Hypoallergenic Pet Foods Market

Report Code UC-F-6567
Published in Jan, 2025, By MarketsandMarkets™
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Hypoallergenic Pet Foods Market by Pet Type (Dogs, Cats, Others Companion Pets), By Product Type (Dry, Wet, Treat & Supplements), By Ingedients Type (Novel Protein, Hydrolysed Protein, Grain-Free, Limited Ingridient Diet), By Distribuition Channel (Online, Offline) and Regions - Global Forecast to 2029

Overview

The Hypoallergenic pet food market is estimated at USD XX million in 2024 and is projected to reach USD XX million by 2029, at a CAGR of 6.0% from 2024 to 2029.

The pet care market is experiencing rapid growth, with increasing specialization to meet the evolving needs of both pets and their owners. The desire to provide a higher quality of life has expanded beyond humans, extending to pets who are now considered family members. This shift has led to greater attention on their health and well-being, a trend that was particularly amplified during the COVID-19 pandemic, as pet adoption surged to combat loneliness and social isolation.

As of 2024, 66% of U.S. households own a pet, with an estimated 86.9 million families caring for some type of animal companion. This growing trend in pet ownership is reflected in the substantial consumer spending on pets and pet products, amounting to approximately $136 billion annually in the U.S. alone. This surge in pet ownership and related expenditures further drives the demand for specialized products, particularly in the area of hypoallergenic pet food. As pet owners become more focused on ensuring their pets' health and well-being, hypoallergenic diets, along with other eco-friendly and health-conscious products, are experiencing rapid growth. Manufacturers are increasingly innovating to meet this demand, creating formulas tailored to reduce allergic reactions and improve the quality of life for pets, aligning with the broader industry shift toward sustainable and health-oriented solutions. The hypoallergenic pet food market thus represents a key opportunity for businesses, as pet owners continue to prioritize high-quality, specialized nutrition for their pets, alongside their broader lifestyle choices..

Manufacturers have responded by developing innovative formulas featuring alternative protein sources and low-molecular-weight hydrolysates. These diets reduce the risk of triggering immune responses in pets, particularly in dogs allergic to beef, dairy, wheat, and eggs, and in cats sensitive to beef, dairy, fish, and lamb. In addition to addressing food allergies, the broader trends in the pet food market reflect a growing demand for eco-friendly, organic, vegan, natural, and hypoallergenic products. Consumers are prioritizing not only the health of their pets but also the sustainability of the products they purchase.
This convergence of health and environmental consciousness is shaping the future of pet nutrition. As the hypoallergenic pet food market expands, it presents a growing opportunity for businesses to cater to this increasingly discerning customer base, who are keen to ensure their pets' health through carefully selected, allergy-conscious diets.

Hypoallergenic Pet Foods Market

Attractive Opportunities in the Hypoallergenic Pet Foods Market

NORTH AMERICA

 

Growth in North America is attributed to the increasing pet humanization trend and rising adoption of pets.

Market growth in Asia Pacific is driven by an increased spending on premium pet foods and pet food ingredients due to the rising awareness about pet health and nutrition.

Expansions and partnerships are expected to offer lucrative opportunities for market players in the next five years.

The market growth is attributed to the increase in the adoption of pets and the rising demand for pet food and multifunctional pet food ingredients.

The North American hypoallergenic pet food market is projected to account for USD XX billion by 2029, growing at a CAGR of XX%, during the forecast period.

Global Hypoallergenic Pet Foods Market Dynamics

Drivers: Growing Pet Population Creates Higher Demand for Specialized Pet Products

Pets are increasingly seen as companions and family members, which has shifted consumer expectations for their care. Owners are applying the same level of attention to their pets' diets as they do to their own, prioritizing high-quality, nutritious, and allergy-friendly options. This shift toward more thoughtful and health-conscious choices directly influences the demand for hypoallergenic pet food, as pet owners seek to avoid allergens and ensure their pets’ optimal health. According to data from Insurance Zebra, PetSecure, Growth from Knowledge, and Simply Insurance, global pet ownership trends highlight the immense scale of the pet care industry. There are approximately 900 million pet dogs worldwide, and around 370 million cats are kept as pets globally. Brazil leads the world in small dog ownership per capita. In the U.S., millennials and Generation Z account for 57% of pet ownership, with millennials alone representing 31% of all pet owners. Among millennials, 76% own pets, with 35% owning cats. For many, pets are viewed as part of the family, with two in five millennials aged 16-34 considering their pets as their children. Additionally, 49% of millennials in this age group say that pampering their pets brings them happiness. Overall, at least 37 million millennials in the U.S. have pets, underscoring the generation’s significant influence on the pet care market and driving demand for premium, health-conscious products such as hypoallergenic pet food.

Restraints: High Costs Barrier to the Widespread Adoption of Hypoallergenic Pet Food

High costs remain a significant barrier to the widespread adoption of hypoallergenic pet food, particularly in price-sensitive markets. These specialized diets often use premium ingredients, such as alternative protein sources or hydrolyzed proteins, and undergo rigorous testing to ensure they meet the specific needs of pets with allergies. The additional research, production, and quality control involved drive up the price compared to standard pet food. For many pet owners, especially those in emerging economies or lower-income households, the higher cost may be prohibitive, even if they recognize the health benefits for their pets. As a result, while the demand for hypoallergenic pet food is growing, the premium pricing limits its reach, and many pet owners may opt for more affordable, but less targeted, alternatives. This dynamic poses a challenge for manufacturers looking to expand the market, as they must balance the need for quality with the affordability that could drive broader adoption.

 

Opportunities: holistic pet care trends creating an opportunity for integrated solutions in the hypoallergenic pet food market

The rising focus on holistic pet wellness offers a significant opportunity for manufacturers in the hypoallergenic pet food market. Modern pet owners are increasingly looking for comprehensive solutions that go beyond basic nutrition, seeking products that address a range of health concerns such as digestion, skin health, and allergies. This holistic approach to pet care emphasizes overall well-being, driving demand for pet food that integrates multiple health benefits into a single product. For manufacturers, this trend presents an opportunity to innovate by creating hypoallergenic pet foods that not only mitigate allergic reactions but also improve gut health, coat quality, and immune function. These integrated solutions resonate with pet owners who are looking for premium, all-in-one products that cater to the specific needs of their pets, further expanding the market for specialized, health-focused pet food.

Challenges: competition from standard products is creating a challenge for the adoption of hypoallergenic pet food.

The presence of a diverse array of conventional pet foods presents a significant challenge for the adoption of hypoallergenic diets. Many pet owners are accustomed to standard products that are readily available, widely marketed, and generally less expensive than specialized hypoallergenic options. These conventional pet foods often benefit from established brand loyalty and familiarity, making it difficult for hypoallergenic products to break through. Price sensitivity is a critical factor, as many consumers prioritize affordability over specialized health benefits, especially if they are not aware of their pets’ specific dietary needs. Additionally, the overwhelming variety of standard pet food choices can lead to confusion, causing consumers to opt for familiar brands rather than exploring newer, specialized options. As a result, manufacturers of hypoallergenic pet food must not only highlight the unique benefits of their products but also find effective ways to differentiate themselves in a crowded market, leveraging education and marketing to build consumer trust and awareness.

Global Hypoallergenic Pet Foods Market Ecosystem Analysis

Top Companies in Hypoallergenic Pet Foods Market
 

Based on the pet type, pet dog is estimated to account for the largest market share of the Hypoallergenic pet food market.

Dogs are estimated to hold the largest share in the hypoallergenic pet food market, driven by several factors. First, dogs are more commonly diagnosed with food allergies compared to other pets, such as cats, leading to a higher demand for specialized diets. Common allergens in dog food include beef, dairy, and wheat, making hypoallergenic options, which use alternative proteins or hydrolyzed ingredients, essential for many dog owners. Additionally, with the rise of pet humanization and growing awareness of canine health issues, pet owners are more willing to invest in premium, allergen-free products that improve their dogs' well-being. As a result, dog food dominates the hypoallergenic pet food segment.

Based on the product type, dry products is estimated to account for the largest market share of the Hypoallergenic pet food market.

Dry pet food dominates the hypoallergenic pet food market due to its convenience, longer shelf life, and cost-effectiveness compared to wet or raw food options. Many pet owners prefer dry food because it's easier to store and portion, making it a practical choice for daily feeding. Additionally, dry hypoallergenic formulas are widely available in various types, such as grain-free, limited-ingredient, or hydrolyzed protein options, catering to pets with food sensitivities. Manufacturers continue to innovate in this category, focusing on enhancing nutritional value and taste, ensuring that dry food remains the most popular format in the hypoallergenic segment.

The North America market is projected to contribute the largest share of the global Hypoallergenic pet food market.

North America dominates the hypoallergenic pet food market due to several key factors. The region has a large and growing pet population, with 66% of U.S. households owning pets as of 2024, driving strong demand for specialized pet food products. Additionally, pet humanization trends are particularly strong in North America, where pet owners are more likely to view their pets as family members and invest in premium, health-focused products like hypoallergenic diets. High awareness of pet allergies, greater veterinary guidance, and the presence of major pet food manufacturers such as Nestlé Purina and Hill’s Pet Nutrition further support market dominance in the region. Moreover, a well-established retail infrastructure, both online and offline, ensures widespread access to hypoallergenic pet food products across the U.S. and Canada.

Largest Market Size in 2024-2029
US FASTEST-GROWING MARKET IN THE REGION
Hypoallergenic Pet Foods Market

Recent Developments of AIoT Market

  • On August , 2024, Kansas State University's Technology Development Institute partnered with GO Topeka and Arch Pet Food to create a new hypoallergenic dog food formula. A test batch was produced at K-State's Bioprocessing Innovation Center, and the product will debut at the SuperZoo tradeshow in Las Vegas later this month.
  • On January , 2024, Hill's Pet Nutrition announced new additions to its Hill's Prescription Diet line. Key innovations include Prescription Diet z/d Low Fat Hydrolyzed Soy Canine (launching in March 2024) and Prescription Diet c/d Multicare Low Fat Canine (June 2024), along with new feline products such as Gastrointestinal Biome Stress Feline and c/d Multicare Stress Feline with new wet flavors (both launching in June 2024). Developed using Hill's Science of Taste, these products prioritize taste preferences while addressing pets' nutritional needs, according to Dr. Karen Shenoy, US chief veterinary officer.
  • On April , 2020, Nestlé Purina PetCare acquired Lily's Kitchen, the UK's leading natural pet food brand known for premium wet and dry foods for dogs and cats. With a strong presence in 30 countries and popular among younger pet owners, Lily's Kitchen has grown into an internationally recognized £85 million retail brand. This acquisition aligns with Purina's strategy to expand in the fast-growing natural pet food segment, which has seen 10% annual growth and now represents 7% of the total pet food market. Lily's Kitchen will continue to operate independently from its London base.

Key Market Players

 

Key Questions Addressed by the Report

Which region is projected to account for the largest share of the Hypoallergenic pet food market?
The North American region accounted for the largest share in terms of value at USD XX million in 2024 and is expected to grow at a CAGR of XX % during the forecast period.
What is the current size of the global Hypoallergenic pet food market?
The Hypoallergenic pet food market is estimated at USD XX million in 2024 and is projected to reach USD XX million by 2029, at a CAGR of XX % from 2024 to 2029.
Which are the major key players in the Hypoallergenic pet food market?
  • Nestlé Purina PetCare Company (US)
  • Hills Pet Nutrition (US)
  • Royal Canin (France)
  • Blue Buffalo (US)
  • The J.M.Smucker Company (US)
What are the factors driving the Hypoallergenic pet food market?
  • Rising Pet Ownership: Increasing pet ownership, especially among millennials and Generation Z, is expanding the demand for specialized pet food products, including hypoallergenic options.
  • Veterinary Recommendations: Veterinarians are playing a pivotal role in diagnosing food allergies and recommending hypoallergenic diets, boosting their adoption.
  • Increased Diagnosis of Food Allergies: As veterinary diagnostic tools improve, the frequency of identifying food allergies in pets is rising, contributing to the demand for allergy-friendly pet food options.
Which segment by pet type accounted for the largest Hypoallergenic pet food market share?
By type, pet dog dominated the market for Hypoallergenic pet food and was valued the largest at USD XX million in 2024.

 

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Table of Contents

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TITLE
PAGE NO
TABLE OF CONTENTS
 
1 INTRODUCTION 
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 INCLUSIONS & EXCLUSIONS
           1.3.3 REGIONS COVERED
           1.3.4 YEARS CONSIDERED
    1.4 UNIT CONSIDERED 
           1.4.1 CURRENCY/ VALUE UNIT
           1.4.2 VOLUME UNIT CONSIDERED
    1.5 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY 
    2.1 RESEARCH DATA 
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key Primary Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
    2.3 DATA TRIANGULATION 
    2.4 RESEARCH ASSUMPTIONS 
           2.4.1 ASSUMPTIONS OF THE STUDY
    2.5 LIMITATIONS AND RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY 
 
4 PREMIUM INSIGHTS 
 
5 MARKET OVERVIEW 
    5.1 INTRODUCTION 
    5.2 MACROECONOMIC INDICATORS 
    5.3 MARKET DYNAMICS 
           5.3.1  DRIVERS
           5.3.2  RESTRAINTS
           5.3.3  OPPORTUNITIES
           5.3.4  CHALLENGES
    5.4 IMPACT OF GEN AI / AI 
 
6 INDUSTRY TRENDS 
    6.1 INTRODUCTION 
    6.2 SUPPLY CHAIN ANALYSIS 
    6.3 VALUE CHAIN ANALYSIS 
    6.4 TRADE ANALYSIS 
    6.5 TECHNOLOGY ANALYSIS 
    6.6 PRICING ANALYSIS 
           6.6.1  AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE
           6.6.2  AVERAGE SELLING PRICE TREND, BY TYPE
           6.6.3  AVERAGE SELLING PRICE TREND, BY REGION
    6.7 ECOSYSTEM/ MARKET MAP 
           6.7.1 DEMAND SIDE
           6.7.2 SUPPLY SIDE
    6.8 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS 
    6.9 PATENT ANALYSIS 
    6.1 KEY CONFERENCES & EVENTS IN 2024-2025 
    6.11 REGULATORY LANDSCAPE 
           6.11.1 REGULATORY LANDSCAPE
                    6.11.2  REGULATORY BODIES, GOVERNMENT AGENCIES, & OTHER ORGANIZATIONS
    6.12 PORTER’S FIVE FORCES ANALYSIS 
           6.12.1 INTENSITY OF COMPETITIVE RIVALRY
           6.12.2 THREAT OF NEW ENTRANTS
           6.12.3 THREAT OF SUBSTITUTES
           6.12.4 BARGAINING POWER OF SUPPLIERS
           6.12.5 BARGAINING POWER OF BUYERS
    6.13 KEY STAKEHOLDERS & BUYING CRITERIA 
                    6.13.1  KEY STAKEHOLDERS IN THE BUYING PROCESS
           6.13.2 STAKEHOLDER ANALYSIS AND ECOSYSTEM MAPPING
                    6.13.3  BUYING CRITERIA
    6.14 CASE STUDY ANALYSIS 
    6.15 INVESTMENT AND FUNDING SCENARIO 
 
7 HYPOALLERGENIC PET FOODS MARKET, BY PET TYPE 
    7.1 INTRODUCTION 
    7.2 DOGS  
    7.3 CATS  
    7.4 OTHER COMPANION PETS (BIRDS, SMALL MAMMALS, REPTILES)  
 
8 HYPOALLERGENIC PET FOODS MARKET, BY PRODUCT TYPE 
    8.1 INTRODUCTION  
    8.2 DRY PET FOOD  
    8.3 WET PET FOOD 
    8.4 TREATS & SUPPLEMENTS  
 
9 HYPOALLERGENIC PET FOODS MARKET, BY INGREDIENTS TYPE 
    9.1 INTRODUCTION  
    9.2 NOVEL PROTEIN  
    9.3 HYDROLYSED PROTEINS 
    9.4 GRAIN-FREE 
    9.5 LIMITED INGREDIENTS DIETS (LID) 
 
10 HYPOALLERGENIC PET FOODS MARKET, BY DISTRIBUTION CHANNEL 
     10.1 INTRODUCTION  
     10.2 OFFLINE 
             10.2.1 VETERINARY CLINICS 
             10.2.2 SPECIALITY PET STORES 
             10.2.3 SUPERMARKETS & HYPERMARKETS
     10.3 ONLINE  
             10.3.1 THIRD PARTY CHANNEL 
             10.3.2 DIRECT-TO-CONSUMER CHANNEL 
 
11 HYPOALLERGENIC PET FOODS MARKET, BY REGION 
     11.1 NORTH AMERICA 
             11.1.1 US
             11.1.2 CANADA
             11.1.3 MEXICO
     11.2 EUROPE 
             11.2.1 GERMANY
             11.2.2 UK
             11.2.3 FRANCE
             11.2.4 SPAIN  
             11.2.5 ITALY  
             11.2.6 REST OF EUROPE
     11.3 ASIA PACIFIC 
             11.3.1 CHINA
             11.3.2 INDIA
             11.3.3 JAPAN 
             11.3.4 THAILAND
             11.3.5 INDONESIA  
             11.3.6 AUSTRALIA & NEW ZEALAND
             11.3.7 REST OF ASIA PACIFIC
     11.4  SOUTH AMERICA 
             11.4.1 BRAZIL
             11.4.2 ARGENTINA
             11.4.3 REST OF SOUTH AMERICA 
     11.5  REST OF THE WORLD 
             11.5.1 MIDDLE EAST 
             11.5.2 AFRICA
 
12 COMPETITIVE LANDSCAPE 
     12.1 OVERVIEW 
     12.2 MARKET SHARE ANALYSIS, 2023 
     12.3 KEY PLAYERS STRATEGIES/RIGHT TO WIN 
     12.4 BRAND/ PRODUCT COMPARISON 
     12.5 REVENUE ANALYSIS  
     12.6 KEY PLAYER ANNUAL REVENUE VS GROWTH 
     12.7 KEY PLAYER EBIT/EBITDA  
     12.8 COMPANY VALUATION 
     12.9 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 
     12.1 COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 
               12.10.1 STARS
               12.10.2 EMERGING LEADERS
               12.10.3 PERVASIVE PLAYERS
               12.10.4 PARTICIPANTS
               12.10.5 COMPANY FOOTPRINT
     12.11 START-UP/SME EVALUATION MATRIX, 2023 
               12.11.1 PROGRESSIVE COMPANIES
               12.11.2 RESPONSIVE COMPANIES
               12.11.3 DYNAMIC COMPANIES
               12.11.4 STARTING BLOCKS
                       12.11.5  COMPETITIVE BENCHMARKING
            12.11.5.1 DETAILED LIST OF KEY STARTUPS/SME 
            12.11.5.2 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SME
     12.12 COMPETITIVE SCENARIO AND TRENDS 
               12.12.1 NEW PRODUCT LAUNCHES
               12.12.2 DEALS
               12.12.3 OTHERS
 
13 COMPANY PROFILES  
     13.1 KEY PLAYERS 
               13.1.1  NESTLE PURINA PETCARE
               13.1.2  HILLS PET NUTRITION
               13.1.3  ROYAL CANIN 
             13.1.4 BLUE BUFFALO
               13.1.5  THE J.M.SMUCKER COMPANY 
             13.1.6 WELLNESS PET FOOD
               13.1.7  MERRICK PET FOOD
               13.1.8  CANIDAE
               13.1.9  ZIGNATURE  
                       13.1.10  NUTRO (MARS PETCARE) 
               13.1.11 NATURES VARIETY
                       13.1.12  FARMINA PET FOODS 
                       13.1.13  ACANA 
               13.1.13 SOLID GOLD PET  
               13.1.15 INSTINCT PET FOODS  
     13.2 OTHER PLAYERS 
             13.2.1 ARDEN GRANGE PET FOODS 
               13.2.2  BROTHERS COMPLETE 
               13.2.3  DIAMOND PET FOODS
               13.2.4   DIBAQ
               13.2.5  EARTHBORN HOLISTIC 
               13.2.6  HILL'S PET NUTRITION
               13.2.7  NATURAL BALANCE 
               13.2.8  WELLBITES
               13.2.9   AVODERM NATURAL PET FOODS
               13.2.10 WELLPET LLC
 
14  ADJACENT & RELATED MARKETS   
 
15 APPENDIX 
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Growth opportunities and latent adjacency in Hypoallergenic Pet Foods Market

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