Connected Toys Market

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun and Bradstreet (D&B), Hoovers, and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the Connected Toys market. The study involved four major activities in estimating the current size of the market. Exhaustive secondary research was done to collect information on the Connected Toys industry. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. Thereafter, market breakup and data triangulation procedures were used to estimate the size of the segments and sub-segments of the market.

Secondary Research

The market for the companies offering Connected Toys solutions and services is arrived at based on secondary data available through paid and unpaid sources and by analyzing the product portfolios of the major companies in the ecosystem and rating the companies based on performance and quality. In the secondary research process, various sources were referred to for identifying and collecting information for this study. The secondary sources include annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles from recognized authors, directories, and databases. Secondary research was used to obtain key information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from both market-and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the Connected Toys market. Primary interviews were conducted to gather insights, such as market statistics, data on revenue collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Strategy Officers (CSOs), and the installation team of end users who use Connected Toys, were interviewed to understand buyers’ perspectives on suppliers, products, service providers, and their current usage of Connected Toys, which is expected to affect the overall Connected Toys market growth. Following is the breakup of the primary respondents:

Note: Tier 1 companies have revenues over USD 1 billion; Tier 2 companies’ revenue ranges between USD 500 million and 1 billion; and Tier 3 companies’ revenue ranges between USD 100 million and USD 500 million
Others include senior-level managers, sales executives, and independent consultants
RoW includes the Middle East and Africa, and Latin America

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the Connected Toys market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

• Key players in the market have been identified through extensive secondary research.
• Primary and secondary research processes have determined the industry’s supply chain and market size.
• All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Connected Toys Market: Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size, the Connected Toys market was divided into several segments and subsegments. The data triangulation procedures were used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.