MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

YC shift:  Growing population with gut health issues and digestive disorders have resulted in rising sale of probiotic rich products in food, beverage, and dietary supplement category. Increasing R&D and technological advancements have enabled new product introduction in sub-end user markets such as dairy alternative beverages, nutritional beverages, non-carbonated soft drinks, and RTD tea & coffee.

Unknown:  Probiotic sub-end user markets such as chewable, gummy and shots are new product formats that have gained consumer interest in recent years. Although, adoption of these products is currently low, they are projected to grow nearly by double digit CAGR in next five years.

RI created: MnM recommended the client to tap into the select sub-end user markets such as dairy alternatives, refreshing beverages, savory snacks, and supplements. By targeting these sub-end user markets, the client can generate revenue of USD20 Million in the next 5 years.