Business Proposition

MarketsandMarkets leveraged its engagement model to identify latent opportunities and blindspots. For this purpose, a series of problems were defined and solved that would help in acquiring more customers. Two of the key questions answered by our team are-

• In order to sustain the prevailing competition in advance ceramics market what are competitors` key source of competitive advantage?
• How can we have an edge over market competition?

Our Approach

A detailed view of the interconnected ecosystem was accessed through our AI-driven market intelligence platform, KnowledgeStore. The platform offered insights on client’s and client’s clients’ ecosystems, causes of shifts in their revenue sources, and unknown unknowns impacting clients and their clients. Our analysts further expanded the understanding of the insights, which helped the client services team to strategize a road map for increase customer base in the market.

Revenue Shifts identified

The causes of shifts in revenue sources were identified-

• Product innovation helps to retain existing customers and acquire new customers. It can accelerate the revenue by improving sales.
• Advanced Ceramics can be used to develop a unique ceramic filter which can emit the cold-start emissions in automobile thereby reducing the dependency on the exhaust.
• In this fast-changing world where stress is given upon being eco-friendly.  It is beneficial to tap markets which promise sustainable development.
• Tapping renewable energy market can enhance the market share and revenues generated from advance ceramics. It used to make wind turbines, photovoltaics etc.
• The ceramic metal component of Zirconium carbide and tungsten has been developed to replace the currently used materials in solar power plants responsible for heat exchanges.

Interconnections

Insights were offered into interconnected ecosystems

• Advanced ceramic materials are established in multiple viable applications in aerospace design and manufacturing. Their value will continue to grow. Heat resistance, lightweight and non-corrosive qualities will stimulate the demand.
• The environmental end-use segment is predicted to witness the fastest growth registering a CAGR of 11.6% over the forecast period. Due to a surge in environmental awareness around the globe advanced ceramics are increasingly used in water processing and renewable energy systems like photovoltaic energy conversion.
• Replacing single critical components such as insulation materials with ceramics is equally beneficial or using products which are entirely composed of ceramics such as Solid Oxide fuel cell (SOFC).

Unknowns Identified

We expanded the understanding of revenue shifts and interconnections for finding blindspots-

• Countries like the USA, Germany, Japan, the UK, France, etc. have stringent environmental norms against air pollution and VOC emission posed a good demand for the advanced ceramic automotive filter. Companies like Saint-Gobain, Corning and Kyocera Corporation.
• Renewables will grow rapidly in the electricity sector providing almost 30% of power demand in 2023 up from 24% in 2017. Hydropower remains the largest renewable source meeting 16% of global electricity demand by 2023 followed by wind (6%)  solar PV (4%)  and bioenergy (3%).