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Beauty Supplements Market

Report Code FB 9342
Published in Mar, 2025, By MarketsandMarkets™
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Beauty Supplements Market by Ingredient Type (antioxidants, vitamins & minerals, omega-3 fatty acids, collagen, hyaluronic acid, probiotics, other ingredients types), Target Consumer, Form, Distribution Channel, Function, and Region - Global Forecast to 2030

 

Overview

The global beauty supplements market is projected to expand from USD 3.96 billion in 2025 to reach USD 5.76 billion by 2030, at a CAGR of 7.8% during the forecast period. The market for beauty supplements is expected to expand exponentially, due to rising consumer awareness and digital connectivity. Online platforms and web retail channels enable consumers to discover product advantages, compare ratings, and make smart buys from the comfort of their homes. This online transformation is especially useful in areas with restricted access to brick-and-mortar beauty stores, thereby bringing premium beauty supplements within reach.

One of the major drivers in the market is innovation in formulations of beauty supplements. The companies are emphasizing creating targeted supplements addressing skin health, hair growth, nail strength, and overall looks. Increasing demand for natural, organic, and collagen-based beauty supplements is transforming the market as consumers demand clean-label, sustainable, and plant-based solutions. The increasing trend of holistic well-being and self-care further boosts demand, and personalized beauty nutrition is a prime area of interest for brands.

Beauty Supplements Market

Attractive Opportunities in the Beauty Supplements Market

NORTH AMERICA

The beauty supplement market in North America is experiencing significant growth due to various factors. Rising beauty consciousness among consumers is driving demand for supplements that enhance skin, hair, and nail health

The market for beauty supplements is projected to record a CAGR of 7.8% during the study period, reaching USD 5.76 billion by 2030.

Collaborations and new product launches are expected to present profitable prospects for industry participants in the coming five years.

Increasing consumer focus on maintaining youthful skin, hair, and nails is driving demand for beauty supplements

Online sales channels and direct-to-consumer brands are making beauty supplements more accessible

Global Beauty Supplements Market Dynamics

DRIVERS: Government subsidies and policies

The beauty supplements market is witnessing unprecedented growth due to the expansion of e-commerce and AI-driven customized nutrition. Digital marketing and social media are helping DTC brands connect with consumers and shape their buying decisions. With the COVID-19 pandemic, Amazon has become the behemoth of the dietary supplement industry, outpacing conventional retailers in terms of $12.6 billion in vitamin, mineral, and supplement (VMS) sales during the 12 months ended August 2023. Brands like Garden of Life, Optimum Nutrition, Vital Proteins, and NOW Foods have successfully capitalized on this trend, with Garden of Life contributing over $350 million alone. In an effort to enhance awareness and consumer confidence, high achievers are investing heavily in Amazon's advertising capabilities. Moreover, increased consumer interest in natural and high-end dietary supplements has spurred demand for whole food-style products, such as with Balance of Nature. Regardless of regulatory difficulties for the industry, the move toward cleaner-label, organic, and functional beauty supplements continues to influence market forces. With artificial intelligence-based nutrition products and online shops increasing, the trend is all set to continue expanding with brands emphasizing purity, high-quality ingredient use, and consumer direct participation to stay in the market race.

RESTRAINTS: High cost of raw materials

The existence of fake beauty supplements, such as collagen-based products, poses a significant hindrance to the market since it does not carry consumer confidence and impacts brand credibility. Counterfeits confuse the consumer and build distrust, which negatively impacts genuine businesses. An example is the August 2024 class-action lawsuits filed against Osea, Azure (UK), By Nature (India), and Pix (UK). These companies were accused of misleading consumers by advertising products to contain collagen when, in fact, they were made from plant-based substitutes.

The effects of the adulterated and mislabeled ingredients extend beyond customer trust and involve legal problems, increased regulatory attention, and increased buyer distrust. The problems tend to slow market growth as regulators walk a thinner tightwire of regulations. In December 2024, Singapore Health Sciences Authority (HSA) warned consumers of an unlicensed probiotic health supplement that harmed individuals with medical conditions, witnessing the lethal risk posed by counterfeit supplements. The event will be used to create the need for openness and quality screening within the commerce. Legitimacy in the form of proper regulation, enhanced labeling, and consumer education schemes will have to ensure a clean market. In the absence of proper monitoring, fake products will keep on being health hazards and working as uglifiers of the beauty supplement industry.

 

OPPORTUNITIES: Growth in Emerging Markets

The beauty supplement market has huge growth potential in emerging economies such as India, Brazil, and Southeast Asia. Increasing disposable incomes are fueling demand for nutraceuticals, especially products that beautify skin, hair, and nails. It is an unexplored market for international beauty supplement brands to increase their reach.India, with its young population and growing middle class, is experiencing greater investment in beauty products. Traditional players such as Herbalife and Amway already have a strong presence, with local customer-favored affordable supplements. Rising wellness awareness, coupled with the fact that natural ingredients are easily accessible, is enhancing demand as well. New channels are facilitating growth in the market, particularly amongst technology-fascinated millennials and Gen Z.

Investor faith in the beauty supplements industry is also growing, witnessed in the investment in Beautywise and Chicnutrix in India. Endorsements by celebrities like Shilpa Shetty promoting Chicnutrix and Aman Gupta promoting Beautywise are also boosting brand trust and lead confidence. Growing disposable income and awareness among consumers in India, Brazil, and Southeast Asia are fuelling demand, expanding enormous growth opportunities. As businesses localise formulations of lifestyle products and communications more, expansion in these markets is anticipated to gain pace, driving industry expansion.

CHALLENGES: Supply Chain Disruptions

The industry of beauty supplements is facing considerable supply chain interruptions with raw material shortages and logistical problems. Principal ingredients like collagen, hyaluronic acid, biotin, and botanical extracts are facing supply bottlenecks due to climate change, trade embargoes, and geopolitical instability. The availability of marine collagen is subject to fishing regulations, while plant-based extracts are prone to seasonal harvesting due to unstable weather patterns. Furthermore, regulatory changes in the primary sources of ingredients limit access further, requiring manufacturers to find alternative sources or reformulate.

Logistics demands add to these frictions. Fuel price increases, container shortages, and congested ports impede procurement of ingredients, disrupting manufacturing and resulting in shortages of inventory and retail price inflation. Unpredictable shipping schedules also decrease supply chain efficiency, and consequently consumer demand. To offset such threats, firms are diversifying their supply base, embracing localized production, and adopting digital supply chain management solutions. Through the application of predictive analytics and alternate sources, brands can improve supply stability, cut costs, and ensure continuous product availability irrespective of market uncertainty. Such pre-emptive measures reduce the effect of supply chain disruptions, and corporate resilience is guaranteed in an uncertain world.

Global Beauty Supplements Market Ecosystem Analysis

Some of the prominent companies in this market include well-established and financially sound manufacturers of beauty supplements. These companies have been operational in the market for more than a decade and have diversified portfolios, latest technologies, and excellent global sales and marketing networks. Some of the prominent companies in this market include Amway Corp (US), Nestlé (Switzerlands), Nu Skin (US), Meiji Holdings Co., Ltd. (Japan), Herbalife International of America, Inc. (US), Unilever (UK).

Top Companies in Beauty Supplements Market

Note: The above diagram only shows the representation of the Beauty Supplements Market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis

 

By ingredient type, collagen segment to hold significant market share during forecast period

Its growing demand in the beauty supplement industry is fueled by the rising awareness of consumers for its attributes towards healthy skin and anti-aging. With consumers focusing on maintaining youthful and glowing skin, collagen—a major protein required for skin firmness and elasticity—has made a rapid pace in the supplement market through products like powders, capsules, and drinks. Identified for its ability to diminish wrinkles, improve skin hydration, and achieve a smoother face, collagen has emerged as a much-desired ingredient in the beauty and wellness sectors. Additionally, the increasing demand for natural and holistic beauty products has also contributed to its popularity, with consumers incorporating collagen supplements into their regimens to improve skin health from the inside out.

New Products launches, such as Premier Collagen by GNC on January 25, 2025, and Pro Collagen+ by Vida Glow on September 18, 2024, show the growing actions by firms to respond to the rising demands for collagen in the wellness and beauty industry. These releases indicate the direction of the industry, with companies launching innovative products which respond to the consumers' demands for convenience as well as efficacy in obtaining the best skin health.

By target consumer, men segment to hold significant market share during forecast period

The beauty supplements market for men is growing because people are more conscious about skin and hair care. While traditionally the nutricosmetics market was focused on women, today men especially look for supplements with skincare, haircare, and anti-aging advantages. As men's skin is thicker, drier, and more sweat-prone, it requires nutrition for proper maintenance. Vitamins E and C as antioxidant protection, omega-3 fatty acids for epidermal barrier function, ceramides for moisture, and collagen for skin structure are all being added to products specifically marketed for men increasingly. According to company statements of November 6, 2024, companies are focusing more on beauty supplements for men because consumers are expanding interest in haircare and skincare.

Research indicates that 56% of men spend $26 to $100 per month on personal care items and 57% have increased their supplement purchases over the past five years. Particle, Activ'Inside, Gnosis by Lesaffre, and Monteloeder brands are developing niche products for skin moisturization, collagen protection, and wrinkle smoothing for men.

Asia Pacific to register highest CAGR during forecast period

The strongest growth driver for the Asia Pacific beauty supplement market is growing consumer demand for natural and functional ingredients related to skin, hair, and overall health. Rising awareness of the beauty & health products & increasing beauty standards due to the social media influence also drives the market growth.

Also, the rapid expansion of e-commerce sites has redefined the beauty supplement market. China, Japan, and South Korea have seen a surge in online shopping, fueled by growing internet penetration, digital payment adoption, and social media influence. Growing influencer strength of beauty and live shopping has provided more fuel to consumer engagement. FANCL, a leading Japanese beauty and health supplement brand, cemented its position in China in 2022 by strengthening its online channels of distribution through collaboration with Tmall and JD.com. Online activity such as this assists brands in reaching more customers and providing more convenience and accessibility. Therefore, the fusion of digital marketing and e-commerce is fueling regional market growth.

HIGHEST CAGR MARKET IN 2030
JAPAN FASTEST GROWING MARKET IN THE REGION
Beauty Supplements Market by region

Recent Developments of Beauty Supplements Market

  • In June 2024, Nestlé Health Science (Switzerland) launched www.glp-1nutrition.com, an innovative platform designed to support individuals navigating weight loss journeys, particularly those using GLP-1 medications. The site provides tailored nutritional solutions, expert guidance, and a community-focused approach to help users address the unique challenges associated with weight management. The platform offers solutions across various categories, including: Muscle preservation, Gut health, Micronutrient intake, Hydration, Skin and hair health, Weight rebound control.
  • In March 2024, Nestlé Health Science's (Switzerland) Garden of Life has launched Sport Whey+ Younger, Healthier Looking Skin, a protein powder designed to support both workout recovery and skin health. This vanilla-flavored product contains a full amino acid profile to promote skin radiance, elasticity, and smoothness. The Garden of Life Sport collection also includes Micronized Creatine Monohydrate + Probiotics, Whey+ Weight Management, Organic Greens, and Dr. Formulated Probiotics Sport.
  • In February 2024, OZiva, India’s leading clean and plant-based holistic wellness brand, has unveiled its latest innovation—OZiva Bioactive Gluta Fizzy. This unique formulation offers a multi-targeted approach to repairing skin cell damage, reducing pigmentation, and promoting an even-toned, radiant complexion.
  • In December 2022, Hindustan Unilever Limited (HUL) has entered the fast-growing Health & Wellbeing category in India by making strategic investments in OZiva and Wellbeing Nutrition. HUL acquired a 51% equity stake in OZiva, a leading plant-based wellness brand, with plans to acquire the remaining 49% in 36 months. It also acquired a 19.8% stake in Wellbeing Nutrition, known for innovative health products like Melts (Oral Thin Strips) and Slow-Release capsules. The investments align with HUL’s strategy o expand into health-focused consumer goods, leveraging its R&D, distribution, and global expertise to scale these brands.

Key Market Players

List of Top Beauty Supplements Market Companies

The Beauty Supplements Market is dominated by a few major players that have a wide regional presence. The major players in the Beauty Supplements Market are

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Scope of the Report

Report Attribute Details
Market size available for years 2025–2030
Base year considered 2023
Forecast period 2025–2030
Forecast units Value (USD) and Volume (KT)
Segments Covered By Ingredient Type, By Target Consumer, By Form, By Distribution Channel, By Function, and By Region
Regions covered North America, Europe, Asia Pacific, South America, and RoW

 

Key Questions Addressed by the Report

What is the current size of beauty supplements market?
The beauty supplements market is estimated to be USD 3.96 billion in 2025 and is projected to reach USD 5.76 billion by 2030, registering a CAGR of 7.8% during the forecast period.
Which are the key players in the market, and how intense is the competition?
Amway Corp (US), Nestlé (Switzerlands), Nu Skin (US), Meiji Holdings Co., Ltd. (Japan), Herbalife International of America, Inc. (US), Unilever (UK) are some of the key market players.
The market for beauty supplements is expanding rapidly, with more mergers, acquisitions, and product launches.
Which region is projected to account for the largest share of the beauty supplements market?
North America has the largest share in the global beauty supplements market because of its high beauty standards & rising health & nutrition awareness.
What kind of information is provided in the company profiles section?
The provided company profiles deliver crucial details, including a thorough business summary that covers different segments, financial results, geographic presence, revenue distribution, and business revenue breakdown. They also offer insights into product lines, key achievements, and expert analyst opinions to better illustrate the company's potential.
What are the factors driving the beauty market?
Rising Awareness of Skin-Gut Health Link, increasing health awareness, aging populations, rising disposable incomes, advancements in supplement formulations, and the growth of e-commerce.

 

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Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
INTRODUCTION
1
  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    MARKET SEGMENTATION
    INCLUSIONS & EXCLUSIONS
    REGIONS COVERED
    YEARS CONSIDERED
  • 1.4 UNIT CONSIDERED
    CURRENCY/ VALUE UNIT
    VOLUME UNIT
  • 1.5 STAKEHOLDERS
RESEARCH METHODOLOGY
2
  • 2.1 RESEARCH DATA
    SECONDARY DATA
    - KEY DATA FROM SECONDARY SOURCES
    PRIMARY DATA
    - KEY DATA FROM PRIMARY SOURCES
    - KEY INSIGHTS FROM INDUSTRY EXPERTS
    - BREAKDOWN OF PRIMARY INTERVIEWS
    - BOTTOM-UP APPROACH
  • 2.2 MARKET SIZE ESTIMATIONS
    - TOP-DOWN APPROACH
  • 2.3 DATA TRIANGULATION
    - ASSUMPTIONS OF THE STUDY
  • 2.4 RESEARCH ASSUMPTIONS
  • 2.5 LIMITATIONS AND RISK ASSESSMENT
EXECUTIVE SUMMARY
3
PREMIUM INSIGHTS
4
MARKET OVERVIEW
5
  • 5.1 INTRODUCTION
  • 5.2 MACROECONOMIC OUTLOOK
  • 5.3 MARKET DYNAMICS
    DRIVERS
    RESTRAINTS
    OPPORTUNITIES
    CHALLENGES
  • 5.4 IMPACT OF GEN AI ON BEAUTY SUPPLEMENTS MARKET
INDUSTRY TRENDS
6
  • 6.1 OVERVIEW
  • 6.2 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS
  • 6.3 VALUE CHAIN ANALYSIS
  • 6.4 SUPPLY CHAIN ANALYSIS
  • 6.5 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - NUTRACEUTICAL AND COSMECEUTICAL FORMULATIONS
    - ENCAPSULATION TECHNOLOGY
    - COLLAGEN SYNTHESIS TECHNOLOGY
    COMPLEMENTARY TECHNOLOGIES
    - GENOMICS AND PERSONALIZED NUTRITION
    - WEARABLE SKIN AND HEALTH MONITORING DEVICES
    - ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING (ML)
    ADJACENT TECHNOLOGIES
    - BLOCKCHAIN FOR SUPPLY CHAIN TRANSPARENCY
    - BEAUTY TECH APPS AND PLATFORMS
  • 6.6 PATENT ANALYSIS
    LIST OF MAJOR PATENTS PERTAINING TO THE MARKET
  • 6.7 PORTER’S FIVE FORCE ANALYSIS
  • 6.8 TRADE ANALYSIS
  • 6.9 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY INGREDIENT TYPE
    AVERAGE SELLING PRICE TREND, BY INGREDIENT TYPE
    AVERAGE SELLING PRICE TREND, BY REGION
    ECOSYSTEM ANALYSIS
    - DEMAND SIDE
    - SUPPLY SIDE
    TARIFF AND REGULATORY LANDSCAPE
    - TARIFF DATA (HS CODE: 2936)
    - REGULATORY BODIES, GOVERNMENT AGENCIES & OTHER ORGANISATIONS
    - KEY REGULATIONS
    KEY STAKEHOLDERS AND BUYING CRITERIA
    - KEY STAKEHOLDERS IN THE BUYING PROCESS
    - BUYING CRITERIA
    PORTER’S FIVE FORCES ANALYSIS
    - INTENSITY OF COMPETITIVE RIVALRY
    - THREAT OF NEW ENTRANTS
    - THREAT OF SUBSTITUTES
    - BARGAINING POWER OF SUPPLIERS
    - BARGAINING POWER OF BUYERS
    CASE STUDY ANALYSIS
    KEY CONFERENCES & EVENTS IN 2025-2026
    INVESTMENT AND FUNDING SCENARIO
BEAUTY SUPPLEMENTS MARKET, BY INGREDIENT TYPE
7
  • 7.1 INTRODUCTION
  • 7.2 ANTIOXIDANTS
  • 7.3 VITAMINS & MINERALS
  • 7.4 OMEGA-3 AND OMEGA-6 FATTY ACIDS
  • 7.5 COLLAGEN
  • 7.6 PROBIOTICS
  • 7.7 HYALURONIC ACID
  • 7.8 OTHER INGREDIENT TYPES
BEAUTY SUPPLEMENTS MARKET, BY FORM
8
  • 8.1 INTRODUCTION
  • 8.2 CAPSULES , TABLETS & SOFTGELS
  • 8.3 POWDERS
  • 8.4 GUMMIES
  • 8.5 LIQUID
BEAUTY SUPPLEMENTS MARKET, BY TARGET CONSUMER
9
  • 9.1 INTRODUCTION
  • 9.2 WOMEN
  • 9.3 MEN
    BEAUTY SUPPLEMENTS MARKET, BY FUNCTION
BEAUTY SUPPLEMENTS MARKET, BY FUNCTION
10
  • 10.1 INTRODUCTION
  • 10.2 ANTI-AGING
  • 10.3 SKIN HYDRATION & GLOW
  • 10.4 HAIR GROWTH & STRENGTH
  • 10.5 SKIN BRIGHTENING & EVEN TONE
  • 10.6 OTHER FUNCTIONS
BEAUTY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL
11
  • 11.1 INTRODUCTION
  • 11.2 DIRECT SALES & MULTI-LEVEL MARKETING (MLM)
  • 11.3 ONLINE RETAIL
  • 11.4 SUPERMARKETS & HYPERMARKETS
  • 11.5 PHARMACIES & DRUGSTORES
  • 11.6 SPECIALTY STORES
BEAUTY SUPPLEMENTS MARKET, BY REGION
12
  • 12.1 INTRODUCTION
  • 12.2 NORTH AMERICA
    US
    CANADA
    MEXICO
  • 12.3 EUROPE
    UK
    GERMANY
    FRANCE
    ITALY
    SPAIN
    REST OF EUROPE
  • 12.4 ASIA PACIFIC
    CHINA
    JAPAN
    INDIA
    AUSTRALIA & NEW ZEALAND
    REST OF ASIA PACIFIC
  • 12.5 SOUTH AMERICA
    BRAZIL
    ARGENTINA
    REST OF SOUTH AMERICA
  • 12.6 REST OF THE WORLD
    AFRICA
    MIDDLE EAST
  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2024
  • 12.3 REVENUE ANALYSIS, 2021-2024
  • 12.4 MARKET SHARE ANALYSIS, 2024
    MARKET RANKING ANALYSIS, 2024
  • 12.5 BRAND/ PRODUCT COMPARISON
  • 12.6 COMPANY VALUATION AND FINANCIAL METRICS
  • 12.7 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS
  • 12.8 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYER, 2024
    - COMPANY FOOTPRINT
    - REGION FOOTPRINT
    - SOURCE FOOTPRINT
    - APPLICATION FOOTPRINT
  • 12.9 COMPANY EVALUATION MATRIX: START-UP/SME, 2024
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: START-UPS. SMES, 2024
    - DETAILED LIST OF KEY STARTUPS/SME
    - COMPETITIVE BENCHMARKING OF KEY STARTUPS/SME
    COMPETITIVE SCENARIO AND TRENDS
    - NEW PRODUCT LAUNCH
    - DEALS
    - EXPANSIONS
    - OTHER DEVELOPMENTS
COMPANY PROFILES
13
  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYERS
    AMWAY
    - COMPANY OVERVIEW
    - OPERATIONAL BUSINESS OVERVIEW
    - PRODUCT PORTFOLIO
    - RECENT DEVELOPMENTS
    - MNM VIEW
    HERBALIFE INTERNATIONAL OF AMERICA, INC.
    HUM NUTRITION INC
    NATURE'S BOUNTY
    MEIJI HOLDINGS CO., LTD.
    UNILEVER
    VITABIOTICS LTD.
    REVITAL LTD
    MERZ CONSUMER CARE GMBH
    - THE BOOTS COMPANY PLC
    - GNC HOLDINGS, LLC
    - NU SKIN ENTERPRISES
    - NATURE'S SUNSHINE PRODUCTS, INC
    - OTSUKA PHARMACEUTICAL CO., LTD
  • 13.3 OTHER PLAYERS
    H&H GROUP
    BIONOVA
    VITACO
    NORDIC NATURALS.
    SOLGAR INC.
    ALFA VITAMINS LABORATORIES, INC.
    VITA GREEN HEALTH PRODUCTS CO LTD
    KINOHIMITSU
    GREATLIFE GROUP AB
    - BIO MEDICAL PHARMA
    - CHICNUTRIX
ADJACENT MARKET
14
APPENDIX
15
  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 15.3 AVAILABLE CUSTOMIZATIONS
  • 15.4 RELATED REPORTS

The study involved two major approaches in estimating the current size of the beauty supplements market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the market.

In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were referred to identify and collect information.

Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after obtaining information regarding the beauty supplements market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to ingredient type, target consumer, form, distribution channel, function and region. Stakeholders from the demand side, such as research institutions and dietary supplement distributors and retailers, and manufacturing comapnies were interviewed to understand the buyer’s perspective on the suppliers, products, and their current usage of beauty supplements and the outlook of their business, which will affect the overall market.

Beauty Supplements Market Size, and Share

Note: The three tiers of the companies are defined based on their total revenues in 2022 or 2023, as per the availability of
financial data: Tier 1: Revenue > USD 1 billion; Tier 2: USD 100 million = Revenue
= USD 1 billion; Tier 3: Revenue < USD 100 million.

To know about the assumptions considered for the study, download the pdf brochure

COMPANY NAME

DESIGNATION

Amway (US)

General Manager

Nu Skin (US)

Sales Manager

Nestle (Switzerland)

Manager

Herbalife International of America, Inc. (US)

Sales Manager

Hum Nutrition (US)

Marketing Manager

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the beauty supplements market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:

  • The key players in the industry and the overall markets were identified through extensive secondary research.
  • All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
  • All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
  • The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

Beauty Supplements Market : Top-Down and Bottom-Up Approach

Beauty Supplements Market Top Down and Bottom Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall beauty supplements market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.

Market Definition

Beauty supplements are dietary products designed to enhance physical appearance and promote overall wellness, often targeting beauty concerns such as skin health, hair growth, and nail strength. They come in various forms like pills, capsules, powders, and gummies. The market covers a broad spectrum of ingredients, including vitamins, minerals, collagen, and antioxidants, all aimed at promoting beauty from within. These supplements contribute to improving skin elasticity, reducing wrinkles, and strengthening hair and nails, often complementing topical products for a more holistic beauty approach.

The beauty supplements market also encompasses different product forms (capsules, powders, gummies), key functional benefits such as anti-aging effects and skin hydration, and caters to diverse consumer segments (women, men). Distribution channels include pharmacies, online platforms, and specialty stores, with market trends showcasing the growing demand for these products.”

Stakeholders

  • Manufacturers of food products, beverages, and dietary supplements
  • Manufacturers of nutraceutical ingredients
  • Intermediary suppliers, such as traders and distributors of nutraceutical products
  • Government, research organizations, and institutions
  • World Health Organization (WHO)
  • Codex Alimentarius Commission (CAC)
  • Associations, regulatory bodies, and other industry-related bodies:
  • Food and Agriculture Organization (FAO)
  • United States Department of Agriculture (USDA)
  • Food Safety Council (FSC)
  • Food and Drug Administration (FDA)
  • European Food Safety Authority (EFSA)
  • Food Standards Australia New Zealand (FSANZ)
  • Dietary Supplement Health and Education Act (DSHEA)
  • Internal Probiotics Association
  • Indian Health Foods and Dietary Supplements Association (INHADSA)

Report Objectives

  • To determine and project the size of the beauty supplements market with respect to the ingredient type, target consumer, form, distribution channel, function and region in terms of value over five years, ranging from 2025 to 2030.
  • To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
  • To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.
  • To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market.
  • To identify and profile the key players in the beauty supplements market.
  • To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions.

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

The following customization options are available for the report:

Product Analysis

  • Product Matrix, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis as per Feasibility

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

  • Further breakdown of the Rest of Europe beauty supplement market into key countries.
  • Further breakdown of the Rest of Asia Pacific beauty supplements market into key countries.
  • Further breakdown of the Rest of South America beauty supplements market into key countries.

Company Information

  • Detailed analyses and profiling of additional market players (up to five)

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Growth opportunities and latent adjacency in Beauty Supplements Market

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