MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Description: The client wanted to ascertain the top 3 plastics served by adhesives in which they wanted to expand their product portfolio and requested MnM to prioritize these products. MnM studied all the applications around the product market based on market size and growth potential. The client was keen to explore opportunities in the automotive segment, which they were serving for other materials, with the most lucrative business with top priority. 

YC shift: Revenues of adhesive manufacturers are shifting towards electric vehicles, in which there has been increasing demand for light-weighting and superior strength. This eventually is increasing consumption of plastic adhesives and the market is expected to grow at a CAGR of over 5.3% amid adoption of clean energy vehicles and increasing awareness. This made the client shift focus towards electric vehicle-based plastic adhesives to tap USD 100 Mn revenue opportunity in the next 5 years. New application areas identified in both plastics and composites are interior trims, entertainment, and system console applications.

Unknown: Advanced material manufactures have a high growth application opportunity in the automotive market. Growing usage of plastics and composites in the interior trims, entertainment, and system console applications will also drive the revenue for the players already in this space and actively seeking to tap the revenue potential in this market.

RI created: MnM recommended the client to tap into the automotive market and provided a list of 50+ potential customers across various applications to target. The client has an excellent opportunity to foray into the automotive segment utilizing its current excellence in the market with products for different materials. By targeting these technologies, the client can generate revenue of US$100 million in the next 5 years. Assembly products and packaging are other products that could be tapped from the bucket list