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Revenue shifts of your clients: MnM identified revenue shifts in the client’s client ecosystem for both military and law enforcement applications and suggested targeting new product technologies such as green ammunition, smart bullets, lead-free primers, 0.338 magnums, and 6.8mm caliber.

Unknown: Among all the calibers, 0.338 magnum including Lapua and Norma used by global militaries for precise shooting application in long-range combat, is a high growth opportunity identified for the client. In the future, it is expected that usage of 0.338 magnums by armed forces will create growth opportunities for sniper rifles, disrupting the demand for 7.62mm caliber.

Revenue Impact Created: MnM recommended the client to tap into markets such as Morocco, Peru, India, Germany, Turkey, and the UK, among others. By targeting these markets, the client is expected to generate a revenue of USD 100 million during the next five years. Some of the key growth areas for the market are expected to be the use of small-caliber ammunition by armed forces and law enforcement agencies, including 5.56mm, 7.62mm, and 9mm, among others.