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Captive Portal Market

Report Code TC 8717
Published in May, 2025, By MarketsandMarkets™
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Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030

 

Overview

The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9% from 2025 to 2030.

Governments around the world are implementing stricter regulations concerning data privacy, user consent, and digital identity verification, driving demand for compliance-ready captive portal solutions. In regions such as the European Union, the General Data Protection Regulation (GDPR) requires organizations to obtain explicit user consent before collecting personal data, ensure transparent data processing, and provide mechanisms for users to access or delete their information, making robust consent-capturing and cookie management features in captive portals essential for legal compliance. In India, under the Telecom Regulatory Authority of India (TRAI) guidelines, public Wi-Fi providers must identify users, store access logs, and facilitate user authentication, typically through digital KYC or SMS OTP, ensuring traceability and accountability in line with national security and privacy mandates. Captive portals allow organizations to meet these responsibilities in an efficient way by incorporating login authentication (SMS OTP, social login, or digital ID), cookie management, and consent-capturing capabilities. Many vendors are offering cloud-hosted and edge-deployable portals that store data locally for auditability and compliance. In addition, educational institutions and enterprises are also moving to captive portals to implement access policies and acceptable use guidelines and limit responsibility. The shift towards Zero Trust architecture and identity-based access control is also affecting the captive portal market as companies want to authenticate not only device credentials but also the legitimacy of the user before they can access. Therefore, captive portals are emerging as the frontline compliance and governance tool, particularly for organizations that work in highly regulated industries.

Captive Portal Market

Attractive Opportunities in the Captive Portal Market

ASIA PACIFIC

Technological evolution, rising mobile internet penetration, and the surge in public Wi-Fi networks are accelerating captive portal adoption across Asia Pacific.

Growing security concerns, increased regulatory compliance, and the adoption of zero trust models are further driving captive portal demand in enterprises.

Key market players are leveraging product innovations, cloud-native solutions, and strategic partnerships with telecom operators and hospitality chains to expand market share in the region.

The rapid rollout of 5G and Wi-Fi 6 is enabling high-speed, low-latency guest connectivity, boosting the demand for advanced captive portals for seamless authentication and user analytics.

The Asia Pacific captive portal market is projected to register the highest CAGR during the forecast period. It is driven by smart city initiatives and digital transformation in education, retail, and transportation.

Impact of AI on Captive Portal Market

Generative AI is revolutionizing the captive portal space by enabling hyper-personalization, automating content generation, improving customer engagement, and improving security. Traditional portals have depended on static login screens and undifferentiated user experiences. With generative AI, these are evolving into smart, dynamic interfaces that adapt to user context, preferences, and behavior in real time. In addition, Gen Al supports quick A/B testing of layouts, predictive design optimization, and scalable multilingual support. This evolution positions captive portal as a powerful digital touchpoint, not just a gateway to internet access, but a strategic engagement and data collection tool that is part of a larger CX, marketing, and security strategy.

Generative AI does not operate in isolation; it is embedded within a broader digital ecosystem that supports dynamic, intelligent user access and engagement. In the captive portal market, this includes personalized access flows, real-time security authentication, AI-driven data monetization, and seamless integration with MarTech and AdTech platforms. Gen AI also addresses the digital experience gap and compliance demands, while strengthening adjacent sectors such as identity management and network infrastructure. These interconnected components amplify the functionality and value of generative AI in modern captive portal deployments.

Captive Portal Market Impact

Global Captive Portal Market Dynamics

Driver: Increasing demand for secure and controlled access to Wi-Fi networks

Restriction of user access to a Wi-Fi hotspot, until validated and verified by the system, is the main function of a captive portal. Captive portals normally use authentication servers that accept HTTP and HTTPS (HTTP-secure) connections to the web. This ensures that users must go through the authentication process before they can get full access to the Wi-Fi network. With the help of a captive portal solution, businesses can regulate who has access to their Wi-Fi and how it is used, providing a safe and efficient Wi-Fi experience for legitimate users and visitors. Businesses choose to implement a captive portal solution to gain better control over the access and usage of their Wi-Fi network. For example, if a business had a separate Wi-Fi network for visitors, it would be important to make sure that only authorized people can access it. In such situations, implementing a sponsored login or ticketing solution can enable businesses to provide individual and controlled access to their guest network. On the other hand, should a business provide free public Wi-Fi, it might well want to exclude a few users from monopolizing the network by downloading large files. To overcome this concern, the business may utilize captive portal parameters to limit bandwidth usage or impose content filtering restrictions.

Restraint: Compliance with privacy regulations

Captive portals typically collect information on users, such as email addresses and demographic information, during the authentication process. It is essential to prioritize compliance with privacy regulations, such as the General Data Protection Regulation (GDPR), in the European Union. Businesses must gain valid consent from users, process and safeguard their data securely, and offer clear and transparent information regarding how it is processed. Meeting these requirements is essential to guarantee privacy compliance and secure user data. Captive portal authentication, despite being a convenient gateway for guest users, also raises security threats. It is possible for malicious actors to take advantage of this authentication process and gain access to the user’s device, and possibly the larger corporate network. Captive portals' nature requires users to load the portal web page and associated JavaScript onto their devices before they can access the internet. The dependence on network administrators and public Wi-Fi infrastructure translates into users leaving their security in the hands of the administrators running that particular network. Instances such as the DarkHotel campaign, which was first identified by Kaspersky Labs, and the vulnerability in Inngate routers, discovered by Cylance, have shed light on the targeted attacks on hotel networks. These attacks allowed malicious operators to get into the wireless networks provided by hotel chains, hence threatening the security of guests.

 

Opportunity: Captive portals offer valuable opportunities for targeted marketing

In the expanding Wi-Fi market, businesses increasingly use Wi-Fi hotspots to connect with customers and promote visibility of their brands. Some of the significant benefits of offering a Wi-Fi connection are the collection of valuable data, building brand awareness, reducing advertising spend, and sending targeted user groups personalized advertisements and promotions. Through effective configuration of the splash page, businesses can motivate customer interaction and come up with customized marketing campaigns tailored to their niche audience. Captive portals offer many opportunities for targeted marketing because they gather user data, offer personalized messages, enable behavioral retargeting, facilitate location-based marketing, monitor campaign performance, and facilitate partnerships. Companies can take advantage of these opportunities to improve their marketing strategies, market to customers, and produce better marketing results. It allows businesses to gather user information during authentication, such as demographics, contact information, and browsing behavior. This data enables businesses to gain Insights into the audience and develop tailored marketing using user segmentation. Besides, captive portals allow for personalized messaging, enabling businesses to deliver tailored content based on users’ preferences and past interactions, and thus increase the relevance and effectiveness of their marketing activity.

Challenge: Presence of fake or malicious captive portals to hinder growth in the market

Accompanying the captive portals is the problem of fake or malicious versions that resemble legitimate captive portals. These fake portals are developed by malicious individuals who intend to trick the users into providing personal information or, by mistake, connecting to unsecured networks. It’s important for users to be vigilant and verify the credibility of the captive portal. Captive portals can be faked to trick users into giving their social media login information. These fraudulent portals can be used to gather sensitive information, to hack social media accounts, or for identity theft. To protect against such risks, users should be careful when encountering captive portals and confirm their authenticity. It is advisable to make sure that the captive portal is linked to a trusted entity. Additionally, the users should pay attention to the permissions and the access rights requested while logging in with their social media accounts, as too many permissions may lead to privacy and security threats. These fake captive portals mimic popular public Wi-Fi networks of coffee shops, airports, or hotels. Their intention is to trick innocent users connected to these networks, and upon doing so, they may be asked for personal details, such as usernames, passwords, or credit card details. The attackers can, then, use this information to their advantage, for example, identity theft or financial fraud.

Global Captive Portal Market Ecosystem Analysis

Prominent players in this market include well-established, financially stable captive portal providers of platforms and services, as well as regulatory bodies. These companies have been operating in the market for several years and possess a diversified product portfolio and state-of-the-art technologies. Cisco (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Netgear (US), IronWifi (US), Cloud4Wi (US), GoZone (US), Spotipo (US), Performance Network (UK), Cloudi-Fi (France), Satcom Direct (US), Ray (Singapore), and WatchGuard (US), are the key players operating in this ecosystem.

Top Companies in Captive Portal Market

Note: The above diagram only shows the representation of the Captive Portal Market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis

 

Platforms to hold largest market size during the forecast period

A captive portal platform is a useful tool for managing user authentication and access control for public Wi-Fi networks and other venues that provide internet access. This platform directs users to a login page from which they can enter their credentials or accept the terms of service. Some of the main features of the platform are authentication choices, customizable portal pages, user management, analytics, content filtering, integration with external systems, and advertisement functionality. Many companies, such as Cisco Meraki, Cloud-Fi, and Aruba, provide captive portal platforms. It is important to consider scalability, security, compatibility, and specific requirements when making a choice of a platform. Platforms that include guest provisioning and self-registration features can make the process easier for guests or visitors to create temporary accounts and get limited access to the network.

Coworking spaces segment to witness fastest growth during forecast period

With the rapid growth of the coworking space industry, there is a rising demand for secure and dependable Wi-Fi solutions that offer a seamless experience for professionals and entrepreneurs. As these spaces provide flexible work environments and foster networking and collaboration, reliable and user-friendly Wi-Fi is crucial. In today's digital-centric world, dependable and secure Wi-Fi service is essential for every coworking space. Various companies are offering captive portal solutions for coworking places, such as the integration of IronWi-Fi in coworking spaces, which brings significant advantages for both operators and users. It revolutionizes the Wi-Fi network by providing enhanced security, simplified management, improved user experience, and scalable infrastructure. With IronWi-Fi, coworking spaces can optimize their Wi-Fi networks, ensuring seamless connectivity and creating a more productive and enjoyable environment for users.

Europe is expected to hold the largest market share of the captive portal market

The European captive portal market is a fast-growing and dynamic industry that is fueled by the ever-growing need for easy, safe, and non-disruptive internet connections in numerous settings. From busy airports and hotels frequented by international travelers to neighborhood cafes and spaces for shopping that provide customer convenience, captive portals are an essential door to the use of the internet. The high population density of cities and the major focus on digital infrastructure in a variety of European countries create a fertile ground for captive portal deployments. Companies are seeing the many-sided advantages of these solutions, not just the provision of secure access, but branding, collection of data for marketing purposes (with consent), and the implementation of usage policies. The necessity to control guest networks, especially in view of increasing cybersecurity issues, continues stirring up the deployment of advanced captive portal systems. With mobile device usage still pervasive, and the expectation of ready-to-hand Wi-Fi continuing, the European captive portal market is primed for further expansion and development, responding to changing user requirements and network technologies for management and user interaction.

LARGEST MARKET SHARE IN 2025
UK: FASTEST-GROWING MARKET IN THE REGION
Captive Portal Market by region

Recent Developments of Captive Portal Market

  • In January 2023, Purple announced a strategic partnership with Altitude Trampoline Park, a renowned trampoline facility worldwide. The primary objective of this collaboration is to enhance the collection of customer relationship management (CRM) records, gather venue-level feedback, and boost spending at concessions. Altitude Trampoline Park has decided to implement Purple's Guest WiFi solution across their corporate locations throughout the United States.
  • In December 2022, Cisco Business Dashboard (CBD) version 2.5.1 included support for an external Captive Portal page for CBW140 and CBW150 series networks. This feature serves as an authentication page for guest networks and brings numerous benefits compared to local captive portal pages.
  • In December 2022, Purple announced a strategic partnership with PBI (airport's name) to gather feedback from travelers. This feedback will provide valuable insights into travelers' preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple's real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This will enable the airport to create innovative options and meet visitors' expectations in a more informed and targeted manner in the future.
  • In October 2022, RaiaDrogasil, a prominent retail pharmacy chain, joined forces with Cloud4Wi to leverage location-based marketing strategies and enhance revenue generation. The deployment of Cloud4Wi's platform across 2,500 stores has resulted in an impressive achievement of one million customer sign-ups and a remarkable revenue uplift of 235% compared to more traditional marketing campaigns.

Key Market Players

List of Top Captive Portal Market Companies

The Captive Portal Market is dominated by a few major players that have a wide regional presence. The major players in the Captive Portal Market are

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Scope of the Report

Report Attribute Details
Market size available for years 2018–2030
Base year considered 2024
Forecast period 2025–2030
Forecast units Value (USD) Million/Billion
Segments Covered By Offering, End Use, and Region
Regions covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Key Questions Addressed by the Report

What is the definition of the captive portal market?

A captive portal is a webpage that is displayed to users when they attempt to connect to a Wi-Fi network. The main function of a captive portal is to ensure that only authorized individuals can access a specific network while also providing new users with a means of authentication. This is typically achieved through a login page or password prompt. Once a user has been authenticated, they are granted access to the network and can begin browsing the internet. When a user connects to a Wi-Fi SSID and opens a web browser, they are directed to a captive portal, also known as a splash page. This page redirects all Internet traffic to a particular URL and requires the user to complete specific actions before accessing the Internet.

What is the size of the captive portal market?

The captive portal market is estimated to grow from USD 1.15 billion in 2025 to USD 2.20 billion by 2030, at a CAGR of 13.9% from 2025 to 2030.

What are the major drivers in the captive portal market?

The major drivers in the captive portal market are the increasing demand for Wi-Fi monetization, marketing efforts through captive portals will drive the market growth, and increasing demand for secure and controlled access to Wi-Fi networks.

Who are the key players operating in the captive portal market?

The key market players profiled in the captive portal market include Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US).

What are the key technological trends prevailing in the captive portal market?

The key technological trends in enterprise networking include the integration of AI for enhanced user experience and security, and the growing adoption of cloud-based platforms for scalability and centralized management.

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
28
RESEARCH METHODOLOGY
32
EXECUTIVE SUMMARY
43
PREMIUM INSIGHTS
46
MARKET OVERVIEW AND INDUSTRY TRENDS
50
  • 5.1 MARKET OVERVIEW
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Increasing demand for secure and controlled access to WiFi networks
    - Increasing demand for WiFi monetization
    - Increasing focus on marketing efforts through captive portal to drive market growth
    RESTRAINTS
    - Compliance with privacy regulations
    OPPORTUNITIES
    - Captive portal to help WiFi analytics to get more customer insights
    - Captive portals to offer valuable opportunities for targeted marketing
    CHALLENGES
    - Bandwidth hogging to impact demand for captive portal
    - Presence of fake or malicious captive portals to hinder growth of market
  • 5.3 BRIEF HISTORY OF CAPTIVE PORTAL
    ORIGINS AND EARLY DEVELOPMENT (LATE 1990S – EARLY 2000S)
    COMMERCIALIZATION AND STANDARDIZATION (MID 2000S – EARLY 2010S)
    USER EXPERIENCE AND INTEGRATION ADVANCES (2010S)
    CLOUD MANAGEMENT AND SECURITY-CENTRIC EVOLUTION (2020S – PRESENT)
  • 5.4 CAPTIVE PORTAL MARKET: ECOSYSTEM ANALYSIS
    PLATFORM PROVIDERS
    SERVICE PROVIDERS
    SYSTEM INTEGRATORS
    NETWORK INFRASTRUCTURE PROVIDERS
    INTERNET SERVICE PROVIDERS (ISPS)
    END USERS
  • 5.5 CASE STUDY ANALYSIS
    USE CASE 1: TOTALENERGIES BOOSTS EFFICIENCY AND UX WITH CLOUDI-FI GUEST WIFI
    USE CASE 2: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WIFI NETWORKS WITH PERFORMANCE NETWORK
    USE CASE 3: MCDONALD’S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WIFI TO VISITORS
    USE CASE 4: CENTRALIZED WIFI MANAGEMENT FOR AAKASH WITH RAY
    USE CASE 5: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WIFI FOR LINKNYC
  • 5.6 VALUE CHAIN ANALYSIS
  • 5.7 REGULATORY LANDSCAPE
    KEY REGULATIONS
    - ISO/TC 184/SC 4
    - ISO/TC 184
    - General Personal Data Protection law (GPDP)
    - California Data Privacy Protection Act
    - GDPR
  • 5.8 PRICING ANALYSIS
    AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
    AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
    INDICATIVE PRICING ANALYSIS
  • 5.9 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - WiFi Authentication and Access Control
    - Data Analytics & Reporting Engines
    - Web Redirect Engines
    - Multi-access Edge Computing (MEC)
    ADJACENT TECHNOLOGIES
    - Network Access Control (NAC)
    - Identity and Access Management (IAM)
    - Digital Experience Platform (DXP)
    - Advertising and Monetization Engines
    - Cybersecurity
    COMPLEMENTARY TECHNOLOGIES
    - Internet of Things (IoT)
    - Generative AI and Analytics
  • 5.10 PATENT ANALYSIS
  • 5.11 PORTER’S FIVE FORCES ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF BUYERS
    BARGAINING POWER OF SUPPLIERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
  • 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.14 KEY CONFERENCES AND EVENTS, 2025
  • 5.15 BEST PRACTICES IN CAPTIVE PORTAL MARKET
  • 5.16 TECHNOLOGY ROADMAP FOR CAPTIVE PORTAL MARKET
    SHORT-TERM ROADMAP (2023 TO 2025)
    MID-TERM ROADMAP (2026 TO 2028)
    LONG-TERM ROADMAP (2029 TO 2030)
    FUTURE OF WIFI ADVERTISING
  • 5.17 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL
    USERNAME AND PASSWORD
    SOCIAL MEDIA LOGIN
    EMAIL VERIFICATION
    SMS VERIFICATION
    VOUCHER OR TICKET CODES
    MAC ADDRESS AUTHENTICATION
    SINGLE SIGN-ON (SSO)
  • 5.18 INVESTMENT AND FUNDING SCENARIO
  • 5.19 BUSINESS MODELS OF CAPTIVE PORTAL
    CURRENT BUSINESS MODELS
    EMERGING BUSINESS MODELS
  • 5.20 IMPACT OF AI/GENERATIVE AI ON CAPTIVE PORTAL MARKET
    USE CASES OF GENERATIVE AI IN CAPTIVE PORTAL
    IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS
    - Personalized Access and Engagement Experience
    - Bridging Digital Experience Gap
    - Strengthening Identity and Access Security
    - Enabling AI-driven Data Monetization
    - Integration with Adjacent Martech and Adtech Platforms
    - Evolving Threat and Compliance Management
IMPACT OF 2025 US TARIFF – CAPTIVE PORTAL MARKET
90
  • 6.1 INTRODUCTION
  • 6.2 KEY TARIFF RATES
  • 6.3 PRICE IMPACT ANALYSIS
  • 6.4 IMPACT ON COUNTRY/REGION
    US
    EUROPE
    APAC
  • 6.5 IMPACT ON END-USE INDUSTRIES
CAPTIVE PORTAL MARKET, BY OFFERING
96
  • 7.1 INTRODUCTION
    OFFERING: CAPTIVE PORTAL MARKET DRIVERS
  • 7.2 PLATFORMS
    ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WIFI ACCESS
  • 7.3 SERVICES
    TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS
CAPTIVE PORTAL MARKET, BY END USE
100
  • 8.1 INTRODUCTION
    END USE: CAPTIVE PORTAL MARKET DRIVERS
  • 8.2 TRAVEL & TRANSPORTATION
    DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS
    USE CASES
    - Showcasing multiple advertisements exclusively for specific brand
    - Offering WiFi services through customized captive portals
    - Creating, launching, and managing free community WiFi services for UK rail customers
    - 3i Infotech to introduce Bharat Network to provide free WiFi services while implementing monetization strategy
    AIRPORTS
    TRAIN STATIONS
    CRUISE SHIPS
    OTHERS
  • 8.3 HOSPITALITY & LEISURE
    CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS
    USE CASES
    - Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club
    - Hotelinking to implement WiFiBot to provide comprehensive visibility over networks
    - Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors' secure and high-quality internet experience
    - GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution
    - Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network’s WiFi marketing and registration service
    HOTELS & RESORTS
    RESTAURANTS & CAFES
    PUBLIC SPACES
    OTHERS
  • 8.4 COWORKING SPACES
    RISING DEMAND FOR SECURE AND DEPENDABLE WIFI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL
    USE CASES
    - Integration of IronWiFi into coworking spaces to be game-changer for both operators and users
  • 8.5 SHOPPING MALLS & RETAIL OUTLETS
    ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS
    USE CASES
    - Prominent French luxury fashion brand to enhance guest WiFi experience in its physical stores
    - Cloudi-Fi's captive portal solution to be chosen by Système U to elevate customer experience in its extensive network of 1,500 stores
  • 8.6 ENTERTAINMENT
    CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES
    USE CASES
    - GoZone to offer fans reliable and high-quality WiFi experience in stadium
  • 8.7 INTERNET SERVICE PROVIDERS (ISPS)
    CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES
    USE CASES
    - Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places
    - Spotipo captive portal solution to help ISPs to integrate two WiFi platforms and provide them with extra security and reporting functionality
  • 8.8 OTHER END USES
    CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS
CAPTIVE PORTAL MARKET, BY REGION
123
  • 9.1 INTRODUCTION
  • 9.2 NORTH AMERICA
    NORTH AMERICA: CAPTIVE PORTAL MARKET DRIVERS
    NORTH AMERICA: MACROECONOMIC OUTLOOK
    US
    - Presence of key market players to enhance growth of captive portal solutions
    CANADA
    - Increase in number of cyberattacks to drive demand
  • 9.3 EUROPE
    EUROPE: CAPTIVE PORTAL MARKET DRIVERS
    EUROPE: MACROECONOMIC OUTLOOK
    UK
    - Increased adoption of cloud-based services to drive growth
    GERMANY
    - Significant adoption of smart devices in automobile industry to drive growth
    ITALY
    - Deployment of captive portal to take valuable insights of customers about their travelling experience
    SPAIN
    - Government initiatives to provide secure access to public WiFi
    FRANCE
    - Rising need to provide secure and high-speed internet connectivity to customers to fuel demand
    NORDIC
    - Managing internet usage and providing limited access to public WiFi to drive market
    REST OF EUROPE
  • 9.4 ASIA PACIFIC
    ASIA PACIFIC: CAPTIVE PORTAL MARKET DRIVERS
    ASIA PACIFIC: MACROECONOMIC OUTLOOK
    CHINA
    - Demand for captive portal to increase to gather customer-related data
    JAPAN
    - Managed WiFi networks to drive growth of market
    INDIA
    - Bringing affordable and accessible internet connectivity to rural and remote regions of India
    AUSTRALIA & NEW ZEALAND
    - Getting customer insights and offering customized services based on preferences
    SOUTHEAST ASIA
    - Increasing need for secure WiFi networks to drive demand
    REST OF ASIA PACIFIC
  • 9.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET DRIVERS
    MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
    UAE
    - Building secure and strong WiFi sharing infrastructure
    KSA
    - Providing secured and managed WiFi networks
    SOUTH AFRICA
    - Implementing user authentication and logging mechanisms for WiFi networks
    REST OF MIDDLE EAST & AFRICA
  • 9.6 LATIN AMERICA
    LATIN AMERICA: CAPTIVE PORTAL MARKET DRIVERS
    LATIN AMERICA: MACROECONOMIC OUTLOOK
    BRAZIL
    - Taking customer insights and developing new marketing strategies
    MEXICO
    - Rising number of public WiFi to fuel demand for captive portals
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
176
  • 10.1 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2024
  • 10.2 REVENUE ANALYSIS, 2020–2024
  • 10.3 MARKET SHARE ANALYSIS, 2024
  • 10.4 MARKET RANKING OF KEY PLAYERS IN CAPTIVE PORTAL MARKET, 2024
  • 10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2024
    - Company footprint
    - Region footprint
    - Offering footprint
    - End-use footprint
  • 10.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    - Detailed list of key startups/SMEs
    - Competitive benchmarking of key startups/SMEs
  • 10.7 COMPETITIVE SCENARIO
    PRODUCT LAUNCHES
    DEALS
  • 10.8 BRAND COMPARISON
    CISCO
    HPE ARUBA NETWORKING
    EXTREME NETWORKS
    ARISTA NETWORKS
    JUNIPER NETWORKS
  • 10.9 COMPANY VALUATION AND FINANCIAL METRICS
    COMPANY VALUATION, 2024
    FINANCIAL METRICS USING EV/EBIDTA
COMPANY PROFILES
196
  • 11.1 VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS
    CISCO
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    HPE ARUBA NETWORKING
    - Business overview
    - Products/Solutions/Services offered
    - MnM view
    ARISTA NETWORKS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    EXTREME NETWORKS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    JUNIPER NETWORKS
    - Business overview
    - Products/Solutions/Services offered
    - MnM view
    FORTINET
    RUCKUS NETWORK
  • 11.2 EXTERNAL CAPTIVE PORTAL PROVIDERS
    PURPLE AI
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ENEA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    BOINGO
    - Business overview
    - Products/Solutions/Services offered
    NETGEAR
    - Business overview
    - Products/Solutions/Services offered
    IRONWIFI
    - Business overview
    - Products/Solutions/Services offered
    GLOBALREACH TECHNOLOGY
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CLOUD4WI
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    BEONIC
    - Business overview
    - Products/Solutions/Services offered
    GOZONE WIFI
    ONE BCG
    ADENTRO
    ANUVU
    SPOTIPO
    NEXNET SOLUTIONS
    PERFORMANCE NETWORK
    CLOUDI-FI
    WIFIGEM
    SATCOM DIRECT
    INTELSAT
    RAYLIFE
    WATCHGUARD
    GRAND STREAM
    KEENETIC
ADJACENT/RELATED MARKETS
246
  • 12.1 WIFI ANALYTICS MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
    WIFI ANALYTICS MARKET, BY APPLICATION
    - WIFI PRESENCE ANALYTICS
    - WIFI MARKETING ANALYTICS
  • 12.2 WIFI AS A SERVICE MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
    WIFI AS A SERVICE MARKET, BY LOCATION TYPE
    - Indoor
    - Outdoor
APPENDIX
251
  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 13.3 CUSTOMIZATION OPTIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATES, 2020–2024
  • TABLE 2 FACTOR ANALYSIS
  • TABLE 3 CAPTIVE PORTAL MARKET: ECOSYSTEM
  • TABLE 4 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 5 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 6 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 7 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 8 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 AVERAGE SELLING PRICE OF KEY PLAYERS, 2024
  • TABLE 10 INDICATIVE PRICING ANALYSIS, BY CAPTIVE PORTAL VENDOR
  • TABLE 11 CAPTIVE PORTAL MARKET: LIST OF TOP PATENTS, 2024
  • TABLE 12 CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES MODEL
  • TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
  • TABLE 14 KEY BUYING CRITERIA
  • TABLE 15 CAPTIVE PORTAL MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025
  • TABLE 16 US-ADJUSTED RECIPROCAL TARIFF RATES
  • TABLE 17 EXPECTED CHANGE IN PRICES AND LIKELY IMPACT ON END-USE MARKET DUE TO TARIFF IMPACT
  • TABLE 18 CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 19 CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 20 PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 21 PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 22 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 23 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 24 CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 25 CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 26 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 27 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 28 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE 2018–2024 (USD MILLION)
  • TABLE 29 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE, 2025–2030 (USD MILLION)
  • TABLE 30 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 31 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 32 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 33 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 34 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 35 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 36 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 37 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 38 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 39 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 40 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE, 2018–2024 (USD MILLION)
  • TABLE 41 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE, 2025–2030 (USD MILLION)
  • TABLE 42 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 43 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 44 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 45 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 46 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 47 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 48 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 49 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 50 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 51 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 52 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 53 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 54 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 55 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 56 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 57 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 58 OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 59 OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 60 CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)
  • TABLE 61 CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 62 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 63 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 64 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 65 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 66 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 67 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 68 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 69 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 70 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)
  • TABLE 71 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 72 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 73 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 74 US: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 75 US: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 76 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 77 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 78 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 79 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 80 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 81 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 82 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 83 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 84 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 85 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 86 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 87 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 88 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 89 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 90 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 91 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 92 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 93 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 94 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 95 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 96 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)
  • TABLE 97 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 98 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 99 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 100 UK: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 101 UK: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 102 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 103 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 104 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 105 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 106 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 107 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 108 GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 109 GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 110 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 111 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 112 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 113 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 114 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 115 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 116 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 117 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 118 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 119 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 120 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 121 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 122 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)
  • TABLE 123 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 124 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 125 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 126 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 127 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 128 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 129 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 130 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 131 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 132 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 133 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 134 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 135 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 136 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 137 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 138 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 139 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 140 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 141 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 142 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 143 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 144 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 145 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 146 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 147 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 148 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)
  • TABLE 149 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 150 KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 151 KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 152 KSA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 153 KSA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 154 KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 155 KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 156 KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 157 KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 158 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 159 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 160 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 161 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 162 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 163 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 164 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 165 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 166 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)
  • TABLE 167 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 168 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)
  • TABLE 169 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 170 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)
  • TABLE 171 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)
  • TABLE 172 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)
  • TABLE 173 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)
  • TABLE 174 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)
  • TABLE 175 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)
  • TABLE 176 OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKET PLAYERS, 2022–2024
  • TABLE 177 CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION
  • TABLE 178 CAPTIVE PORTAL MARKET: REGION FOOTPRINT
  • TABLE 179 CAPTIVE PORTAL MARKET: OFFERING FOOTPRINT
  • TABLE 180 CAPTIVE PORTAL MARKET: END-USE FOOTPRINT
  • TABLE 181 CAPTIVE PORTAL MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 182 CAPTIVE PORTAL MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
  • TABLE 183 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023
  • TABLE 184 DEALS, JANUARY 2019–MARCH 2023
  • TABLE 185 CISCO: COMPANY OVERVIEW
  • TABLE 186 CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 187 CISCO: PRODUCT LAUNCHES
  • TABLE 188 HPE ARUBA NETWORKING: COMPANY OVERVIEW
  • TABLE 189 HPE ARUBA NETWORKING: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 190 ARISTA NETWORKS: COMPANY OVERVIEW
  • TABLE 191 ARISTA NETWORKS: PRODUCT/SOLUTIONS/SERVICES OFFERED
  • TABLE 192 ARISTA NETWORKS: DEALS
  • TABLE 193 ARISTA NETWORKS: PRODUCT LAUNCHES
  • TABLE 194 EXTREME NETWORKS: COMPANY OVERVIEW
  • TABLE 195 EXTREME NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 196 EXTREME NETWORKS: DEALS
  • TABLE 197 JUNIPER NETWORKS: COMPANY OVERVIEW
  • TABLE 198 JUNIPER NETWORKS: SOLUTIONS/SERVICES OFFERED
  • TABLE 199 PURPLE AI: COMPANY OVERVIEW
  • TABLE 200 PURPLE AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 201 PURPLE AL: DEALS
  • TABLE 202 PURPLE AI: PRODUCT LAUNCHES
  • TABLE 203 ENEA: COMPANY OVERVIEW
  • TABLE 204 ENEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 205 ENEA: PRODUCT LAUNCHES
  • TABLE 206 ENEA: DEALS
  • TABLE 207 BOINGO: COMPANY OVERVIEW
  • TABLE 208 BOINGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 209 BOINGO: DEALS
  • TABLE 210 NETGEAR: COMPANY OVERVIEW
  • TABLE 211 NETGEAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 212 IRONWIFI: COMPANY OVERVIEW
  • TABLE 213 IRONWIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 214 GLOBALREACH: COMPANY OVERVIEW
  • TABLE 215 GLOBALREACH: SOLUTIONS/SERVICES OFFERED
  • TABLE 216 GLOBALREACH: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 217 CLOUD4WI: COMPANY OVERVIEW
  • TABLE 218 CLOUD4WI: SOLUTIONS/SERVICES OFFERED
  • TABLE 219 CLOUD4WI: DEALS
  • TABLE 220 BEONIC: COMPANY OVERVIEW
  • TABLE 221 BEONIC: SOLUTIONS/SERVICES OFFERED
  • TABLE 222 WIFI PRESENCE ANALYTICS: WIFI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION)
  • TABLE 223 WIFI MARKETING ANALYTICS: WIFI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION)
  • TABLE 224 WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2017–2020 (USD MILLION)
  • TABLE 225 WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2021–2026 (USD MILLION)
  • TABLE 226 INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)
  • TABLE 227 INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)
  • TABLE 228 OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)
  • TABLE 229 OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 CAPTIVE PORTAL MARKET: RESEARCH DESIGN
  • FIGURE 2 APPROACHES USED FOR MARKET SIZE ESTIMATION
  • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES
  • FIGURE 4 BOTTOM-UP APPROACH
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF CAPTIVE PORTAL VENDORS
  • FIGURE 6 TOP-DOWN APPROACH
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
  • FIGURE 8 DATA TRIANGULATION
  • FIGURE 9 CAPTIVE PORTAL MARKET, 2025–2030 (USD MILLION)
  • FIGURE 10 CAPTIVE PORTAL MARKET, BY REGION, 2025
  • FIGURE 11 INCREASING USE OF WIFI SERVICES TO DRIVE MARKET GROWTH
  • FIGURE 12 PLATFORM SEGMENT TO LEAD MARKET IN 2025
  • FIGURE 13 HOSPITALITY & LEISURE SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 14 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
  • FIGURE 15 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
  • FIGURE 16 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
  • FIGURE 17 ASIA PACIFIC TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD
  • FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CAPTIVE PORTAL MARKET
  • FIGURE 19 BRIEF HISTORY OF CAPTIVE PORTAL
  • FIGURE 20 CAPTIVE PORTAL MARKET: ECOSYSTEM
  • FIGURE 21 CAPTIVE PORTAL MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 22 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING (USD)
  • FIGURE 23 CAPTIVE PORTAL MARKET: PATENTS APPLIED AND GRANTED, 2015–2024
  • FIGURE 24 CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 25 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
  • FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
  • FIGURE 27 KEY BUYING CRITERIA
  • FIGURE 28 INVESTMENT IN LEADING GLOBAL CAPTIVE PORTAL, BY NUMBER OF INVESTORS AND FUNDING (USD MILLION)
  • FIGURE 29 USE CASES: GENERATIVE AI IN CAPTIVE PORTAL
  • FIGURE 30 IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS
  • FIGURE 31 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 32 COWORKING SPACES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 33 EUROPE: MARKET SNAPSHOT
  • FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 35 REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS, 2020–2024 (USD BILLION)
  • FIGURE 36 SHARE OF LEADING COMPANIES IN CAPTIVE PORTAL MARKET, 2024
  • FIGURE 37 MARKET RANKING OF KEY PLAYERS, 2024
  • FIGURE 38 CAPTIVE PORTAL MARKET: COMPANY EVALUATION MATRIX, 2024
  • FIGURE 39 CAPTIVE PORTAL MARKET: COMPANY FOOTPRINT
  • FIGURE 40 CAPTIVE PORTAL MARKET: STARTUPS/SMES EVALUATION MATRIX, 2024
  • FIGURE 41 CAPTIVE PORTAL MARKET: COMPARISON OF VENDOR BRANDS
  • FIGURE 42 COMPANY VALUATION OF KEY VENDORS, 2024 (USD BILLION)
  • FIGURE 43 EV/EBIDTA, 2025
  • FIGURE 44 CISCO: COMPANY SNAPSHOT
  • FIGURE 45 HPE ARUBA NETWORKING: COMPANY SNAPSHOT
  • FIGURE 46 ARISTA NETWORKS: COMPANY SNAPSHOT
  • FIGURE 47 EXTREME NETWORKS: COMPANY SNAPSHOT
  • FIGURE 48 JUNIPER NETWORKS: COMPANY SNAPSHOT
  • FIGURE 49 ENEA: COMPANY SNAPSHOT
  • FIGURE 50 NETGEAR: COMPANY SNAPSHOT
  • FIGURE 51 BEONIC: COMPANY SNAPSHOT

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the captive portal market. The primary sources have been mainly industry experts from the core and related industries, and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.

Secondary Research

The market for companies offering captive portal platforms and services to different verticals has been estimated and projected based on the secondary data made available through paid and unpaid sources, and by analyzing their product portfolios in the ecosystem of the captive portal market. It also involved rating company products based on their performance and quality. In the secondary research process, various sources such as several journals, such as the Institute of Electrical and Electronics Engineers (IEEE), ScienceDirect, ResearchGate, Academic Journals, Scientific.Net, and various telecom and WIFI associations/forums, Wi-Fi Alliance, and 3GPP have been referred to for identifying and collecting information for this study on the captive portal market.

The secondary sources included annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles by recognized authors, directories, and databases. Secondary research has been mainly used to obtain key information about the market's supply chain, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both market- and technology-oriented perspectives that have been further validated by primary sources.

Primary Research

In the primary research process, various primary sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from captive portal solution vendors, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using captive portal solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of captive portal solutions, which would impact the overall captive portal market.

Captive Portal Market Size, and Share

Note 1: Others include sales managers, marketing managers, and product managers.
Note 2: Tier 1 companies’ revenues are more than USD 10 billion; tier 2 companies’ revenues range between USD 1 and 10 billion; and tier 3 companies’ revenues range between USD 500 million and USD 1 billion.
Source: Industry Experts

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the captive portal market. The first approach involves estimating market size by summing up the revenue generated by companies through the sale of captive portal offerings.

Top-down and bottom-up approaches were used to estimate and validate the total size of the captive portal market. These methods were also extensively used to estimate the size of various market segments. The research methodology used to evaluate the market size is listed below.

  • Key players in the market have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Captive Portal Market : Top-Down and Bottom-Up Approach

Captive Portal Market Top Down and Bottom Up Approach

Data Triangulation

After determining the overall market size, the captive portal market was divided into several segments and subsegments. A data triangulation procedure was used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

A captive portal is a webpage that is displayed to users when they attempt to connect to a Wi-Fi network. The main function of a captive portal is to ensure that only authorized individuals can access a specific network while also providing new users with a means of authentication. This is typically achieved through a login page or password prompt. Once a user has been authenticated, they are granted access to the network and can begin browsing the internet. When a user connects to a Wi-Fi SSID and opens a web browser, they are directed to a captive portal, also known as a "splash page." This page redirects all Internet traffic to a particular URL and requires the user to complete specific actions before accessing the Internet. Service providers use captive portals to control the initial internet experience for their customers. These actions can include filling out a survey, purchasing a billing plan, viewing an advertisement, or accepting a set of terms and conditions before being granted access to the Internet.

Stakeholders

  • Captive Portal Platform and Service Providers
  • Technology Vendors
  • Telecom Providers
  • Mobile Network Operators (MNOs)
  • System Integrators (SIs)
  • Resellers
  • Value-added Resellers (VARs)
  • Managed Service Providers (MSPs)
  • Compliance Regulatory Authorities
  • Government Authorities
  • Original Equipment Manufacturers (OEMs)

Report Objectives

  • To determine and forecast the global captive portal market by offering (platforms and services), end use, and region
  • To forecast the size of the market segments for North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the captive portal market
  • To analyze each submarket concerning individual growth trends, prospects, and contributions to the overall captive portal market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the captive portal market
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape
  • Track and analyze the competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and research and development (R&D) activities

Available Customizations

With the given market data, MarketsandMarkets offers customizations to meet the company’s specific needs. The following customization options are available for the report:

Geographic Analysis as per Feasibility

  • Analysis for additional countries (up to five)

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Previous Versions of this Report

Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030

Report Code TC 8717
Published in Jul, 2023, By MarketsandMarkets™
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Growth opportunities and latent adjacency in Captive Portal Market

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