The study involved four major activities in estimating the current size of the carotenoids market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the carotenoids market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases were referred to identify and collect information. This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the carotenoids market.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the carotenoids market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to type, formulation, application, source, and region.
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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the carotenoids market. These approaches were also used extensively to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
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Key players were identified through extensive secondary research.
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Primary and secondary research determined the industry’s value chain and market size.
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All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
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All the possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
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The following figure provides an illustrative representation of the complete market size estimation process implemented in this research study for an overall estimation of the carotenoids market in a consolidated format.
The following sections (bottom-up & top-down) depict the overall market size estimation process employed for the purpose of this study.
Global Carotenoids Market: Bottom-Up Approach
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Global Carotenoids Market: Top-Down Approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. Data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall carotenoids market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.
Market Definition
According to European Feed Additives Manufacturers Association (FEFANA):
Carotenoids are naturally transpiring pigments predominantly accountable for the array of yellow to red hues observed in flora, fauna, fungi, avifauna, and aquatic organisms such as fish flesh, the cuticle of crustaceans, or insects. For instance, the yellow-orange hue of carrots arises from one of the most recognizable carotenoids and a precursor of vitamin A, β-carotene, from which the nomenclature of this entire category of innate pigments originates.
Key Stakeholders
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Supply-Side: Carotenoids Producers, Suppliers, Distributors, Importers, and Exporters
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Demand Side: Feed Industry, Food & Beverage Industry, Dietary Supplement Industry, Pharmaceutical Industry, Cosmetics Industry and Researchers
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Government, Research Organizations, and Institutions
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World Health Organization (WHO)
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Food and Drug Administration (FDA)
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Food and Agriculture Organization (FAO)
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Food Additives and Ingredients Association (FAIA)
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Food Processing Suppliers Association (FPSA)
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Institute of Food and Agricultural Sciences (IFAS)
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Association of Nutrition & Foodservice Professionals (ANFP)
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Natural Products Association (NPS)
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Department of Environment Food and Rural Affairs (DEFRA)
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US Department of Agriculture (USDA)
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European Food Safety Association (EFSA)
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Commercial Research & Development (R&D) Institutions and Financial Institutions
Report Objectives
Market Intelligence
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To determine and project the size of the carotenoids market with respect to the type, formulation, application, source and region, over five years, ranging from 2024 to 2029.
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To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across the key regions
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To analyze the demand-side factors based on the following:
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Impact of macro-and micro-economic factors on the market
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Shifts in demand patterns across different subsegments and regions.
Competitive Intelligence
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Identifying and profiling the key players in the carotenoids market
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Providing a comparative analysis of market leaders based on the following:
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Product offerings
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Business strategies
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Strengths and weaknesses
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Key financials
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Understanding the competitive landscape and identifying the major growth strategies players across the country adopt.
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Providing insights on key product innovations and investments in the carotenoids market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
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Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
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Further breakdown of the Rest of Europe into the UK, Turkey, Switzerland, Belgium, Ukraine and other EU & non-EU countries.
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Further breakdown of the Rest of Asia Pacific into South Korea, Kazakhstan, Vietnam and other Asian countries
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Further breakdown of the Rest of South America into Uruguay, Venezuela, Colombia and other South American countries.
Company Information
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Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Carotenoids Market