Client’s Goals

Our client, a top European consumer goods company, was keen to increase its penetration in the European organic food products market. The client was looking to expand its presence in the organic food products market. For this purpose, MarketsandMarkets was engaged and our team defined and solved a series of problems. Insights were offered into changing shifts in revenue sources of client’s clients and their clients along with identification of opportunities and blind spots in interconnected ecosystems. It helped the client to identify segments with highest potential and strengthen its market position. Few of the key questions answered during the engagement were:

• Which organic ingredients to focus on?
• Which countries in Europe to prioritize for each ingredient?
• Who were the top suppliers of material in raw or processed form?
• What were the ongoing and emerging trends of organic ingredients then?

Our Approach

We provided a comprehensive list of organic food ingredients based on their potential for usage in prepared food categories for North America and Europe through our AI-driven market intelligence platform, KnowledgeStore. Our analysts evaluated the organic food ingredients based on parameters such as supplier presence, production scenario, trade scenario, and competitors’ end products. Further, our team helped in expanding the understanding of the supplier side of the organic food ingredients in Europe.

Revenue Shifts Identified

Food safety concerns caused by the chemical contamination of food and ill effects of synthetic additives have resulted in an increasing number of consumers demanding clean label products. This rising consumer demand for organic products has led to the launch of several new products bearing claims such as "GMO free, "natural", "organic", and "no preservative" or "no additive".

Interconnections

Processed organic food will witness high growth with growth in convenience food market. The high potential is observed among various product segments including canned food, frozen fruits and vegetables, organic ready-to-eat meals, organic energy drinks, and organic cheese. The production and processing of these products is completely organic and no chemicals are used.

Unknowns Identified

With growing health concerns, the demand for natural alternatives to synthetic products will rise. The consumers will demand natural alternatives without compromising taste, texture, and quality of product. Manufacturers are involved in R&D activities to find alternative which can increase functionality of final products.

Revenue Impact (RI)

Our recommendations helped the client to shortlist ten organic food ingredients with the highest potential, which further helped it to penetrate a USD 40 billion market with a projected revenue of USD 1 billion in five years. The client services team devised a strategy to establish and grow the client’s organic food product business in Europe.