MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Revenue shifts of your clients: Various advantages, such as low wear & tear and the ability to prevent heat build-up effectively, are driving the growth of the radial tires market. Leading tire manufacturers such as Kenda, Carlstar, Dunlop, Maxxis, and Greenball Tires have significant opportunities for revenue growth in this market where they can cater to the high growth radial tires over traditional cross-ply tires for racing and series produced power sport vehicles. The trend of oversize tires (16 inches and larger), especially on dirt motorcycles and dual-sport motorcycles, is expected to drive revenue growth for companies such as Dunlop.

Unknowns: Increasing use cases for 3D printed tires, organic tires, chip embedded tires, and shape-shifting tires are expected to drive R&D activities by tire manufacturers in these segments. Increasing R&D investments in material technology offers immense growth opportunities for the client.

Interconnections: The conjunction of sensors and connected technology are making tires smarter, intelligent, safer, environmentally friendly, and informative, which will provide attractive opportunities for the client.

Revenue Impact Created: MNM helped the client identify top OEMs of Powersports vehicles and provided a detailed analysis that included the purchasing behavior of key OEMs. Insights on supplier analysis, along with a positioning matrix, were also provided. In order to identify new revenue opportunities, MNM helped the client understand trends in the industry using various parameters. The information and analysis provided by  MNM created a revenue impact of USD 100 to 200 million for the client.