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YC shift: Paper straw and paper cups usage in quick-service restaurants, food joints, hotels & hospitals provide a large customer base for paper straw manufacturers. An increase in paper straw production is needed to cater to demand from these sectors, which is driving the demand for adhesives.

Unknown: Use cases such as food-grade adhesives for paper straws, non-PE lining materials for paper cups and packaging, water-resistant adhesives in food packaging, adhesives for edible drinking straws, etc., will drive the usage of water-based adhesives. These offer a significant revenue opportunity for our client.

RI created: MnM recommended the client to tap into the paper straw, paper packaging, and paper cups segment to increase share in the water-based adhesives market. By targeting these applications, the client can generate revenue of US$170 million in the next 5 years. Some of the key growth areas for the market will be increasing adhesives usage in paper-based packaging, edible drinking straws, and paper cups.