Americas real estate industry has been fairly resilient after the financial crisis hit in 2008. For a couple of years, the industry witnessed a slump in demand, especially in the U.S., however, the future is expected to be promising as quantitative easing programs from the U.S. governments have revived the job prospects and therefore a fair amount of housing demand has been witnessed in the U.S. Strong impetus from the smart home product manufacturers and concerns related to security and comfortable living, have become factors of prime importance in the smart homes market. Smart homes device manufacturers are coming up with innovative technologies across different sectors, which include security control, access control, entertainment control, lighting control, energy management systems, home health systems, and HVAC control to name a few. Traditional home automation devices were designed to control the systems within the house and within a limited range of connectivity; but with the recent developments across the different areas of connectivity of appliances and devices, these systems enable the users to monitor and control them even when they are on the move. This includes mobile connectivity features, an integral component of smart homes provided by the device manufacturers; and compatible communication protocols and technologies based products offered by the Internet Service Provider (ISP) service providers. The smart home market revolves around the green home solutions which include smart energy management systems; and follow a minimal usage of energy and monitoring of appliances. With the increasing awareness about energy efficiency and the effective use of the same, a majority of the home owners are, now, being driven towards the smart home concept that not only offers better energy management but also provides security, convenience, and comfort factors. The various smart home associations which conduct R&D in the field of devices and technologies, and protocols & standards related to smart homes include Custom Electronic Design and Installation Association (CEDIA), Consumer Electronics Association (CEA), Digital Living Network Alliance (DLNA), Massachusetts Institute of Technology-Age Lab (MIT Age Lab), and Continental Automated Buildings Association(CABA). Many domestic companies such as Control4 Corporation (U.S.), Lutron Electronics (U.S.), Crestron Electronics (U.S.), Vivint Inc (U.S.), AMX LLC (U.S.) are investing more and more into R&D activities to bring about more innovations and product development with respect to the smart homes products and technologies.

The report revolves around the different types of smart homes products and technologies deployed in the smart homes. The paradigm shift by the home owners from the traditional automation devices to the highly energy efficient and comfort based products has resulted in the adoption of modern and advanced technologies by the Americas smart homes market. Of the smart homes market products, the security control and the entertainment control have been the major products, contributing around 62% to the overall market, in 2012, which accounted for revenue worth $3.8 billion.

Market dynamics of the smart homes market is provided in this report, which comprises the drivers, restraints, and opportunities for the Americas smart homes market. The market dynamics for individual smart homes products are also covered. The driving factors for the smart homes market include energy efficient smart lighting devices, development in digital analytics, rising population of the aged and increasing incidences and prevalence of chronic diseases; which are expected to drive the smart homes market till 2020. The major restraints for the smart homes market are the consumer awareness about the smart homes, and inability of smart homes to prevent crimes. Advanced computational software programs such as ‘Internet of Things (IOT)’ and ‘Big Data’ analytics are the key opportunities for the smart homes market. This report also throws light on the burning issues and winning imperatives for the Americas smart homes market.

The agenda for the briefing includes discussion on key high growth markets, thereby marking the growth trend in the Americas smart homes market by product and service. Furthermore, a briefing will be conducted on the competitive scenario and geographic trends and opportunities in the macro- and micro-markets with respect to North and South Americas.

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