Future of Digital Cockpit Market

Report Code AT 9210
Published in Oct, 2024, By MarketsandMarkets™
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Future of Digital Cockpit Market by Type (ICE,EV), Segment (Entry, Mid & High End Cockpit), Display Size (<10", 10-15", >15"), and Region (North America, Europe and Asia-Pacific) - Global Forecast 2030

Overview

The digital cockpit market size, in terms of volume, is 45 million units in 2024 and is expected to reach around 67 million units by 2030. The market is expected to exhibit a CAGR of 7.0% during the forecast period. Key factors driving the market include the rising need for enhanced user experience, safety features, personalized profiles, and intelligent voice control and the integration of AR in head-up displays (HUDs). Rapid advances in technologies such as artificial intelligence, machine learning, augmented reality, and intelligent voice assistants are also shaping the digital cockpit market. The increasing sales of electric passenger cars have led to the heightened demand for ADAS systems, driving the digital cockpit market.

Modern cars have various features, such as advanced driver assistance systems (ADAS) and autonomous driving, owing to which the infotainment system needs to work in unison with other safety features to deliver an enhanced user experience to drivers and passengers. Hence, the need for multiple displays, AI (Artificial Intelligence), human-machine interface (HMI), and advanced computing power has increased. Vehicle manufacturers are shifting their focus toward a digital cockpit solution with efficient display solutions, safety features, over-the-air (OTA), AI-powered personalization, and other enhanced features, creating revenue opportunities for original equipment manufacturers (OEMs) through subscription services.

Personalization is the trend in the digital cockpit market. Integration of Al allows the driver to personalize the profiles and themes. A few OEMs, such as Mercedes-Benz, Volkswagen Audi, Toyota Lexus, and General Motors, are implementing ChatGPT in their infotainment systems, enhancing the user experience. Mercedes-Benz’s MBUX infotainment system uses Al to learn the user preferences and display the information accordingly. VW Audi’s next-generation cockpit features voice assistant-based recommendations and EV routing. The new voice assistant recognizes more than 800 voice commands. Such developments are enhancing the personalization experience of drivers and passengers.

Future of Digital Cockpit

Attractive Opportunities in the Future of Digital Cockpit

ASIA PACIFIC

Growth of the digital cockpit market in Asia Pacific can be attributed to the mounting sales of electric vehicles (EVs) and internal combustion engine (ICE) passenger cars in the region.

The increasing demand for multi-display solutions is responsible for the increasing trend toward integrated or pillar-to-pillar displays.

OEMs collaborate with software and hardware providers to enhance digital cockpit solutions for a better user experience by integrating advanced features in cockpit.

This market’s growth can be attributed to the increasing demand for safety and security features, personalization, intelligent voice control, OTA updates, and enhanced user experiences.

China is the leading market, contributing ~44% to the global digital cockpit market, with key OEMs such as Xpeng, NIO, and Geely.

The demand for larger center infotainment displays is increasing. Center infotainment displays of 10–15” are contributing to 50–55% of the global market in 2023. A few examples from this segment are MW 3-series, Mercedes Benz GLC class, and C-class. The >15” center infotainment display market is also experiencing growth. A few models with this display size are Tesla Y & Model 3, BMW Xl, BMW 1, 2, 4-series, Mercedes Benz- EQE (56” Hyperscreen), and Cadillac Escalade (55” curved OLED display). In China, a 10–15” center infotainment display contributes around 55%. In Europe and North America, the penetration is around 60% and 47%, respectively.

Integration of AI in digital cockpit is a key trend in the automotive industry. The purpose of integrating AI in the digital cockpit is to enrich the user experience. AI will help monitor the driver’s habits and preferences, offer personalized profiles, and adjust the settings according to the driver’s requirements. It integrates features such as navigation, infotainment, and safety systems seamlessly. OEMs either partner with technology providers or integrate AI in-house into vehicle models. In-house development provides full control to OEMs. However, it comes with high development costs, and time to market also increases. Chinese OEMs such as NIO, Xpeng, and Li Auto are integrating AI in cockpits in-house. Other OEMs partner with technology providers such as Elektrobit, Continental, Inte, Microsoft, Amazon Alexa, and Crecence to integrate AI features in vehicle models. However, this approach creates a dependency on third-party providers.

Global Future of Digital Cockpit Ecosystem Analysis

Top Companies in Future of Digital Cockpit

Key Market Players

List of Top Future of Digital Cockpit Companies

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Scope of the Report

Report Attribute Details
Market size available for years 2020–2030
Forecast units Volume (Million Units)
Segments Covered Display solution, display size and propulsion
Regions covered North America, Europe and Asia-Pacific

 

Key Questions Addressed by the Report

What is the current size of the automotive digital cockpit?
The automotive digital cockpit size was over 45 million units in 2024 and is expected to reach around 67 million units by 2030, in terms of volume.
What are the factors driving the digital cockpit market?
The increasing demand for enhanced user experience, multi-display solutions, personalization, connectivity, and ADAS features as well as the mounting sales of electric vehicles assert a positive influence on the digital cockpit market.
What are the trends impacting the growth of the digital cockpit market?
The rising deployment of augmented reality, personalization, artificial intelligence, 5G connectivity, OTA updates, connected infotainment, and others are major trends impacting this market.
How is AI impacting the digital cockpit market?
AI helps monitor the driver’s habits and preferences, offer personalized profiles, adjust the settings according to the driver’s requirements, and enhance the driver and passenger’s driving experience.
Which major automotive OEMs can have a global impact on the digital cockpit market?
Xpeng, NIO, Leapmotors, Geely Zeekr, Ford, GM, Rivian, Stellantis, Mercedes Benz, VW, BMW, and Tesla are the major OEMs.

 

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Table of Contents

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TITLE
PAGE NO
MARKET DEFINITION & DIGITAL COCKPIT TECHNOLOGY
1
  • 1.1 DIGITAL COCKPIT MARKET DEFINITION
  • 1.2 LOW, MID & HIGH END COCKPIT DEFINITION
  • 1.3 DIGITAL COCKPIT TECHNOLOGY
STUDY SCOPE & OBJECTIVES
2
EXECUTIVE SUMMARY
3
  • 3.1 DIGITAL COCKPIT MARKET KEY HIGHLIGHTS
  • 3.2 GLOBAL & REGIONAL MARKET LANDSCAPE
  • 3.3 MASS-MARKET & PREMIUM OEMS COMPETITIVE ANALYSIS
  • 3.4 COMPETITIVE BENCHMARKING MATRIX
DIGITAL COCKPIT- REGIONAL ANALYSIS
4
  • 4.1 DIGITAL COCKPIT MARKET,BY DISPLAY SOLUTION (REGIONAL VOLUME, 2020-2030)
    LOW-END VARIANT COCKPIT
    MID-END VARIANT COCKPIT
    PREMIUM END VARIANT COCKPIT
  • 4.2 DIGITAL COCKPIT MARKET, BY DISPLAY SIZES (REGIONAL VOLUME, 2023)
    <10”
    10-15”
    >15”
  • 4.3 DIGITAL COCKPIT MARKET, BY REGION/COUNTRY (REGIONAL VOLUME, 2020-2030)
    EUROPE
    NORTH AMERICA
    ASIA (CHINA, INDIA, JAPAN, SOUTH KOREA)
DIGITAL COCKPIT SUPPLIER ANALYSIS (CHIP & OS)
5
  • 5.1 GLOBAL CHIP SUPPLIERS
  • 5.2 CHINA: LOCAL CHIP SUPPLIERS
  • 5.3 DIGITAL COCKPIT OPERATING SYSTEM – GAS & NON-GAS
  • 5.4 NEXT-GEN OPERATING SYSTEM – OVERVIEW BY OEM
DIGITAL COCKPIT COMPONENT SUPPLIERS
6
  • 6.1 GLOBAL SUPPLIERS COMPETIVE LANDSCAPE
  • 6.2 WHO SUPPLIES WHOM (DISPLAY, PANEL, CENTER CONSOLE, COCKPIT MODULE)
    EUROPE
    NORTH AMERICA
    APAC
DIGITAL COCKPIT -TECHNOLOGY TRENDS
7
  • 7.1 AR-HUD
  • 7.2 VPA
  • 7.3 PERSONALIZATION
  • 7.4 ARTIFICIAL INTELLIGENCE
  • 7.5 CONNECTED INFOTAINMENT
  • 7.6 PILLAR TO PILLAR
DIGITAL COCKPIT- FEATURE ANALYSIS
8
  • 8.1 NAVIGATION
  • 8.2 MEDIA
  • 8.3 VPA
  • 8.4 APP STORE
  • 8.5 ADAS INTEGRATION
  • 8.6 HUD
DIGITAL COCKPIT- BOM & MONETIZATION STRATEGY
9
DIGITAL COCKPIT OEM PROFILES
10
  • 10.1 XPENG
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.2 GEELY ZEEKR
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.3 NIO
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.4 LEAPMOTORS
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.5 TATA MOTORS
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.6 HONDA ACURA
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.7 VOLKSWAGEN AUDI
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.8 BMW
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.9 MERCEDES-BENZ
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.10 RIVIAN
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.11 STELLANTIS
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.12 FORD MOTORS
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
  • 10.13 GM
    COMPANY SNAPSHOT & DEVELOPMENTS
    CURRENT AND NEXT-GEN COCKPIT DETAILS
    FEATURE ANALYSIS
FINAL TAKEAWAYS
11
APPENDIX
12

The study involved analyzing the recent developments, digital cockpit software/hardware, feature analysis mapping of the players, and the regional digital cockpit market in 2024, along with the projections for 2030. The analysis was based on the sales volume of the ICE & EV passenger cars at the regional level and understanding the digital cockpit penetration with the help of model-wise mapping. The study analyses the digital cockpit as entry, mid, and high-end cockpit solutions and by the display size (<10”, 10-15”,>15”). Exhaustive secondary research collected information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with the industry experts. The bottom-up approach was employed to estimate the complete market size of the digital cockpit.

Secondary Research

The secondary sources referred to for this research study include automotive OEMs, Tier I/II companies, and publications from government sources, automotive associations, and databases [such as country-level automotive associations and organizations, International Energy Agency (IEA), MarkLines, and others]; corporate filings (annual reports, investor presentations, and financial statements); and trade, business, and automotive associations. Secondary data has been collected and analyzed to determine the overall sales volume.

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Market Size Estimation

The bottom-up approach was used to estimate and validate the digital cockpit market. This approach was also used to identify the sales of various subsegments in the digital cockpit market. The research methodology used to estimate the market includes the following:

Future of Digital Cockpit : Bottom-Up Approach

Future of Digital Cockpit Bottom-up Approach-

Market Definition

The global digital cockpit market outlook for 2024 includes the regional analysis of the digital cockpit market, penetration of digital cockpit in ICE and EVs, penetration of entry, and mid and high-end digital cockpits in passenger cars. Analysis of SoC and operating system suppliers in the digital cockpit market. The other sections include feature analysis, technology trends, BOM analysis, monetization strategies, and detailed OEM profiles, including details about software/hardware, feature analysis, product innovations, and recent developments.

Stakeholders

  • Automobile Organizations/Associations
  • Automotive OEMs
  • Country-specific Automotive Associations
  • Digital Cockpit Software Solution Providers
  • Digital Cockpit SoC suppliers
  • Digital Cockpit Domain Controller Suppliers
  • Digital Cockpit Component Suppliers
  • Digital Cockpit Operating System Providers
  • European Automobile Manufacturers Association (ACEA)
  • EV Manufacturers
  • EV Component Manufacturers
  • Government & Research Organizations
  • Traders, Distributors, and Suppliers of Automotive Components

Report Objectives

  • To analyze the digital cockpit market performance till 2030
  • To analyze the OEMs across the regions with the potential for in-house manufacturing capabilities
  • To analyze the features for each OEM, including intelligent voice control, AR-Navigation, AI- Personalization, OTA Updates, ADAS systems
  • To competitively benchmark the OEMs based on the display sizes and display positions.
  • To identify major growth segments and opportunities till 2030.
  • To analyze the SoC suppliers and details about their OEM customers
  • To track and analyze competitive developments such as deals (joint ventures, mergers & acquisitions, partnerships, collaborations), product developments, and other activities carried out by key industry participants.

 

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