Client’s Goals

Our client, a leading global crop protection chemical manufacturing company, engaged MarketsandMarkets to increase its revenues. We offered the client with in-depth intelligence concerning shifts in revenue sources of client’s clients and their clients. Our team offered actionable insights into the plant growth regulators business segment across the globe. We have defined and solved a series of problems which helped the client to strategize and generate revenue impact. Few key questions answered during the engagement are:

• which crop varieties to target?
• which developing countries to prioritize?
• which active ingredient to focus on & what offering/ value proposition will help win?

Our Approach

We started by identifying key disruptive technology trends that were changing the revenue mix of our client’s clients in end-use applications specifically for crops such as wheat, rice, corn among other cereals & grains. Our team leveraged access to our AI-driven market intelligence platform, KnowledgeStore, for offering detailed insights. We also interviewed a host of potential customers in these end-use industries to understand their unmet needs, possible use cases & benefits from these plant growth regulators and what they looked for in a crop protection chemical manufacturer.

Furthermore, we helped the global crop protection chemicals manufacturer major to understand the market potential & high impact use cases of enabling plant growth regulators such as auxins, cytokinins, gibberellins and ethylene across crop varieties such as cereals & grains, fruits & vegetables, oilseeds & pulses, and turf & ornamentals. Besides, we also helped the client build an understanding of the competitive landscape, varying business models & strategies of different players in the plant growth regulators industry space. The client, working with our client services team, then devised a differentiated product offering and forged suitable distribution alliances to win in this market.

After going through the detailed insights into the market and sub-markets provided by our team, the client effectively gained complete understanding of growing markets which further helped the company formulate its business and market strategies to attain the desired growth of 15% over previous year sales.

Revenue Shifts Identified

With the growing emphasis on sustainable farming techniques and rising demand for organic farm produce, the focus on biostimulants has been gaining traction as compared to chemical-based PGRs over the past few years.

Interconnections

Apart from the use of plant growth regulators in traditional food crops, there has been an upsurge in demand of non-food crops for use in the textile industry, leading to an increase in the demand of chemical-based PGRs to develop early flowering in crops such as cotton and jute.

Unknowns Identified

A shift from traditional farming to sustainable and precision farming is being observed in most developing and developed countries to increase crop production to meet the consumer demand from urban regions. Adoption of biologicals such asbiostimulants and PGPRs has shown an upward trend in most developed countries. This, in turn, has affected the market of PGRs globally. However, in order to increase shelf life, and improve ripening, PGRs are illegally used in developing countries.

Revenue Impact (RI)

Our insights resulted in the client tapping into a USD2 Bn market, with a projected revenue impact of ~USD 50Mn in 3 years from our recommendations.