Endpoint Protection Platform (EPP) Market

Endpoint Protection Platform (EPP) Market Size, Growth, Report & Analysis

[323 Pages Report] The global Endpoint Protection Platform Market size as per revenue was surpassed $17.4 billion in 2024 and anticipated to reach $29.0 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 10.7% during the forecast period. The need for end-to-end cybersecurity solutions, with the increased trend in remote work, is the driving force behind the continuous development of the endpoint protection platform. As organizations face increased vulnerabilities from dispersed workforces and targeted cyber threats, integrating Endpoint Detection and Response (EDR) capabilities with EPPs enhances their effectiveness. These integrated solutions, exemplified by CrowdStrike Falcon, ManageEngine Endpoint Central, and Qualys Multi-Vector EDR, offer advanced threat detection, centralized management, and streamlined incident response, catering to evolving security needs in a dynamic threat landscape.

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IMPACT OF AI/GEN AI ON ENDPOINT PROTECTION PLATFORM MARKET

Generative AI is that part of artificial intelligence connected with the generation of new content and data. This technology is changing many industries—with the automation of creative processes, development in data analysis, and innovation. The impact of Gen AI on the endpoint protection platform (EPP) market is transformative, with generative AI enhancing advanced threat detection and response capabilities. Harnessing the power of AI-driven algorithms, EPP solutions can detect complicated cyber threats at an incredible speed and effectively mitigate them to a large extent.

ENDPOINT PROTECTION PLATFORM MARKET DYNAMICS

Driver: Growing cyber threats spurs the demand for robust EPP solution

As cyber threats to endpoints get more and more complex, the demand for a robust endpoint protection platform increases. For instance, according to Kaspersky's annual analysis on mobile threats, there has been a sharp rise in mobile attacks. Out of these, adware accounts for 40.8%, pointing toward vulnerabilities in mobile devices alone. In addition, the 2024 Picus Security Red report also indicated that over 30% of the analyzed malware used advanced Techniques, Tactics, and Procedures, identifying significant security vulnerabilities. These data, together with the findings of the 2023 IBM Cost of a Data Breach Report, which indicated high prices and sluggish responses to breaches, have formed a diversified image of a more cyber-threatened scenario, further rising need for EPP solutions.

Restraint: High Implementation and maintenance cost Hinders EPP Growth

The high implementation and maintenance costs are one of the major obstacle to the EPP growth. According to the Ponemon Report 2022, on average, organizations spend close to USD 4,252,500 annually on endpoint management, while another USD 507,250 is needed by IT and IT security help desk support. Of this spending on related help-desk activities, nearly 30% was due to endpoint-related issues alone, working out to an average cost per annum of about USD 152,175. These financial commitments underline the financial burden that the implementation and also the maintenance of EPPs exert on organizations, hence slowing down their wider diffusion despite the critical necessity for robust cybersecurity solutions in view of the emerging threats.

Opportunity: EPP-EDR Integration Drives EPP Growth

The combination of endpoint protection platfoms with endpoint detection and response opens up several opportunities for improving endpoint security solutions. This integration combines EPP's preventative capabilities, such as next-generation antivirus (NGAV), firewall, and application management, with EDR's sophisticated detection and response functions. For instance, CrowdStrike Falcon provides indicators of attack in real time and automated remediation, highly improving precision in threat detection. ManageEngine Endpoint Central addresses mobile security-related challenges with its threat detection and remediation capabilities by way of integration with Check Point Harmony Mobile. Added to that, the Qualys Multi-Vector EDR combines anti-malware with endpoint telemetry and threat intelligence for globally protecting against known and emerging threats. Such integrations allow for the streamlining of security operations, via the single pane of glass, across endpoints and mobile devices, to drive operational efficiency and reduce incident response times against an ever-changing threat landscape.

Challenge: Absence of cybersecurity expertise

One of the major growth challenges for endpoint protection platforms is a absence of cybersecurity expertise. While the global workforce in the field of cybersecurity is on an upward trajectory, supply still falls short of demand, with the demand-supply gap being sharpest in the Asia Pacific region and North America. For example, a lack of skills causes 30% of open cybersecurity posts in India to remain empty. This trend has been further underlined by the ISC2 Cyber Workforce Study, which reports that there is a 12.6% increase year over year in the global cybersecurity personnel shortage. As such, this scarcity cripples the ability of organizations to implement EPP solutions with effectiveness and to maintain them, since two-thirds of cybersecurity professionals responded to the survey that their organization does not have sufficient staff to handle security threats. Therefore, addressing this skills gap through education and workforce development is crucial for enhancing EPP adoption and effectiveness.

Endpoint Protection Platform Market Ecosystem

By enforcement point, POS terminals are expected to grow at the highest CAGR during the forecast period.

The growth in the share of the POS terminal enforcement point segment in the EPP market is triggered by mounting cyber threats to retail environments. As POS terminals are getting ever more exposed to complex and new attacks, including skimming and malware, against which data of payment cards can be stolen, hence posing a potential financial and reputational risk, there is a need to further enhance their security. The case of the cyberattack on Omni Hotels & Resorts illustrates the demand for enhanced security within point-of-sale systems. For mitigating such circumstances, EPP solutions offer continuity of operations through automated patching and security updates, arming point-of-sale environments with an improved security posture against emerging threats and compliance with industry standards in a continuous manner. While robust cybersecurity has been in the foreground of retail networks seeking protection for sensitive customer data, the proliferation of an effective point-of-sale terminal enforcement point solution presents itself as at the forefront of demand in the EPP market.

The cloud deployment mode is expected to grow at the highest CAGR during the forecast period.

The cloud deployment mode is in high demand in the EPP market due to its comprehensive functionality and strong protection capabilities against advanced threats. Cloud EPP solutions provide a single pane of glass for all of the security solutions that are deployed at different geographical locations. It eliminates the need to maintain on-premises infrastructure at every location, as it is being taken care of by service providers to make organizations focus more on their core competencies. Enterprises opting for cloud-based endpoint security solutions are protected round-the-clock from malware attacks and zero-day vulnerabilities because these service providers regularly update their versions and provide patches for improving overall security posture. Further, integration of deep learning capabilities strengthens the security portfolio of the enterprise with an AI-based approach to proactively detect any unidentified threats and take immediate action against them. Cloud-based EPP also offers other advanced features, including anti-ransomware, endpoint detection & response (EDR), and managed detection & response (MDR) that can quickly identify potential threats within an enterprise network either before or after their occurrence, thus ensuring maximum protection to enterprise sensitive data.

By region, North America accounts for the highest market size during the forecast period.

North America is estimated to hold the largest market share EPP market, owing to digitization and exposure to cyber threats. With the steady increase in internet users—illustrated by the 0.5% increase to 311 million in the US by January 2023 alone—coupled with growing requirements, there is a growing requirement for secure cybersecurity solutions. The large digital footprint in the region, with 91.8 percent of the US population online, makes the implementation of comprehensive endpoint protection more urgent than ever before, most especially against new and changing cyber threats. Recent incidents, like the T-Mobile cyberattack that exposed 37 million customers and cyberattacks on critical infrastructure in Canada, further underline this. These are the factors that drive demand for advanced EPP solutions in North America and provide assurance to enterprises about the security of digital assets amidst an increasingly complex threat landscape.

Key Players

The key players in the endpoint protection platform market are Microsoft (US), CrowdStrike (US), Trend Micro (Japan), Palo Alto Networks (US), SentinelOne (US),Check Point (US), Broadcom (US), VMware (US), Fortinet (US), Tanium (US), Cisco (US), BlackBerry (Canada), ESET (Slovak Republic), Sophos (England), Bitdefender (Romania), WithSecure (Finland), Cybereason (US), WatchGuard (US), AhnLab (South Korea), Trellix (US), and others.

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Scope of the Report

The study categorizes the endpoint protection platform market by segments - offering, enforcement point, deployment mode, organization size, vertical, and region.

By Offering:

• Platform
• Services

By Enforcement Point:

• Workstations
• Mobile Devices
• Server
• POS Terminals
• Other Enforcement Points

By Deployment Mode:

• On-Premise
• Cloud
• Hybrid

By Organization Size:

• Large Enterprises
• SMEs

Vertical:

• BFSI
• Healthcare
• Government
• IT and ITeS
• Telecommunication
• Manufacturing
• Retail & eCommerce
• Energy & Utilities
• Education
• Other Verticals

By Region:

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

Recent Developments

• In May 2024, CrowdStrike and NinjaOne announced a strategic partnership to combine NinjaOne's endpoint management platform with CrowdStrike's Falcon XDR platform. CrowdStrike will offer comprehensive endpoint protection, rapid detection, and response against cyberattacks while enhancing collaboration between IT and security teams.
• In March 2024, Bitdefender announced the availability of GravityZone Cloud MSP Security Solutions for managed service providers and their end customers. It provided MSPs with advanced endpoint protection and managed detection and response services that will make them more agile at identifying and neutralizing cyber threats, hence enhancing their cybersecurity resilience.
• In February 2024, Palo Alto Networks announced a new offer on its Cortex platform in endpoint security, aimed at speeding up platformization and reinforcing endpoint protection. It will let qualified customers shift easily to Cortex XDR and provide them with a "no-cost" period until the end of legacy contracts, together with baseline professional services to support agent migration.
• In June 2023, Trend Micro launched Trend Vision One, a new generation of its cybersecurity platform. It provides next-generation enterprise security via advanced XDR, generative AI technology, and deep attack surface risk management for unrivaled protection across hybrid IT environments.
• In May 2023, Trellix rolled out the Trellix Endpoint Security Suite for endpoint protection, detection, and response. This suite will bring next-generation capabilities to the SOC analysts for advanced visibility, AI-guided investigations, and forensics, thus consequently reducing cyber risk and increasing enterprise security across all endpoints.  

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