Client’s Goals

Our client, a European chemical company, wanted to grow revenues and find potential strategic partners. Our team offered a comprehensive view of the shifts in revenue sources of client’s clients and their clients. We expanded the understanding of the competitive scenario in the flooring segment in the US and Germany. In addition, our team defined and solved a series of problems that helped the client to generate desired revenue impact. Few of the key questions answered during the engagement were:

• Which companies offer technologies such as epoxy, polyurethane, acrylic, resin-cementitious, etc., in the US and Germany?
• Which are the key application areas of these product categories?
• Insights into competitors’ strengths with reference to their product portfolio for devising further strategic plans.

Our Approach

Through KnowledgeStore, our AI-driven market intelligence platform, analysts identified all players, including tier 1, tier 2, and tier 3 manufacturers offering technologies similar to those offered by the client, such as epoxy, polyurethane, acrylic, resin-cementitious, etc. for all the geographies. We further helped the client identify all technologies offered by its competitors. Our team expanded the understanding of the application areas that were catered to by each technology. A list of all manufacturers and suppliers was formulated, and the most relevant ones were shortlisted and categorized into small, medium, and large manufacturers.
This helped our client understand the competitive landscape of these technologies. With recommendations from our client services team, our client devised further strategies for mergers/acquisitions.

Revenue Shifts Identified

Increasing demand for aesthetically appealing and safer buildings is likely to fuel demand for the high-performance construction materials. CNTs are being added as additives to building materials such as concrete, aluminum, steel to enhance their properties such as strength, thermal, electrical, kinetic and chemical resistance. In addition, CNTs can also be added to glass due to their high strength to density ratio. There has been an increased demand for glass in commercial and residential buildings, this will further enhance the demand for CNTs.

Interconnections

Increasing adoption of CNTs, graphene, and CNT Yarns are likely to impact the market positively in the upcoming years.

Unknowns Identified

Nanotubes reinforced concrete is used for several applications such as surface restoration and crack repair which enhances the integrity and durability of concrete structures with cracks and spalling. It also nucleates hydration products, enhances mechanical behavior, controls micro crack formation and reduces deformation. Aluminum is amongst the most extensively used lightweight materials for structural applications due to its high strength-to-weight ratio, superior corrosion resistance and machinability. CNT reinforced wood has proved to be a promising product for construction industry, wood with just 0.1 % CNTs by weight the tensile strength, bending strength, and elasticity modulus were higher as compared to those without CNTs.

Revenue Impact (RI)

Our recommendations helped the client with the identification of all potential deals/partnerships in the flooring technologies market in the US and Germany to realize a revenue opportunity of US$ 15 million (over a period of 5 years).