Client’s Goals
A leading vendor in the digital substation ecosystem engaged Markets and Markets to grow revenues. The client was also looking forward to increase market share in India. For this purpose, insights were offered into competitive landscape, installed capacity, current and upcoming digital substation projects in India. In addition, a series of problems were defined and solved for the client to achieve its goals and create revenue impact. Few of the key problems solved for the client were-
- Competitive intelligence along with the benchmarking of key vendors
- Insights into current and upcoming digital substation projects in the targeted geographies with their capacities and industry verticals
- In-depth understanding of market sizing, forecasting across various industry verticals such as utility, metal, mining, oil & gas and transportation has been provided
Our Approach
The client was offered access to all related high-growth niche markets through our market intelligence platform, KnowledgeStore. Analyst hours were utilized for understanding interconnected markets, disruptions in client’s, client’s clients, and their clients’ ecosystems. In addition, actionable insights were offered that helped in the identification of potential blindspots and emerging opportunities. Further, our client services team helped the client to build value proposition and increase market share.
Revenue Shifts Identified
Increasing demand for Intelligent Electronic Devices (IEDs) across substations to prevent catastrophic failures is identified to cause shifts in revenue sources in the interconnected ecosystem. Further, retrofitting of existing substation projects can influence the future trajectory positively.
Interconnections
Insights were offered into all high-growth niche transmission & distribution substations, utilities, metal & mining, and oil & gas markets. It helped in understanding the lucrative areas for the client.
Unknowns Identified
Our team offered actionable insights into improved efficiency of digital substation over traditional counterpart. Further, we helped in gauging the revenue potential of the client. Also, detailed competitive intelligence was provided to understand the impact of top players on the growth of the market.
Revenue Impact
Our insights helped the client to target opportunities worth ~USD 495 million in 2020.
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