AdTech Market Size, Share, Trends & Forecast [2030]

Overview

The global AdTech Market was valued at USD 579.4 billion in 2023 and is projected to reach USD 1,496.2 billion by 2030, registering a CAGR of 14.5% during the period from 2024 to 2030. Due to various business drivers, the AdTech market is expected to grow significantly during the forecast period. The market is experiencing significant growth due to the increasing demand for data-informed marketing strategies. The growing popularity of audio streaming and podcasts for audio advertising and the proliferation of smartphones for greater mobile optimization and in-app advertising is also responsible for driving the market’s growth.

Attractive Opportunities in the AdTech Market

ASIA PACIFIC:

The market growth in Asia Pacific can be attributed to the including the robust growth of the digital landscape, the increasing prevalence of internet access, and the widespread adoption of smartphones

The growth of this market can be attributed to the countries witnessing a flourishing trend in influencer marketing while the eCommerce sector is pioneering novel advertising strategies, including live-stream shopping.

The North American AdTech market is projected to be valued at USD 448.8 billion by 2030; growing at CAGR of 12.6% during the forecast period.

Partnerships, collaborations, and product launches would offer lucrative opportunities for market players in the next five years.

The growth of this market can be attributed to the several driving forces, including the robust growth of the digital landscape, the increasing prevalence of internet access, and the widespread adoption of smartphones.

Global AdTech Market Dynamics

Driver: Proliferation of smartphones for greater mobile optimization and in-app advertising

The proliferation of smartphones, with their ubiquitous presence, has significantly bolstered the demand for AdTech solutions, particularly in the realm of mobile optimization and in-app advertising. As users increasingly rely on their mobile devices for various activities, advertisers must adopt a mobile-first approach, optimizing content and ad campaigns to provide a seamless and responsive user experience on smartphones. Simultaneously, in-app advertising has gained prominence, capitalizing on the high levels of user engagement within mobile applications. Advertisers are leveraging this contextually relevant advertising medium to reach and engage users, utilizing interactive ad formats and benefiting from the monetization opportunities it offers to app developers. In this mobile-centric landscape, programmatic mobile advertising further enhances efficiency and precision, enabling data-driven targeting and cross-device tracking, ensuring that ads are delivered consistently and effectively across mobile devices and platforms. There have been notable deals and investments in the in-app advertising space in recent years. For instance, in 2020, Unity Technologies acquired DeltaDNA, a player in real-time player management and game analytics, to enhance in-app advertising and personalization.

Restraints: Stringent privacy regulations and security concerns

Privacy regulations and security concerns collectively impede the growth of AdTech solutions in the market. Privacy regulations, like GDPR and CCPA, mandate stringent data collection and usage restrictions, requiring explicit user consent and limiting available data for targeted advertising. Simultaneously, security vulnerabilities pose significant risks, necessitating increased efforts and costs to secure sensitive user information. High-profile data breaches erode user trust and brand reputation, further complicating the AdTech landscape. Advertisers and AdTech providers must strike a delicate balance between regulatory compliance, data security, and effective advertising strategies to ensure the industry's sustainable growth. Privacy regulations and security concerns hinder the growth of AdTech solutions by imposing strict compliance requirements, reducing the availability of user data, and necessitating increased security measures.

Opportunity: Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences

The widespread adoption of augmented reality (AR) and virtual reality (VR) is a transformative opportunity for AdTech solutions in the market. The growth of AR and VR is supported by data showing the increasing demand for immersive experiences. According to MarketsandMarkets, worldwide spending on AR and VR is forecasted to reach USD 25.1 billion in 2023, reflecting the significant market potential. AdTech solutions can harness this momentum to deliver captivating, interactive ad formats. Users are embracing AR and VR, with applications extending from gaming to education, training, and beyond. This opens the door for AdTech to offer highly engaging and immersive ad experiences, allowing users to interact with products, services, and brand content in a virtual space. The opportunities are vast, from showcasing products in a three-dimensional space to creating interactive narratives that immerse users in brand stories. This level of engagement not only captures user attention but also fosters a deeper connection with brands. By integrating AR and VR into advertising campaigns, AdTech solutions stand to enhance user experiences and offer advertisers an exciting avenue for reaching and resonating with their target audiences, driving the continued adoption of AdTech solutions in the quest for more impactful advertising.

Challenge: Presence of Ad-Blocking Bypass Solutions

Ad-blocking bypass solutions create a multifaceted challenge for adopting AdTech solutions in the market. These tools disrupt user experience and trust, as users employ ad-blockers to reduce intrusive ads. The ongoing battle between ad-blockers and bypass solution developers results in reduced effectiveness for campaigns targeting bypass users, often leading to lower engagement and conversion rates. Privacy concerns, negative brand image, legal and ethical considerations, and resource-intensive development further complicate the landscape. Users' resistance to advertising and the potential backlash associated with bypass attempts add to the challenge, demanding a delicate balance between user experience, privacy, and ethical practices. Advertisers and AdTech providers must carefully navigate this complex environment to preserve user trust and ensure the effective adoption of AdTech solutions.

Global AdTech Market Ecosystem Analysis

By offering the demand Side Platforms (DSP) segment to account for a larger market size during forecast period The AdTech solutions include Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Ad Networks, Data Management Platforms (DMP), Agency Trading Desks (ATD), Ad Exchange Platforms, Ad Creative and Production Tools, Ad Analytics and Attribution Platforms, Ad Verification and Brand Safety and other solutions (Data Analytics and Insights, Ad Fraud Prevention, Compliance and Policy Management and CRM Integration). Factors propelling the growth of DSPs in the AdTech market are the surge in digital advertising spending, the proliferation of mobile devices, and the increasing emphasis on data-driven advertising strategies are some of the driving factors. Additionally, the shift toward programmatic advertising continues to be a dominant trend, with advertisers seeking more efficient and automated ways to reach their target audiences.

By advertising type, native advertising registers the highest CAGR during the forecast period

The native advertising segment is projected to grow more during the forecast period. Native ads, being more integrated and less obtrusive, offer a way to overcome this challenge. Advertisers are increasingly seeking ways to improve engagement and build brand loyalty, and native advertising provides a means to do so by delivering content that's relevant and appealing to the audience. As mobile usage continues to grow, native ads are being adapted for mobile devices to ensure a seamless user experience. Native advertising platforms are also focusing on enhancing the tracking and measurement capabilities to provide advertisers with better insights into their campaign performance.

By verticals, BFSI holds the highest CAGR during the forecast period

The increased competition among financial institutions is one of the factors. Banks and insurance companies are constantly looking for ways to differentiate themselves in a crowded market, and AdTech plays a crucial role in helping them target the right audience with personalized offers and services. This competitive landscape is pushing BFSI companies to invest in advanced advertising technologies and services. AdTech solutions enable these organizations to analyze vast amounts of data to understand customer behavior, preferences, and risk profiles.

ASIA PACIFIC Region Holds the Largest Share of the AdTech Market

From a technological perspective, the Asia Pacific AdTech market is enthusiastically embracing cutting-edge innovations. Markets such as South Korea and Japan are witnessing a flourishing trend in influencer marketing, while China's e-commerce giants are pioneering novel advertising strategies, including live-stream shopping. As consumer behavior undergoes transformation, AdTech firms are devising strategies to cater to the diverse preferences and behaviors prevalent across the Asia Pacific region.

Recent Developments of AdTech Market Industry

In August 2023, Meta acquired Kustomer, a customer relationship management (CRM) platform, for USD 1 billion. This acquisition is seen as a way for Meta to expand its advertising business to include more customer data. In August 2023, Amazon Ads launched a Household Reach and Frequency measurement reporting capability, which allowed Streaming TV (STV) advertisers to measure the effectiveness of their STV campaigns more accurately and to plan and optimize their campaigns more effectively. With this release, advertisers can now access reach and frequency insights both at the viewer and household level. In August 2023, Zeta launched a Snowflake Native App, Customer Growth Intelligence (CGI), on Snowflake Marketplace. This new offering enhances and extends the deep integration between the two companies, sharing a vision to reinvent how enterprises ingest, store, synthesize, surface, and activate consumer data to make complex solutions simpler for marketers. In July 2023, Meta and Microsoft partnered to bring Meta's advertising platform to Microsoft's cloud computing platform, Azure. This partnership will allow Meta to reach a wider audience of advertisers and provide them with more data and insights.

In June 2023, Adobe unveiled Generative Recolor (beta), the first integration of Adobe Firefly in Adobe Illustrator, enabling designers to quickly experiment with colors using simple text prompts. The new release advances Adobe's vision of empowering creators of every skill level with Firefly as a creative co-pilot, bringing their visions to life at the speed of imagination. In October 2022, Yahoo announced a strong advanced TV (ATV) partnership with DIRECTV Advertising to provide access to DIRECTV’s set-top box (STB) data, unlocking new value for connected TV (CTV) buyers. With this expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize the planning, activation, and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. In September 2022, Yahoo launched Yahoo Member Connect, a cutting-edge media network solution that helps leading brands add to their core business. Yahoo Member Connect supports all types of businesses looking to build and scale their own media networks – enabling them to monetize data and media assets, engage with customers at scale, and offer rich ad experiences with quality content.

Key Market Players

Key Players ih the AdTech Market Include

Meta (US)
Google (US)
Amazon (US)
Adobe (US)
Yahoo (US)
Zeta (US)
Microsoft (US)
Celtra (US)
Basis Technologies (US)
Luna (US)
NextRoll (US)
Quantcast (US)
Criteo (France)
Affle (India)
InMobi (India)
Demandbase (US)
The Trade Desk (US)
Adform (Denmark)
Equativ (France)
Tremor International (Israel)
Innovid (US)
Mediaocean (US)
DoubleVerify (US)
Magnite (US)
Copy.ai (US)
Nickelytics (US)
C Wire (Switzerland)
Cavai (Norway)
Titan Digital (US)
Glimpse Protocol (UK)
StackAdapt (Canada)
Cosmose AI (Singapore)
Vidsy (UK)
Linkby (Australia)

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Scope of the Report

Report Attribute	Details
Market size available for years	2019–2030
Base year considered	2022
Forecast period	2023–2030
Forecast units	USD (Billion)
Segments covered	Offering, Advertising Type, Advertising Media, Vertical, and Region
Geographies covered	North America, Asia Pacific, Europe, Middle East & Africa, and Latin America
Companies covered	Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy.ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia).

Key Questions Addressed by the Report

What is AdTech?

AdTech is a broad category encompassing the tools and software employed by advertisers to oversee, target, and evaluate their digital advertising endeavors.

What is the total CAGR expected to be recorded for the AdTech market during the forecast period?

The market is expected to record a CAGR of 14.5% during the forecast period.

What are the key drivers supporting the growth of the AdTech market?

Some factors driving the growth of the AdTech market are the increasing demand for data-informed marketing strategies, the growing popularity of audio streaming and podcasts for audio advertising, and the proliferation of smartphones for greater mobile optimization and in-app advertising.

Which are the key advertising media prevailing in the AdTech market?

The key advertising media gaining a foothold in the AdTech market are Television Advertising, Radio Advertising, Print Advertising (Magazines, Newspapers), Outdoor Advertising (Public Signs, Billboards, Posters), and Digital Advertising (Display and Mobile Advertising, Search Engine Advertising, Social Media Advertising).

Who are the key vendors in the AdTech market?

Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy.ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia).

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TITLE

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INTRODUCTION

RESEARCH METHODOLOGY

EXECUTIVE SUMMARY

PREMIUM INSIGHTS

MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKET DYNAMICS

DRIVERS

- Increasing demand for data-informed marketing strategies

- Growing popularity of audio streaming and podcasts for advertising

- Proliferation of smartphones for greater mobile optimization and in-app advertising

RESTRAINTS

- Stringent privacy regulations and security concerns

- Inaccurate data quality and accuracy

OPPORTUNITIES

- Rapid adoption of AI and ML technologies for hyper-personalized user experience

- Focus on voice-activated ads and conversational advertising

- Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences

CHALLENGES

- Presence of ad-blocking bypass solutions

- Lack of standardized viewability metrics
5.3 CASE STUDIES

UNITED TRUCK DRIVING SCHOOL IMPLEMENTED TITAN DIGITAL’S SERVICES TO CONTROL ITS ADVERTISING BUDGET

TITAN DIGITAL’S TEAM DEVELOPED 3-STEP PLAN TO HELP WHS BECOME MORE COMPETITIVE

CANVAS WORLDWIDE IMPLEMENTED INNOVID'S SOLUTIONS TO SAVE TIME AND REDUCE RISK OF HUMAN ERROR

DRIVES LIFT-IN TUNE-UP WORKED WITH TREMOR VIDEO’S TR.LY CREATIVE STUDIO TO DRIVE MOST INCREMENTAL TUNE-IN AT LOWEST COST PER TUNE-IN

FAN CONTROLLED FOOTBALL PARTNERED WITH EQUATIV TO MANAGE AND INCREASE AD INVENTORY

AMNET FRANCE DEPLOYED EQUATIV’S SOLUTIONS TO DELIVER BEST-PERFORMING VIDEO INVENTORY ACROSS FOUR TARGETED MARKETS

RAZER PARTNERED WITH EQUATIV TO REACH GAMERS WITH EFFECTIVE ADVERTISING

DSP ASSET MANAGERS PARTNERED WITH PURETECH DIGITAL AND INMOBI TO LEVERAGE ITS AWARENESS AMPLIFICATION EFFORTS

SALAM PARTNERED WITH INMOBI TO DEVELOP INNOVATIVE RICH MEDIA CREATIVE WITH FINGERPRINT SENSOR UNLOCK TO COMPLEMENT STANDARD BANNERS

STARBUCKS AND ARLA FOODS USED QUANTCAST’S CTV ADVERTISING PLATFORM TO REACH THEIR CORE AUDIENCE AND OPTIMIZE CAMPAIGNS IN REAL-TIME

SKY AND MEDIACOM PARTNERED WITH QUANTCAST TO ACTIVATE COOKIELESS INVENTORY AND REACH INACCESSIBLE CONSUMERS
5.4 TARIFF AND REGULATORY LANDSCAPE

REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

- North America

- Europe

- Asia Pacific

- Middle East & Africa

- Latin America
5.5 ADTECH MARKET ARCHITECTURE
5.6 ECOSYSTEM ANALYSIS
5.7 PATENT ANALYSIS

METHODOLOGY

PATENTS FILED, BY DOCUMENT TYPE

INNOVATION AND PATENT APPLICATIONS

- Top applicants
5.8 SUPPLY CHAIN ANALYSIS
5.9 FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE

TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
5.10 PRICING ANALYSIS

AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING

INDICATIVE PRICING ANALYSIS, BY ADTECH VENDOR
5.11 BRIEF HISTORY OF ADTECH MARKET
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
5.13 PORTER’S FIVE FORCES ANALYSIS

THREAT OF NEW ENTRANTS

THREAT OF SUBSTITUTES

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS

INTENSITY OF COMPETITIVE RIVALRY
5.14 KEY CONFERENCES AND EVENTS
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA

KEY STAKEHOLDERS IN BUYING PROCESS

BUYING CRITERIA
5.16 TECHNOLOGY ANALYSIS

KEY TECHNOLOGIES

- Artificial intelligence and machine learning (AI and ML)

- Big data

- Augmented reality (AR) and virtual reality (VR)

- Blockchain

ADJACENT TECHNOLOGIES

- IoT

- Ad serving

- Web analytics

- Marketing automation
5.17 BUSINESS MODEL ANALYSIS

SUPPLY SIDE

DEMAND SIDE

ADTECH MARKET, BY OFFERING

6.1 INTRODUCTION

OFFERINGS: ADTECH MARKET DRIVERS
6.2 SOLUTIONS

DEMAND-SIDE PLATFORMS (DSPS)

- Increasing emphasis on data-driven advertising strategies to propel growth

SUPPLY-SIDE PLATFORMS (SSPS)

- Rising popularity of video advertising to drive demand for SSPs

AD NETWORKS

- Need to facilitate efficient distribution of advertisements across digital platforms to drive market

DATA MANAGEMENT PLATFORMS (DMPS)

- Focus on developing cross-device targeting capabilities to boost growth

AGENCY TRADING DESKS (ATDS)

- Emergence of new programmatic advertising for flexible and controlled solutions to drive market

AD EXCHANGE PLATFORMS

- Rising advancements in multiple ad exchanging platforms to fuel growth

AD CREATIVE AND PRODUCTION TOOLS

- Focus on creating more effective and engaging ads to boost demand for ad creative and production tools

AD ANALYTICS AND ATTRIBUTION PLATFORMS

- Demand for leveraging advanced targeting options, such as geofencing and contextual advertising, to bolster growth

AD VERIFICATION AND BRAND SAFETY

- Use of ML and NLP to improve ad targeting within appropriate contexts to encourage market expansion

OTHER SOLUTIONS
6.3 SERVICES

PROFESSIONAL SERVICES

- Training & consulting

- System integration & implementation

- Support & maintenance

MANAGED SERVICES

- Need for businesses to efficiently navigate complexities of digital advertising to drive popularity of managed services
6.4 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE

CLOUD

- Strong emphasis on protecting user data and ensuring compliance to bolster growth

ON-PREMISES

- Focus on providing direct control over configurations and data-handling practices to drive growth
6.5 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE

DESKTOP

- Precise ad targeting and efficient ad placements to accelerate market

MOBILE

- Demand for responsive and engaging mobile ads that seamlessly integrate into apps to boost market

ADTECH MARKET, BY ADVERTISING TYPE

126

7.1 INTRODUCTION

ADVERTISING TYPES: ADTECH MARKET DRIVERS
7.2 PROGRAMMATIC ADVERTISING

EMPHASIS ON AUTOMATING TASKS INVOLVED IN BUYING AND SELLING AD SPACE TO BOLSTER GROWTH
7.3 SEARCH ADVERTISING

HIGH TARGETING OF AD USERS’ SEARCH FOR SPECIFIC PRODUCTS OR SERVICES TO DRIVE GROWTH
7.4 DISPLAY ADVERTISING

DEMAND FOR IMMERSIVE AND INTERACTIVE USER EXPERIENCE TO DRIVE DEMAND FOR DISPLAY ADVERTISING
7.5 MOBILE ADVERTISING

INCREASED MOBILE INTERNET USAGE TO DRIVE POPULARITY OF MOBILE ADVERTISING
7.6 EMAIL ADVERTISING

NEED FOR LEVERAGING DATA ANALYTICS AND AI TO CREATE HIGHLY TAILORED EMAIL CAMPAIGNS TO BOOST GROWTH
7.7 NATIVE ADVERTISING

FOCUS ON PROVIDING ADVERTISERS WITH BETTER INSIGHTS INTO THEIR CAMPAIGN PERFORMANCE TO PROPEL GROWTH
7.8 OTHER ADVERTISING TYPES

ADTECH MARKET, BY ADVERTISING MEDIA

136

8.1 INTRODUCTION

ADVERTISING MEDIA: ADTECH MARKET DRIVERS
8.2 TELEVISION ADVERTISING

HIGH VIEWERSHIP OF TV CONTENT, PARTICULARLY IN LIVE EVENTS, SPORTS, AND PREMIUM SHOWS, TO DRIVE MARKET
8.3 RADIO ADVERTISING

RISE OF DIGITAL AUDIO PLATFORMS TO ENCOURAGE MARKET EXPANSION
8.4 PRINT ADVERTISING

MAGAZINES

- Demand for tangible and visually engaging medium for advertisers to convey messages to propel growth

NEWSPAPER

- Adoption of online and digital platforms for advertorials to encourage market expansion
8.5 OUTDOOR ADVERTISING

PUBLIC SIGNS

- Public signs help advertisers convey messages to broad audience

BILLBOARDS

- Need for large, eye-catching displays to create brand visibility and impact to drive growth

POSTERS

- Growing trend toward using eco-friendly materials and energy-efficient lighting to convey messages to drive demand for posters
8.6 DIGITAL ADVERTISING

DISPLAY AND MOBILE ADVERTISING

- Adoption of smartphones and increasing screentime on mobile devices to drive growth

SEARCH ENGINE ADVERTISING

- Focus on enabling unparalleled reach and precision bidding on specific keywords to fuel growth

SOCIAL MEDIA ADVERTISING

- Extensive use of digital marketing platforms for interactive and visually engaging content to drive growth

ADTECH MARKET, BY VERTICAL

147

9.1 INTRODUCTION

VERTICALS: ADTECH MARKET DRIVERS
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE

EMERGENCE OF AI AND ML FOR PREDICTIVE ANALYTICS AND CHATBOT-DRIVEN CUSTOMER INTERACTIONS TO DRIVE DEMAND
9.3 MEDIA & ENTERTAINMENT

ADOPTION OF OTT PLATFORMS BY CONSUMERS TO FOSTER GROWTH
9.4 RETAIL & ECOMMERCE

SHIFT IN CONSUMER BEHAVIOR TOWARD ONLINE SHOPPING TO DRIVE DEMAND FOR ADTECH SOLUTIONS IN RETAIL & ECOMMERCE INDUSTRY
9.5 HEALTHCARE & LIFE SCIENCES

NEED FOR FACILITATING PERSONALIZED HEALTHCARE INFORMATION AND IMPROVING OVERALL PATIENT EXPERIENCE TO PROPEL GROWTH
9.6 TRAVEL & HOSPITALITY

RELIANCE OF TRAVELERS ON SMARTPHONES TO DRIVE ADOPTION OF VIDEO ADVERTISING IN TRAVEL & HOSPITALITY SECTOR
9.7 MANUFACTURING

STRONG EMPHASIS ON SUSTAINABILITY AND ECO-FRIENDLY ADVERTISING TO DRIVE POPULARITY OF ADTECH SOLUTIONS IN MANUFACTURING SECTOR
9.8 TELECOM

FOCUS ON FACILITATING SEAMLESS DELIVERY OF HIGH-QUALITY VIDEO ADS AND AUGMENTED REALITY EXPERIENCES TO FUEL MARKET
9.9 TRANSPORTATION & LOGISTICS

ADOPTION OF ADTECH SOLUTIONS IN TRANSPORTATION & LOGISTICS INDUSTRY HELPS ADDRESS SUSTAINABILITY CONCERNS
9.10 FOOD & BEVERAGES

RISING POPULARITY OF FOOD DELIVERY APPS TO DRIVE ADOPTION OF ADTECH SOLUTIONS IN FOOD & BEVERAGES SECTOR
9.11 OTHER VERTICALS

ADTECH MARKET, BY REGION

161

10.1 INTRODUCTION
10.2 NORTH AMERICA

NORTH AMERICA: ADTECH MARKET DRIVERS

NORTH AMERICA: RECESSION IMPACT

US

- Growing emphasis on data-driven advertising strategies to contribute to market growth

CANADA

- Strong economic stability and growing digital landscape to encourage market expansion
10.3 EUROPE

EUROPE: ADTECH MARKET DRIVERS

EUROPE: RECESSION IMPACT

UK

- Adoption of sustainable and ethical advertising practices to propel growth

GERMANY

- Robust economy and large population of internet users to spur growth

FRANCE

- Stringent data privacy regulations such as GDPR to influence market growth

SPAIN

- Demand for advertising strategies that provide human touch to propel market

ITALY

- Heavy investments in data analytics and AI to deliver tailored content to contribute to market expansion

REST OF EUROPE
10.4 ASIA PACIFIC

ASIA PACIFIC: ADTECH MARKET DRIVERS

ASIA PACIFIC: RECESSION IMPACT

CHINA

- Robust government policies for technological innovation to fuel market

JAPAN

- Emphasis on high-quality content and aesthetics to drive market

INDIA

- Focus on video advertising and integration of vernacular languages to propel growth

SOUTH KOREA

- Adoption of AR and VR for immersive advertising experiences to boost growth

AUSTRALIA & NEW ZEALAND

- Demand for data security and transparency from tech-savvy consumers to fuel growth

ASEAN COUNTRIES

- Popularity of eCommerce and government’s push for digitalization to propel growth

REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA

MIDDLE EAST & AFRICA: ADTECH MARKET DRIVERS

MIDDLE EAST & AFRICA: RECESSION IMPACT

UAE

- Focus on adopting cutting-edge advertising technologies to drive growth

SAUDI ARABIA

- Growing emphasis on online sales and customer engagement to boost growth

QATAR

- Demand for culturally relevant content and eCommerce expansion to drive growth

SOUTH AFRICA

- Active involvement of institutes and government with advertising technologies to drive growth

REST OF THE MIDDLE EAST & AFRICA
10.6 LATIN AMERICA

LATIN AMERICA: ADTECH MARKET DRIVERS

LATIN AMERICA: RECESSION IMPACT

BRAZIL

- Government’s strategies to prioritize culturally relevant and localized content to foster growth

MEXICO

- Robust government initiatives for technological developments to encourage market expansion

ARGENTINA

- Growing digital advertising landscape to fuel market growth

REST OF LATIN AMERICA

COMPETITIVE LANDSCAPE

211

11.1 OVERVIEW
11.2 STRATEGIES ADOPTED BY KEY PLAYERS
11.3 REVENUE ANALYSIS

BUSINESS SEGMENT REVENUE ANALYSIS
11.4 MARKET SHARE ANALYSIS
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET

COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
11.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022

STARS

EMERGING LEADERS

PERVASIVE PLAYERS

PARTICIPANTS

COMPANY FOOTPRINT
11.7 START-UP/SME EVALUATION MATRIX

PROGRESSIVE COMPANIES

RESPONSIVE COMPANIES

DYNAMIC COMPANIES

STARTING BLOCKS

COMPETITIVE BENCHMARKING
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS
11.9 COMPETITIVE SCENARIO AND TRENDS

PRODUCT LAUNCHES/ENHANCEMENTS

DEALS

COMPANY PROFILES

231

12.1 INTRODUCTION
12.2 KEY PLAYERS

META

- Business overview

- Products/Solutions/Services offered

- Recent developments

- MnM view

GOOGLE

- Business overview

- Products/Solutions/Services offered

- Recent developments

- MnM view

AMAZON

- Business overview

- Products/Solutions/Services offered

- Recent developments

- MnM view

ADOBE

- Business overview

- Products/Solutions/Services offered

- Recent developments

- MnM view

YAHOO

- Business overview

- Products/Solutions/Services offered

- Recent developments

- MnM view

ZETA

- Business overview

- Products/Solutions/Services offered

- Recent developments
12.3 OTHER KEY PLAYERS

MICROSOFT

CELTRA

BASIS TECHNOLOGIES

LUNA

NEXTROLL

QUANTCAST

CRITEO

AFFLE

INMOBI

DEMANDBASE

THE TRADE DESK

ADFORM

EQUATIV

ILLUMIN

TREMOR INTERNATIONAL

INNOVID

MEDIAOCEAN

DOUBLEVERIFY

MAGNITE
12.4 START-UPS/SMES

COPY.AI

NICKELYTICS

C WIRE

CAVAI

TITAN DIGITAL

GLIMPSE PROTOCOL

STACKADAPT

COSMOSE AI

VIDSY

LINKBY

ADJACENT AND RELATED MARKETS

271

13.1 INTRODUCTION
13.2 APP ANALYTICS MARKET

MARKET DEFINITION

MARKET OVERVIEW

- App analytics market, by offering

- App analytics market, by type

- App analytics market, by vertical

- App analytics market, by region
13.3 MOBILE APPS AND WEB ANALYTICS MARKET

MARKET DEFINITION

MARKET OVERVIEW

- Mobile apps and web analytics market, by component

- Mobile apps and web analytics market, by organization size

- Mobile apps and web analytics market, by deployment mode

- Mobile apps and web analytics market, by application

- Mobile apps and web analytics market, by region

APPENDIX

281

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 CUSTOMIZATION OPTIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS
TABLE 2 FACTOR ANALYSIS
TABLE 3 RECESSION IMPACT
TABLE 4 ADTECH MARKET SIZE AND GROWTH RATE, 2019–2022 (USD BILLION, Y-O-Y %)
TABLE 5 MARKET SIZE AND GROWTH RATE, 2023–2030 (USD BILLION, Y-O-Y %)
TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ROLE OF PLAYERS IN MARKET ECOSYSTEM
TABLE 12 PATENTS FILED, 2013–2023
TABLE 13 TOP 20 PATENT OWNERS IN ADTECH MARKET, 2013–2023
TABLE 14 LIST OF PATENTS IN MARKET, 2023
TABLE 15 SHORT-TERM ROADMAP, 2023–2025
TABLE 16 MID-TERM ROADMAP, 2026–2028
TABLE 17 LONG-TERM ROADMAP, 2029–2030
TABLE 18 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDORS
TABLE 19 DETAILED LIST OF KEY CONFERENCES AND EVENTS, 2023–2024
TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 22 ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 23MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 24 MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 25 MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 26 DSPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 27 DSPS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 28 SSPS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 29 SSPS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 30 AD NETWORKS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 31 AD NETWORKS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 32 DMPS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 33 DMPS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 34 ATDS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 35 ATDS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 36 AD EXCHANGE PLATFORMS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 37 AD EXCHANGE PLATFORMS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 38 AD CREATIVE AND PRODUCTION TOOLS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 39 AD CREATIVE AND PRODUCTION TOOLS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 40 AD ANALYTICS AND ATTRIBUTION PLATFORMS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 41 AD ANALYTICS AND ATTRIBUTION PLATFORMS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 42 AD VERIFICATION AND BRAND SAFETY: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 43 AD VERIFICATION AND BRAND SAFETY: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 44 OTHER SOLUTIONS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 45 OTHER SOLUTIONS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 46 ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 47 MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 48 MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 49 MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 50 PROFESSIONAL SERVICES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 51 PROFESSIONAL SERVICES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 52 TRAINING & CONSULTING SERVICES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 53 TRAINING & CONSULTING SERVICES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 54 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 55 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 56 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 57 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 58 MANAGED SERVICES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 59 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 60 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 61 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 62 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 63 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 64 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 65 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 66 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 67 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 68 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 69 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 70 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 71 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 72 ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 73 MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 74 PROGRAMMATIC ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 75 PROGRAMMATIC ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 76 SEARCH ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 77 SEARCH ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 78 DISPLAY ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 79 DISPLAY ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 80 MOBILE ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 81 MOBILE ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 82 EMAIL ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 83 EMAIL ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 84 NATIVE ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 85 NATIVE ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 86 OTHER ADVERTISING TYPES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 87 OTHER ADVERTISING TYPES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 88 ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 89 MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 90 TELEVISION ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 91 TELEVISION ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 92 RADIO ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 93 RADIO ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 94 PRINT ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 95 PRINT ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 96 OUTDOOR ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 97 OUTDOOR ADVERTISING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 98 DIGITAL ADVERTISING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 99 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 100 ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 101 MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 102 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 103 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 104 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 105 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 106 RETAIL & ECOMMERCE: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 107 RETAIL & ECOMMERCE: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 108 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 109 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 110 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 111 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 112 MANUFACTURING: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 113 MANUFACTURING: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 114 TELECOM: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 115 TELECOM: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 116 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 117 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 118 FOOD & BEVERAGES: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 119 FOOD & BEVERAGES: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 120 OTHER VERTICALS: MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 121 OTHER VERTICALS: MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 122 MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 123 MARKET, BY REGION, 2023–2030 (USD BILLION)
TABLE 124 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 125 NORTH AMERICA: MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 126 NORTH AMERICA: MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 127 NORTH AMERICA: MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 128 NORTH AMERICA: MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 129 NORTH AMERICA: MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 130 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 131 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 132 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 133 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 134 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 135 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 136 NORTH AMERICA: MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 137 NORTH AMERICA: MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 138 NORTH AMERICA: MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 139 NORTH AMERICA: MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 140 NORTH AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 141 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 142 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 143 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 144 EUROPE: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 145 EUROPE: MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 146 EUROPE: MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 147 EUROPE: MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 148 EUROPE: MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 149 EUROPE: MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 150 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 151 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 152 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 153 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 154 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 155 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 156 EUROPE: MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 157 EUROPE: MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 158 EUROPE: MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 159 EUROPE: MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 160 EUROPE: MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 161 EUROPE: MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 162 EUROPE: MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 163 EUROPE: MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 164 ASIA PACIFIC: MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 165 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 166 ASIA PACIFIC: MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 167 ASIA PACIFIC: MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 168 ASIA PACIFIC: MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 169 ASIA PACIFIC: MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 170 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 171 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 172 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 173 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 174 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 175 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 176 ASIA PACIFIC: MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 177 ASIA PACIFIC: MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 178 ASIA PACIFIC: MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 179 ASIA PACIFIC: MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 180 ASIA PACIFIC: MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 181 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 182 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 183 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 184 ASIA PACIFIC: MARKET, BY ASEAN COUNTRY, 2019–2022 (USD BILLION)
TABLE 185 ASIA PACIFIC: MARKET, BY ASEAN COUNTRY, 2023–2030 (USD BILLION)
TABLE 186 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 187 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 188 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 189 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 190 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 191 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 192 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 193 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 194 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 195 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 196 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 197 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 198 MIDDLE EAST & AFRICA: MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 199 MIDDLE EAST & AFRICA: MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 200 MIDDLE EAST & AFRICA: MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 201 MIDDLE EAST & AFRICA: MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 202 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 203 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 204 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 205 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 206 LATIN AMERICA: MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 207 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 208 LATIN AMERICA: MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 209 LATIN AMERICA: MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 210 LATIN AMERICA: MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 211 LATIN AMERICA: MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 212 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 213 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 214 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 215 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 216 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 217 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 218 LATIN AMERICA: MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 219 LATIN AMERICA: MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 220 LATIN AMERICA: MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 221 LATIN AMERICA: MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 222 LATIN AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 223 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 224 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 225 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 226 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 227 ADTECH MARKET: INTENSITY OF COMPETITIVE RIVALRY
TABLE 228 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
TABLE 229 COMPARATIVE ANALYSIS OF OTHER ADTECH PRODUCTS
TABLE 230 OVERALL PRODUCT FOOTPRINT FOR KEY PLAYERS, 2022
TABLE 231 OVERALL PRODUCT FOOTPRINT FOR OTHER KEY PLAYERS, 2022
TABLE 232 DETAILED LIST OF KEY START-UPS/SMES
TABLE 233 OVERALL PRODUCT FOOTPRINT FOR START-UPS/SMES, 2022
TABLE 234 PRODUCT LAUNCHES/ENHANCEMENTS, 2022–2023
TABLE 235 DEALS, 2021–2023
TABLE 236 META: BUSINESS OVERVIEW
TABLE 237 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 238 META: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 239 META: DEALS
TABLE 240 GOOGLE: BUSINESS OVERVIEW
TABLE 241 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 242 GOOGLE: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 243 AMAZON: BUSINESS OVERVIEW
TABLE 244 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 245 AMAZON: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 246 AMAZON: DEALS
TABLE 247 ADOBE: BUSINESS OVERVIEW
TABLE 248 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 249 ADOBE: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 250 ADOBE: DEALS
TABLE 251 YAHOO: BUSINESS OVERVIEW
TABLE 252 YAHOO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 253 YAHOO: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 254 YAHOO: DEALS
TABLE 255 ZETA: BUSINESS OVERVIEW
TABLE 256 ZETA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 257 ZETA: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 258 ZETA: DEALS
TABLE 259 APP ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 260 APP ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 261 APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION)
TABLE 262 APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 263 APP ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 264 APP ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
TABLE 265 APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 266 APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 267 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 268 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 269 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 270 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 271 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 272 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 273 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 274 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 275 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 276 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)

LIST OF FIGURES

FIGURE 1 ADTECH MARKET: RESEARCH DESIGN
FIGURE 2 DATA TRIANGULATION
FIGURE 3 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 7 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF ADTECH SOLUTIONS AND SERVICES THROUGH OVERALL SPENDING
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 9 DSPS SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 10 ON-PREMISES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 11 DESKTOP SEGMENT TO DOMINATE ADTECH SOLUTIONS MARKET IN 2023
FIGURE 12 PROFESSIONAL SERVICES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 13 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2023
FIGURE 14 PROGRAMMATIC ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2023
FIGURE 15 TELEVISION ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 16 BFSI SEGMENT TO GROW AT HIGHEST CAGR IN 2023
FIGURE 17 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 18 INCREASING DEMAND FOR DATA-INFORMED MARKETING STRATEGIES TO DRIVE MARKET GROWTH
FIGURE 19 ADTECH MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023
FIGURE 20 NATIVE ADVERTISING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 21 SOLUTIONS AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2023
FIGURE 22 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 23 ADTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 24 ADTECH MARKET ARCHITECTURE
FIGURE 25 ECOSYSTEM MAP
FIGURE 26 NUMBER OF PATENTS GRANTED, 2013–2023
FIGURE 27 TOP TEN PATENT APPLICANTS, 2013–2023
FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023
FIGURE 29 ADTECH MARKET: SUPPLY CHAIN ANALYSIS
FIGURE 30 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY COMPANIES
FIGURE 32 ADTECH MARKET EVOLUTION
FIGURE 33 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
FIGURE 34 PORTER’S FIVE FORCES ANALYSIS
FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
FIGURE 36 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
FIGURE 37 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 38 DATA MANAGEMENT PLATFORMS (DMPS) SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 39 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 40 TRAINING & CONSULTING SERVICES TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 41 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 42 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 43 NATIVE ADVERTISING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 44 DIGITAL ADVERTISING SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD
FIGURE 45 BFSI SEGMENT TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
FIGURE 46 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 47 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 50 BUSINESS SEGMENT REVENUE ANALYSIS, 2020–2022 (USD BILLION)
FIGURE 51 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
FIGURE 52 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
FIGURE 53 START-UP/SME EVALUATION MATRIX, 2022
FIGURE 54 FINANCIAL METRICS OF KEY ADTECH VENDORS
FIGURE 55 YTD PRICE TOTAL RETURN AND STOCK BETA OF KEY ADTECH VENDORS
FIGURE 56 META: COMPANY SNAPSHOT
FIGURE 57 GOOGLE: COMPANY SNAPSHOT
FIGURE 58 AMAZON: COMPANY SNAPSHOT
FIGURE 59 ADOBE: COMPANY SNAPSHOT
FIGURE 60 ZETA: COMPANY SNAPSHOT

The AdTech market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AdTech providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

Secondary Research

In the secondary research process, various sources were referred to, for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendors' websites. Additionally, AdTech spending of various countries was extracted from the respective sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to solutions, services, deployment modes, mode of interface, advertising type, advertising media, verticals, and regions, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and AdTech expertise; related key executives from AdTech solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using AdTech solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of AdTech solutions and services, which would impact the overall AdTech market.

The breakup of Primary Research:

AdTech Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

COMPANY NAME	DESIGNATION
C Wire	Co-Founder
Vidsy	Product Lead
Nickelytics	CEO

Market Size Estimation

In the bottom-up approach, the adoption rate of AdTech solutions and services among different end users in key countries concerning their regions contributing the most to the market share was identified. For cross-validation, the adoption of AdTech solutions and services among industries and different use cases concerning their regions was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the AdTech market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major AdTech providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall AdTech market size and segments’ size were determined and confirmed using the study.

Global AdTech Market Size: Bottom-Up and Top-Down Approach:

AdTech Market Size, and Share

Data Triangulation

Market Definition

AdTech is a broad category encompassing the software tools and platforms employed by advertisers for the purpose of overseeing, targeting, and evaluating their digital advertising endeavors.

Stakeholders

AdTech vendors
AdTech service vendors
Managed service providers
Support and maintenance service providers
System Integrators (SIs)/migration service providers
Value-added Resellers (VARs) and distributors
Distributors and Value-added Resellers (VARs)
System Integrators (SIs)
Independent Software Vendors (ISV)
Third-party providers
Technology providers

Report Objectives

To define, describe, and predict the AdTech market by offering (solutions & services), advertising type, advertising media, vertical, and region.
To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
To analyze the micro markets concerning individual growth trends, prospects, and their contribution to the total market
To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the AdTech market
To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
To forecast the market size of segments for five main regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
To profile key players and comprehensively analyze their market rankings and core competencies.
To analyze competitive developments, such as partnerships, product launches, and mergers & acquisitions
To analyze the impact of recession across all the regions across the AdTech market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

Product Analysis

Product quadrant, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis

Further breakup of the North American AdTech market
Further breakup of the European market
Further breakup of the Asia Pacific market
Further breakup of the Middle Eastern & African market
Further breakup of the Latin America AdTech market

AdTech Market Size & Share Analysis

AdTech Market by Offering (Software Tools/Platform (DSPs, SSPs, DMPs, Ad exchange, Ad networks), Services), Marketing Channel (Mobile Apps, Website, Social Media), Advertising type (Programmatic, Search, Display), Vertical and Region – Global Forecast to 2030