Client’s Goals

The client, a global backing materials manufacturer for medical adhesive tapes, used to supply different types and grades of backing materials to various industries, including healthcare. The client engaged Markets and Markets to strengthen its position in the US market. Actionable insights and crucial information were offered to help the client in achieving its goal. Our analyst hours were used to understand the current penetration of rival medical adhesive tape manufacturers in the US healthcare sector.

Our Approach

Our client services helped in understanding the raw material requirements of different medical adhesive tape manufacturers in the US. In addition, as a part of our engagement model, access to all high-growth niche markets was offered through our market intelligence platform, KnowledgeStore. This helped in identifying new opportunities, causes of revenue shifts, and unknowns emerging in client’s and clients’ clients’ ecosystems.

Revenue Shifts Identified

Development of smart multifunctional advanced skin paper-based adhesive tape/patches for medical application is poised to cause shifts in revenue sources in the ecosystem.

Interconnections

Increasing demand for hygiene for wound care is projected to impact market growth. Increasing demand for surgeries and medical devices are further anticipated to boost market growth.

Unknowns Identified

Development of disposable skin-adhesive diagnostic patches is likely to gain momentum. Adhesive to minimize irritation, sensitizing and cytotoxicity for medical uses is also gaining popularity.

Revenue Impact (RI)

Our insights helped in the identification of revenue growth opportunity Worth USD 7 million for the next five years. We further helped our client increase its penetration in the US healthcare market.