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YC shift: The increasing market demand for ready meals and processed cheese in Asia pacific region is driving the growth of handling equipment for this segment. Automation of processing function is desired especially for customers with smart factories implementing Industry 4.0.

Unknown: Not all companies have their own integrated solutions for raw material handling. This makes the customers reply on procuring pre-processed raw materials, with a compromise on customization ability. Top players in the market are investing in smaller capacity product development to penetrate developing countries.

RI created: MnM helped the client understand the strategies of top 10 batch processing equipment suppliers on geography expansion, after-sales services, handling capacities, pilot testing services etc. The client was able to identify the products and technologies that are gaining demand in specific regions and the way competitors are tapping these opportunities and can generate a revenue of US$ 40 million in the next 5 years.