Institutes of Health (NIH)
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Centers for Disease Control and Prevention (CDC)
Report Objectives
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To define, describe, segment, and forecast the image-guided navigation market, by product, care setting, therapy area, type of navigation, reference modality type & end user, and region
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To provide detailed information about the factors influencing market growth (such as drivers, restraints, opportunities, and challenges)
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To analyze micro markets with respect to individual growth trends, prospects, and contributions to the overall image-guided navigation market
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To analyze market opportunities for stakeholders and provide details of the competitive landscape for key players
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To forecast the size of the image-guided navigation market in five main regions (along with their respective key countries), namely, North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
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To profile the key players in the image-guided navigation market and comprehensively analyze their core competencies and market shares
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To track and analyze competitive developments such as acquisitions, product launches, expansions, collaborations, agreements, and partnerships are the principal growth strategies adopted by market players in the image-guided navigation market
Growth opportunities and latent adjacency in Image-guided Navigation Market