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Captive Portal Market

Report Code TC 8717
Published in May, 2025, By MarketsandMarkets™
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Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030

 

Overview

The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9% from 2025 to 2030.

Governments around the world are implementing stricter regulations concerning data privacy, user consent, and digital identity verification, driving demand for compliance-ready captive portal solutions. In regions such as the European Union, the General Data Protection Regulation (GDPR) requires organizations to obtain explicit user consent before collecting personal data, ensure transparent data processing, and provide mechanisms for users to access or delete their information, making robust consent-capturing and cookie management features in captive portals essential for legal compliance. In India, under the Telecom Regulatory Authority of India (TRAI) guidelines, public Wi-Fi providers must identify users, store access logs, and facilitate user authentication, typically through digital KYC or SMS OTP, ensuring traceability and accountability in line with national security and privacy mandates. Captive portals allow organizations to meet these responsibilities in an efficient way by incorporating login authentication (SMS OTP, social login, or digital ID), cookie management, and consent-capturing capabilities. Many vendors are offering cloud-hosted and edge-deployable portals that store data locally for auditability and compliance. In addition, educational institutions and enterprises are also moving to captive portals to implement access policies and acceptable use guidelines and limit responsibility. The shift towards Zero Trust architecture and identity-based access control is also affecting the captive portal market as companies want to authenticate not only device credentials but also the legitimacy of the user before they can access. Therefore, captive portals are emerging as the frontline compliance and governance tool, particularly for organizations that work in highly regulated industries.

Captive Portal Market

Attractive Opportunities in the Captive Portal Market

ASIA PACIFIC

Technological evolution, rising mobile internet penetration, and the surge in public Wi-Fi networks are accelerating captive portal adoption across Asia Pacific.

Growing security concerns, increased regulatory compliance, and the adoption of zero trust models are further driving captive portal demand in enterprises.

Key market players are leveraging product innovations, cloud-native solutions, and strategic partnerships with telecom operators and hospitality chains to expand market share in the region.

The rapid rollout of 5G and Wi-Fi 6 is enabling high-speed, low-latency guest connectivity, boosting the demand for advanced captive portals for seamless authentication and user analytics.

The Asia Pacific captive portal market is projected to register the highest CAGR during the forecast period. It is driven by smart city initiatives and digital transformation in education, retail, and transportation.

Impact of AI on Captive Portal Market

Generative AI is revolutionizing the captive portal space by enabling hyper-personalization, automating content generation, improving customer engagement, and improving security. Traditional portals have depended on static login screens and undifferentiated user experiences. With generative AI, these are evolving into smart, dynamic interfaces that adapt to user context, preferences, and behavior in real time. In addition, Gen Al supports quick A/B testing of layouts, predictive design optimization, and scalable multilingual support. This evolution positions captive portal as a powerful digital touchpoint, not just a gateway to internet access, but a strategic engagement and data collection tool that is part of a larger CX, marketing, and security strategy.

Generative AI does not operate in isolation; it is embedded within a broader digital ecosystem that supports dynamic, intelligent user access and engagement. In the captive portal market, this includes personalized access flows, real-time security authentication, AI-driven data monetization, and seamless integration with MarTech and AdTech platforms. Gen AI also addresses the digital experience gap and compliance demands, while strengthening adjacent sectors such as identity management and network infrastructure. These interconnected components amplify the functionality and value of generative AI in modern captive portal deployments.

Captive Portal Market Impact

Global Captive Portal Market Dynamics

Driver: Increasing demand for secure and controlled access to Wi-Fi networks

Restriction of user access to a Wi-Fi hotspot, until validated and verified by the system, is the main function of a captive portal. Captive portals normally use authentication servers that accept HTTP and HTTPS (HTTP-secure) connections to the web. This ensures that users must go through the authentication process before they can get full access to the Wi-Fi network. With the help of a captive portal solution, businesses can regulate who has access to their Wi-Fi and how it is used, providing a safe and efficient Wi-Fi experience for legitimate users and visitors. Businesses choose to implement a captive portal solution to gain better control over the access and usage of their Wi-Fi network. For example, if a business had a separate Wi-Fi network for visitors, it would be important to make sure that only authorized people can access it. In such situations, implementing a sponsored login or ticketing solution can enable businesses to provide individual and controlled access to their guest network. On the other hand, should a business provide free public Wi-Fi, it might well want to exclude a few users from monopolizing the network by downloading large files. To overcome this concern, the business may utilize captive portal parameters to limit bandwidth usage or impose content filtering restrictions.

Restraint: Compliance with privacy regulations

Captive portals typically collect information on users, such as email addresses and demographic information, during the authentication process. It is essential to prioritize compliance with privacy regulations, such as the General Data Protection Regulation (GDPR), in the European Union. Businesses must gain valid consent from users, process and safeguard their data securely, and offer clear and transparent information regarding how it is processed. Meeting these requirements is essential to guarantee privacy compliance and secure user data. Captive portal authentication, despite being a convenient gateway for guest users, also raises security threats. It is possible for malicious actors to take advantage of this authentication process and gain access to the user’s device, and possibly the larger corporate network. Captive portals' nature requires users to load the portal web page and associated JavaScript onto their devices before they can access the internet. The dependence on network administrators and public Wi-Fi infrastructure translates into users leaving their security in the hands of the administrators running that particular network. Instances such as the DarkHotel campaign, which was first identified by Kaspersky Labs, and the vulnerability in Inngate routers, discovered by Cylance, have shed light on the targeted attacks on hotel networks. These attacks allowed malicious operators to get into the wireless networks provided by hotel chains, hence threatening the security of guests.

 

Opportunity: Captive portals offer valuable opportunities for targeted marketing

In the expanding Wi-Fi market, businesses increasingly use Wi-Fi hotspots to connect with customers and promote visibility of their brands. Some of the significant benefits of offering a Wi-Fi connection are the collection of valuable data, building brand awareness, reducing advertising spend, and sending targeted user groups personalized advertisements and promotions. Through effective configuration of the splash page, businesses can motivate customer interaction and come up with customized marketing campaigns tailored to their niche audience. Captive portals offer many opportunities for targeted marketing because they gather user data, offer personalized messages, enable behavioral retargeting, facilitate location-based marketing, monitor campaign performance, and facilitate partnerships. Companies can take advantage of these opportunities to improve their marketing strategies, market to customers, and produce better marketing results. It allows businesses to gather user information during authentication, such as demographics, contact information, and browsing behavior. This data enables businesses to gain Insights into the audience and develop tailored marketing using user segmentation. Besides, captive portals allow for personalized messaging, enabling businesses to deliver tailored content based on users’ preferences and past interactions, and thus increase the relevance and effectiveness of their marketing activity.

Challenge: Presence of fake or malicious captive portals to hinder growth in the market

Accompanying the captive portals is the problem of fake or malicious versions that resemble legitimate captive portals. These fake portals are developed by malicious individuals who intend to trick the users into providing personal information or, by mistake, connecting to unsecured networks. It’s important for users to be vigilant and verify the credibility of the captive portal. Captive portals can be faked to trick users into giving their social media login information. These fraudulent portals can be used to gather sensitive information, to hack social media accounts, or for identity theft. To protect against such risks, users should be careful when encountering captive portals and confirm their authenticity. It is advisable to make sure that the captive portal is linked to a trusted entity. Additionally, the users should pay attention to the permissions and the access rights requested while logging in with their social media accounts, as too many permissions may lead to privacy and security threats. These fake captive portals mimic popular public Wi-Fi networks of coffee shops, airports, or hotels. Their intention is to trick innocent users connected to these networks, and upon doing so, they may be asked for personal details, such as usernames, passwords, or credit card details. The attackers can, then, use this information to their advantage, for example, identity theft or financial fraud.

Global Captive Portal Market Ecosystem Analysis

Prominent players in this market include well-established, financially stable captive portal providers of platforms and services, as well as regulatory bodies. These companies have been operating in the market for several years and possess a diversified product portfolio and state-of-the-art technologies. Cisco (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Netgear (US), IronWifi (US), Cloud4Wi (US), GoZone (US), Spotipo (US), Performance Network (UK), Cloudi-Fi (France), Satcom Direct (US), Ray (Singapore), and WatchGuard (US), are the key players operating in this ecosystem.

Top Companies in Captive Portal Market

Note: The above diagram only shows the representation of the Captive Portal Market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis

 

Platforms to hold largest market size during the forecast period

A captive portal platform is a useful tool for managing user authentication and access control for public Wi-Fi networks and other venues that provide internet access. This platform directs users to a login page from which they can enter their credentials or accept the terms of service. Some of the main features of the platform are authentication choices, customizable portal pages, user management, analytics, content filtering, integration with external systems, and advertisement functionality. Many companies, such as Cisco Meraki, Cloud-Fi, and Aruba, provide captive portal platforms. It is important to consider scalability, security, compatibility, and specific requirements when making a choice of a platform. Platforms that include guest provisioning and self-registration features can make the process easier for guests or visitors to create temporary accounts and get limited access to the network.

Coworking spaces segment to witness fastest growth during forecast period

With the rapid growth of the coworking space industry, there is a rising demand for secure and dependable Wi-Fi solutions that offer a seamless experience for professionals and entrepreneurs. As these spaces provide flexible work environments and foster networking and collaboration, reliable and user-friendly Wi-Fi is crucial. In today's digital-centric world, dependable and secure Wi-Fi service is essential for every coworking space. Various companies are offering captive portal solutions for coworking places, such as the integration of IronWi-Fi in coworking spaces, which brings significant advantages for both operators and users. It revolutionizes the Wi-Fi network by providing enhanced security, simplified management, improved user experience, and scalable infrastructure. With IronWi-Fi, coworking spaces can optimize their Wi-Fi networks, ensuring seamless connectivity and creating a more productive and enjoyable environment for users.

Europe is expected to hold the largest market share of the captive portal market

The European captive portal market is a fast-growing and dynamic industry that is fueled by the ever-growing need for easy, safe, and non-disruptive internet connections in numerous settings. From busy airports and hotels frequented by international travelers to neighborhood cafes and spaces for shopping that provide customer convenience, captive portals are an essential door to the use of the internet. The high population density of cities and the major focus on digital infrastructure in a variety of European countries create a fertile ground for captive portal deployments. Companies are seeing the many-sided advantages of these solutions, not just the provision of secure access, but branding, collection of data for marketing purposes (with consent), and the implementation of usage policies. The necessity to control guest networks, especially in view of increasing cybersecurity issues, continues stirring up the deployment of advanced captive portal systems. With mobile device usage still pervasive, and the expectation of ready-to-hand Wi-Fi continuing, the European captive portal market is primed for further expansion and development, responding to changing user requirements and network technologies for management and user interaction.

LARGEST MARKET SHARE IN 2025
UK: FASTEST-GROWING MARKET IN THE REGION
Captive Portal Market by region

Recent Developments of Captive Portal Market

  • In January 2023, Purple announced a strategic partnership with Altitude Trampoline Park, a renowned trampoline facility worldwide. The primary objective of this collaboration is to enhance the collection of customer relationship management (CRM) records, gather venue-level feedback, and boost spending at concessions. Altitude Trampoline Park has decided to implement Purple's Guest WiFi solution across their corporate locations throughout the United States.
  • In December 2022, Cisco Business Dashboard (CBD) version 2.5.1 included support for an external Captive Portal page for CBW140 and CBW150 series networks. This feature serves as an authentication page for guest networks and brings numerous benefits compared to local captive portal pages.
  • In December 2022, Purple announced a strategic partnership with PBI (airport's name) to gather feedback from travelers. This feedback will provide valuable insights into travelers' preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple's real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This will enable the airport to create innovative options and meet visitors' expectations in a more informed and targeted manner in the future.
  • In October 2022, RaiaDrogasil, a prominent retail pharmacy chain, joined forces with Cloud4Wi to leverage location-based marketing strategies and enhance revenue generation. The deployment of Cloud4Wi's platform across 2,500 stores has resulted in an impressive achievement of one million customer sign-ups and a remarkable revenue uplift of 235% compared to more traditional marketing campaigns.

Key Market Players

List of Top Captive Portal Market Companies

The Captive Portal Market is dominated by a few major players that have a wide regional presence. The major players in the Captive Portal Market are

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Scope of the Report

Report Attribute Details
Market size available for years 2018–2030
Base year considered 2024
Forecast period 2025–2030
Forecast units Value (USD) Million/Billion
Segments Covered By Offering, End Use, and Region
Regions covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Key Questions Addressed by the Report

What is the definition of the captive portal market?

A captive portal is a webpage that is displayed to users when they attempt to connect to a Wi-Fi network. The main function of a captive portal is to ensure that only authorized individuals can access a specific network while also providing new users with a means of authentication. This is typically achieved through a login page or password prompt. Once a user has been authenticated, they are granted access to the network and can begin browsing the internet. When a user connects to a Wi-Fi SSID and opens a web browser, they are directed to a captive portal, also known as a splash page. This page redirects all Internet traffic to a particular URL and requires the user to complete specific actions before accessing the Internet.

What is the size of the captive portal market?

The captive portal market is estimated to grow from USD 1.15 billion in 2025 to USD 2.20 billion by 2030, at a CAGR of 13.9% from 2025 to 2030.

What are the major drivers in the captive portal market?

The major drivers in the captive portal market are the increasing demand for Wi-Fi monetization, marketing efforts through captive portals will drive the market growth, and increasing demand for secure and controlled access to Wi-Fi networks.

Who are the key players operating in the captive portal market?

The key market players profiled in the captive portal market include Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US).

What are the key technological trends prevailing in the captive portal market?

The key technological trends in enterprise networking include the integration of AI for enhanced user experience and security, and the growing adoption of cloud-based platforms for scalability and centralized management.

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Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
INTRODUCTION
1
  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
    MARKET SEGMENTATION
    REGIONS COVERED
    INCLUSIONS AND EXCLUSIONS
    YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES
RESEARCH METHODOLOGY
2
  • 2.1 RESEARCH DATA
    SECONDARY DATA
    - Secondary sources
    PRIMARY DATA
    - Primary interviews with experts
    - List of key primary interview participants
    - Breakdown of primaries
    - Primary sources
    - Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    BOTTOM-UP APPROACH
    TOP-DOWN APPROACH
  • 2.3 DATA TRIANGULATION
  • 2.4 RESEARCH ASSUMPTIONS
  • 2.5 RISK ASSESSMENT
  • 2.6 LIMITATIONS
EXECUTIVE SUMMARY
3
PREMIUM INSIGHTS
4
  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL CAPTIVE PORTAL MARKET
  • 4.2 CAPTIVE PORTAL MARKET, BY OFFERING
  • 4.3 CAPTIVE PORTAL MARKET, BY END USER
  • 4.4 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TOP KEY OFFERINGS AND END USER
  • 4.5 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING AND COUNTRY
  • 4.6 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING AND COUNTRY
MARKET OVERVIEW AND INDUSTRY TRENDS
5
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    RESTRAINTS
    OPPORTUNITIES
    CHALLENGES
  • 5.3 BRIEF HISTORY OF CAPTIVE PORTAL SYSTEM
  • 5.4 CAPTIVE PORTAL MARKET: ECOSYSTEM ANALYSIS/MARKET MAP
  • 5.5 CASE STUDY ANALYSIS
  • 5.6 VALUE / SUPPLY CHAIN ANALYSIS
  • 5.7 REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    - NORTH AMERICA
    - EUROPE
    - ASIA PACIFIC
    - MIDDLE EAST & AFRICA
    - LATIN AMERICA
    KEY REGULATIONS
  • 5.8 PRICING ANALYSIS
    AVERAGE SELLING PRICE OF CAPTIVE PORTAL PLATFORM, BY KEY PLAYERS, 2024
    INDICATIVE PRICING ANALYSIS OF CAPTIVE PORTAL SERVICES, 2024
  • 5.9 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - WI-FI AUTHENTICATION AND ACCESS CONTROL
    - DATA ANALYTICS & REPORTING ENGINES
    - WEB REDIRECT ENGINES
    - MULTI-ACCESS EDGE COMPUTING (MEC)
    ADJACENT TECHNOLOGIES
    - NETWORK ACCESS CONTROL (NAC)
    - IDENTITY AND ACCESS MANAGEMENT (IAM)
    - DIGITAL EXPERIENCE PALTFORM (DXP)
    - ADVERTISING AND MONETIZATION ENGINES
    - CYBER SECURITY
    COMPLEMENTARY TECHNOLOGIES
  • 5.10 PATENT ANALYSIS
    LIST OF MAJOR PATENTS
  • 5.11 PORTERS FIVE FORCES ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
  • 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN THE BUYING PROCESS
    BUYING CRITERIA
  • 5.14 KEY CONFERENCES & EVENTS, 2025-2026
  • 5.15 TECHNOLOGY ROADMAP FOR CAPTIVE PORTAL MARKET
    SHORT-TERM ROADMAP (2025 – 2026)
    MID-TERM ROADMAP (2027 – 2028)
    LONG-TERM ROADMAP (2029 – 2030)
  • 5.16 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL
    USERNAME AND PASSWORD
    SOCIAL MEDIA LOGIN
    EMAIL VERIFICATION
    SMS VERIFICATION
    VOUCHER OR TICKET CODES
    MAC ADDRESS AUTHENTICATION
    SINGLE SIGN-ON (SSO)
  • 5.17 IMPACT OF AI/GEN AI ON CAPTIVE PORTAL TECHNOLOGY
  • 5.18 INVESTMENT AND FUNDING SCENARIO
  • 5.19 BEST PRACTICES TO IMPLEMENT CAPTIVE PORTAL
    INTRODUCTION
    KEY TARIFF RATES
    PRICE IMPACT ANALYSIS
    KEY IMPACT ON VARIOUS REGIONS
    END-USE INDUSTRY IMPACT
CAPTIVE PORTAL MARKET SIZE, BY OFFERING
6
  • 6.1 INTRODUCTION
    OFFERING: MARKET DRIVERS
  • 6.2 PLATFORM
  • 6.3 SERVICES
  • 6.4 INTRODUCTION
    END USE: CAPTIVE PORTAL MARKET DRIVERS
  • 6.5 HOSPITALITY & LEISURE
    USE CASES
    HOTELS & RESORTS
    RESTAURANTS & CAFES
    PUBLIC SPACES
    OTHER HOSPITALITY & LEISURE
  • 6.6 TRAVEL & TRANSPORTATION
    USE CASES
    AIRPORTS
    TRAIN STATIONS
    CRUISE SHIPS
    OTHER TRAVEL & TRANSPORTATION
  • 6.7 COWORKING SPACES
  • 6.8 SHOPPING MALLS & RETAIL OUTLETS
  • 6.9 ENTERTAINMENT
  • 6.10 INTERNET SERVICE PROVIDERS (ISPS)
  • 6.11 OTHER END USE
CAPTIVE PORTAL MARKET SIZE, BY REGION
7
  • 7.1 INTRODUCTION
  • 7.2 NORTH AMERICA
    MACROECONOMIC OUTLOOK FOR NORTH AMERICA
    UNITED STATES
    CANADA
  • 7.3 EUROPE
    MACROECONOMIC OUTLOOK FOR EUROPE
    UNITED KINGDOM
    GERMANY
    FRANCE
    SPAIN
    ITALY
    NORDIC COUNTRIES
    REST OF EUROPE
  • 7.4 ASIA PACIFIC
    MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
    CHINA
    JAPAN
    INDIA
    AUSTRALIA & NEW ZEALAND
    SOUTHEAST ASIA
    REST OF ASIA PACIFIC
  • 7.5 MIDDLE EAST AND AFRICA
    MACROECONOMIC OUTLOOK FOR MIDDLE EAST AND AFRICA
    UAE
    KSA
    SOUTH AFRICA
    REST OF MIDDLE EAST & AFRICA
  • 7.6 LATIN AMERICA
    MACROECONOMIC OUTLOOK FOR LATIN AMERICA
    BRAZIL
    MEXICO
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
8
  • 8.1 KEY PLAYER STRATEGIES/RIGHT TO WIN
  • 8.2 MARKET SHARE ANALYSIS
  • 8.3 REVENUE ANALYSIS
  • 8.4 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2024
    - COMPANY FOOTPRINT
    - REGION FOOTPRINT
    - OFFERING FOOTPRINT
    - END USER FOOTPRINT
  • 8.5 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    - DETAILED LIST OF KEY STARTUPS/SMES
    - COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES?
  • 8.6 COMPETITIVE SCENARIO AND TREND
    PRODUCT LAUNCHES
    DEALS
    OTHERS
  • 8.7 BRAND/PRODUCT COMPARISON
  • 8.8 COMPANY VALUATION AND FINANCIAL METRICS OF KEY CAPTIVE PORTAL SOLUTION PROVIDERS
    COMPANY PROFILES
COMPANY PROFILES
9
  • 9.1 INTRODUCTION
  • 9.2 KEY PLAYERS (VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS)
    CISCO
    - Business and Financial overview
    - Recent developments
    - MNM View
    HPE
    - Business and Financial Overview
    - Recent developments
    - MNM View
    ARISTA NETWORKS
    - Business and Financial Overview
    - Recent developments
    - MNM View
    EXTREME NETWORKS
    - Business and Financial Overview
    - Recent Developments
    - MNM View
    JUNIPER NETWORKS
    - Business and Financial Overview
    - Recent Developments
    - MnM View
    RUCKUS NETWORKS
    FORTINET
  • 9.3 OTHER PLAYERS (EXTERNAL CAPTIVE PORTAL PROVIDERS)
    PURPLE AI
    - Business and Financial overview
    - Recent developments
    - Business and Financial overview
    - Recent developments
    BOINGO
    - Business and Financial overview
    - Recent developments
    NETGEAR
    - Business and Financial overview
    - Recent developments
    IRON WIFI
    - Business and Financial overview
    - Recent developments
    GLOBAL REACH
    - Business and Financial overview
    - Recent developments
    CLOUD4WI
    - Business and Financial overview
    - Recent developments
    BEONIC
    - Business and Financial overview
    - Recent developments
    ONE BCG
    GOZONE
    ADENTRO
    ANUVU
    SPOTIPO
    NEXNET SOLUTIONS
    PERFORMANCE NETWORK
    CLOUDI-FI
    WIFIGEM
    SATCOM DIRECT
    INTELSAT
    RAYLIFE
    WATCHGUARD
    GRAND STREAM
ADJACENT AND RELATED MARKETS
10
  • 10.1 ADJACENT AND RELATED MARKETS
  • 10.2 NETWORK MONITORING MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
  • 10.3 NETWORK AS A SERVICE MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
APPENDIX
11
  • 11.1 ADJACENT REPORTS
  • 11.2 DISCUSSION GUIDE
  • 11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 11.4 AVAILABLE CUSTOMIZATIONS
  • 11.5 RELATED REPORTS
  • 11.6 AUTHOR DETAILS

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the captive portal market. The primary sources have been mainly industry experts from the core and related industries, and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.

Secondary Research

The market for companies offering captive portal platforms and services to different verticals has been estimated and projected based on the secondary data made available through paid and unpaid sources, and by analyzing their product portfolios in the ecosystem of the captive portal market. It also involved rating company products based on their performance and quality. In the secondary research process, various sources such as several journals, such as the Institute of Electrical and Electronics Engineers (IEEE), ScienceDirect, ResearchGate, Academic Journals, Scientific.Net, and various telecom and WIFI associations/forums, Wi-Fi Alliance, and 3GPP have been referred to for identifying and collecting information for this study on the captive portal market.

The secondary sources included annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles by recognized authors, directories, and databases. Secondary research has been mainly used to obtain key information about the market's supply chain, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both market- and technology-oriented perspectives that have been further validated by primary sources.

Primary Research

In the primary research process, various primary sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from captive portal solution vendors, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using captive portal solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of captive portal solutions, which would impact the overall captive portal market.

Captive Portal Market Size, and Share

Note 1: Others include sales managers, marketing managers, and product managers.
Note 2: Tier 1 companies’ revenues are more than USD 10 billion; tier 2 companies’ revenues range between USD 1 and 10 billion; and tier 3 companies’ revenues range between USD 500 million and USD 1 billion.
Source: Industry Experts

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Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the captive portal market. The first approach involves estimating market size by summing up the revenue generated by companies through the sale of captive portal offerings.

Top-down and bottom-up approaches were used to estimate and validate the total size of the captive portal market. These methods were also extensively used to estimate the size of various market segments. The research methodology used to evaluate the market size is listed below.

  • Key players in the market have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Captive Portal Market : Top-Down and Bottom-Up Approach

Captive Portal Market Top Down and Bottom Up Approach

Data Triangulation

After determining the overall market size, the captive portal market was divided into several segments and subsegments. A data triangulation procedure was used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

A captive portal is a webpage that is displayed to users when they attempt to connect to a Wi-Fi network. The main function of a captive portal is to ensure that only authorized individuals can access a specific network while also providing new users with a means of authentication. This is typically achieved through a login page or password prompt. Once a user has been authenticated, they are granted access to the network and can begin browsing the internet. When a user connects to a Wi-Fi SSID and opens a web browser, they are directed to a captive portal, also known as a "splash page." This page redirects all Internet traffic to a particular URL and requires the user to complete specific actions before accessing the Internet. Service providers use captive portals to control the initial internet experience for their customers. These actions can include filling out a survey, purchasing a billing plan, viewing an advertisement, or accepting a set of terms and conditions before being granted access to the Internet.

Stakeholders

  • Captive Portal Platform and Service Providers
  • Technology Vendors
  • Telecom Providers
  • Mobile Network Operators (MNOs)
  • System Integrators (SIs)
  • Resellers
  • Value-added Resellers (VARs)
  • Managed Service Providers (MSPs)
  • Compliance Regulatory Authorities
  • Government Authorities
  • Original Equipment Manufacturers (OEMs)

Report Objectives

  • To determine and forecast the global captive portal market by offering (platforms and services), end use, and region
  • To forecast the size of the market segments for North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the captive portal market
  • To analyze each submarket concerning individual growth trends, prospects, and contributions to the overall captive portal market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the captive portal market
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape
  • Track and analyze the competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and research and development (R&D) activities

Available Customizations

With the given market data, MarketsandMarkets offers customizations to meet the company’s specific needs. The following customization options are available for the report:

Geographic Analysis as per Feasibility

  • Analysis for additional countries (up to five)

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Previous Versions of this Report

Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030

Report Code TC 8717
Published in Jul, 2023, By MarketsandMarkets™
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Growth opportunities and latent adjacency in Captive Portal Market

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